Industry News
SUZOHAPP Confirms Presence at ICE London 2024
Gaming products manufacturer and distributor SUZOHAPP has confirmed its presence at ICE London 2024, scheduled to take place from February 6-8 at the Excel Centre. The company will showcase its products at Booth N2-320.
With a 60-year history in the industry, SUZOHAPP delivers solutions that cater to the evolving needs of the gaming and sports betting sectors. At this year’s event, the company will launch the SUZOHAPP Marketplace, described as a new global trade platform for casino operators and OEMs to buy and sell components across the market, facilitated by the distribution management team of SUZOHAPP.
The show will also launch a new distribution partnership between SUZOHAPP and LED Studio, a manufacturer of LED technology for digital signage and displays seeking to expand to the gaming and sports betting markets with LED walls and LED signage posters.
Moreover, SUZOHAPP is set to showcase its comprehensive suite of terminals at ICE London, designed to provide an immersive sports betting experience.
“The SUZOHAPP sports betting ecosystem allows customers to create a self-service omnichannel experience every step of the way from getting the initial voucher to placing bets, and continuing all the way to cashing out. Visitors can expect to see a diverse lineup of products, including full kiosk formats, tabletop options, over-the-counter models, and cash redemption terminals for payout,” said the company.
In addition to its terminal offerings, SUZOHAPP will be displaying designs from its component portfolio, featuring monitors from Elo and VisionPro, advanced coin mechanism from Microhard, high-quality printers from Custom and Nanoptix, and scanners from Newland. The latest LED technology for digital signage and displays from LED Studio will also be on display.
Tim Kennedy, Vice President of Sales for Europe, said: “We are very excited about the full range of capabilities we have to offer. One of the highlights of this year is the launch of our new special service the Marketplace, aimed at streamlining OEM and casino supply chains and effectively resolving overstock problems. We invite you to visit our booth N2-320 for live demonstrations and an in-depth discussion on how SUZOHAPP can provide innovative solutions catered to your gaming and sports betting needs.”
ESG
Play’n GO publishes 2025 Sustainability Report with emissions and governance updates
Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.
On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.
The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.
On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.
The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.
The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
complaint resolution
Casino Guru CRC returns $5.3m to players in Q1 2026
Casino Guru’s Complaint Resolution Center (CRC) published 3,986 complaints in Q1 2026 and says it resolved 1,321 cases, returning $5,304,894 to players during the quarter.
Casino Guru said March was one of the CRC’s most active months on record, with the second-highest number of published complaints to date. The company added that ongoing cases exceeded 1,300, pointing to rising demand for third-party dispute mediation.
By volume, the most active complaint markets were Germany (657), the United Kingdom (270), Canada (240), Italy (207) and Australia (194), according to the CRC update.
Delayed payments remained the most common player-reported issue. Casino Guru also reported a March shift in complaint mix, with self-exclusion-related complaints rising to the second most frequent category for the first time in CRC history. KYC-related issues and blocked accounts were also among the most common complaint types, often linked to withdrawal delays.
Casino Guru said the quarter’s results reflect the increasing role of independent mediation as players look to third-party platforms to resolve disputes.
The post Casino Guru CRC returns $5.3m to players in Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
branded content
RubyPlay launches Firerose studio for operator-specific casino games
RubyPlay has launched Firerose, a new studio aimed at building operator-specific casino game experiences, as suppliers and operators push for more branded content to stand out in crowded markets.
The company said Firerose is designed to let operators combine RubyPlay’s existing game catalogue with the studio’s technology and creative resources, using operator-led insight to shape games around an operator’s brand identity rather than standardised supplier content.
RubyPlay said Superbet is among the first operators to launch Firerose-powered titles. The supplier did not disclose game names or specific performance figures, but said early results showed “strong engagement metrics”.
Firerose becomes part of RubyPlay’s multi-studio structure alongside Koala Games, Mad Hat Games, Ruby Studio, and Xslots, which the company said share technology, infrastructure and distribution.
Dima Reiderman , Chief Commercial Officer at RubyPlay, said: ”Firerose represents a deliberate shift in how we think about content creation and partnership. The market is no longer driven solely by volume, but by identity. Operators want experiences that feel native to their brand and help them clearly differentiate in increasingly competitive casino environments.”
Dr. Eyal Loz, CPO at RubyPlay, added: “Firerose was created to put the operator’s voice at the centre of the creative process. Every game starts with their brand, their audience and their story, and our role is to bring that to life through the full weight of RubyPlay’s creative capabilities.
“We’re shaping experiences that players immediately associate with the operator itself. That level of ownership is what allows operators to stand out in increasingly crowded casino environments.”
The post RubyPlay launches Firerose studio for operator-specific casino games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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