In celebration of Hard Rock International’s annual “International Women’s Month” in March and International Women’s Day on Saturday, March 8, Hard Rock and global superstar & humanitarian, Shakira, announce a year-long partnership that aims to empower women around the world to tell their stories, be their authentic selves and unite through the power of music. The company is raising funds through its charitable arm, Hard Rock Heals Foundation, throughout International Women’s Month. A portion of proceeds will benefit Pies Descalzos Foundation—Shakira’s non-profit organization enhancing the education and social development of girls in Colombia’s most vulnerable communities—as well as local women’s organizations within the communities of Hard Rock locations.

“I’m excited to partner with Hard Rock, an organization with an incredible history of uplifting women through the power of music, to empower my sisters this International Women’s Day and beyond. Together we can use our voices to break barriers and make the world a more inclusive space where every woman feels confident being themselves,” Shakira said.

Hard Rock and Shakira collaborated on menu items including food, a delicious “Hips Don’t Lie” cocktail and unique clothing designed to celebrate women. Hard Rock will also host 1000 women-led performances in March—including the incomparable global star Diana Ross and standup comedian Iliza Shlesinger among many others—at its cafes, hotels, casinos, and live music venues across the globe.

“From concerts to her Las Mujeres Ya No Lloran album release party and being part of the Unity by Hard Rock loyalty program commercial, Hard Rock and Shakira’s shared values of honoring women through music has connected us over the course of her groundbreaking career. This year, we encourage women to raise their voices, share their stories and lift each other up,” Elena Alvarez, Senior Vice President of Marketing and Brand Partnerships at Seminole Gaming and Hard Rock International, said.

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The Hard Rock Heals Foundation will donate $250,000 to Pies Descalzos Foundation in addition to guest contributions to the program.

“We are grateful to Hard Rock for its generous donation, which will support our mission of providing access to education for Colombia’s young girls, giving them a brighter future,” Patricia Sierra, Executive Director at Pies Descalzos Foundation, said.

To celebrate International Women’s Month, Hard Rock International announced a new “WE ARE” initiative honoring its ongoing commitment to championing women’s health and empowerment. Through its “WE ARE” campaign this March, Hard Rock will join forces with Eva Longoria to encourage women around the world to share their personal stories, help uplift women’s narratives on critical issues and spotlight nearly 1000 performances by talented female musicians in special events at its Cafe, Hotel and Casino locations throughout the month. Hard Rock is also releasing a limited-edition t-shirt and exciting food and beverage menu items. Through its charitable arm, Hard Rock Heals Foundation, the company is raising funds throughout the month to benefit two organizations working to support women and women’s health: Global Gift Foundation and Magee-Womens Research Institute.

“While International Women’s Day is March 8 and Women’s History Month is March, we’ve dubbed Hard Rock’s celebration ‘International Women’s Month’, aiming to empower women and raise awareness for women’s health globally throughout March,” said Elena Alvarez, SVP of Marketing and Partnerships at Seminole Gaming and Hard Rock International, said.

“We’re excited to work with Eva Longoria – a strong women’s activist, artist and business owner. With her help, we’ll bring our ‘WE ARE’ initiative to life in innovative ways at Hard Rock properties around the world, providing guests with ways to celebrate women and raise funds for important women’s organizations,” Elena Alvarez added.

“I’m thrilled to partner with Hard Rock and help spotlight all the incredible work the ‘WE ARE’ initiative is doing, particularly in supporting women’s health, rights and societal issues. Whether it’s International Women’s Month or any day of the year, I believe that by helping women, we build strong families, which results in creating powerful communities,” said Eva Longoria.

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To honor the new partnership with Longoria, Hard Rock Cafe mixologists have created the Pink Lace Margarita, a limited-time, exclusive cocktail featuring Casa Del Sol, the luxury tequila brand she co-founded. Guests at any Hard Rock Cafe in the United States and select Mexico locations can enjoy this colorful twist on a classic throughout March and April. A portion of proceeds from the cocktail will be provided to Magee-Womens Research Institute and the Global Gift Foundation, which aims to create a positive impact for women, children, and families in need. Seminole Hard Rock Hotel & Casino Hollywood guests can also sip Casa Del Sol at upcoming pool party events scheduled for later this year.