Gambling in the USA
Sports Betting Market is set to reach USD 231.2 billion by 2032, with a notable 11.1% growth rate (CAGR)
The Global Sports Betting Market size accounted for USD 81.7 Billion in 2022 and is expected to reach USD 231.2 Billion by 2032 with a considerable CAGR of 11.1% during the forecast period of 2023 to 2032.
Sports betting market is reshaping the gambling industry, providing cutting-edge and entertaining wagering experiences. What exactly are sports betting? They are specialized services that involve the outsourcing of specific telecommunications operations and responsibilities to third-party providers. The global market was valued at USD 81.7 Billion in 2022 and is projected to reach USD 231.2 Billion by 2032. Within the larger gambling business, the sports betting market is a dynamic and quickly increasing area. It is based on the activity of forecasting sports events and betting on the outcomes. This market has grown significantly in recent years, owing mostly to the advent of internet and mobile betting platforms, which have made it more accessible to a global audience. Sports betting covers a vast number of sports, including football, basketball, tennis, horse racing, and many more, and includes a wide range of betting choices, such as moneyline bets, point spreads, and proposition bets. The expansion of the market is also driven by regulatory changes in various locations, with some governments legalizing and regulating sports betting in order to increase tax revenue and safeguard consumers.
Key Points and Statistics on the Sports Betting Market:
- The Global Sports Betting Market size is projected to grow to USD 231.2 Billion by 2032, expanding at a CAGR of 11.1% from 2023 to 2032.
- Europe leads the market globally with around USD 29.4 billion revenue of the market in 2022.
- The platform online segment captured the largest market share along with 48.1 billion in 2022.
- By betting type, fixed odds wagering sub-segment held the largest market share of 27% in 2022.
- The advent of 5G networks, AI, and blockchain technologies in sports betting increase the market value.
Sports Betting Market Coverage:
| Market | Sports Betting Market | |
| Sports Betting Market Size 2022 | USD 81.7 Billion | |
| Sports Betting Market Forecast 2032 | USD 231.2 Billion | |
| Sports Betting Market CAGR During 2023 – 2032 | 11.1% | |
| Analysis Period | 2020 – 2032 | |
| Base Year | 2022 | |
| Forecast Data | 2023 – 2032 | |
| Segments Covered | By Platform, By Betting Type, By Sports Type, By Age Group, And By Geography | |
| Sports Betting Market Regional Scope | North America, Europe, Asia Pacific, Latin America, and Middle East & Africa | |
| Key Companies Profiled | 888 Holdings Plc, Bet365, Betsson AB, Churchill Downs Incorporated, Entain plc, Flutter Entertainment Plc, IGT, Kindred Group Plc, Sportech Plc, William Hill Plc, and others. | |
| Report Coverage | Market Trends, Drivers, Restraints, Competitive Analysis, Player Profiling, Regulation Analysis | |
Sports Betting Market Overview and Analysis:
Several dynamic aspects characterise the sports betting business. The growing popularity of sporting events, both amateur and professional, adds to market growth by providing more options for bettors. The increased use of internet and mobile betting platforms has resulted in convenience, real-time betting possibilities, and live streaming of sporting events, making it more appealing to a wider audience.Furthermore, shifting regulatory environments have a huge impact. Some regions have legalised sports betting, giving consumer protection and tax money, while others have severe rules or outright forbid sports betting.
Technological improvements, such as the use of artificial intelligence and data analytics, have enhanced the accuracy of odds and allowed bettors to conduct more in-depth research. As a result, in-play betting, in which wagers can be placed during a game or match, has grown in popularity. Furthermore, the growing popularity of e-sports and the expansion of virtual sports betting have added new elements to the market. While the sports betting market offers several opportunities for bettors and operators, it also confronts problems, such as concerns about responsible gambling and possible issues with match-fixing and sports integrity. As the market evolves, maintaining a balance between innovation and regulation will be critical for long-term growth.
Latest Sports Betting Market Trends and Innovations:
Increased in-play and mobile betting, an emphasis on responsible gambling measures, and the use of modern data analytics to produce more accurate odds and predictions are all developments in the sports betting sector. Furthermore, the use of blockchain technology for transparent and secure transactions, as well as the growing popularity of e-sports betting, are important industry advances. These advancements improve the overall sports betting experience while also reaching a larger audience..
Major Growth Drivers of the Sports Betting Market:
The primary growth drivers include the rise in sports events and leagues, expanding global digital connectivity, a surge in sports betting interest among the younger generation, and the uptick in advertising and sponsorships are key drivers of the sports betting market.
Key Challenges Facing the Sports Betting Industry:
Challenges include the enforcement of stringent regulations on betting, increasing apprehension surrounding illicit wagering, and a mounting focus on addiction issues are elevating ethical concerns within the sports betting industry.
Sports Betting Market Segmentation Insights:
Based on Platforms:
- Online
- Offline
Based on Type:
- Fixed Odds Wagering
- Live/In Play Betting
- eSports Betting
- Exchange Betting
- Others
Based on Sport Types:
- Basketball
- Football
- Horse Racing
- Baseball
- Hockey
- Cricket
- Others
Based on Age Group:
- Gen Y/Millennials
- Gen Z
- Baby Boomers
- Gen X
Overview by Region of the Sports Betting Market:
Europe is the largest region in the global sports betting market, with a well-established betting culture and a plethora of markets within individual countries. The sports betting business in the United Kingdom, in particular, is strong and well-regulated. Another big market is North America, led by the United States, with the recent legalization of sports betting in numerous states adding to its rise. Asia-Pacific, which includes countries such as China and India, has significant growth potential. Sports betting is expanding in Africa and Latin America, with evolving regulatory frameworks promising future expansion. These regional dynamics highlight the multifaceted structure of the sports betting business.
List of Key Players in the Sports Betting Market:
The notable companies in the market include William Hill Plc, 888 Holdings Plc, Bet365, Betsson AB, Churchill Downs Incorporated, Entain plc, Flutter Entertainment Plc, IGT, Kindred Group Plc, and Sportech Plc..
AI-driven gaming analytics
Chris Barranco Joins Quick Custom Intelligence as Director of Business Development
Quick Custom Intelligence (QCI), a leading provider of AI-driven analytics and enterprise solutions for the gaming and hospitality industry, today announced the addition of Chris Barranco as Director of Business Development.
Barranco brings 25 years of experience leading high-performing teams, driving revenue, and building durable client relationships. He is adept at solution-selling methodology and full sales-cycle management, with a proven track record of mentoring top-tier account executives, delivering high-impact presentations, and retaining key accounts. Known for a tenacious approach to new-business development and customer loyalty, Barranco will focus on expanding QCI’s market footprint, strengthening the partner ecosystem, and advancing go-to-market execution across QCI’s product portfolio.
“I’m excited to join the clear market leader and work with the exceptional team at QCI,” said Chris Barranco, Director of Business Development at QCI. “QCI’s commitment to turning data into action aligns perfectly with my approach to helping customers achieve measurable revenue impact. I look forward to working closely with our clients and partners to accelerate growth and deliver exceptional outcomes.”
“We’re delighted to welcome an industry veteran of Chris’s caliber to the QCI team,” said Andrew Cardno, CTO and Co-Founder of QCI. “His leadership, mastery of solution selling, and passion for customer success will further strengthen our ability to scale, deepen client relationships, and deliver the operational results our customers expect.”
As Director of Business Development, Barranco will lead initiatives to expand QCI’s presence across key markets, refine sales enablement programs, and collaborate with product and customer success teams to ensure a seamless path from discovery to measurable value realization.
The post Chris Barranco Joins Quick Custom Intelligence as Director of Business Development appeared first on Gaming and Gambling Industry in the Americas.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
SA Gaming has announced that its game portfolio and Remote Gaming Server have officially obtained Gaming Laboratories International certifications in Brazil. This milestone underscores SA Gaming’s commitment to delivering premium gaming experiences, with a particular focus on the Brazilian market. The regulated Brazilian online gaming market, which launched on January 1, 2025, is projected to become the largest in Latin America. Under the new framework, only licensed operators are legally permitted to offer online gaming and betting services.
The National Indian Gaming Commission announced Gross Gaming Revenues of $43.9B for fiscal year 2024. This historic figure reflects a $2.0 billion increase over FY 2023, representing an overall growth of 4.6% across the Indian gaming industry. The GGR figure is calculated from independently audited financial statements from 532 independently audited gaming operations owned by 243 federally recognised tribes across 29 states. Two NIGC regions, Oklahoma City and Washington, D.C., reported double-digit growth over the previous fiscal year.
The Michigan Gaming Control Board has issued cease-and-desist letters to six unlicensed online gambling platforms attempting to target Michigan residents without state authorisation. The action underscores the MGCB’s relentless, ongoing efforts to shut down illegal gambling operations and protect Michigan consumers from financial risk, identity theft and unfair play. The targeted sites—Crypto Slots, NitroBetting, NewVegas, Las Vegas USA Casino, Grand Rush Casino and Slotgard Casino—were found to be operating in violation of Michigan laws that require licensure for internet gaming and sports betting. This enforcement action is part of the MGCB’s larger crackdown on illegal online gambling platforms.
Partnerships
Table Trac Inc announced that a new Nevada casino partner is installing the CasinoTrac CMS system, and a long-time customer is upgrading from its classic system to the latest comprehensive technology stack featuring enhanced capabilities for Loyalty, Bonusing, & Operations. Barton’s Club 93 Casino Hotel, under new ownership, GLM Gaming, as part of a significant property remodel and renovation is upgrading the slot system to CasinoTrac’s high-speed, Secure, Unified and Stable PlayerLINQ network, which drives player engagement through the programmatic, custom SlotSUITE platform while turbocharging efficiency and time on device with SelfPAY. Border Inn Casino will deploy CasinoTrac’s high-speed, Secure, Unified and Stable PlayerLINQ network, NV Tech Standard 3-compliant accounting and CTLoyalty for Patron & Club Management, powered by CasinoTrac’s bonusing, auto-tiering and reflexive rewards functions.
Caesars Entertainment Inc announced it is the first in the industry to launch IGT’s newest installment of its beloved slot title, Kitty Glitter Grand. The game is now live across Caesars Palace Online Casino, Horseshoe Online Casino, and Caesars Sportsbook & Casino in New Jersey, Pennsylvania, Michigan, West Virginia, and Ontario. It’s also available at Caesars Rewards destinations in Atlantic City, including Caesars and Harrah’s, with Tropicana set to join the lineup soon, subject to final regulatory approval. This debut marks IGT’s first simultaneous exclusive launch of a game both online and in casinos in the US. As a result, Caesars is currently the only place where fans of the Kitty Glitter franchise can experience this latest installment, whether in person or online.
The post Gaming Americas Weekly Roundup – August 4-10 appeared first on European Gaming Industry News.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
ALT Sports Data, the global leader in engagement solutions and official data for emerging sports, has appointed Neale Deeley as SVP of Sportsbook. Deeley brings over two decades of industry experience and a proven track record of driving innovation and commercial growth in sports wagering. In his new role, Deeley will lead the company’s global sports betting strategy, spearheading market expansion, deepening operator partnerships and accelerating the monetization of emerging sports through regulated betting markets. He will work closely with sportsbooks and gaming partners to build scalable betting products that delivers unique fan engagement opportunities and new revenue streams across ASD’s portfolio of exclusive sports properties.
SEGG Media Corporation, a leading technology company transforming the global intersection of sports, entertainment and gaming, has selected IBN, a multifaceted financial news and publishing company serving private and public entities, to spearhead its corporate communications efforts. SEGG Media aims to deliver immersive, real-time experiences through next-generation technology that redefines how audiences interact with their favorite content and communities. Following a full-scale corporate transformation and rebrand, the company now operates across three high-growth verticals: Sports.com, Entertainment and Lottery.com.
Partnerships
Amusnet Brasil has announced the official go live of its partnership with Cactus Gaming, a B2B platform serving some of the leading operators in the Brazilian market. With this integration, the game provider adds 25 new operators to its distribution network, further expanding its reach through a structure aligned with the regulated market. With operations now underway, Cactus clients gain access to a robust portfolio and features that enhance the end-user experience. Among the featured games now live are the fun and dynamic Coin Gobbler, the immersive Cavemen and Dinosaurs, and titles that have proven their success in multiple markets, such as Rise of Ra, Cocktail Dice and 7 & Crystals.
TaDa Gaming has signed a new partnership with EveryMatrix for further exposure in the North American iGaming market through its B2B aggregator platform SlotMatrix. Powered by EveryMatrix, SlotMatrix offers effortless integration of premium content across global platforms for boosted revenue and game offering. Following its parent company’s 2022 signing with BetMGM, the leading iGaming operator in the US, SlotMatrix has built a solid reputation with BetMGM players who will now be able to access TaDa content, beginning with latest Triluck release, 3 Coins Treasure, across the states of Michigan and Pennsylvania.
Mission Media AI, a next-generation cross-platform distribution and monetization company, has announced a strategic partnership with VsiN. The partnership strengthens Mission Media’s growing footprint in the sports space and unlocks new revenue opportunities for VsiN across their multitude of consumer touch points, including 8 regional sports networks, YouTube TV, SiriusXM channel 158, more than 20 weekly podcasts, streaming audio station, website and an app available for mobile and connected devices like iOS, Roku, Fire TV, Samsung, Google Play and LG. VsiN delivers real-time, actionable sports betting content from some of the most respected and trusted voices in the industry. Mission Media AI will scale VsiN’s monetization strategy, enabling premium access for advertisers looking to reach an engaged, data-driven audience.
The post Gaming Americas Weekly Roundup – July 21-27 appeared first on European Gaming Industry News.
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