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Editor’s Take

Why this matters: The African land-based market is often overlooked in global news, but Kenya remains a key jurisdiction. This installation is significant because it’s not just “machines”—it’s the full ecosystem. By installing the Spider CMS alongside the hardware, EGT is locking in a deeper operational relationship with Simba Casino. This “hardware + software” strategy is how major suppliers like EGT build long-term moats in emerging markets.

The Full Story

Simba Casino, one of Nairobi’s prominent gaming establishments, has completed a significant upgrade to its casino floor, partnering with Euro Games Technology (EGT) to install a suite of advanced hardware and management software.

The deal sees the arrival of EGT’s popular General Series cabinets, specifically the G 50-50 C VIP and G 55 C VIP models. These units are now live for guests, featuring the manufacturer’s high-definition General HD multigame mixes, including the Red, Blue, Green, and Fruits editions.

Upgrading the “Brain” of the Casino Beyond the slot machines, the partnership extends to the operational infrastructure of the venue. Simba Casino has installed Spider, EGT’s proprietary Casino Management System (CMS). The system is designed to streamline daily floor operations, covering accounting, security, and player tracking, while offering tools to enhance the guest experience through jackpots and bonusing.

Management Commentary David Maingi, Director of Simba Casino, noted that the decision was driven by EGT’s strong track record across the African continent:

“EGT’s gaming equipment is a preferred choice in a number of markets on the continent. The time has come for us to also try it out in our casino. From the very first days of the installation, we knew that we had made the right decision, as the results demonstrated so far have fully met, and even exceeded, our expectations.”

Zuzi Zeibig, Sales Manager at EGT, highlighted the strategic importance of the installation:

“I am very happy that our machines and games quickly won the hearts of their customers, having become one of the most sought-after products in the hall. This partnership is a step forward in achieving our goal to provide more and more players in Kenya and Africa as a whole with high-quality gaming solutions.”

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EGT is thrilled to announce that this year it is among the finalists in 4 categories of the prestigious BEGE Awards competition, which is held annually in Sofia, Bulgaria, as part of BEGE Expo.

The company’s CEO Vladimir Dokov has been shortlisted again in the Visionary of the Year category, after being given this prize in the previous two editions of the event. He earned the nomination thanks to his strategic vision, which has positioned the company as one of the top manufacturers and suppliers of gaming equipment globally with a presence in more than 100 markets.

EGT’s slot cabinet G 50 C ST will compete for the award in the Slot Machine of the Year category. It is one of the most successful models from the General Series, which has had numerous highly successful installations in various markets around the world over the past year.

Bell Link is among the nominees for the Jackpot System of the Year accolade. With 4 exciting levels, numerous attractive bonus functionalities, and the captivating Bell Link 1 and Bell Link 2 multigames, containing some of the company’s most popular titles, this product has established itself as an absolute bestseller in EGT’s portfolio. Bell Link cemented its position as players’ favorite even further, after its first large-scale WAP installations were carried out with enormous success.

EGT’s Spider CMS will be а contender for the prize in the Casino Management System of the Year category. Continuously developing and improving, the system currently includes 15 modules that help casino managers easily and effectively to organize the daily activities in gaming venues across a number of markets around the world.

The BEGE Awards 2025 ceremony will take place on November 26 and will once again honor companies and individuals for their outstanding contribution to the gaming and entertainment industry during the past 12 months.

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