FanDuel Casino announced the second installment of its “Winning is Undefeated” ad campaign across TV, social, and contextual OOH. FanDuel Casino is also premiering a new exclusive game, Fort Knox Cleopatra. The base game, IGT’s Cleopatra, is one of the casino industry’s most recognizable slot titles and ranks among FanDuel Casino’s top performers. IGT PlayDigital’s Fort Knox Cleopatra will soon be available exclusively on FanDuel Casino.
The new creative campaign, developed in partnership with agency Mischief @ No Fixed Address, ranks the amazing feelings of life’s tiny wins while reminding us that the ultimate feeling is winning, with FanDuel Casino. The new spots will air in key FanDuel Casino markets including New Jersey, Pennsylvania, and Michigan. To help offer players more ways to win, new FanDuel Casino customers will get 50 bonus spins when signing up and making their first deposit. FanDuel Casino’s Free-to-Play Reward Machine will give players the chance to bring home the #1 feeling…winning.
“At FanDuel Casino we are all about celebrating that unmatched feeling of victory. Our latest campaign doubles down on how the feeling of winning outranks all else from successfully avoiding your neighbor to catching your car keys in one hand. With our daily free-to-play game Reward Machine and our newly launched welcome offer – 50 bonus spins – our players have more chances than ever to experience that feeling of winning for themselves,” Daniele Phillips, Vice President of Brand Strategy at FanDuel Casino, said.
“Researchers have identified 34,000 unique feelings. But any list needs a #1. So everyone got in touch with our deepest emotions, then we ranked them. These findings were the basis of the campaign. You can argue with our faux-scientific order, but you can’t argue with the fact that winning is the best feeling there is,” Pete Lefebvre, Creative Director at Mischief @ No Fixed Address, said.
Along with the campaign, FanDuel Casino will be the exclusive home of the Fort Knox Cleopatra game. Fort Knox Cleopatra adds a new progressive jackpot mechanic that triggers bigger prizes to the existing classic game features. The game offers players multiple ways to win, via The Cleopatra Bonus and the new Fort Knox Bonus. Players can trigger the Cleopatra Bonus by collecting three Sphinx Scatter symbols, offering them 15 free spins where all wins are tripled. The Fort Knox Bonus, which can trigger randomly on any base game spin, features open safes full of cash and coins that can unlock a progressive jackpot win.
“Offering our players the ultimate choice of games is a top priority for us, and bringing IGT PlayDigital’s Fort Knox Cleopatra to FanDuel Casino helps us continue to provide the best iGaming product experience on the market. As we continue to introduce new players to FanDuel Casino, we are excited to bring a game users know and love with a new spin and more prizes, an ideal combination to engage all players,” Asaf Noifeld, Managing Director at FanDuel Casino, said.
“We’re thrilled to bring one of IGT PlayDigital’s most popular games exclusively to FanDuel Casino with the new Fort Knox Cleopatra, featuring graphics and sound effects we know users will love. As FanDuel Casino continues to grow, we look forward to bringing Fort Knox Cleopatra to new and existing players,” Gil Rotem, IGT President of iGaming, said.
FanDuel Group Appoints Asaf Noifeld as Managing Director of Casino
FanDuel Group has announced that it has appointed Asaf Noifeld as Managing Director, Casino. In the newly created role, Noifeld will be responsible for oversight of FanDuel Group’s online casino business.
“Asaf brings deep experience building online casino businesses across the globe. I am delighted to add him to our leadership team, as he has extensive knowledge in the space which will help grow our online casino business in North America,” Amy Howe, President and CEO of FanDuel Group, said.
Noifeld joins FanDuel Group from fellow Flutter (LON: FLTR) subsidiary PokerStars, where he served as Managing Director of PokerStars Casino, one of the world’s largest online casino brands. He worked at PokerStars for eight years building the company’s online casino business from scratch and spearheading initiatives to expand the marketing and product functions of the online casino business. Prior to joining PokerStars, he worked at 888 Casino in a variety of roles.
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