Industry News
IronSource: Top advertising mediation platform

WakeApp continues its educational rubric for mobile app marketers “Source of the Month”.
Why are we doing this?
If earlier, in order for an application to become popular among users, it was simply necessary to create a unique program that has no analogues and connects the client and the service, today this is not enough. The number of applications in the app stores has reached unprecedented heights: 2.6 million in Google Play and almost 4.5 million in the Apple App Store (Statista).
The WakeApp team decided to help novice marketers, partners and specialists in the mobile app promotion market to be aware of the latest GEO trends and traffic sources and promotion features in them. This time we would like to introduce readers to an equally well-known source of traffic and a tool that specializes in promoting mobile applications – Iron Source.
IronSource is a top ad mediation platform and one of the largest mobile app monetization platforms operating in the mobile advertising market since 2010. The platform allows developers to monetize their products, and our clients receive large volumes of high-quality traffic from all over the world. Thanks to automatic costing mechanisms, for each ad impression, developers receive the highest possible payout, and advertisers receive a lead.
In November 2022, IronSource partnered with Unity to form the industry’s leading in-app creation and advertising platform.
Facts about IronSource:
- Industries: Gaming, Mobile App Installs
- Payment Models: CPA, CPC, CPCV, CPE, CPI, CPL, CPM, CPS, CPV, Flat Rate, Revshare / ROAS
- Audience:3 billion
- Applications: +80 000
- 87% of the top 100 Google Play and Apple Store apps are connected to IronSource
- In November 2022, IronSource announced the end of its merger with Unity Ads.
- 50% Research and Development
- Year of foundation – 2010
IronSource provides ready-made ad units with several modern ad formats. An advertiser can capture the attention of users through both impressive reward-per-view videos and interstitial ads and banners.
To attract traffic, it is proposed to use the following advertising formats:
- Rewarded videos. The format is most effective in building mutual trusting relationships with the audience through an equal exchange of values.
- Advertising that works on the principle of mini-shops. The user is presented with a list of actions for which he can receive some valuable reward. The tool allows you to increase revenue from traffic monetization, increase audience engagement, and keep it in the application longer.
- Interstitial video ads. A tool for monetizing traffic using creatives that involve the user going to the advertiser’s website within the software. Allows you to earn money without interrupting the user from using the application.
- Rewarded interstitial ads. A format for attracting large amounts of traffic within the application by rewarding users for watching videos. Appears during natural user transitions.
- The format with the simplest integration algorithm in the application and high demand from advertisers.
Each of the available IronSource formats is an effective tool for attracting potential audience within the application.
IronSource is one of the most popular ad mediation platforms to not only increase app revenue, but also increase your effective CPM. Through IronSource, you can work with several ad networks at once and integrate through a single SDK.
You can choose from 15 ad networks available on the platform. IronSource will manage them for you, which will save your time and make the process of attracting traffic as comfortable as possible. The uniqueness of IronSource is that with its help you can track key indicators such as: DAU, ARPDAU and engagement.
Ad networks connected to IronSource and using its traffic:
- AdColony
- AdMob
- Amazon
- AppLovin
- Chartboost
- Fyber
- HyprMX
- InMobi
- Maio
- Mintegral
- myTarget
- Tapjoy
- UnityAds
- Vungle
Today, IronSource is included in the arsenal of all major market players. A wide range of targeting options brings some advertisers more than half of all incoming traffic, which once again proves the effectiveness of the platform. The platform independently filters incoming traffic and filters out fraud and irrelevant users.
Features of IronSource:
- Access to detailed reporting tools to increase traffic monetization revenue.
- IronSource ads are rigorously tested and do not interfere with application performance.
- Access to auction rates in real time.
- A/B testing. The system offers 3 powerful testing tools to optimize the process of attracting traffic.
- Simple dashboard.
- Setting up an advertising stream with adaptation for different audience segments.
- Separate bids for each platform/publisher/app within the advertising campaign
- Separate rates for each geo within RK
- Integration with AppsFlyer: CPI and cost
- Creative Tracking
- Import bids / bids / CPI without waiting for a manager
- Disabling / enabling advertising campaigns on your own
- A/B testing of creatives: endcards, video
- Fast tech. support
- Full staking support by the IronSource team
Disadvantages of IronSource:
- Heavily loaded technical support
- No notifications to re-roll or stop an ad campaign
The funnel in IronSource is practically no different from other sources of in-app advertising. Users see in-app ads, click on the ad and go to the landing page and app card inside the marketplace. A large selection of high-conversion formats allows you to interest users in the advertised product and encourage them to switch.
High-quality optimization tools, a wide range of targeting options and highly efficient IronSource algorithms allow you to find interested target traffic and significantly save your advertising budget.
How can a marketer use IronSource?
In order to start using the advertising network, you need to register here.
Fill in all the required fields: full name, password, company name, city and country.
After filling in the fields, an email will be sent to the specified email address. Confirm your email to complete registration.
Step 1. Create an advertising campaign
In the left menu, select the Promote item, and then in the opened window, click Campaign → +New.
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- Specify the name of the advertising campaign
- Add a link to the application
- Choose a payment model
- Determine your minimum auction bid
Step 2. Filling in basic information
Step 3. Set up attribution
- Add click link (Click URL)
- Add a link to the impression (Impression URL)
Step 4: Targeting
- Advertising format. Choice of Interstitial or Rewarding video.
- Device type. Mobile phone or tablet.
- OS version. Android or IOS.
- Publication planning. By default, the campaign starts immediately after the settings are completed. If you do not plan to launch an advertising campaign right now, select “Set dates”.
Step 5. Setting the budget
- Allows you to set a single daily budget for all advertising campaigns.
- By countries. Allows you to set the daily budget for each country separately.
Interesting! The Iron Source functionality allows you to adjust and change the bid within the campaign by choosing certain publishers with higher CR, thus effectively allocating the budget.
Step 6. Setting up country targeting
With IronSource, you can create up to 15 ad groups depending on the GEO.
Step 7. Working with creatives
We can create our own unique creative or choose from those offered by the platform.
To create a creative you need:
- Specify a name for creative groups
- Choose ad format
- Video and carousel
- Video and full screen
- Video and interactive card
- game format
- Select language
Advertising is ready to go!
How is IronSource used at work in WakeApp?
Many of our clients are already connected to IronSource and are successfully getting positive traffic. I would like to note that IOS applications are especially well promoted in IronSource, the site complies with all Apple requirements regarding the preservation of personal data and respect for their confidentiality
The platform allows us to fine-tune the target audience, so our clients receive only relevant and profitable traffic. Extensive targeting settings allow you to comply with all the wishes of advertisers and attract only those users who are potentially interested in the product.
IronSource is one of the most popular ad mediation platforms that allows advertisers to drive high volumes of quality traffic using modern ad formats. Among marketers, IronSource is considered one of the most effective and popular sources of in-app traffic.
IronSource is one of the 30+ sources our media buyers use to promote their WakeApps.
For more than 5 years at WakeApp, we have been using this traffic source for the convenience of our clients, whose goal is to attract a young and, at the same time, solvent audience.
About the rubric: Every month we will issue instructions for promotion: by traffic source and by GEO traffic, talking about the features of promotion in a particular region, sharing prohibitions and life hacks when promoting in a particular source. Think of it as a mobile marketer’s desktop guide.
About us: WakeApp is an international mobile marketing agency with over 9 years of experience in the market. It is a leader in the development and promotion of gaming and non-gaming mobile applications in e-com, video streaming, food delivery, sport, utilities, finance verticals. Earlier in 2022, WakeApp received The Media Agency of the Year at Sigma Asia Awards, in 2021 the agency placed in 5 categories of the 13th edition of the AppsFlyer Performance Index XIII.
Asia Gaming Awards 2025
Spintec Showcases Award-winning Solutions and Innovations at G2E Las Vegas

Reading Time: 2 minutes
It was an honour for Spintec to exhibit at G2E Las Vegas this year, after being recognised with multiple honours across the world, including Best Performing ETG Product in LATAM and Western Europe (Eilers, 2025) and Best Electronic Table Game Solution at the Asia Gaming Awards 2025.
At G2E 2025, Spintec presented an exhaustive portfolio of products that have accrued so many awards: from different games and experiences to a surprising range of settings in the Charisma Series.
The solution that garnered the most attention was the Charisma Amphitheater that can accommodate a large number of players. They can share the same dynamic, multigame experience, enjoying Roulette, Sic Bo, Craps, Blackjack, or Baccarat across automated, virtual and live platforms. The action is constant and thrilling, not just because of the varied and exciting games, but also because of the expanded side bets, jackpots and simultaneous gameplay options.
This layout fosters a vibrant, tournament-ready atmosphere that is always a lot of fun. However, at G2E, Spintec showed that it can be upgraded even further with their latest innovation: the Spintec Tournament Experience. It comes with a visually striking LED-driven environment with real-time stats, live visuals and dynamic leaderboards that are designed to keep players immersed and energised.
At the other end of the spectrum are the circumstances where individual play is much preferred to a shared experience. In those, Charisma SVM (Stand-Alone Virtual Machine) is a perfect solution. It combines five table games into a sleek, space-efficient cabinet for individual players. It is designed for flexibility and fast play, allowing extremely smooth game transitions. It is compact yet powerful and delivers unmatched versatility for casinos of any size.
Visitors at G2E also got to experience two absolute rising stars from the Spintec portfolio. Galactic Spin, Spintec’s flagship game, is quickly becoming one of their most interesting introductions. It is a GLI-certified roulette-style innovation that amplifies excitement through free spins, multipliers and a three-level Galactic Jackpot, one of the most advanced and engaging progressive roulette systems worldwide.
The other undisputed star and a global bestseller from Spintec’s lineup is the Charisma Roulette with eight play stations. Its popularity comes from innovations such as Galactic Spin Roulette, Lucky Number Jackpot and HotSpot Roulette, which are all extremely reliable revenue drivers. The setting also offers exceptional visibility of the wheel from every seat with an elegant design enhanced by LED illumination and dual-sided animated signage.
The visitors at the G2E Las Vegas also very much enjoyed the Baccarat and Craps setups. The Charisma Baccarat with five play stations showed authentic gameplay through its market-tailored squeeze feature and a variety of side bets with payouts up to 48x, including some exclusive side bet options unique to Spintec. The other solution that also invited a lot of attention was the Charisma Craps technology. It exhibited extremely smooth gameplay with exciting dice rolls and fast, accurate number reading, maintaining the thrill of traditional craps while enhancing efficiency. A standout element is the Shooter Button, a fun and interactive feature that assigns the shooter role in accordance with authentic live game rules. Charisma Craps also incorporates a proprietary solution that guarantees clean, fair rolls by preventing dice from becoming cocked or landing on top of each other.
All of Spintec’s solutions are extremely customisable with premium finishes, and a design that fits any casino floor.
The post Spintec Showcases Award-winning Solutions and Innovations at G2E Las Vegas appeared first on European Gaming Industry News.
Astromania Casino
Astromania Casino Announces International Launch Across Multiple Markets

Reading Time: 2 minutes
The international iGaming market is growing with the opening of Astromania Casino. The new platform will be a complete online casino and sportsbook, with a regulated and technologically enhanced platform available to players across multiple regulated international markets.
In the early phases, Astromania will target multiple regulated markets as a multi-geo brand. The project demonstrates a strategic desire to enter competitive, highly regulated markets with a product that is supposed to be of the highest standards of transparency and operational stability.
Astromania Casino provides an efficient and transparent platform that is developed on trust. It has more than 6000 games with international providers and a full sportsbook with all major sports.
“Astromania was created as a platform that prioritises performance, security, and fairness. Our objective is to provide users with an efficient, regulated product supported by transparent processes and dependable technology,” said the chief Executive Officer of Astromania.
The platform adapts to each region’s language, currency and regulatory standards. Payment methods cover cards, e-wallets, bank transfers and crypto, with regional options like GiroPay, PayID and Paysafecard.
All financial operations are protected through SSL encryption, real-time monitoring and AML/KYC verification in full compliance with European regulatory standards.
Astromania incorporates a comprehensive responsible gaming system designed to maintain player control and security. Users can configure individual deposit and time limits, apply self-exclusion measures and access multilingual support around the clock. Behavioural analytics tools allow the platform to detect and respond to irregular gaming patterns, reinforcing player protection.
“Compliance and responsibility are integral to Astromania’s operation. Our mission is to ensure that entertainment is delivered within a framework of safety and accountability,” said the Compliance Director.
Scalable cloud architecture is the technological basis of Astromania, which allows another cloud to run all of the performance without issues in the busiest periods. The modular design of the platform enables the quick adaptation to new regulatory settings and market-specific demands. The company is expanding across regulated regions, focusing on localised content and payment integrations for each market.
The company’s roadmap includes the release of exclusive proprietary content, native mobile applications for iOS and Android featuring biometric authentication and the expansion of coverage aligned with regional player demand.
The brand’s strategic goal is to combine large-scale content delivery with technological precision and full compliance with jurisdictional requirements.
“Astromania is not a short-term venture. Our objective is to establish a platform that defines long-term reliability and transparency within the regulated iGaming sector,” added the CEO.
The post Astromania Casino Announces International Launch Across Multiple Markets appeared first on European Gaming Industry News.
G2E 2025
NOVOMATIC Delivers a High-impact Showcase at G2E 2025 in Las Vegas

Reading Time: 3 minutes
The NOVOMATIC booth #1259 was a true crowd magnet throughout all three show days of G2E 2025, attracting record visitor numbers and exceptional feedback from operators and partners. Combining innovative products with an energetic presentation, the company successfully translated its “Play like you own the Block” theme into a powerful on-site experience. Large LED video walls, street art-inspired visuals, and interactive highlights turned the booth into a dynamic meeting point that captured the authentic spirit of Las Vegas while emphasizing NOVOMATIC’s creative and forward-looking brand identity.
Brilliance perfected: U.S. debut of DIAMOND X 1.55J Quattro
The highlight of this year’s showcase was the U.S. premiere of the DIAMOND X 1.55J Quattro, which expands NOVOMATIC’s internationally successful DIAMOND X series with a new flagship cabinet. The model impressed operators with its striking 55” UHD J-curve screen, elegant silhouette and superior ergonomic design, setting new standards in player comfort and visual impact. A refined glass touchdeck and an integrated high-performance soundbar elevate the gaming experience, combining intuitive player interaction with immersive audiovisual quality.
In combination with the dedicated Sign Packages, the DIAMOND X 1.55J Quattro becomes a true centerpiece on any gaming floor. These signage solutions are available for configurations of four or six cabinets and feature perfectly harmonised LED animations and dynamic game content integration. This holistic design approach ensures that every DIAMOND X installation stands out as a premium showcase of technology, performance and style.
Together with the full V.I.P. X cabinet line – V.I.P. X Galaxy 2.65, V.I.P. X Royal 1.85, V.I.P. X Dream 3.43 and V.I.P. X Lounge 2.32 – the DIAMOND X 1.55J Quattro reflects NOVOMATIC’s engineering excellence and long-term reliability. Its modular setup and service-friendly concept make it a future-proof investment for both single installations and banked configurations. With its eye-catching sign solution, dynamic LED lighting and bold design, the presentation stood out as one of the true visual highlights of the NOVOMATIC booth.
Next-level content: linked progressives and game highlights
NOVOMATIC impressed operators and visitors alike with a powerful portfolio of new gaming content designed to deliver excitement and performance at every level. The latest addition to the company’s successful jackpot families, ULTRA BOOST 3 Treasures, premiered with three captivating titles – Grand Eagle, Mighty Taurus and Tiger Storm – combining proven mechanics with engaging bonus features and striking audiovisual effects.
Another major highlight was XTENSION LINK Evolution, the latest chapter in NOVOMATIC’s internationally acclaimed jackpot series. Building on the remarkable global performance of its predecessors, this new edition introduces fresh game concepts and enhanced jackpot dynamics for an even more captivating player experience. The XTENSION LINK series, now spanning Volume 3, Volume 4 and the brand-new XTENSION LINK Ultimate, continues to set benchmarks in entertainment and floor performance worldwide.
Also drawing strong attention was RISING TREASURES – Sizzling Hot Treasure Inferno, which expands the popular franchise with fiery Free Games and Xtra Spins. Another standout was the all-new “De la Isla!” Wide Area Progressive, which has been developed exclusively for the Puerto Rican market, reflecting NOVOMATIC’s focus on localized content and tailored game design. Each title showcases the company’s commitment to high-performing game mathematics, compelling player experiences and measurable ROI for operators, again confirming NOVOMATIC’s ability to combine entertainment and profitability in equal measure.
System innovation: Novo Unity Pro and NOVOVISION
At G2E 2025, NOVOMATIC also highlighted its cutting-edge system solutions that redefine efficiency and player experience in modern casinos. The latest version of Novo Unity Pro impressed operators with its flexible architecture and seamless integration of live, automated and electronic table games, including Roulette, Blackjack, Baccarat, Poker and Slot Games. Its modular design allows operators to precisely tailor layouts and functionalities to meet their venue’s needs, ensuring maximum entertainment and operational efficiency.
The NOVOVISION casino management system showcased advanced functionalities for comprehensive casino management, player tracking, and responsible gaming. With a future-proof platform based on the latest technologies, NOVOVISION continues to set new standards for transparency, security, and data-driven decision-making – empowering operators to optimize their venues’ performance and elevate the player experience across all touchpoints.
Sabine Stoppel, Managing Director of NOVOMATIC Americas, said: “Our team delivered a seamless performance from concept to show floor. By combining a deep local market understanding with global innovation, NOVOMATIC continues to create sustainable impact and long-term partnerships.”
Jakob Rothwangl, Managing Director of NOVOMATIC Americas, said: “G2E 2025 demonstrated what is possible when strong teams, bold ideas, and customer confidence come together. Play like you own the Block is more than a theme – it defines how we think, act, and create value in every market.”
Thomas Schmalzer, VP Global Sales & VP Product Management, NOVOMATIC AG, said: “G2E once again confirmed the global relevance of NOVOMATIC’s innovations. From cabinet design to game performance, our products inspire confidence and deliver results. We sincerely thank our customers and partners for their trust, loyalty, and ongoing collaboration, which continue to drive our mutual success.”
The post NOVOMATIC Delivers a High-impact Showcase at G2E 2025 in Las Vegas appeared first on European Gaming Industry News.
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