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‘Quality of Content Missing in Operator Retention Strategies’

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Play’n GO’s Chief Commercial Officer Magnus Olsson delivered his verdict on the importance of using content to drive operator retention strategies on a standout panel at the 2023 iGaming Next conference in Valletta, Malta.

Joined by the CEOs of Crucial Compliance and Aspire Global, Olsson highlighted how the drive towards regulation in many markets had made player acquisition costs so high that ‘retention strategies through great content are what everyone needs to invest more in’.

While the panel moved to discuss the importance of RTP levels in retention strategies, Olsson added,

“I think it’s more about the content than RTP. If you’re a good supplier, you can design a game that is engaging and entertaining and has loads of both acquisition and retention capabilities.

“If you look at mechanics and volatility, I would say those two things are far more important [than RTP levels] in retention strategies.

“I think what’s missing in retention strategies today is an emphasis on the quality of content and entertainment value.”

The panel went on to discuss the importance of giving players a good experience immediately after you’ve paid to acquire that player, but that the slots game they land on first to play didn’t really matter.

Olsson disagreed with this view strongly and said,

“If your first experience in online casino is with a game that has a base game that just goes on and on, and basically has been designed for functionality like bonus buys, you end up with a very very bad customer experience – that person will probably never return to online slots. It’s not a good start.

“The first game a player sees has to be a high-quality game. One that really captures the player. I don’t think that a winning experience is required if they get to enjoy a high-quality, entertaining game.”

The discussion moved onto how markets, and therefore players, differ and Olsson was able to highlight the strength of the Play’n GO portfolio. He said:

“We have some amazing games in our portfolio that were released a few years ago like Lady of Fortune, which is perfect for markets with a strong land-based history and it’s nice to see them coming back in popularity – especially as it’s medium volatility with a relatively low max win of 500x. It shows that great games that are fun to play trump everything else.

“Where I think the industry can do better is to not focus so much on short-term thinking – what’s the latest release only etc.. – and get away from predatory functionality games in your retention strategies.”

Finally, the panel discussed VIP players and the future of revenue generation in a regulated reality. Olsson added,

“The old ‘80/20’ rule, where 80 per cent of the revenue comes from 20 per cent of the players in certain markets, like Germany, the UK, other markets in Europe, is gone forever.  

“What Play’n GO would like to see is marketing that adjusts to this new reality. Where recreational and social players are the main audience. We aren’t seeing that yet.”

Expanse Studios

Expanse Studios Launches Super Heli Premium Across Core Markets

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Expanse Studios, a subsidiary of Golden Matrix Group Inc., has launched Super Heli Premium, an expanded version of its flagship crash game now live across core markets.

Super Heli Premium introduces four new gameplay mechanics designed to broaden player appeal and increase session engagement. The additions address operator demand for content that retains players without requiring promotional spend.

New Game Modes

Over/Under allows players to predict whether the crash multiplier will land above or below a set threshold, with maximum bet multipliers up to 24x. The mode rewards pattern recognition and adds a prediction layer to the base crash mechanic.

Range betting requires players to predict the multiplier range where the helicopter’s flight will end. Wider ranges offer lower payouts with reduced risk. Narrower ranges increase volatility and potential returns. The mechanic gives conservative and aggressive players different optimal strategies within the same game.

50% Cash-Out enables partial exits during active rounds. Players can secure half their stake at any multiplier while keeping the remaining half in play. The feature reduces all-or-nothing pressure and extends average session length.

Auto Play and Auto Cash-Out provide preset betting parameters for players who prefer hands-off gameplay across multiple rounds.

Regional Customisation

Operators can deploy market-specific visual themes (US, Greece, Egypt, Brazil, Japan) without changing core mechanics or RTP. The customisation supports localised marketing campaigns and cultural preferences across different jurisdictions.

The game maintains a 97% RTP across all modes and themes, matching the original Super Heli’s player return rate while adding strategic depth through the new mechanics.

Market Context

The original Super Heli became one of the most requested titles in European iGaming within months of launch, with operators reporting session lengths above industry averages and retention metrics “materially better than category norms”.

Super Heli Premium positions the title as a platform rather than a single game variant. Operators can configure volatility, bet limits and visual themes to match specific player demographics without requiring separate game integrations.

Expanse Studios currently operates across 1300+ B2B partnerships globally, with over 300 new operators added in Q3 2025 alone. Super Heli Premium expands the studio’s portfolio to 66 proprietary titles, all 100% owned IP with no licensing dependencies.

The game is now live across Expanse’s operator network in core markets globally.

The post Expanse Studios Launches Super Heli Premium Across Core Markets appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Champions League

Flashscore reveals data behind thrilling night of Champions League action

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New data from Flashscore, the world’s leading platform for live scores and sports content, reveals that almost 34,000,000 users tuned in yesterday for one of the most dramatic nights in UEFA Champions League history.

The intensity of the matches generated a massive wave of digital engagement, with 18 matches all taking place at the same time on the final day of the league format.

From the football-mad streets of Brazil to the frozen research stations of Antarctica, fans across 239 countries and territories checked their phones as Benfica’s goalkeeper scored a 98th-minute header and Real Madrid crashed into the playoffs.

Martin Matejka, Marketing Director of Flashscore, said: “Yesterday wasn’t just a matchday; it was a global event and we were well prepared. When game-changing moments decide matches – from a goalkeeper’s stoppage-time header against Real Madrid to last-minute winners across Europe – the world doesn’t just watch, it reacts. Flashscore sent out over 700 million push notifications to our users as drama unfolded across the continent.

“Our data shows unprecedented engagement from all over the world, and I am glad we could bring these extraordinary moments to fans from Brazil to Antarctica.”

TOP MATCHES ranked by number of users

The drama at the Estádio da Luz dominated the global conversation, with nearly 10 million users following the Benfica-Madrid clash alone.

1 Benfica vs. Real Madrid (9,7M users): The undisputed main event. Fans flocked to the match detail as Benfica goalkeeper Anatoliy Trubin scored a historic 98th-minute header to seal a 4-2 win, sending Real Madrid to the playoffs.

2 Barcelona vs. FC Copenhagen (8,3M users): Massive interest as Barcelona thrashed the Danes 4-1 to secure direct qualification to the Round of 16.

3 Napoli vs. Chelsea (5,9M users): A rollercoaster in Naples. Chelsea fought back to win 3-2, eliminating Napoli despite a stunning “Maradona-esque” pirouette goal from Antonio Vergara.

TOP PLAYERS ranked by number of users

1. Jorginho (995K users): The Kairat Almaty midfielder trended globally after scoring a penalty against his former club, Arsenal, at the Emirates Stadium—a major talking point that drove nearly 1 million profile views.

2. Anatoliy Trubin (725K users): The unlikeliest hero. The Benfica goalkeeper’s stoppage-time header against Real Madrid sent his profile traffic into the stratosphere.

3. Andreas Schjelderup (368K users): The 21-year-old Norwegian announced himself to the world with a brace against Real Madrid.

4. Kylian Mbappé (317K users): Even in defeat, the superstar commanded attention and ranked 4th. He scored twice for Madrid, but his team’s collapse was the bigger story.

TOP TEAMS ranking by users:

1. Real Madrid (1,6M users): The “Kings of Europe” falling into the playoff round after a chaotic 4-2 loss drove massive traffic.

2. Benfica (1,1M users): The victors of the night. Their miraculous comeback and “goalkeeper goal” made them the second most-clicked team worldwide.

3. Barcelona (930K users): Solid interest as they cruised to victory and the next round.

Flashscore Global Reach

While Brazil was the single most active nation, the traffic was evenly split across continents: In Europe the huge engagement was driven by fans in Italy, France, Poland, United Kingdom, Spain, Portugal, and Germany.
Africa’s continent showed massive interest, led by Nigeria, Ghana, and Ivory Coast. Football fever also swept across Asia, with significant user numbers from Indonesia, Kazakhstan, South Korea, and Uzbekistan.
The obsession reached the most remote corners of the Earth. Flashscore recorded active users from Antarctica and Christmas Island, proving that even in the most isolated locations, fans refused to miss the drama.

The post Flashscore reveals data behind thrilling night of Champions League action appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Hunter Hunstock

Playersoft Announces Remote Enrollment to Enable Hardware-Agnostic, Cloud-Driven Player Signups Anywhere

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Playersoft has announced Remote Enrollment, a progressive web app that allows casino teams to enroll guests from virtually any location using any mobile hardware. By leveraging a cloud-driven architecture, Remote Enrollment supports true off-site capability for prospecting and remote sign-up.

Why it matters

Traditional enrollment workflows often depend on specific hardware, on-property connectivity, or fixed stations that can create bottlenecks and limit enrollment opportunities outside the property. Remote Enrollment removes those constraints with a hardware-agnostic progressive web app and cloud-driven architecture—while retaining the consistent, intuitive user experience Playersoft is known for.

What Remote Enrollment delivers

• A progressive web app that runs on virtually any mobile hardware—no special devices required.

• Cloud-driven operations to support off-site prospecting and remote signups.

• A dedicated prospecting feature that enables customer communication and information capture without creating accounts or introducing incomplete data into the player system.

• Conversion tracking from prospect to enrolled player to support measurable outreach efforts.

• Configurable security and policy controls aligned to property requirements.

• Integration with Playersoft ONE for operational oversight and reporting.

“Remote Enrollment is about making it easy for our clients to capture new players wherever the opportunity arises—without sacrificing control, data quality, or usability,” said Hunter Hunstock, President at Playersoft.

Availability:

Remote Enrollment is available now as part of the Playersoft ONE ecosystem.

The post Playersoft Announces Remote Enrollment to Enable Hardware-Agnostic, Cloud-Driven Player Signups Anywhere appeared first on Americas iGaming & Sports Betting News.

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