Industry News
Successful First Year for ITL’s Hygienic Cash Automation
CashGenic, the hygienic cash automation from ITL, was first launched in May 2020 during the height of the covid-19 pandemic to enable customers to pay with cash both safely and hygienically. Since it was first launched, ITL has secured a number of distribution suppliers in the UK and throughout Europe, who collectively have installed several hundred units in numerous countries including the UK, Germany, Spain, Belgium and Austria.
Commented on this achievement, Thorsten Labusch, VP of Sales & Business Development, said: “We are delighted with the success of CashGenic which was introduced during the height of the COVID pandemic as a solution for those customers wanting to pay by cash safely during a time when coins and banknotes were being incorrectly portrayed as high risk in terms of transmission. Although this was proven inaccurate, the COVID crisis highlighted the need for businesses to continue to accept cash while maintaining social distancing. The technology has been developed by us and the complete system solution is supplied and installed direct from our approved partners using their own hardware.”
“Our partners have developed a full solution that includes our intelligent banknote recycler and advanced coin recycler. CashGenic is an affordable solution with easy installation and no software integration involved. A compact, all-in-one counter-top device it ensures easy customer access, with pay-in and pay-out managed by staff via a mobile tablet device. One year on, and we have over 9 strategic partners spread throughout Europe who together have now installed over 400 units, across 22 different countries and this continues to grow.”
CashGenic can be used in various settings within the retail sector to automate the counting and handling of cash, therefore saving time and generating greater efficiencies for businesses, as well as helping organisations eliminate shrinkage and accounting errors.
Thorsten continued: “Our partners have installed the system at various retail venues including butchers’ shops, toy shops and fish and chip shops, amongst others. One of our partners, Perfect Money, provider of innovative payment solutions based in south Germany are proudly building the machines (renamed Vicky) in Germany. This high-performance, smart cash dispenser has space-saving dimensions so fits onto any counter and Perfect Money customers have reported that several businesses have seen an uplift in cash takings of around 10%.”
Andy Bullock, Senior Business Development Manager of ITL, commented: “CC Dynamic, our first CashGenic UK supplier, have been rolling out the system (branded as £XCHEKKA) with Maggi Electronics completing the installs.”
Commenting on a successful installation at the Café Royal in Scotland, owner and National Federation of Fish Friers (NFFF) member John Pagani said: “Overall, it’s been a tremendous success. The £XCHEKKA system is affordable, so much so, we ordered two, one for our indoor café and the other for our take-away. Staff love it, they no longer have to count change and can concentrate on serving the customer to provide excellent customer service rather than worrying about change and having to wash their hands after touching the money and sanitising again.”
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ESG
Play’n GO publishes 2025 Sustainability Report with emissions and governance updates
Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.
On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.
The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.
On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.
The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.
The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
complaint resolution
Casino Guru CRC returns $5.3m to players in Q1 2026
Casino Guru’s Complaint Resolution Center (CRC) published 3,986 complaints in Q1 2026 and says it resolved 1,321 cases, returning $5,304,894 to players during the quarter.
Casino Guru said March was one of the CRC’s most active months on record, with the second-highest number of published complaints to date. The company added that ongoing cases exceeded 1,300, pointing to rising demand for third-party dispute mediation.
By volume, the most active complaint markets were Germany (657), the United Kingdom (270), Canada (240), Italy (207) and Australia (194), according to the CRC update.
Delayed payments remained the most common player-reported issue. Casino Guru also reported a March shift in complaint mix, with self-exclusion-related complaints rising to the second most frequent category for the first time in CRC history. KYC-related issues and blocked accounts were also among the most common complaint types, often linked to withdrawal delays.
Casino Guru said the quarter’s results reflect the increasing role of independent mediation as players look to third-party platforms to resolve disputes.
The post Casino Guru CRC returns $5.3m to players in Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
branded content
RubyPlay launches Firerose studio for operator-specific casino games
RubyPlay has launched Firerose, a new studio aimed at building operator-specific casino game experiences, as suppliers and operators push for more branded content to stand out in crowded markets.
The company said Firerose is designed to let operators combine RubyPlay’s existing game catalogue with the studio’s technology and creative resources, using operator-led insight to shape games around an operator’s brand identity rather than standardised supplier content.
RubyPlay said Superbet is among the first operators to launch Firerose-powered titles. The supplier did not disclose game names or specific performance figures, but said early results showed “strong engagement metrics”.
Firerose becomes part of RubyPlay’s multi-studio structure alongside Koala Games, Mad Hat Games, Ruby Studio, and Xslots, which the company said share technology, infrastructure and distribution.
Dima Reiderman , Chief Commercial Officer at RubyPlay, said: ”Firerose represents a deliberate shift in how we think about content creation and partnership. The market is no longer driven solely by volume, but by identity. Operators want experiences that feel native to their brand and help them clearly differentiate in increasingly competitive casino environments.”
Dr. Eyal Loz, CPO at RubyPlay, added: “Firerose was created to put the operator’s voice at the centre of the creative process. Every game starts with their brand, their audience and their story, and our role is to bring that to life through the full weight of RubyPlay’s creative capabilities.
“We’re shaping experiences that players immediately associate with the operator itself. That level of ownership is what allows operators to stand out in increasingly crowded casino environments.”
The post RubyPlay launches Firerose studio for operator-specific casino games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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