Industry News
Smartico Loyalty Wheel: A Game That Can Be A Game-changer for CRM
CRM is sometimes a game of luck.
Seasoned customer relationship management (CRM) executives would understand this perfectly.
Sometimes you initiate a well-planned and creative-stacked campaign only to find less-than-desired results. Sometimes, you create a quickfire, spur-of-the-hour campaign with available resources to find surprisingly great results.
The intangible reason for such customer behavior is often attributed to luck. That’s why CRM can sometimes become a game of luck.
But gamification could help you win it.
How?
Well, the answer is stuff of a doctoral thesis.
For the time being, take Smartico’s newly launched product called Loyalty Wheel as an example. Let’s see how it can potentially be a game-changer for CRM.
Loyalty Wheel
It is a simple game that allows users to roll a roulette-type wheel and generates an array of random results. It can be either installed as a stand alone feature on a website or deployed as part of the Smartico Gamification tool.
The CRM operators can change the whole look and feel of the game by customizing the user interface, background images, sounds and language. They can also set up how the prizes are won and decide the types of prizes on offer. A typical option is to provide some bonus points to the winner which can be used to gain discounts and bonuses while signing up or making a deposit.
What Can It Do for CRM?
It is an excellent substitute for the usual landing page or the info page used for logging in. Users can play the Loyalty Wheel and win prizes to avail discounts and bonuses for various activities such as signing up, making deposits or placing a bet.
In other words, it lets the potential customers actively win a personalized bonus or discount as opposite to passively getting some one-size-fits-all benefit. Initial results prove its efficiency too. Based on the results of initial trials and use, customer conversion improves by 5-20% when using Loyalty Wheel.
Deployment and Implementation
Smartico has made the installation of Loyalty Wheel a breeze.
It can be seamlessly deployed into an existing website. All it takes is embedding some JS codes and a few hours of technical trial and error.
The following are the main features of Loyalty Wheel:
- Options to provide multiple games simultaneously: Multiple games with different sets of results and prizes can be made available to users.
- Customizable user interface and wheel design: User interface can be customized with company logo and text in any language. The wheel design and appearance can be modified too.
- Multiple skins: It is available in multiple skins, for instance wood, cosmic and metallic.
- Platform-independent functionality: It functions seamlessly on all platforms such as mobile, web and other native platforms.
Once successfully deployed, CRM operators implement the kind of game that ensures best conversion.
The operators have several options to help them bring out the best games possible:
- Spin cost options: The operator can set a pre-defined cost of spin attempt (for example, based on user action, such as one spin for every log-in attempt and 1 spin for 1 euro deposited. The cost can also be based on loyalty points such as 100 points for one spin or it can even be totally free spins).
- Segmenting the games based on customer type: The operator can set which of the users get to play the games, for example available only to VIP customers or only to first-time users).
- Customizing the prizes: The operators can customize the prizes based on the season or customer type.
- Communication options: The communication regarding the games such as winning prizes will be done through emails, SMS, push notifications or website pop-ups as set by the operator.
- Call for action: The operator can set a congratulation message that will appear once the game is over, which can lead the user to a specific page, such as a registration page or deposit page).
- Game preview mode: The operator can preview the game after making all the customization before going live.
- Analytics: Analytics of game usage, prize distribution and customer behavior are also available.
Endless Possibilities
The best thing about Loyalty Wheel is the possibilities it offers a CRM operator. It turbocharges the CRM’s journey towards optimum customer conversion.
After all, conversion is the bread and butter of every CRM. No amount of gamification can help if it does not bring sufficient conversion.
Loyalty Wheel, aided by human imagination and data analytics, has the potential to become a game-changer for CRM operations.
May be it could also ensure that CRM is no longer a game of luck.
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Amusnet has released 7 Fire Dice, the newest addition to its growing Online Casino portfolio. This skilled dice game sets the stage for a thrilling experience, blending strategy, anticipation and fiery rewards that keep the tension alive with every throw.
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The post Amusnet Releases 7 Fire Dice appeared first on European Gaming Industry News.
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It was an honour for Spintec to exhibit at G2E Las Vegas this year, after being recognised with multiple honours across the world, including Best Performing ETG Product in LATAM and Western Europe (Eilers, 2025) and Best Electronic Table Game Solution at the Asia Gaming Awards 2025.
At G2E 2025, Spintec presented an exhaustive portfolio of products that have accrued so many awards: from different games and experiences to a surprising range of settings in the Charisma Series.
The solution that garnered the most attention was the Charisma Amphitheater that can accommodate a large number of players. They can share the same dynamic, multigame experience, enjoying Roulette, Sic Bo, Craps, Blackjack, or Baccarat across automated, virtual and live platforms. The action is constant and thrilling, not just because of the varied and exciting games, but also because of the expanded side bets, jackpots and simultaneous gameplay options.
This layout fosters a vibrant, tournament-ready atmosphere that is always a lot of fun. However, at G2E, Spintec showed that it can be upgraded even further with their latest innovation: the Spintec Tournament Experience. It comes with a visually striking LED-driven environment with real-time stats, live visuals and dynamic leaderboards that are designed to keep players immersed and energised.
At the other end of the spectrum are the circumstances where individual play is much preferred to a shared experience. In those, Charisma SVM (Stand-Alone Virtual Machine) is a perfect solution. It combines five table games into a sleek, space-efficient cabinet for individual players. It is designed for flexibility and fast play, allowing extremely smooth game transitions. It is compact yet powerful and delivers unmatched versatility for casinos of any size.
Visitors at G2E also got to experience two absolute rising stars from the Spintec portfolio. Galactic Spin, Spintec’s flagship game, is quickly becoming one of their most interesting introductions. It is a GLI-certified roulette-style innovation that amplifies excitement through free spins, multipliers and a three-level Galactic Jackpot, one of the most advanced and engaging progressive roulette systems worldwide.
The other undisputed star and a global bestseller from Spintec’s lineup is the Charisma Roulette with eight play stations. Its popularity comes from innovations such as Galactic Spin Roulette, Lucky Number Jackpot and HotSpot Roulette, which are all extremely reliable revenue drivers. The setting also offers exceptional visibility of the wheel from every seat with an elegant design enhanced by LED illumination and dual-sided animated signage.
The visitors at the G2E Las Vegas also very much enjoyed the Baccarat and Craps setups. The Charisma Baccarat with five play stations showed authentic gameplay through its market-tailored squeeze feature and a variety of side bets with payouts up to 48x, including some exclusive side bet options unique to Spintec. The other solution that also invited a lot of attention was the Charisma Craps technology. It exhibited extremely smooth gameplay with exciting dice rolls and fast, accurate number reading, maintaining the thrill of traditional craps while enhancing efficiency. A standout element is the Shooter Button, a fun and interactive feature that assigns the shooter role in accordance with authentic live game rules. Charisma Craps also incorporates a proprietary solution that guarantees clean, fair rolls by preventing dice from becoming cocked or landing on top of each other.
All of Spintec’s solutions are extremely customisable with premium finishes, and a design that fits any casino floor.
The post Spintec Showcases Award-winning Solutions and Innovations at G2E Las Vegas appeared first on European Gaming Industry News.
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The international iGaming market is growing with the opening of Astromania Casino. The new platform will be a complete online casino and sportsbook, with a regulated and technologically enhanced platform available to players across multiple regulated international markets.
In the early phases, Astromania will target multiple regulated markets as a multi-geo brand. The project demonstrates a strategic desire to enter competitive, highly regulated markets with a product that is supposed to be of the highest standards of transparency and operational stability.
Astromania Casino provides an efficient and transparent platform that is developed on trust. It has more than 6000 games with international providers and a full sportsbook with all major sports.
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The platform adapts to each region’s language, currency and regulatory standards. Payment methods cover cards, e-wallets, bank transfers and crypto, with regional options like GiroPay, PayID and Paysafecard.
All financial operations are protected through SSL encryption, real-time monitoring and AML/KYC verification in full compliance with European regulatory standards.
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Scalable cloud architecture is the technological basis of Astromania, which allows another cloud to run all of the performance without issues in the busiest periods. The modular design of the platform enables the quick adaptation to new regulatory settings and market-specific demands. The company is expanding across regulated regions, focusing on localised content and payment integrations for each market.
The company’s roadmap includes the release of exclusive proprietary content, native mobile applications for iOS and Android featuring biometric authentication and the expansion of coverage aligned with regional player demand.
The brand’s strategic goal is to combine large-scale content delivery with technological precision and full compliance with jurisdictional requirements.
“Astromania is not a short-term venture. Our objective is to establish a platform that defines long-term reliability and transparency within the regulated iGaming sector,” added the CEO.
The post Astromania Casino Announces International Launch Across Multiple Markets appeared first on European Gaming Industry News.
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