Industry News
Smartico Loyalty Wheel: A Game That Can Be A Game-changer for CRM
CRM is sometimes a game of luck.
Seasoned customer relationship management (CRM) executives would understand this perfectly.
Sometimes you initiate a well-planned and creative-stacked campaign only to find less-than-desired results. Sometimes, you create a quickfire, spur-of-the-hour campaign with available resources to find surprisingly great results.
The intangible reason for such customer behavior is often attributed to luck. That’s why CRM can sometimes become a game of luck.
But gamification could help you win it.
How?
Well, the answer is stuff of a doctoral thesis.
For the time being, take Smartico’s newly launched product called Loyalty Wheel as an example. Let’s see how it can potentially be a game-changer for CRM.
Loyalty Wheel
It is a simple game that allows users to roll a roulette-type wheel and generates an array of random results. It can be either installed as a stand alone feature on a website or deployed as part of the Smartico Gamification tool.
The CRM operators can change the whole look and feel of the game by customizing the user interface, background images, sounds and language. They can also set up how the prizes are won and decide the types of prizes on offer. A typical option is to provide some bonus points to the winner which can be used to gain discounts and bonuses while signing up or making a deposit.
What Can It Do for CRM?
It is an excellent substitute for the usual landing page or the info page used for logging in. Users can play the Loyalty Wheel and win prizes to avail discounts and bonuses for various activities such as signing up, making deposits or placing a bet.
In other words, it lets the potential customers actively win a personalized bonus or discount as opposite to passively getting some one-size-fits-all benefit. Initial results prove its efficiency too. Based on the results of initial trials and use, customer conversion improves by 5-20% when using Loyalty Wheel.
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Deployment and Implementation
Smartico has made the installation of Loyalty Wheel a breeze.
It can be seamlessly deployed into an existing website. All it takes is embedding some JS codes and a few hours of technical trial and error.
The following are the main features of Loyalty Wheel:
- Options to provide multiple games simultaneously: Multiple games with different sets of results and prizes can be made available to users.
- Customizable user interface and wheel design: User interface can be customized with company logo and text in any language. The wheel design and appearance can be modified too.
- Multiple skins: It is available in multiple skins, for instance wood, cosmic and metallic.
- Platform-independent functionality: It functions seamlessly on all platforms such as mobile, web and other native platforms.
Once successfully deployed, CRM operators implement the kind of game that ensures best conversion.
The operators have several options to help them bring out the best games possible:
- Spin cost options: The operator can set a pre-defined cost of spin attempt (for example, based on user action, such as one spin for every log-in attempt and 1 spin for 1 euro deposited. The cost can also be based on loyalty points such as 100 points for one spin or it can even be totally free spins).
- Segmenting the games based on customer type: The operator can set which of the users get to play the games, for example available only to VIP customers or only to first-time users).
- Customizing the prizes: The operators can customize the prizes based on the season or customer type.
- Communication options: The communication regarding the games such as winning prizes will be done through emails, SMS, push notifications or website pop-ups as set by the operator.
- Call for action: The operator can set a congratulation message that will appear once the game is over, which can lead the user to a specific page, such as a registration page or deposit page).
- Game preview mode: The operator can preview the game after making all the customization before going live.
- Analytics: Analytics of game usage, prize distribution and customer behavior are also available.
Endless Possibilities
The best thing about Loyalty Wheel is the possibilities it offers a CRM operator. It turbocharges the CRM’s journey towards optimum customer conversion.
After all, conversion is the bread and butter of every CRM. No amount of gamification can help if it does not bring sufficient conversion.
Loyalty Wheel, aided by human imagination and data analytics, has the potential to become a game-changer for CRM operations.
May be it could also ensure that CRM is no longer a game of luck.
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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
IGT announced that its much-anticipated Wheel of Fortune Big Money Spin electronic table game (ETG) recently made its world debut at Downtown Grand Casino in Las Vegas, Nev. The vibrant standalone ETG game includes many of the attributes that have propelled the success of the Wheel of Fortune slots franchise for nearly three decades including word puzzles, wheel spins and exciting jackpot rewards. The game is accompanied by an attention-grabbing, 9-plus-feet upright video wheel that stands independent of the ETG terminals and entertains casino guests with the famous “WHEEL-OF-FORTUNE!” chant.
MGM Resorts International has announced that Corey Sanders, Chief Operating Officer, will retire from the company after more than 30 years of dedicated service and leadership. Sanders has agreed to remain COO through Dec. 31, 2025, and to serve as an advisor to the President and CEO through Dec. 31, 2026. The Company intends to name a new COO to serve as Sanders’ successor later this month. Sanders is currently MGM Resorts’ Chief Operating Officer, overseeing the company’s Las Vegas and regional properties as well as multiple corporate departments, including Hospitality, Gaming, Human Resources and Strategic Initiatives. Prior to that, he served as the company’s Chief Financial Officer and Treasurer.
Members of Kletsel Dehe Wintun Nation, the Sherwood Valley Rancheria of Pomo Indians, the Mechoopda Indian Tribe of Chico Rancheria and Big Lagoon Rancheria gathered outside the State Capitol in Sacramento to protest Assembly Bill 831 (AB 831). If passed, the bill would limit economic opportunities available to less wealthy tribes in the state by banning legitimate online social games using sweepstakes promotions. It would also eliminate more than $1 billion of existing economic activity generated by the industry in California, and close off a potential new revenue source for the state via sensible, modern regulation and taxation.
Partnerships
Genius Sports Limited has expanded its long-term partnership with Hard Rock Bet Sportsbook (Hard Rock Bet) to power the top-rated platform with its market-leading official data, trading and marketing solutions, as well as its ground-breaking BetVision product. Genius Sports has worked in partnership with the leading operator since 2021, providing the highest quality official data and pinpoint trading solutions across top tier leagues globally, including the Premier League, Serie A, European Leagues, Liga MX, NFL and more. Hard Rock Bet will be able to provide its customers with Genius Sports’ first-of-its-kind BetVision low latency streaming solution.
Quick Custom Intelligence (QCI), a leading provider of data-driven casino intelligence and player engagement platforms, has announced that Dania Beach Casino is continuing to benefit from its deployment of the QCI Nimble platform. While the property currently focuses on the QCI Host and QCI Marketing modules, it has expressed enthusiasm about the capabilities of the new AGI56 release and its impact on future customer engagement strategies. AGI56 represents the most ambitious release in QCI’s history, with the platform undergoing a full refresh of its technology stack, improved integration of advanced analytics, and the introduction of generative AI-driven tooling through Chatalytics.com. QCI’s platform is currently deployed in more than 350 casinos worldwide.
The post Gaming Americas Weekly Roundup – September 8-15 appeared first on European Gaming Industry News.
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MediaX Agency, a globally recognised leader in digital PR and growth marketing, has officially launched Linkible, an AI-powered link building agency engineered to help businesses in highly competitive and regulated industries achieve stronger online authority, higher search engine rankings and sustainable organic growth.
With AI-driven outreach and industry-specific link strategies, Linkible is redefining how brands secure high-quality backlinks, increase domain authority and dominate their niches in Google search.
Linkible is purpose-built for industries where credibility and compliance are critical:
• Law Firms & Legal Marketing – Earn authoritative legal backlinks to attract clients and improve local SEO.
• SaaS Companies – Accelerate organic growth with niche placements and product-led content strategies.
• Cannabis & CBD Brands – Gain SEO visibility while staying compliant in a restricted advertising environment.
• iGaming, Casino & Gambling – Drive traffic with white-hat link strategies tailored for high-competition keywords.
• E-commerce Businesses – Build scalable backlinks to boost product visibility and drive online sales.
Key Features of Linkible
• AI-Powered Prospecting & Outreach – Identify and connect with the right publishers at scale.
• Niche-Relevant Authority Backlinks – Secure placements on trusted websites that move rankings.
• Compliance-First Approach – Tailored strategies for industries facing strict regulations.
• Transparent SEO Reporting – Real-time dashboards to track backlinks, traffic and keyword improvements.
• Scalable Growth Solutions – Flexible link building packages for startups, enterprises and agencies.
“Traditional link building is outdated and ineffective in competitive industries. With Linkible, we’re combining the power of AI with our proven PR and SEO expertise to deliver smarter, faster, and compliance-friendly link building strategies that help businesses rank higher and grow sustainably,” said Rachita Chettri, Co-Founder of MediaX Agency.
The post MediaX Agency Officially Launches Linkible appeared first on European Gaming Industry News.
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Allwyn, the lottery-led gaming entertainment company, has announced the launch of Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.
Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.
Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.
The project demonstrates Allwyn’s commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.
Nicole Garrett, Head of Responsible Gaming at Allwyn, said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”
The call for proposals will run until 14 November.
The post Allwyn Launches Player Protection Lab appeared first on European Gaming Industry News.
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