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The board of Entain Plc is reported to be in advanced discussions to appoint Danish executive Jette Nygaard-Andersen as the company’s new chief executive.

The need for a new CEO comes amid the resignation of Shay Segev, who has expressed a desire to leave Entain to become co-CEO of the international sports streaming platform, DAZN.

Nygaard-Andersen has served as an Entain non-executive director since December 2019, advising the FTSE firm on effective new market expansions and its digital strategy with regards to core platforms.

Should Nygaard-Andersen be confirmed, the executive would become the first female to lead a listed UK gambling enterprise.

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