Portfolio of industry-leading casino content continues to take over Portugal with latest partnership

Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion aggregation platform and the Ignite Studio development programme, has today announced it will be taking its presence in Portugal to new heights by partnering with the respected online casino and sports betting operator, Casino Portugal. Through the agreement, Pariplay’s wide breadth of high-quality games, which have already become major hits among Portuguese players, will extend even further by being made available at CasinoPortugal.pt, rounding off a hugely successful 2020 for Pariplay.

Consistent with Pariplay’s ongoing efforts to offer more games to more players in more markets across the globe, bolstering its presence in promising spaces such as Portugal is instrumental.

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The agreement will see first-class content from Pariplay’s own propriety game library and the Fusion aggregation platform, which have been certified for Portugal and are already live in the market, made available on CasinoPortugal.pt. Hit titles, like Dragons Of The North Deluxe, Wolf Riches, King of The Tirdent Deluxe, Treasure Temple, and Rumble Rhino, all of which are hugely popular in regulated Europe, will complement CasinoPortugal.pt’s existing offering by giving its players access to a whole new assortment of state-of-the-art casino games.

António Laranjo, Co-CEO at Casino Portugal said: “We are happy to be collaborating with leading supplier Pariplay, who have demonstrated their dedication to growth and innovation since the beginning. Thanks to our partnership with them, we’ve enhanced our player offering significantly by introducing an interactive suite of their leading casino games, which have had so much success in this market already.”

Christine Lewis, CCO & MD Malta at Pariplay said: “We are very pleased with how much we were able to broaden our presence throughout regulated markets this year, signing several deals with prominent European operators, including this latest one with Casino Portugal. It’s exciting to see our game studio extend in a country with as much potential as Portugal, and we’re confident that we will continue adding substantial value to the gaming experience for players in this market and many others, as we move forward and expand in 2021.”

Europe’s video games industry is disappointed at today’s important decision by the Court of Justice of the European Union (CJEU) in the long-running Schrems v. Facebook Ireland case (Case C-311/18) that jeopardises the ability of European companies to continue to transfer data between EU Member States and the US.  The CJEU has ruled that, whilst data transfer agreements used by Facebook and other companies to share European users’ digital data with third countries are valid so long as the country “ensures an adequate level of data protection”, the EU-US Data Protection Shield (otherwise known as the Privacy Shield), that provides companies on both sides of the atlantic with a clear and cost-effective mechanism to comply with data protection requirements, has been ruled invalid.

The Court of Justice ruled that “the limitations on the protection of personal data arising from the domestic law of the United States on the access and use by US public authorities (. . .) are not circumscribed in a way that satisfies requirements that are essentially equivalent to those required under EU law”.

ISFE CEO Simon Little said: “A solution must be found. The transfer of data between the EU and the US is crucial to the full functioning and continued growth of Europe’s €21bn-strong video games industry.  Our industry is fully committed to the security of player data and supports the European Commission’s work to modernise European data protection rules and to improve the mechanisms for transferring data to third countries, but today’s decision is a blow to the ability of European games companies to reach a global market.”

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EGDF COO Jari-Pekka Kaleva said: “The free flow of data between Europe and the US is crucial for game developer studios.  This ruling by the CJEU has the potential to create a significant regulatory market access barrier for European SMEs operating in global digital markets and it will adversely impact anyone working in Europe’s digital economy. Government officials and policy makers in Washington and in Brussels need to act quickly to build a new, more reliable framework for data transfers securing high standards on privacy and enabling the much-needed digital growth on both sides of the Atlantic.”