Industry News
BtoBet’s Alessandro Fried Discusses Aspire Global’s Acquisition of Sportsbook and Tech Company
BtoBet founder Alessandro Fried has discussed about Aspire Global’s acquisition of the sportsbook and tech company and what next awaits the newly expanded iGaming group. Of one thing he is certain… the future looks very bright for the entire group.
News that BtoBet was acquired by iGaming solutions provider Aspire Global took the industry by storm. And rightly so, because through this acquisition we have assisted to the expansion of an already consolidated group which in all its elements is now at the forefront of the industry’s B2B value chain.
But what was the primary reason that led to this acquisition? There are two aspects that were fundamental. Aspire Global was seeking to increase its B2B product offering to their customers, but was missing on one of the industry’s most important verticals, which is sportsbook. It’s one of the most important in terms of market requirements, but also from a revenue generation point of view. From our side we were looking to have a partner that would push us quickly to markets which we were still missing in our global footprint. So all in all this acquisition was the ideal match with both companies finding a mutual balance in each other to achieve their goals.
During the past days it’s not the first time that I have been asked “what is next now for BtoBet”? The company will definitely continue to uphold its identity as a leading brand on the market, maintaining its own organisational chart, and pursuing a strategy that for the past years has characterised it and put it apart from the competition. This means that the relationship with our partners, the way that we deliver our services and assist all operators, will remain unaltered.
Nonetheless, there is no denying that with BtoBet now forming part of this larger group our partners can expect to have major innovative solutions put at their disposal derivating from an increased investment capacity, and at the same time accessing additional content and products that constitute the group’s portfolio.
It is worthy of mention that through this acquisition, the Aspire Global group, and BtoBet directly, will gain a significant market advantage. The group will have an incredible market cover, with BtoBet leading the way in emergent markets such as Africa and Latin America, and Aspire Global playing a leading role in more mature and new markets such as Europe or the US.
This will in itself create new market opportunities, with Aspire Global now being able to offer a holistic iGaming solution in the markets they are currently present and where up until now they were missing the sportsbook solution. All this without mentioning the tangible potential to generate significant growth, with the group providing the possibility to large customers to enter new markets through the use of a very advanced and complete solution in a very short time-to-market.
During the past days one of the primary questions that I posed myself was “in which way will Aspire Global enable BtoBet in becoming a leading sportsbook platform provider?” The quest for this answer took me to what formed an intrinsic part of our goals from the very beginning… global presence and market share. BtoBet has a very strong presence in emerging markets, but in order to reach the next step we had to push our products in markets such as Europe and the US. However, these markets require a significant amount of investment which is countered by a high level of organisational influence in order to gain access to the industry’s larger operators and bookmakers. In this sense Aspire Global was the perfect match for us, with the group offering stability and carrying a lot of clout in the betting and gambling industry on a global level.
Aspire Global’s iGaming (PAM) platform is already certified in the US and other major markets, and this means that BtoBet with its sportsbook product can now gain immediate access to these yet uncharted markets for the company. This is what we ultimately expect from this new chapter… gaining a strong entry to these new regions that still do not offer a lot of technological alternatives comparable to the ones that we offer today, and take the opportunity to bring to market a complete product covering all the elements of the iGaming value chain. Together we will be able to meet the requests and expectations of all operators that intend to work with us in all market scenarios, whether mature or emerging.
At the same time, I firmly assert that BtoBet will keep its growth momentum in Africa and Latin America. We have invested heavily in these markets in the past and our commitment to these strategic markets will remain unaffected. The very strong knowledge that we have cultivated locally during the past years have transformed BtoBet in the perfect gateway for any Tier 1 or larger Tier 2 operators that want to target these continents, and such position will be further bolstered, in the short term.
BtoBet’s acquisition by Aspire Global is testimony of the success and potential that the company keeps in hold. It all boils down to the sheer determination and talent of each and every member that forms part, and has formed part in the past, of this incredible and fast growing company. This new chapter will mark the perfect opportunity for the company to reach new heights, and we all must evaluate this as another step towards achieving a great group result.
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AI-Driven Optimisation
HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service
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HilltopAds announced the rollout of a specialised feature set built exclusively for iGaming advertisers, reinforcing the company’s focus on performance-driven media buying across global markets.
At the center of the release are newly launched, ready-to-use white- and blacklists, curated from premium traffic sources that have consistently shown strong results for iGaming campaigns. These lists are derived from performance data across thousands of active advertisers and are designed to reduce testing time while increasing the predictability of campaign outcomes.
HilltopAds is also introducing a full-managed service, giving advertisers access to dedicated iGaming specialists who will set up, launch and continuously optimise campaigns based on individual KPI requirements. This service aims to support teams looking for deeper expertise, streamlined workflows or hands-off performance management.
To mark the launch, HilltopAds is providing a $2000 bonus for all direct iGaming advertisers making their first deposit of $5000 or more using the promo code IGAVCIP.
These updates complement HilltopAds’ existing capabilities for the iGaming sector, including:
• Massive Global Reach: Over 273B monthly impressions available across 250+ countries.
• Premium Direct Traffic: Access to 39,000+ vetted websites suitable for iGaming user acquisition.
• AI-Driven Optimisation: Automated tools focused on maximising bets, deposits and high-value player actions.
• Flexible Bidding Models: CPM, CPC and CPA Goal options tailored for scale and performance control.
• Specialised Network Infrastructure: Built to support consistent delivery, stable volumes and transparent reporting for regulated verticals.
With these additions, HilltopAds aims to provide iGaming advertisers with a more data-grounded, efficient and scalable environment for user acquisition.
The post HilltopAds Introduces Dedicated iGaming Feature Suite and Managed Performance Service appeared first on European Gaming Industry News.
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FUN88, a leading platform in igaming and sports entertainment, announced the launch of USDT (Tether) as a new payment option. This addition provides users with a faster, more secure way to manage funds, ensuring smooth transactions from deposits to withdrawals. Supported by major exchanges like Binance, USDT enhances the FUN88 experience with speed, reliability and convenience.
Key Benefits of Using USDT on FUN88:
• Reliable Protection: Secure transactions, keeping the financial information private and safe.
• Fast Transactions: USDT enables instant deposits and withdrawals.
• Stable Value: Tether is tied to the US Dollar, offering a stable and predictable payment method, free from price fluctuations.
• Global Use & 24/7 Availability: USDT is accepted worldwide and available for transactions at any time, offering unlimited deposit limits.
The FUN88 KYC process follows strict anti-money-laundering policies, ensuring a safe and fair environment for all players.
FUN88 offers a secure and engaging experience with simple registration, the FUN88 app and rewarding gameplay. New players can enjoy attractive benefits, including a welcome bonus. With the integration of USDT as a payment option, FUN88 ensures a fast, secure and exciting journey for all players- from sign-up and first deposit to withdrawals.
The post FUN88 Introduces USDT Payments for Faster, Safer and More Rewarding Gaming appeared first on European Gaming Industry News.
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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
VGO Promo, a long-standing platform known for bridging the worlds of cryptocasinos, cryptocurrency exchanges and CSGO skins gaming, has announced a comprehensive expansion of its verification framework designed to bring transparency to online promotional offers. The updated system enhances how users evaluate bonuses across three intersecting ecosystems. Founded during the peak of the CSGO skins economy, VGO Promo originally provided referral codes for case opening websites and virtual item platforms. As the industry evolved towards blockchain based gaming, Bitcoingambling and crypto trading, VGO Promo expanded its scope to support modern platforms including Roobet, Stake, Rollbit, CSGORoll, Duelbits, Binance, OKX, ByBit, Bitget and various case opening services within the CSGO community. The updated verification framework applies a structured, cross industry methodology to help users navigate rapidly changing promotional conditions.
FanDuel has announced the launch of Pass The Leg, a first-of-its-kind in-app feature that transforms traditional parlay betting into a shared, social experience just in time for holiday gatherings. Pass The Leg allows customers to build a single group parlay collaboratively, with each participant adding their own leg before placing individual bets using their own funds. Designed to bring friends and family together around one of the biggest football days of the year whether near or far, the feature allows users to start or join a Group Build, invite others to contribute picks, and then add the completed parlay to their personal betslip. Each contributor can also take advantage of a dedicated Pass The Leg Profit Boost, amplifying the excitement and potential payout of the shared pick. Available exclusively for the three NFL games taking place on Thanksgiving Day, Pass The Leg marks the first true multi-user parlay-building experience offered by a major U.S. sportsbook operator.
Partnerships
The St. Louis Blues announced an agreement designating DraftKings an Official Sports Betting and Daily Fantasy Operator of the Blues. The announcement comes ahead of the launch of legal sports betting in Missouri scheduled for Dec. 1, 2025. DraftKings has been an Official Sports Betting, Daily Fantasy Sports and iGaming Partner of the National Hockey League since 2021. As part of the agreement, DraftKings will spotlight responsible gaming through a pregame, in-arena feature, encouraging fans to play responsibly, have fun and access DraftKings’ comprehensive suite of responsible gaming tools and resources. DraftKings will have rights to use St. Louis Blues intellectual property — including team trademarks and logos — across marketing and promotional materials. The collaboration will feature in-arena signage, brand integrations across television and radio and exclusive hospitality experiences throughout the season, all designed to elevate fan engagement at the Enterprise Centre and beyond.
Signature Systems Inc (SSI) has announced a new partnership with Yellow Dog Software. The integration connects Yellow Dog’s advanced inventory capabilities with SSI’s PDQ POS system, enabling operators to streamline operations, improve cost control and gain real-time visibility across their properties. The partnership was initiated to meet the inventory needs of Osage Casinos, a major name in tribal gaming. The integration, which went live in September, was first deployed to support convenience store reporting and ordering across the properties.
The post Gaming Americas Weekly Roundup – November 24-30 appeared first on European Gaming Industry News.
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