Industry News
Trustly Payments: Why Should EU Gamblers Switch to It?
Top-notch casino companies aim to create a secure system through which punters can buy their bets. This is especially critical during this era of cybercrime when are conscious of the kind of channels that they send their money through. Due to the high online scams, many people want to conduct their transactions on a system that’s scam-proof.
There are many payment models that punters can use to buy their bets. However, some of them may not provide an excellent service that may meet the expectations of players. One of the best payment methods through which you can channel your money from the bank account to your casino account is Trustly. Keep reading to discover what Trustly is, how it works, and its pros and cons.
Facts about Trustly Payments
Trustly is a secure and risk-free payment mode that enables you to make a payment from your bank account. Trustly system was created in 2008 and was initially called InstantBank. This payment method is available in found in Europe.
Trustly works closely with other payment companies like PayPal to offer excellent client experience. Although various clients can use the technique, it mainly works well with online players.
How Does it Work?
Trustly is a unique mode of payment because, as a shopper, you don’t need to register with them to enjoy their services. This means that if the casino site supports Trustly, you don’t move out of the platform when making payments.
When you want to make payment through payment, you’ll see an electronic form where you indicate your bank and how much you want to pay. Having filled out the e-form, provide Trustly with your banking information that it verifies and avails the funds in your casino account.
Trustly works by ensuring that the bettor and the betting platform is are risk-free. Trustly is viewed as a payment mode as opposed to being a website.
Before you utilize Trustly, it’s critical to check whether your financial institution approves it. Although Trustly is free, you need to find out the amount your lottery website charges when using such payment mode.
Benefits of Using Trustly
The gambling industry is evolving due to technology. Currently, you can log in and start playing your best lottery games because there are several gambling sites with no verification for UK and international players. When using such sites, a payment mode like Trustly becomes critical. Many benefits also accrue as a result of using Trustly. These include:
Secure online payment
In the past, some individuals used to avoid online gaming and shopping due to scams that used to happen when making payment. However, with the emergence of payment methods like Trustly, such fears are no longer there. Trustly is a secure method of making payment online. Just like all banks, Trustly is controlled by Swedish FSA and gamblers don’t have to fear when making their payments.
Security of Trustly is enhanced by the fact that the payment mode doesn’t save your bank details on their system or the casino one.
Quick and convenient payment method
Trustly is designed to provide fast payment with minimal hassles. You can easily transact with any currency at your bank account. Also, you don’t need to have an account with Trustly before you start making your payment through the system. The deposit method doesn’t require any AML procedure, downloading of apps or installation of specific software before you use it.
The method is mobile phone-friendly
Nowadays, many people use their smartphones to conduct multiple businesses online. Most online gambling sites are also friendly to mobile phones. The good news is that Trustly is also mobile-friendly and bettors can make their payment while using their smartphones.
You can withdraw your prize through Trustly
In case you’ve won a lottery prize, you can withdraw the amount to your bank through Trustly. The system is safe and quick.
No charges
Trustly offers free of charge services. However, the online casino may charge you in case you use the Trustly method of payment.
The Downsides of Trustly
- Not all banks support the payment mode – There are specific banks that don’t recommend this payment method. If you’ve got an account with such banks, you cannot enjoy the free services offered by Trustly.
- Few countries have it – Trustly is available in some countries in Europe. It’s not a global payment method. You can’t enjoy the payment solution if you don’t come from such countries.
Alternatives to Trustly
In case you don’t access Trusty, there are other payment modes that you can use. These include:
PayPal
PayPal is a solution that enables you to make or receive payment online. You can start enjoying the service when you register your credit card and use your email address as your account. PayPal is secure and used to make transactions at a global level.
Sofort
Sofort is a solution that enables consumers to make payment. This mode of payment is available in eight countries in Europe. You only need to verify the money that you want to send because other details are already provided. The method is secure as it’s compliant to bank safety regulations.
Poli
This is a payment method that enables a person to withdraw money from their bank account. The service is mainly available in Australia and New Zealand. The Poli method is secure as the system doesn’t take sensitive data from you.
Conclusion
There are multiple methods that you can use when buying bets online. The mode you apply depends on your location. This article offers you essential information on some of the payment methods.
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ESG
Play’n GO publishes 2025 Sustainability Report with emissions and governance updates
Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.
On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.
The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.
On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.
The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.
The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
complaint resolution
Casino Guru CRC returns $5.3m to players in Q1 2026
Casino Guru’s Complaint Resolution Center (CRC) published 3,986 complaints in Q1 2026 and says it resolved 1,321 cases, returning $5,304,894 to players during the quarter.
Casino Guru said March was one of the CRC’s most active months on record, with the second-highest number of published complaints to date. The company added that ongoing cases exceeded 1,300, pointing to rising demand for third-party dispute mediation.
By volume, the most active complaint markets were Germany (657), the United Kingdom (270), Canada (240), Italy (207) and Australia (194), according to the CRC update.
Delayed payments remained the most common player-reported issue. Casino Guru also reported a March shift in complaint mix, with self-exclusion-related complaints rising to the second most frequent category for the first time in CRC history. KYC-related issues and blocked accounts were also among the most common complaint types, often linked to withdrawal delays.
Casino Guru said the quarter’s results reflect the increasing role of independent mediation as players look to third-party platforms to resolve disputes.
The post Casino Guru CRC returns $5.3m to players in Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
branded content
RubyPlay launches Firerose studio for operator-specific casino games
RubyPlay has launched Firerose, a new studio aimed at building operator-specific casino game experiences, as suppliers and operators push for more branded content to stand out in crowded markets.
The company said Firerose is designed to let operators combine RubyPlay’s existing game catalogue with the studio’s technology and creative resources, using operator-led insight to shape games around an operator’s brand identity rather than standardised supplier content.
RubyPlay said Superbet is among the first operators to launch Firerose-powered titles. The supplier did not disclose game names or specific performance figures, but said early results showed “strong engagement metrics”.
Firerose becomes part of RubyPlay’s multi-studio structure alongside Koala Games, Mad Hat Games, Ruby Studio, and Xslots, which the company said share technology, infrastructure and distribution.
Dima Reiderman , Chief Commercial Officer at RubyPlay, said: ”Firerose represents a deliberate shift in how we think about content creation and partnership. The market is no longer driven solely by volume, but by identity. Operators want experiences that feel native to their brand and help them clearly differentiate in increasingly competitive casino environments.”
Dr. Eyal Loz, CPO at RubyPlay, added: “Firerose was created to put the operator’s voice at the centre of the creative process. Every game starts with their brand, their audience and their story, and our role is to bring that to life through the full weight of RubyPlay’s creative capabilities.
“We’re shaping experiences that players immediately associate with the operator itself. That level of ownership is what allows operators to stand out in increasingly crowded casino environments.”
The post RubyPlay launches Firerose studio for operator-specific casino games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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