Industry News
European Gaming & Betting Association Review
European gaming & betting association is a regulatory body established in 2017 to replace the European betting association of 2003. It was founded by seven leading gaming operators in Europe including:
- Bet-at-home;
- Interwetten Gaming Limited;
- Party Gaming;
- Digibet;
- Bwin;
- Carmen Media Group;
- Expekt Sportwetten.
It’s a non-profit organization whose finances come from membership fees and donations made by gaming operators.
Features of EGBA
One of the most outstanding qualities of EGBA is the set of rules gambling operators must comply with before joining the association. These requirements include:
- Committing to responsible gaming
- A casino must allow being audited from a third party
- The casino has to offer 24/7 customer care services
- A casino has to allow players to set their limits
Another distinguishing feature about this association is their ability to curb gambling operators from money laundering. For you to be a member of the association, you must promote social responsibility as the association is responsible too.
Duties of the European Gaming & Betting Association
First, EGBA’s main plan is to create uniform online gaming industries so that all gaming operators in Europe can offer their services across the continent. This objective is in line with European Union philosophy and therefore are taking with European countries that banning online gambling. The association also takes legal recourse against countries illegalizing online gambling or those countries monopolizing gambling in Europe.
According to the popularity of online casino in Europe, the second duty of EGBA is to facilitate fair, responsible, and secure gambling among game operators and people who use those gambling platforms. It, therefore, has come up with a code of conduct, all its members have to follow.
Similar Gambling Organizations in Europe
European Casino Association
ECA is an organization representing individual and national association operators of land-based casinos in Europe. The association represents more than 900 casinos and approximately 70,000 employees across Europe. ECA was founded in the early 90s and has since represented EU member states and non- EU countries.
The main objective of ECA is to focus on and promote issues of casinos, including casino operations. It, therefore, provides a focal point from which casino operators, stakeholders, and national policymakers can address casino matters—ideally, the association work as a source of information on anything relating to casino operations.
Also, the association aims to contribute to EU decisions on matters regarding the casino.
UKGC
United Kingdom Gambling Commission is the largest organization licensing gambling operators in the UK. For any casino to operate, whether online or offline, they have to acquire a license from UKGC. The commission, however, assign licenses only after thoroughly conducting an audit to ensure the gambling company adheres to the safety of players.
One of the main things UKGC looks at is the finances of a company and whether it has a separate players’ account holding player fund. This is important as it means even when a company goes bankrupt, it can still pay players who’ve won. Also, the commission has to look at the RTP rate. Return to player is the amount that goes back to players (not necessarily the person who deposits the bet money). So if a company states their RTP is 95%, it means the company keeps 5% of the amount a player deposit while the rest is paid to bet winners.
UKGC generally perform a thorough audit, including criminal record and ownership structure of the gambling business, to ensure British players are protected from incompetent companies.
GREF
Gaming regulator European forum is an organization with over 30 years in providing its services. The organization is a base on which members share and gather knowledge and experiences in regards to gambling. Ideally, GREF aims to provide useful materials, references, and be the source of comments in matters related to gambling. Members given access to the platform include;
- Those who license gambling operators
- Supervisors of the gambling sector
- And legislators of gambling-related information in the EU, internal sovereignty, and states.
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ESG
Play’n GO publishes 2025 Sustainability Report with emissions and governance updates
Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.
On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.
The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.
On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.
The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.
The post Play’n GO publishes 2025 Sustainability Report with emissions and governance updates appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
complaint resolution
Casino Guru CRC returns $5.3m to players in Q1 2026
Casino Guru’s Complaint Resolution Center (CRC) published 3,986 complaints in Q1 2026 and says it resolved 1,321 cases, returning $5,304,894 to players during the quarter.
Casino Guru said March was one of the CRC’s most active months on record, with the second-highest number of published complaints to date. The company added that ongoing cases exceeded 1,300, pointing to rising demand for third-party dispute mediation.
By volume, the most active complaint markets were Germany (657), the United Kingdom (270), Canada (240), Italy (207) and Australia (194), according to the CRC update.
Delayed payments remained the most common player-reported issue. Casino Guru also reported a March shift in complaint mix, with self-exclusion-related complaints rising to the second most frequent category for the first time in CRC history. KYC-related issues and blocked accounts were also among the most common complaint types, often linked to withdrawal delays.
Casino Guru said the quarter’s results reflect the increasing role of independent mediation as players look to third-party platforms to resolve disputes.
The post Casino Guru CRC returns $5.3m to players in Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
branded content
RubyPlay launches Firerose studio for operator-specific casino games
RubyPlay has launched Firerose, a new studio aimed at building operator-specific casino game experiences, as suppliers and operators push for more branded content to stand out in crowded markets.
The company said Firerose is designed to let operators combine RubyPlay’s existing game catalogue with the studio’s technology and creative resources, using operator-led insight to shape games around an operator’s brand identity rather than standardised supplier content.
RubyPlay said Superbet is among the first operators to launch Firerose-powered titles. The supplier did not disclose game names or specific performance figures, but said early results showed “strong engagement metrics”.
Firerose becomes part of RubyPlay’s multi-studio structure alongside Koala Games, Mad Hat Games, Ruby Studio, and Xslots, which the company said share technology, infrastructure and distribution.
Dima Reiderman , Chief Commercial Officer at RubyPlay, said: ”Firerose represents a deliberate shift in how we think about content creation and partnership. The market is no longer driven solely by volume, but by identity. Operators want experiences that feel native to their brand and help them clearly differentiate in increasingly competitive casino environments.”
Dr. Eyal Loz, CPO at RubyPlay, added: “Firerose was created to put the operator’s voice at the centre of the creative process. Every game starts with their brand, their audience and their story, and our role is to bring that to life through the full weight of RubyPlay’s creative capabilities.
“We’re shaping experiences that players immediately associate with the operator itself. That level of ownership is what allows operators to stand out in increasingly crowded casino environments.”
The post RubyPlay launches Firerose studio for operator-specific casino games appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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