Industry News
European Gaming & Betting Association Review

European gaming & betting association is a regulatory body established in 2017 to replace the European betting association of 2003. It was founded by seven leading gaming operators in Europe including:
- Bet-at-home;
- Interwetten Gaming Limited;
- Party Gaming;
- Digibet;
- Bwin;
- Carmen Media Group;
- Expekt Sportwetten.
It’s a non-profit organization whose finances come from membership fees and donations made by gaming operators.
Features of EGBA
One of the most outstanding qualities of EGBA is the set of rules gambling operators must comply with before joining the association. These requirements include:
- Committing to responsible gaming
- A casino must allow being audited from a third party
- The casino has to offer 24/7 customer care services
- A casino has to allow players to set their limits
Another distinguishing feature about this association is their ability to curb gambling operators from money laundering. For you to be a member of the association, you must promote social responsibility as the association is responsible too.
Duties of the European Gaming & Betting Association
First, EGBA’s main plan is to create uniform online gaming industries so that all gaming operators in Europe can offer their services across the continent. This objective is in line with European Union philosophy and therefore are taking with European countries that banning online gambling. The association also takes legal recourse against countries illegalizing online gambling or those countries monopolizing gambling in Europe.
According to the popularity of online casino in Europe, the second duty of EGBA is to facilitate fair, responsible, and secure gambling among game operators and people who use those gambling platforms. It, therefore, has come up with a code of conduct, all its members have to follow.
Similar Gambling Organizations in Europe
European Casino Association
ECA is an organization representing individual and national association operators of land-based casinos in Europe. The association represents more than 900 casinos and approximately 70,000 employees across Europe. ECA was founded in the early 90s and has since represented EU member states and non- EU countries.
The main objective of ECA is to focus on and promote issues of casinos, including casino operations. It, therefore, provides a focal point from which casino operators, stakeholders, and national policymakers can address casino matters—ideally, the association work as a source of information on anything relating to casino operations.
Also, the association aims to contribute to EU decisions on matters regarding the casino.
UKGC
United Kingdom Gambling Commission is the largest organization licensing gambling operators in the UK. For any casino to operate, whether online or offline, they have to acquire a license from UKGC. The commission, however, assign licenses only after thoroughly conducting an audit to ensure the gambling company adheres to the safety of players.
One of the main things UKGC looks at is the finances of a company and whether it has a separate players’ account holding player fund. This is important as it means even when a company goes bankrupt, it can still pay players who’ve won. Also, the commission has to look at the RTP rate. Return to player is the amount that goes back to players (not necessarily the person who deposits the bet money). So if a company states their RTP is 95%, it means the company keeps 5% of the amount a player deposit while the rest is paid to bet winners.
UKGC generally perform a thorough audit, including criminal record and ownership structure of the gambling business, to ensure British players are protected from incompetent companies.
GREF
Gaming regulator European forum is an organization with over 30 years in providing its services. The organization is a base on which members share and gather knowledge and experiences in regards to gambling. Ideally, GREF aims to provide useful materials, references, and be the source of comments in matters related to gambling. Members given access to the platform include;
- Those who license gambling operators
- Supervisors of the gambling sector
- And legislators of gambling-related information in the EU, internal sovereignty, and states.
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Industry News
The 8th AskGamblers Awards Officially Enters the Voting Stage

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AskGamblers has announced that the final voting stage of the 8th annual AskGamblers Awards has started.
The voting phase kicked off on 28 April, and will last until the award ceremony scheduled for 12 June.
As in previous editions of the Awards, players can cast their votes for one of the top 10 finalists in the following categories: Best Casino, Best New Casino, Best Sportsbook, Best New Slot and Best Software Provider.
The Best Crypto Casino, Best Partner and Best Manager categories will traditionally be chosen by the AskGamblers team. This yearâs edition introduces a new category, the Superstar Award, a crown achievement handed out to one operator that best represents the values of brands, whose laureate will also be chosen solely by AskGamblers.
Another novelty in this yearâs Awards cycle is the Forum vote: the votes from the members of AskGamblers Forum will be counted towards the final tally of votes as a separate voting tier.
Commenting on the launch of the 8th AskGamblers Awards voting stage, Dijana RadunoviÄ, General Manager at AskGamblers, said: âNow that we have the finalists, we are entering the final stages of preparation for our biggest night of the year. To say that we are excited about the 8th edition of the AskGamblers Award would be an understatement.â
âAs everybody in the team is working tirelessly to make the gala ceremony a night to remember, we invite our players to do their bidding: to give a vote to their favourite contestants and help us choose the rightful winners in the five categories that are open to public vote,â RadunoviÄ added.
Before the award ceremony on 12 June, AskGamblers will host the traditional Charity Night on 11 June, where the partners will bid for positions on the website, with the money raised allocated to a humanitarian cause.
The post The 8th AskGamblers Awards Officially Enters the Voting Stage appeared first on European Gaming Industry News.
Industry News
Flexion Reports Revenue Increase of 9% for 2024

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Flexion, the games marketing company, has announced that its revenue grew 9% to year-end December 2024. The growth is attributed to the Companyâs success in the alternative app store market.
Since its IPO in 2018, the company has built a well-positioned games marketing business around the alternative stores and grown annual revenue 50-fold to almost US$100 million. Its game portfolio represents several billion US$ in gaming IP for alternative market partners like Samsung, Amazon, Huawei, OneStore and Xiaomi.
âWith the Digital Markets Act (DMA) coming into force in Europe and recent legal actions in the US, mobile game developers have felt a new-found freedom to explore their market options. Weâve already moved beyond the era when Google and Apple controlled everything. Developers are looking for alternatives that offer better margins, and additional audiences and revenue. Partnering with Flexion opens up a range of market channels with very little up-front investment,â said Jens Lauritzson, CEO of Flexion.
Flexion currently distributes more than 30 high-profile titles on the alternative stores. Top-tier games in the Flexion portfolio make on average US$ 10 million a year based on Q4 2024 run rate. Thatâs income in addition to their Google and Apple revenue with a business model that adds little to their costs.
In Q4 2024, Flexion-serviced games were, on average, generating 9.3% through the alternative stores of the revenue they made on Google Play. This is a significant boost for Flexionâs partners without major costs or effort.
âIf you scale for the size of the stores, the alternatives massively out-performed Google in Q4 for our games. This is exciting both for Flexionâs business and for the future of the games industry as a whole. Weâre seeing the beginning of a sea change in games marketing,â Jens said.
âWeâre seeing just the beginnings of a major shift in how top-tier developers address their markets. Using Flexion to access alternative stores is an easy first step into the post- Google and Apple world. Many developers are already looking at their options beyond that and Flexion will be right there with them providing the technology and expertise they need to maximise the potential of their games,â Jens added.
The post Flexion Reports Revenue Increase of 9% for 2024 appeared first on European Gaming Industry News.
Industry News
Players Reclaim Close to $7M Through AskGamblers Complaint Service in 2024

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The latest AskGamblers Complaint Service report for 2024 has officially been released. The comprehensive report highlights the most important accomplishments and records of the AskGamblers Complaint Service team for the previous year.
In 2024, The AGCS team (formerly known as AGCCS) managed to return $6,890,547.11 to players. Over 7259 players turn to AskGamblers, submitting complaints against 1114 casino brands. Out of all the accepted and processed complaints, the team had a 68% resolution success rate. One of the notable milestones that reached was returning a total of $70 million to the members.
Dijana RadunoviÄ, General Manager at AskGamblers, said: âItâs amazing to see the trust players put in us year after year, and weâre able to repay them by helping them recover their funds from operators or solve other related issues. Weâve had another successful year, with a few records broken and amazing milestones achieved and we canât wait to see what lies in store in the years ahead.â
The post Players Reclaim Close to $7M Through AskGamblers Complaint Service in 2024 appeared first on European Gaming Industry News.
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