Industry News
European Gaming & Betting Association Review
European gaming & betting association is a regulatory body established in 2017 to replace the European betting association of 2003. It was founded by seven leading gaming operators in Europe including:
- Bet-at-home;
- Interwetten Gaming Limited;
- Party Gaming;
- Digibet;
- Bwin;
- Carmen Media Group;
- Expekt Sportwetten.
It’s a non-profit organization whose finances come from membership fees and donations made by gaming operators.
Features of EGBA
One of the most outstanding qualities of EGBA is the set of rules gambling operators must comply with before joining the association. These requirements include:
- Committing to responsible gaming
- A casino must allow being audited from a third party
- The casino has to offer 24/7 customer care services
- A casino has to allow players to set their limits
Another distinguishing feature about this association is their ability to curb gambling operators from money laundering. For you to be a member of the association, you must promote social responsibility as the association is responsible too.
Duties of the European Gaming & Betting Association
First, EGBA’s main plan is to create uniform online gaming industries so that all gaming operators in Europe can offer their services across the continent. This objective is in line with European Union philosophy and therefore are taking with European countries that banning online gambling. The association also takes legal recourse against countries illegalizing online gambling or those countries monopolizing gambling in Europe.
According to the popularity of online casino in Europe, the second duty of EGBA is to facilitate fair, responsible, and secure gambling among game operators and people who use those gambling platforms. It, therefore, has come up with a code of conduct, all its members have to follow.
Similar Gambling Organizations in Europe
European Casino Association
ECA is an organization representing individual and national association operators of land-based casinos in Europe. The association represents more than 900 casinos and approximately 70,000 employees across Europe. ECA was founded in the early 90s and has since represented EU member states and non- EU countries.
The main objective of ECA is to focus on and promote issues of casinos, including casino operations. It, therefore, provides a focal point from which casino operators, stakeholders, and national policymakers can address casino matters—ideally, the association work as a source of information on anything relating to casino operations.
Also, the association aims to contribute to EU decisions on matters regarding the casino.
UKGC
United Kingdom Gambling Commission is the largest organization licensing gambling operators in the UK. For any casino to operate, whether online or offline, they have to acquire a license from UKGC. The commission, however, assign licenses only after thoroughly conducting an audit to ensure the gambling company adheres to the safety of players.
One of the main things UKGC looks at is the finances of a company and whether it has a separate players’ account holding player fund. This is important as it means even when a company goes bankrupt, it can still pay players who’ve won. Also, the commission has to look at the RTP rate. Return to player is the amount that goes back to players (not necessarily the person who deposits the bet money). So if a company states their RTP is 95%, it means the company keeps 5% of the amount a player deposit while the rest is paid to bet winners.
UKGC generally perform a thorough audit, including criminal record and ownership structure of the gambling business, to ensure British players are protected from incompetent companies.
GREF
Gaming regulator European forum is an organization with over 30 years in providing its services. The organization is a base on which members share and gather knowledge and experiences in regards to gambling. Ideally, GREF aims to provide useful materials, references, and be the source of comments in matters related to gambling. Members given access to the platform include;
- Those who license gambling operators
- Supervisors of the gambling sector
- And legislators of gambling-related information in the EU, internal sovereignty, and states.
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Golf
Soft2Bet Gathering: An Elite Golf & Padel Experience
Soft2Bet, a leading iGaming turnkey solutions provider, recently brought together industry connections for an exclusive two-day golf and padel experience at the Gleneagles Hotel in Scotland. The event brought Soft2Bet’s friends and connections together to enjoy a relaxed day of golf and padel, meaningful conversations, and shared moments in an inspiring setting, celebrating the spirit of connection and community that defines the company’s approach.
Set against the backdrop of one of Scotland’s best-known sporting estates, the day paired competitive play with the camaraderie and shared spirit that are such a valued part of the game. Attendees enjoyed access to Gleneagles’ most exclusive Ryder Cup & Solheim courses, where the relaxed setting encouraged genuine connection and reflected the supportive atmosphere that made the gathering especially memorable.
Gleneagles was a fitting venue for the occasion. With more than a century of golfing history, three championship courses and a reputation built on world-class hospitality, it remains one of Scotland’s standout golf destinations. Its PGA Centenary Course hosted the 2014 Ryder Cup and the 2019 Solheim Cup, making Gleneagles the only golfing destination in Europe to have staged both events.
The event reflects Soft2Bet’s belief that strong connections are built through shared goals, trust and collaboration. Creating space for in-person connection allows the company to deepen those relationships and support long-term success.
Harrison Barrett, VP of Business Development at Soft2Bet, commented: “Bringing the industry together in a setting like Gleneagles allows us to go beyond day-to-day operations and focus on what truly drives success, while playing golf and padel. Events like this are an opportunity to align on vision, exchange ideas and celebrate the momentum.”
Stuart Trigwell, Director of Business Development at Play’n GO said: “The time spent at Gleneagles, enjoying the incredible courses and engaging in genuine, strategic conversations, was an absolute highlight. It is events like these that reinforce the trust and collaborative spirit at the core of our relations.”
The gathering reflects Soft2Bet’s wider approach to the iGaming community engagement, creating opportunities for stronger collaboration and supporting growth across key markets.
The post Soft2Bet Gathering: An Elite Golf & Padel Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI chat technology
Casinofy Unveils Next-Generation Platform Redesign with AI-Powered Chat, Setting a New Standard for the Online Casino Industry
Casinofy, a forward-thinking leader in the online casino space, announced the launch of its completely redesigned platform featuring cutting-edge AI chat technology, a modernised user interface and a suite of innovative features that position the company at the forefront of the iGaming industry.
A Bold Leap Forward in Online Casino Innovation
The newly redesigned Casinofy platform represents one of the most ambitious overhauls in the online casino sector. With a focus on user experience, intelligent personalisation and next-generation technology, Casinofy is redefining what players expect from an online gaming destination.
Key highlights of the new platform include:
• AI-Powered Chat Assistant — An intelligent, real-time chat system that provides instant player support, personalised game recommendations, responsible gaming guidance and seamless interaction — available 24/7 with human-like conversational ability.
• Complete UI/UX Redesign — A sleek, modern interface built for speed, accessibility and engagement across all devices, delivering an immersive experience from the first visit.
• Smart Personalization Engine — Leveraging AI to tailor game suggestions, promotions and content to each player’s unique preferences and play style.
• Enhanced Navigation and Game Discovery — Intuitive categorisation, advanced search and AI-driven recommendations that help players discover new favorites effortlessly.
AI Chat: A Game-Changer for Player Experience
At the heart of the new Casinofy experience is its proprietary AI chat system — a feature that goes far beyond traditional customer support. The AI assistant understands context, remembers player preferences and delivers instant, accurate responses on everything from game rules and bonus terms to account inquiries.
Unlike conventional chatbots, Casinofy’s AI chat is designed to enhance every touchpoint of the player journey, making it one of the most sophisticated implementations of artificial intelligence in the online casino industry to date.
Leading the Industry Through Innovation
While the online casino market continues to grow, few operators have invested as heavily in technology-driven differentiation as Casinofy. The new platform positions Casinofy among the most innovative operators globally, bridging the gap between traditional online gaming and the AI-first future of digital entertainment.
The Casinofy team said that they are not just keeping up with the industry, but setting the pace. The new platform is built on the belief that players deserve smarter, faster and more personalised experiences. They added that the integration of AI chat is just the beginning of what they have planned.
The post Casinofy Unveils Next-Generation Platform Redesign with AI-Powered Chat, Setting a New Standard for the Online Casino Industry appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
DigerPAM
Digicode Launches DigerPAM: A Next-Generation Player Account Management System for iGaming Operators
International software provider Digicode has unveiled DigerPAM, an enterprise-grade Player Account Management (PAM) system designed to serve as the operational backbone for modern iGaming operators. DigerPAM integrates core account management, CRM, compliance, promotions, analytics, and growth workflows into a single, scalable platform, giving operators full visibility, control, and performance across their brands and player base.
Built for operational excellence and regulatory compliance
Engineered for operators navigating complex regulations and multi-brand strategies, DigerPAM centralises every player interaction—from acquisition and registration to lifecycle engagement and retention—within one intelligent framework.
Key capabilities include:
- Unified operational core: Manage player profiles, wallets, CRM, bonus engines, content, compliance workflows, and reporting seamlessly from a single system.
- Full lifecycle oversight: Track and engage players from first interaction to lifetime value with real-time behavioural insights and segmentation.
- Built-in compliance and reporting: Optional KYC/identity verification, responsible gaming tools, immutable tax logs, and regulatory reporting across jurisdictions.
- Modular, scalable architecture: Cloud-agnostic microservices built for high-traffic, multi-currency operations and rapid provider integration.
- Optional suite integrations: Full compatibility with Digicode’s ecosystem, including DigerRGS, DigerPay, DigerClick, and DigerCompanion, to expand platform functionality.
A solution for modern iGaming realities
DigerPAM supports both standalone operations and complex multi-brand ecosystems, giving operators actionable insights into player behaviour, campaign performance, compliance readiness, and key business KPIs—all without relying on fragmented legacy systems.
“Operators today need a unified engine that not only manages accounts but drives growth with intelligence and compliance at its core,” said Max Maslii, Global CEO at Digicode. “DigerPAM delivers a single, cohesive view across the player lifecycle, eliminates operational fragmentation, and empowers brands to scale confidently.”
The post Digicode Launches DigerPAM: A Next-Generation Player Account Management System for iGaming Operators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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