Industry News
Lottery must act to protect its market share, or risk losing it
The lottery sector must stick together to protect its market share and fight off the existential threat caused by global lockdown, according to Spinola Gaming CEO Ade Repcenko.
A small number of retail and online providers currently drive the industry from a technology aspect. In most cases, a lottery will only utilise one provider and they are locked into long term agreements which prohibit the use of external or additional technologies. These restrictive agreements make it harder for state-run operators to get online and continue to generate revenue, as their existing providers don’t have the appropriate technologies or capabilities to get clients online quickly.
Repcenko explains how this has to change for the industry to survive the existential challenge of Covid-19 lockdown. “In a time when people are keeping their distance, it’s important that we stick together to make sure lottery survives, not dies,” he explained. “It’s time for the lottery sector to unite and join forces, to help each other and our clients for the greater good by working together on utilizing technologies that enable all of us to add value to our existing relationships, which helps our clients continue to raise funds and generate revenues for good causes. Most importantly, we cannot let alternate options become more attractive to players than the games they are used to playing every week.”
As the global lottery sector faces its biggest ever challenge, the solutions provider CEO believes the industry is being forced to make the shift online earlier than planned. For many, it would have been an inevitability over the next 3-5 years, but with retail now unable to sell tickets, that process has to be accelerated. Most operators are backed into a corner through long term retail relationships, with such relationships being the cornerstone to sales for the past decades, but now that model has to adapt.
“Operators could take a leaf out of the online casino business model that treats affiliates in the same way that retailers are to lotteries. The affiliate model is easily implemented, requires no new forms of technology or advanced development and allows both operator and retailer to take advantage of the current situations,” suggested Repcenko. “At the same time, operators need to appeal to their existing software providers to look at ways in which they can remain active during these troubled times and will require a level of compromise from both sides. Operators need to look at new forms of revenue sharing to allow for the affiliate model to work and software providers need to open up to working with new and modern forms of technology to be able to provide the level of service that these state run operators very desperately need right now.”
The online sector has proven to be much more resistant to the current climate than retail, as is shown by the growth of third-party operators. However, to compete with these companies, there are many innovative digital lottery solutions on the market to help national operators and their software providers get online quickly. As lottery players begin to adapt to the global lockdown by moving online, the traditional lottery sector must do the same to keep their market share, or else it could be gone by the time retail reopens.
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AskGamblers hits a new milestone by surpassing 700,000 registered members on the website. Since 2006, AskGamblers provides accurate and reliable information on online casinos, sportsbooks, bonuses and more, with the motto Get the Truth. Then Play.
The website has grown, but not only in numbers. In 2024, AskGamblers introduced a comprehensive sports betting section where users can access sportsbook reviews, live scores, odds calculators and find exclusive deals.
Additionally, AskGamblers hosts the annual AskGamblers Awards, a prestigious event where players can nominate and vote for their favourites in four categories: Best Casino, Best New Casino, Best New Slot and Best Sportsbook, but six additional industry awards are handed out during the gala ceremony.
Dijana RadunoviÄ, General Manager at AskGamblers, said: âReaching the milestone of 700,000 registered players is remarkable. Itâs great to see new players coming in daily, but the fact that they remain active is whatâs truly special!â
The post AskGamblers Surpasses 700,000 Registered Members appeared first on European Gaming Industry News.
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Irina Rusimova, Amusnetâs Chief Commercial Officer, gave a video interview at ICE Barcelona 2025, the premier iGaming event, sharing insights on the companyâs business priorities and future strategic vision. The event provided an ideal platform for Amusnet to showcase its latest innovations and set the tone for the year ahead. With a strong presence across the Online Casino, Live Casino, and Land-Based verticals, the company reaffirmed its position as a leading all-casino solutions provider.
âIn 2025, our strategic focus remains on expanding in key markets across Europe and Latin America. Our teams in Greece, Spain, the Netherlands, Croatia, Malta, Belgium, Italy, Romania, Georgia, Serbia, and LATAM will continue working closely with partners to deliver tailored content that meets regional player preferences,â said Irina Rusimova.
âWe started the year strong with our successful launch in Brazil, certifying over 160 games and becoming one of the first providers in the newly regulated market. We aim to deepen our market position by offering localized content and collaborating with local operators.
âWe will continue reinforcing our relationships with international partners to ensure Amusnetâs games reach diverse audiences worldwide.â
As part of its strategic expansion into LATAM, Amusnet participates as a Headline Platinum Sponsor at SBC Rio from February 25 to 27 at stand B680. The company will showcase popular slots such as 20 Golden Coins, Candy Palace, Cocktail Rush, and Hot Deco, along with new titles like Stoichkov #8, Cavemen & Dinosaurs, and Dancing Dead. It will also unveil new jackpot systems and promotional tools designed to boost player engagement. Attendees can explore Type S, Amusnetâs first-ever slot cabinet series, crafted to meet the highest standards of the global land-based casino industry, and discover Crazy Red, a highly anticipated cascade slot featuring the âtumbling reelsâ mechanic, vibrant characters and exciting features.
The post Amusnet CCO Irina Rusimova Unveils 2025 Business Strategy and Vision appeared first on European Gaming Industry News.
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BetBlocker has launched the Italian version of its app.
âItalian is the fifth language that weâve launched support for in the first two months of 2025. Unlike commercial blocking softwares, who focus their attentions on markets that are viewed as commercially viable, BetBlocker is determined to remove the language barrier for as many users as possible,â the Company said.
âGambling addiction is no different in Zambia, Brazil or Serbia than it is in the UK, US or the Netherlands. It is critical that we remove unnecessary friction to our free, anonymous support for as many people as possible.
âBetBlocker would like to extend our heartfelt thanks to Francesco Casartelli, who volunteered to provide the translation services that have facilitated this launch. Francescoâs work will allow us to support thousands more Italian speakers, and directly touch and improve the lives of a huge number of people and families.â
The post BetBlocker Launches Italian Version of its App appeared first on European Gaming Industry News.
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