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What Are the Gambling Trends to Follow in 2020?

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With fast evolving technology, it’s often “follow the pace or die” in all industries around the world. Such is the case in Europe’s gaming industry where new trends are being created every year and companies that don’t adapt disappear rapidly. What will be those trends in 2020? Here is a brief recap.

Live Dealers and Brand New Exclusive Games

Just like on http://www.betiton.com, the industry is seeing an increase of live dealers for card games as well as roulette and crap tables. Why? It is a way to increase players’ trust in the online casino process, since many persons do not believe in random number generators. Is it working? Very well indeed! Ever since they have adopted them, the live dealers have brought in a brand new clientele to online casinos. It certainly seems that seeing a real person place a card on a table, turn the roulette and throw dices is convincing enough to reassure the users!

As to what exclusive games bring to gaming online, we only have to look at other industries to understand that exclusive perks is a trend in most of them, from clothing to entertainment. Sometimes, these games have a particular design, add prize pools or even feature well know personalities from the music or cinema industries. No doubt that these 2 trends will continue in 2020.

A Safer Environment with Responsible Gaming

These days, it is very uncommon to discover scam casinos online. This is partly due to an increase of awareness into responsible gaming, which the major actors from the industry have been pushing forward for a few years now, but also because of new technologies such as “Fair Go Casino” Login, protecting the players. It should also be noted that new online casino reviews websites have shown-up on the Internet, bringing e-reputation in this industry to the same level as others before them. Here are a few of the novelties which make online casinos safer for its users:

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  • Two-factor authentication and advanced login, which include facial recognition
  • The possibility of faster withdrawals
  • The KYC Processes (Known Your Customer)
  • Legal compliance

Increase in Mobile Gaming

Today, all good companies have an app to go along with their website. This revolution is also taking place in the online gaming industry in Europe. The real challenge in this case, is to be able to adapt the visual elements of the games to much smaller screens while still being able to keep the thrill that comes with playing. Let’s bet that they will find a solution to that one quite rapidly…

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eCOGRA Announces Leadership Transition

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eCOGRA, the leading Testing, Inspection, and Certification company serving the iGaming industry, announced two changes to its leadership structure.

Following a period of outstanding international growth, which has seen eCOGRA expand to 39 jurisdictional approvals, including most recently Peru and Brazil, as well as establish new offices in Europe and the US, the business announced Will Shuckburgh has been appointed to the newly created role of Group CEO from 1 July 2024. As part of the transition to a fully global business, the Company also announced Shaun McCallaghan, who has been with the Company for 16 years, the last 6 of which have been as CEO, will take on the new board role of Senior Director, Operations and Regulatory Affairs.

Will Shuckburgh brings a proven track record leading customer focused businesses through periods of high growth and international expansion. Will, who joined eCOGRA in January 2024, is set to assume the role of Group CEO, following a 6-month hand over period. He has previously held positions as Managing Director at Nectar, Executive Vice President & Chief Membership Officer at Rakuten, as well as Chief Executive Officer of Invincible Brands, amongst others. In these roles, he successfully designed and executed strategies, to achieve profitable growth across multiple markets where client experience was essential.

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Shaun McCallaghan has been a driving force behind eCOGRA’s success in recent years. Shaun’s approach is underscored by hard work, unwavering client loyalty and service, and the building of robust regulatory business relationships. Shaun has played a key role in securing dual accreditations, expanding jurisdictional coverage, diversifying the service offering, and enlarging eCOGRA’s client and staff base, while also successfully extending Testing, Inspection, and Certification services into North and South America. These, amongst many other achievements, have helped eCOGRA continue to grow and support clients in the ever-changing regulatory environment in which they operate.

Shaun now looks forward to taking up his newly formed role of Senior Director, Operations and Regulatory Affairs. This role will focus on ensuring clients will continue to receive the same high quality and reliable services that they have been accustomed to from eCOGRA. Shaun will continue to be a member of the board.

Mark Brooker, the Group Chairman, said: “Will’s appointment brings fresh energy, insight and strategic vision, aligning perfectly with eCOGRA’s commitment to excellence across each of its markets. The changes also reflect eCOGRA’s commitment to stability and innovation, with Shaun continuing to play a key role in the Company’s future success through his new role of Senior Director, Operations and Regulatory Affairs.”

David Cowan, representing the majority shareholder Hanover Investors, commented: “This transition signifies a natural evolution in eCOGRA’s leadership landscape in response to the strong growth of the business. Shaun’s transition enables a more hands-on approach to delivery, ensuring eCOGRA’s expansion maintains the highest standards of service to positively elevate the client journey. Meanwhile, Will Shuckburgh, is a seasoned high-growth CEO with an impressive track record, who brings visionary leadership and transformative abilities to the business. Known for identifying and capitalising on emerging opportunities, Will’s focus on fostering a culture of collaboration, and continuous improvement will elevate eCOGRA’s global presence. Together Will and Shaun will maintain our steadfast commitment to excellence and have the full support of the Board and the Shareholders.”

The post eCOGRA Announces Leadership Transition appeared first on European Gaming Industry News.

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GambleAware calls for health warnings on gambling ads, as major research highlights need for improved safer gambling messaging

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GambleAware, the leading commissioner of gambling harms prevention and treatment services in Great Britain, has called for enhanced evidence-based health warnings on gambling adverts. The call comes in response to findings published today from an independent research consortium, showing the need for clearer safer gambling messaging that highlights the risks associated with gambling.

The research, based on a survey of over 7,000 people, has called into question the effectiveness of the widely used industry-led slogan ‘Take Time To Think’ (TTTT). The report revealed that the current slogan fails to land the jeopardy of gambling harms or signpost where people can get help.

Alexia Clifford, Chief Communications Officer for GambleAware, said: “Gambling harms are a serious public health issue, and it is vital that people are aware of the risks associated. Today’s landmark study underscores the need to replace the industry-led slogan ‘Take Time To Think’ with more compelling health warnings.

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“We’re also concerned about operators’ misuse of the GambleAware logo and the lack of clear signposting to support channels. We urge industry to take heed of the growing body of evidence highlighting the need for better safeguards and restrictions.”

Findings from the study indicate replacing current industry marketing messages with three new health warnings, which were shown to be clearer, more impactful, and more memorable to both the public and people who gamble.

Emphasising addictiveness was shown to prompt behaviour change, with the strapline ‘Gambling can be addictive’ having greater cut-through (46% of people who gamble vs. 35% for TTTT) and prompting the most people setting the lowest deposit limit. The warning ‘Gambling comes at a cost’ was seen by people who gamble as more impactful and memorable, especially compared to TTTT (22% of people who gamble say this vs. 12% for TTTT). It effectively conveyed implications beyond financial harms. ‘Gambling can grip anyone’ also performed well across metrics.

Dr Raffaello Rossi, a lecturer in marketing at Bristol University and co-author of the research, said: “In the absence of strict gambling marketing restrictions, it is absolutely vital that we see warnings on gambling advertising that highlight the addictive nature of gambling, paired with clear, unambiguous signposting for people to access support if needed. We need to see better regulation of gambling operators who are widely bombarding us with their ads.”

Additional findings showed that the inclusion of a clear and separate GambleAware health warning at the end of a 30-second gambling advert was more than twice as effective than Take Time To Think at showing people where to get support (72% vs. 30% agree). The analysis will form the basis of a new guidelines3 providing operators with clear guidance and recommendations on how to promote safer gambling and prevent harm.

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The latest report findings align with the recent Government response, which clearly set out the need for public health messaging to be integrated and reinforced to effectively reduce harm and have impact. They also follow recent research from GambleAware highlighting the role advertising plays in normalising gambling for children and young people, who described feeling their online world was “saturated” with betting promotions and gambling-like content.

Sam Starsmore, who has lived experience of gambling harm, said: “I’ve experienced first-hand the profound impact of gambling harm on every aspect of life – mentally, physically, emotionally, and financially. Sadly, there are potentially millions more people out there at risk of harm, and if they or a loved one are concerned about their gambling, they need to know where they can get help.

“Gambling operators spend millions on advertising, but there isn’t nearly enough regulation and signposting to support services has to be improved. Reflecting on my personal experiences, the safer gambling messages never had an impact in providing me with a platform or direction to seek the support I crucially needed. Change is needed and could help prevent so many people from more serious consequences further down the line.”

The post GambleAware calls for health warnings on gambling ads, as major research highlights need for improved safer gambling messaging appeared first on European Gaming Industry News.

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Flutter receives formal approval of its science-based targets

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Flutter Entertainment Plc announced that the Science Based Targets initiative (SBTi) has formally approved its near and long-term science-based emissions reduction targets. The SBTi has also verified Flutter’s net-zero science-based target by 2035.

Flutter’s net-zero target conforms with the SBTi Corporate Net Zero Standard and has been classified to be in line with a 1.5°C trajectory, aligning to the levels required to meet the goals of the Paris Agreement.

Scope 1, 2 and 3 targets approved by the SBTi are as follows:

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Overall Net-Zero Target:Flutter commits to reach net-zero greenhouse gas (“GHG”) emissions across the value chain by 2035. This is broken down as follows:
Near-Term Targets: Flutter commits to reduce absolute scope 1 and 2 GHG emissions 45% by 2030 from a 2022 base year. Flutter also commits to reduce absolute scope 3 GHG emissions 45% within the same timeframe.
Long-Term Targets: Flutter commits to reduce absolute scope 1 and 2 GHG emissions 90% by 2035 from a 2022 base year. Flutter also commits to reduce absolute scope 3 GHG emissions 90% within the same timeframe.
Flutter will provide regular reporting on progress against these targets, in addition to the approach to managing climate-related risk and opportunities.

Flutter’s Group Director of Sustainability and Regulatory Affairs, Sue Albion, said: “At Flutter, we are committed to playing our part in moving toward environmental sustainability, for the health of our planet and the future success of our business. Around the world, our brands are taking steps to track their carbon footprint and reduce emissions, and we’re collaborating with partners across our supply chain to support them to do the same. Setting clear, science-based targets and holding ourselves accountable to deliver against them is a key part of this journey.”

The post Flutter receives formal approval of its science-based targets appeared first on European Gaming Industry News.

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