Industry News
ZenSports’ New Funding is for Customer Acquisition Drive
ZenSports has completed a busy 12-month period since the launch of its new betting app, with substantial funding now in place to help generate increased marketing activities.
The startup had generated $675,000 in funding last October as part of a broader $1m-plus seed round from the launch of the app in March 2019. In December, additional interest from potential angel investors, combined with new funding round, helped the company close an additional $770,000 through several investors.
“After officially closing our $1m-plus seed round in October 2019, we felt more than comfortable that we had enough funding to execute on our growth strategy for 2020. However, we had numerous angel investors who approached us about putting more money into our company,” Mark Thomas, Co-founder and CEO of ZenSports said.
“We decided to offer a time-boxed raise without a target amount for these investors who approached us and shared our vision of how decentralised, peer-to-peer sports betting using cryptocurrencies was the future. We were fortunate to have a lot of choices in the investors we decided to ultimately bring on board, and we’re thrilled to be working with them as we continue to grow and scale ZenSports,” Mark Thomas added.
Thomas added that heavily new funding will be allocated to paying consumer procurement platforms.
“Up to this point, we haven’t spent any money on paid marketing to acquire new customers. Instead, we’ve focused on optimising the post-customer acquisition and retention funnel through constant product iteration and via our SPORTS Rewards Program. We’ve got incredibly loyal customers who are very active on a daily basis in placing bets in our app. It’s now time to get very aggressive in growing our overall customer base via paid marketing,” he said.
Betable
Betable promotes Daniel Shannon to lead next stage of expansion
Turnkey iGaming platform Betable has promoted Daniel Shannon to the newly created role of Director of Growth, as the company prepares for its next phase of expansion in regulated markets.
In his new position, Shannon will lead Betable’s growth strategy across key territories, including the UK and the Philippines, with several major deals expected to be finalised in the near future.
Shannon previously served as Head of Acquisition at Betable and brings additional experience from senior roles at Manchester-based CBS Global Marketing.
As Director of Growth, he will be responsible for driving commercial performance, scaling revenue, optimising operations, and expanding Betable’s presence across global regulated markets.
Charlie Noble, COO at Betable, said:
“Dan has quickly become an integral part of the Betable team, and this promotion reflects both his impact and our confidence in his ability to lead the business forward. As we continue to grow in regulated markets, his commercial insight and operational focus will be invaluable.”
Daniel Shannon, Director of Growth at Betable, added:
“I’m excited to take on this role at such a pivotal time for Betable. We’ve built strong foundations, and the focus now is on scaling that success into new regulated markets, strengthening partnerships, and delivering consistent growth. There’s a significant opportunity ahead, and I’m looking forward to helping the business realise it.”
The post Betable promotes Daniel Shannon to lead next stage of expansion appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Best Slot Developer
Amusnet Named Best Slot Developer at GamingTECH Awards 2026
Amusnet has been awarded the title of Best Slot Developer at the GamingTECH Awards 2026, marking a notable acknowledgment of the company’s innovative and technical prowess. Unveiled on March 25th in Prague at the 10th-anniversary edition of the Prague Gaming & TECH Summit, this recognition emphasizes the influence of the company’s varied, high-achieving slot collection throughout Central and Eastern European markets.
This accolade highlights the organization’s capacity to provide a diverse array of titles that satisfy the changing needs of both operators and players. By prioritizing technical dependability, dynamic animations, and captivating features, Amusnet has positioned itself as a key partner in the area.
“We are truly honoured to receive the Best Slot Developer award,” commented Julia Peeva-Sertov, CEO & Director at Amusnet Gaming, Malta. “This recognition reflects the dedication of our entire team and our commitment to delivering exceptional gaming experiences for players. Empowering our partners continues to inspire us to push boundaries and set new benchmarks in the industry.”
The Prague Gaming & TECH Summit united industry leaders and top executives to explore the connection between gaming, AI, and fintech. During the event, representatives from Amusnet Gaming participated in strategic networking and high-level discussions within the industry, enhancing connections with partners in the CEE area. Winning this title at a milestone anniversary occasion reinforces the company’s position as an innovative leader in the digital entertainment industry.
The post Amusnet Named Best Slot Developer at GamingTECH Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Golf
Soft2Bet Gathering: An Elite Golf & Padel Experience
Soft2Bet, a leading iGaming turnkey solutions provider, recently brought together industry connections for an exclusive two-day golf and padel experience at the Gleneagles Hotel in Scotland. The event brought Soft2Bet’s friends and connections together to enjoy a relaxed day of golf and padel, meaningful conversations, and shared moments in an inspiring setting, celebrating the spirit of connection and community that defines the company’s approach.
Set against the backdrop of one of Scotland’s best-known sporting estates, the day paired competitive play with the camaraderie and shared spirit that are such a valued part of the game. Attendees enjoyed access to Gleneagles’ most exclusive Ryder Cup & Solheim courses, where the relaxed setting encouraged genuine connection and reflected the supportive atmosphere that made the gathering especially memorable.
Gleneagles was a fitting venue for the occasion. With more than a century of golfing history, three championship courses and a reputation built on world-class hospitality, it remains one of Scotland’s standout golf destinations. Its PGA Centenary Course hosted the 2014 Ryder Cup and the 2019 Solheim Cup, making Gleneagles the only golfing destination in Europe to have staged both events.
The event reflects Soft2Bet’s belief that strong connections are built through shared goals, trust and collaboration. Creating space for in-person connection allows the company to deepen those relationships and support long-term success.
Harrison Barrett, VP of Business Development at Soft2Bet, commented: “Bringing the industry together in a setting like Gleneagles allows us to go beyond day-to-day operations and focus on what truly drives success, while playing golf and padel. Events like this are an opportunity to align on vision, exchange ideas and celebrate the momentum.”
Stuart Trigwell, Director of Business Development at Play’n GO said: “The time spent at Gleneagles, enjoying the incredible courses and engaging in genuine, strategic conversations, was an absolute highlight. It is events like these that reinforce the trust and collaborative spirit at the core of our relations.”
The gathering reflects Soft2Bet’s wider approach to the iGaming community engagement, creating opportunities for stronger collaboration and supporting growth across key markets.
The post Soft2Bet Gathering: An Elite Golf & Padel Experience appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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