Industry News
ZenSports’ New Funding is for Customer Acquisition Drive
ZenSports has completed a busy 12-month period since the launch of its new betting app, with substantial funding now in place to help generate increased marketing activities.
The startup had generated $675,000 in funding last October as part of a broader $1m-plus seed round from the launch of the app in March 2019. In December, additional interest from potential angel investors, combined with new funding round, helped the company close an additional $770,000 through several investors.
“After officially closing our $1m-plus seed round in October 2019, we felt more than comfortable that we had enough funding to execute on our growth strategy for 2020. However, we had numerous angel investors who approached us about putting more money into our company,” Mark Thomas, Co-founder and CEO of ZenSports said.
“We decided to offer a time-boxed raise without a target amount for these investors who approached us and shared our vision of how decentralised, peer-to-peer sports betting using cryptocurrencies was the future. We were fortunate to have a lot of choices in the investors we decided to ultimately bring on board, and we’re thrilled to be working with them as we continue to grow and scale ZenSports,” Mark Thomas added.
Thomas added that heavily new funding will be allocated to paying consumer procurement platforms.
“Up to this point, we haven’t spent any money on paid marketing to acquire new customers. Instead, we’ve focused on optimising the post-customer acquisition and retention funnel through constant product iteration and via our SPORTS Rewards Program. We’ve got incredibly loyal customers who are very active on a daily basis in placing bets in our app. It’s now time to get very aggressive in growing our overall customer base via paid marketing,” he said.
game studios
Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool
Evoplay has launched Season of Legends, a year-long network campaign built around four seasonal phases, starting with a spring edition carrying a €512,000 prize pool. The spring phase launched in March and runs across March, April and May.
The studio said the new format follows its previous Big Adventures network campaign and is designed to drive sustained engagement through a more structured seasonal approach. Each season runs for three months with new mechanics and prize pools.
A new mechanic, Infinity Prize Drops, will run daily throughout each month and is not tied to tournament windows. The spring edition also includes a Tournament and Wheel of Fortune, each operating in four monthly phases: 1st- 5th, 9th- 13th, 17th- 21st, and 25th- 29th.
Evoplay said the €512,000 spring prize pool will be distributed across the three-month period via a consolidated leaderboard spanning participating operators. Players earn points through qualifying spins on selected Evoplay titles including Hot Triple Sevens, Piggy Bank: 3 Pots Bonanza, and the Penalty Shoot-out series.
Diana Larina, Head of Marketing at Evoplay, said: “Season of Legends marks the next evolution of our network campaigns. With Big Adventures, we saw just how effective long-term engagement can be, and this new format takes that even further.
“By introducing seasonal structure and mechanics like Infinity Drops, we’re giving operators the tools to maintain consistent player activity, rather than relying on short-term spikes. This is just the beginning, and we’re excited to build momentum throughout the year.”
The post Evoplay rolls out Season of Legends campaign with €512,000 spring prize pool appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
executive-moves
Swintt appoints Etienne Azzopardi as Managing Director
Swintt has appointed Etienne Azzopardi as Managing Director, confirming its former COO in the permanent role after a three-month interim period that began in January. The move follows the departure of outgoing CEO David Mann, as the company continues a wider strategic restructure.
Swintt said Azzopardi will lead product strategy, future market expansion and team development. During his interim term, the company said it released 12 titles, including three games under its Elysium Studios label.
The supplier also pointed to two partnership deals signed during the same period: NetBet adding Swintt content for Greece, and SkillOnNet taking Select, Premium and Elysium Studios games across its .com, UK and MX brands.
Looking ahead, Swintt said it plans to maintain monthly content output and pursue further growth in regulated jurisdictions. The company added that Switzerland is scheduled to be its next major market target in 2026.
Etienne Azzopardi, Managing Director at Swintt, said: “I’m delighted to have been appointed Managing Director at Swintt. Since joining the company in 2021, I’ve had a hand in everything from operational management and roadmap optimisation to market licensing and game certification, and the experience I’ve picked up in those four and a half years will prove crucial in my new role.
Having spent three months acting as Interim Managing Director, I feel very privileged to be taking the role on a permanent basis and believe this will be the catalyst for Swintt to continue its outstanding recent growth in regulated markets worldwide. With a packed product roadmap already planned for 2026, it’s going to be an amazing journey and I’m excited to continue growing the Swintt brand.”
The post Swintt appoints Etienne Azzopardi as Managing Director appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Free spins
3 Oaks Gaming adds Flexible Free Spins to its promo tools
3 Oaks Gaming has added a new bonus mechanic, Flexible Free Spins, to its promotional tools offering, the company said.
The feature allocates free spins based on a total value rather than a fixed number of spins at a set stake. Players can then select how to use the award from up to 20 options, choosing between different combinations of bet size and spin count while staying within the same budget.
3 Oaks Gaming said each option is mathematically pre-calculated to remain within the defined value. When the award is issued, players see a modal pop-up with the available choices, with the default selection set to the median option.
Anna Nozdran, Acting Product Owner at 3 Oaks Gaming, said: “Flexible Free Spins deliver a fresh take on the traditional bonus setup within an online slot, providing players with greater control over their gameplay experience that suits their preferences.
“Every option is pre-calculated within the same budget, ensuring consistency for operators while offering a more dynamic experience for players. We firmly believe this new addition will complement the existing 3 Oaks Gaming portfolio and deliver greater value for our partners.”
The post 3 Oaks Gaming adds Flexible Free Spins to its promo tools appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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