Industry News
Understanding the different types of online gaming bonuses
Online gaming bonuses have not existed at the beginning of the online casino industry era. The reason might be the fact that there was just two online casinos and so there was not much competition. Nevertheless, the nowadays are part of the whole industry.
We are going to address some of the most popular types of online gaming bonuses and those come in the form of:
- Sign Up Bonus
- Free Spins
- Reload Bonus
- Loyalty/VIP Scheme
While most gambling sites have their own unique way of providing an extra value to their customers or new players, their offer can vary quite significantly from one site to the next. And these especially vary the most when it comes to the Sign Up Bonus.
The industry has seen a rapid progress and in just a few short years after its inception, many new online casinos entered the market thus increasing competition and facilitating the need for casinos to differentiate themselves from one another. While there were not that many suppliers to choose from back then, the sign-up bonus or often titled as the welcome bonus was first introduced to do just that.
The bonus also served to reduce the perceived risk of trying something “new”. In their initial forms back in the late 1990’s and early 2000’s, online casino bonuses were much more generous than today but also had far less associated terms and conditions – imagine having to just read through a handful of terms instead of the pages that are now in place!
The basic principles of sign up bonuses have remained the same through time and their true meaning is that a player deposits a small sum of money initially and is compensated with a bonus, generally equivalent to or greater than their deposited amount. Today the rules have become more complex due to increased competition, number of casino players, as well as increased bonus abuse. We must also add the legislation and regulation of governing online casinos in the mix and the huge pressure to comply with them making the simple bonuses a complicated scheme.
While sign up bonuses are a great way to start playing in an online casino with some extra cash, we must not ignore the Free Spins Bonus.
The free spins bonus has been especially created for players to test drive online and mobile slots games or casinos with little risk.
We would like to reflect on the test driven online and mobile slots games, because they are the most popular games and come in many themes. We are covering the launch of new slots games weekly and we can say for certain, that you would first need to test drive the one that looks interesting to you before spending more time playing them and eventually calling them your favorite. You can browse the latest slots games release from last week to get the feel about what is new in the slots industry.
A free spin is one spin of a reel where you don’t have to pay to spin. If the casino gives you a 10 free spins bonus, you are allowed to spin ten times on a specific slot machine without paying and anything you win goes into your bankroll / play money. Which is pretty awesome, given that some casinos offer no deposit bonuses which come in the form of free spins.
Any winnings you do get from free spins bonuses tend to have wagering requirements however. So the money has to be played a certain amount of times before you can claim it.
As in the case of sign up bonuses, the terms and conditions have become complex and you need to read them carefully in order to fully understand how they work.
When it comes finding these offers, it might be tricky if you are the citizen of certain countries. For instance, in Belgium, advertising for cashback bonuses, and cashbacks themselves must disappear completely. Casinos can still offer welcome bonuses and free spins, but are limited to advertising them on their own website only.
Jumping ahead to already registered players…
Online casinos are not all about attracting new players, there is also a retention part and the most effective way of letting you that you are an important customer is to receive rewards. The reward for already registered depositing players usually come in the form of Reload Bonuses or Loyalty/VIP Schemes.
Reload bonuses are very popular, and these are offered on subsequent deposits that you make. Some sites make reloads available to all customers on their first deposit of the month or week, while others only offer them based on certain criteria.
Most of the sites also offer a loyalty scheme or VIP program. These work by rewarding you based on your gambling activity. In simple terms, the more you play the more you’ll receive. Rewards may be simply in the form of cash credited to your account, or you may be able to earn things like exclusive hospitality at sporting events, tickets to concerts or electronic items.
We hope that this article has answered some of your questions when it comes to bonuses and make sure to play responsibly and always read the bonuses terms and conditions carefully in order to fully understand its payout.
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
IGT announced that its much-anticipated Wheel of Fortune Big Money Spin electronic table game (ETG) recently made its world debut at Downtown Grand Casino in Las Vegas, Nev. The vibrant standalone ETG game includes many of the attributes that have propelled the success of the Wheel of Fortune slots franchise for nearly three decades including word puzzles, wheel spins and exciting jackpot rewards. The game is accompanied by an attention-grabbing, 9-plus-feet upright video wheel that stands independent of the ETG terminals and entertains casino guests with the famous “WHEEL-OF-FORTUNE!” chant.
MGM Resorts International has announced that Corey Sanders, Chief Operating Officer, will retire from the company after more than 30 years of dedicated service and leadership. Sanders has agreed to remain COO through Dec. 31, 2025, and to serve as an advisor to the President and CEO through Dec. 31, 2026. The Company intends to name a new COO to serve as Sanders’ successor later this month. Sanders is currently MGM Resorts’ Chief Operating Officer, overseeing the company’s Las Vegas and regional properties as well as multiple corporate departments, including Hospitality, Gaming, Human Resources and Strategic Initiatives. Prior to that, he served as the company’s Chief Financial Officer and Treasurer.
Members of Kletsel Dehe Wintun Nation, the Sherwood Valley Rancheria of Pomo Indians, the Mechoopda Indian Tribe of Chico Rancheria and Big Lagoon Rancheria gathered outside the State Capitol in Sacramento to protest Assembly Bill 831 (AB 831). If passed, the bill would limit economic opportunities available to less wealthy tribes in the state by banning legitimate online social games using sweepstakes promotions. It would also eliminate more than $1 billion of existing economic activity generated by the industry in California, and close off a potential new revenue source for the state via sensible, modern regulation and taxation.
Partnerships
Genius Sports Limited has expanded its long-term partnership with Hard Rock Bet Sportsbook (Hard Rock Bet) to power the top-rated platform with its market-leading official data, trading and marketing solutions, as well as its ground-breaking BetVision product. Genius Sports has worked in partnership with the leading operator since 2021, providing the highest quality official data and pinpoint trading solutions across top tier leagues globally, including the Premier League, Serie A, European Leagues, Liga MX, NFL and more. Hard Rock Bet will be able to provide its customers with Genius Sports’ first-of-its-kind BetVision low latency streaming solution.
Quick Custom Intelligence (QCI), a leading provider of data-driven casino intelligence and player engagement platforms, has announced that Dania Beach Casino is continuing to benefit from its deployment of the QCI Nimble platform. While the property currently focuses on the QCI Host and QCI Marketing modules, it has expressed enthusiasm about the capabilities of the new AGI56 release and its impact on future customer engagement strategies. AGI56 represents the most ambitious release in QCI’s history, with the platform undergoing a full refresh of its technology stack, improved integration of advanced analytics, and the introduction of generative AI-driven tooling through Chatalytics.com. QCI’s platform is currently deployed in more than 350 casinos worldwide.
The post Gaming Americas Weekly Roundup – September 8-15 appeared first on European Gaming Industry News.
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MediaX Agency, a globally recognised leader in digital PR and growth marketing, has officially launched Linkible, an AI-powered link building agency engineered to help businesses in highly competitive and regulated industries achieve stronger online authority, higher search engine rankings and sustainable organic growth.
With AI-driven outreach and industry-specific link strategies, Linkible is redefining how brands secure high-quality backlinks, increase domain authority and dominate their niches in Google search.
Linkible is purpose-built for industries where credibility and compliance are critical:
• Law Firms & Legal Marketing – Earn authoritative legal backlinks to attract clients and improve local SEO.
• SaaS Companies – Accelerate organic growth with niche placements and product-led content strategies.
• Cannabis & CBD Brands – Gain SEO visibility while staying compliant in a restricted advertising environment.
• iGaming, Casino & Gambling – Drive traffic with white-hat link strategies tailored for high-competition keywords.
• E-commerce Businesses – Build scalable backlinks to boost product visibility and drive online sales.
Key Features of Linkible
• AI-Powered Prospecting & Outreach – Identify and connect with the right publishers at scale.
• Niche-Relevant Authority Backlinks – Secure placements on trusted websites that move rankings.
• Compliance-First Approach – Tailored strategies for industries facing strict regulations.
• Transparent SEO Reporting – Real-time dashboards to track backlinks, traffic and keyword improvements.
• Scalable Growth Solutions – Flexible link building packages for startups, enterprises and agencies.
“Traditional link building is outdated and ineffective in competitive industries. With Linkible, we’re combining the power of AI with our proven PR and SEO expertise to deliver smarter, faster, and compliance-friendly link building strategies that help businesses rank higher and grow sustainably,” said Rachita Chettri, Co-Founder of MediaX Agency.
The post MediaX Agency Officially Launches Linkible appeared first on European Gaming Industry News.
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Allwyn, the lottery-led gaming entertainment company, has announced the launch of Allwyn Player Protection Lab, a global responsible gaming initiative aimed at supporting novel research and innovation to advance player safety.
Opening immediately for applications, the programme will support academics and experts working in the field of responsible gaming to explore new ideas, concepts and perspectives. Applicants are encouraged to submit proposals focusing on one of three key areas: digital innovation; using messaging to drive positive play; and developing effective safety tools.
Following the open call for applications, awards will be made for successful projects of up to €100,000, dependent on the scope of the prospective proposal.
The project demonstrates Allwyn’s commitment to developing global leading practice in responsible gaming. The call for applications will ensure Allwyn is casting the widest net and has the best chance to uncover new and interesting approaches to protecting players.
Nicole Garrett, Head of Responsible Gaming at Allwyn, said: “The Player Protection Lab is an exciting new avenue for Allwyn. Our responsible gaming team is seeking proposals that will encourage progress in player safety and break new ground in our industry. We hope that by opening the application process, we will have the opportunity to explore genuinely new ideas and draw lessons from other sectors.”
The call for proposals will run until 14 November.
The post Allwyn Launches Player Protection Lab appeared first on European Gaming Industry News.
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