Industry News
Understanding the different types of online gaming bonuses
Online gaming bonuses have not existed at the beginning of the online casino industry era. The reason might be the fact that there was just two online casinos and so there was not much competition. Nevertheless, the nowadays are part of the whole industry.
We are going to address some of the most popular types of online gaming bonuses and those come in the form of:
- Sign Up Bonus
- Free Spins
- Reload Bonus
- Loyalty/VIP Scheme
While most gambling sites have their own unique way of providing an extra value to their customers or new players, their offer can vary quite significantly from one site to the next. And these especially vary the most when it comes to the Sign Up Bonus.
The industry has seen a rapid progress and in just a few short years after its inception, many new online casinos entered the market thus increasing competition and facilitating the need for casinos to differentiate themselves from one another. While there were not that many suppliers to choose from back then, the sign-up bonus or often titled as the welcome bonus was first introduced to do just that.
The bonus also served to reduce the perceived risk of trying something “new”. In their initial forms back in the late 1990’s and early 2000’s, online casino bonuses were much more generous than today but also had far less associated terms and conditions – imagine having to just read through a handful of terms instead of the pages that are now in place!
The basic principles of sign up bonuses have remained the same through time and their true meaning is that a player deposits a small sum of money initially and is compensated with a bonus, generally equivalent to or greater than their deposited amount. Today the rules have become more complex due to increased competition, number of casino players, as well as increased bonus abuse. We must also add the legislation and regulation of governing online casinos in the mix and the huge pressure to comply with them making the simple bonuses a complicated scheme.
While sign up bonuses are a great way to start playing in an online casino with some extra cash, we must not ignore the Free Spins Bonus.
The free spins bonus has been especially created for players to test drive online and mobile slots games or casinos with little risk.
We would like to reflect on the test driven online and mobile slots games, because they are the most popular games and come in many themes. We are covering the launch of new slots games weekly and we can say for certain, that you would first need to test drive the one that looks interesting to you before spending more time playing them and eventually calling them your favorite. You can browse the latest slots games release from last week to get the feel about what is new in the slots industry.
A free spin is one spin of a reel where you don’t have to pay to spin. If the casino gives you a 10 free spins bonus, you are allowed to spin ten times on a specific slot machine without paying and anything you win goes into your bankroll / play money. Which is pretty awesome, given that some casinos offer no deposit bonuses which come in the form of free spins.
Any winnings you do get from free spins bonuses tend to have wagering requirements however. So the money has to be played a certain amount of times before you can claim it.
As in the case of sign up bonuses, the terms and conditions have become complex and you need to read them carefully in order to fully understand how they work.
When it comes finding these offers, it might be tricky if you are the citizen of certain countries. For instance, in Belgium, advertising for cashback bonuses, and cashbacks themselves must disappear completely. Casinos can still offer welcome bonuses and free spins, but are limited to advertising them on their own website only.
Jumping ahead to already registered players…
Online casinos are not all about attracting new players, there is also a retention part and the most effective way of letting you that you are an important customer is to receive rewards. The reward for already registered depositing players usually come in the form of Reload Bonuses or Loyalty/VIP Schemes.
Reload bonuses are very popular, and these are offered on subsequent deposits that you make. Some sites make reloads available to all customers on their first deposit of the month or week, while others only offer them based on certain criteria.
Most of the sites also offer a loyalty scheme or VIP program. These work by rewarding you based on your gambling activity. In simple terms, the more you play the more you’ll receive. Rewards may be simply in the form of cash credited to your account, or you may be able to earn things like exclusive hospitality at sporting events, tickets to concerts or electronic items.
We hope that this article has answered some of your questions when it comes to bonuses and make sure to play responsibly and always read the bonuses terms and conditions carefully in order to fully understand its payout.
21.com
21.com launches online casino and sportsbook led by ex-BetVictor CEO Michael Carlton
21.com has launched as an online casino and sportsbook, naming industry veteran Michael Carlton as Founder & CEO, the company said on 16 June 2026.
The operator said it is targeting a range of global jurisdictions and plans to differentiate through a “modern technology stack” and “AI-centric operations.” It did not disclose target markets, licensing status, launch territories, or product partners.
Carlton previously served 13 years at EY as a Chartered Accountant before entering gaming in 1997, according to the company. He later spent 17 years as CEO of BetVictor and has since invested in betting and gaming companies.
Carlton said 21.com is being built without legacy platform constraints. “Having started in the gaming industry prior to the launch of the internet and then having the privilege of being involved as the industry evolved and adapted to the opportunities, there is now a further revolution occurring with the power created by embracing AI helping us to move faster and tailor personalised experience to the player.
“One of 21.com’s greatest strengths is that it is being developed for the current market, rather than an after-thought adaptation of an existing one. Many operators have been around for a long time and continue to be defined by legacy platforms and pre-crypto payment customer journeys that existed long before the modern technical tools that exist now became a reality. 21.com has embraced AI to deliver unparalleled customer experiences.
“With a team of industry leading experts with the motivation and ability to achieve our goals but without any legacy systems, 21.com is able to take advantage of new technologies to become a market leader in the gaming industry”.
The company also set aggressive commercial targets. “21.com will be one of the top three operators in every market it operates and in the world within two years,” Carlton said.
The post 21.com launches online casino and sportsbook led by ex-BetVictor CEO Michael Carlton appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
Alex Scott Chief Product Officer at Tequity
Tequity appoints Alex Scott as Chief Product Officer
Former Microgaming poker MD and ex-WPT Global president joins as supplier pushes regulated-market expansion and new verticals.
Tequity has appointed Alex Scott as Chief Product Officer, adding a long-time iGaming executive to lead product vision and oversee the product lifecycle from conception to market launch.
Scott has more than 20 years of experience in the sector. He previously served as Managing Director of Poker at Microgaming and later led WPT Global as President.
The hire comes as Tequity expands its product structure, including the recent launch of Tequity Exclusives, a vertical for custom-built games that sits alongside its RGS, Originals and Publishing divisions. The company also said it has completed BMM Testlabs certification for its RNG and the first batch of Tequity Originals titles as it targets regulated markets.
Alex Scott, Chief Product Officer at Tequity, said: “Tequity is pushing the boundaries of what is possible in iGaming by harnessing the power of technology to streamline and elevate game development.
“It is an incredibly exciting time to join the team. I look forward to leading the product vision across our expanding divisions to deliver next-generation casino content to operators worldwide.”
Krzysztof Opałka, CEO at Tequity, said: “We are thrilled to welcome Alex to the team as we continue to move the business forward at pace. His two decades of industry leadership and pioneering, hands-on experience with AI-driven casino games make him the perfect fit to lead our product strategy.
“With our rapid recent progress across all of our divisions, his expertise will be invaluable in maximising the impact of our portfolio.” Scott will attend iGB Live in London next month as part of Tequity’s team.
The post Tequity appoints Alex Scott as Chief Product Officer appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
adtech
Media Troopers adds AI automation tool to Media Cruiser DSP
Media Troopers has added a new artificial intelligence feature to its proprietary media buying platform, Media Cruiser DSP, introducing an automation layer called Automation Rules.
The company said Automation Rules is a rules-based automation engine designed to optimise campaigns using real-time data. Media Troopers said the tool can support actions including setting price ranges, highlighting and pausing underperforming metrics, creating exclusion filters, and adjusting bids without prior manual intervention.
Media Troopers positioned the release as a way to increase output while reducing operational costs, describing the workflow as “a single click” to apply automation.
Shmulik Segal, Chief Executive of Media Troopers, said, “Media Troopers is always looking to improve its systems to ensure that clients have the best technology available to help enhance their campaigns while also saving them time. This new AI feature is sure to be a game-changer among customers when it comes to increasing marketing output by taking on board and managing client data around the clock.”
The post Media Troopers adds AI automation tool to Media Cruiser DSP appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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