Industry News
How casino offers evolved throughout the years

Gambling has always been an innate behaviour in humans. It can be traced as far back as in Egyptian civilization where the first dice was discovered, in Chinese gambling houses, or in the life and death amphitheatres of Rome among others. Gambling provides a lot of incentives for companies to make money, as well as providing entertainment and a chance to win big for gamblers. Most governments understand the benefits that it can bring, and this is why they license and regulate casinos. On the other hand, the gambling market is very competitive, which is why casinos have to come up with offers to attract new customers, as well as retain their existing ones. With technological advances continuing to shape the gambling market, casinos now realize the need to employ effective marketing strategies to tap into this multi-billion market. Here are the types of casino offerings and how they continue to evolve.
Prize giveaways
Gambling is in itself is a risky affair. It is not uncommon to hear stories of how some gamblers have lost huge amounts of fortune through gambling. On the other hand, we will often see stories of people who have made a fortune out of gambling. While a player will be enticed by the idea of having fun and a chance to win, the casino needs to attract new customers if they are to exist in this market characterized by cutthroat competition. One such marketing strategy that has continued to work for casinos is through prize giveaways. Some casinos may offer incentives such as a chance to win cars, go on destinations, or win cash prizes among others. These giveaways may be earned by playing particular types of games.
Welcome bonuses
Welcome bonuses have been in place for a long time in brick and mortar casinos, with this trend continuing to thrive in online casinos. Welcome bonuses are a way for casinos to welcome new customers. Almost all renowned casinos offer this type of incentive to new customers. New customers can use this offer to get to know the casino and even stand a chance of winning. It is thus no surprise to see casinos competing with each to offer the most lucrative package to its customers. While casinos will offer different types of welcome packages, the most common offer is to match your deposit amount up to a certain percentage. When looking for the best welcome bonus, it is important to go through the terms and conditions so you can know what to expect.
Jackpots
One of the ways casinos attract customers is giving them the opportunity to make huge winnings through jackpots. The history of jackpot winnings can be traced back to 1870’s when it was used in a poker game known as “Jacks or Better.” If a player in this game did not have cards that could beat a pair of tens, then they were required to pass. If no one had “jacks or better,” the hand was to be re-dealt, resulting in the pot growing. The term “jackpot” was first used as a slang term meaning trouble with the law. However, it started being used more figuratively to mean winning a big prize. Casino jackpots are similar to lotteries, with the allure of walking away with a mammoth payment being a major attraction. Casinos usually offer two types of jackpots; fixed or progressive jackpots. Fixed jackpots usually have a fixed amount that does not change. Progressive jackpots on the other hand continue growing until someone wins it. Most casinos share progressive jackpots, which means that a person playing a particular game in one online casino will have access to the same jackpot as a person playing that particular game in another casino. This means that these types of jackpots can grow very quickly, making them very lucrative.
Drinks and food
While this may not be possible in online casinos, this trend remains popular in brick and mortar casinos. Casinos often offer their customers these types of offers to keep them happy when they are engrossed playing their favourite games. One of the advantages of this offer is that customers will not be distracted looking for something to eat or drink.
Free spins
Free spins have become one of the most commonly used marketing strategies for casinos to attract and retain customers. You can use them to test games, and some instances even stand a chance of making winnings if you fulfil certain terms and conditions. One of the reasons why free spins are attractive to customers is that players can use them without risking their own money. Most casinos usually offer free spins when they introduce new games. This is to allow customers try them out before committing to playing them with their own money. Today you can get free spins with no deposit and win real money.
Cashback bonuses
When playing games at casinos, players aim to make as much money as they can, while also minimizing loses. This is why some casinos offer their customers cashback offers. This is a type of refund where a player gets back some money if they have lost. Cashback offers are usually some type of percentage of cash a player gets back when they lose. Casinos usually run promotions on specific types of games that customers will be eligible to get this bonus. An advantage of this kind of offer is that customers can enjoy their favourite games with reduced risk. Most of the casinos offer a limit to the amount a customer will receive if they qualify for a cashback reward.
Loyalty programs
With the huge number of online gambling options, casinos are always aiming to keep their existing customers happy. This is why most of them have loyalty programs to reward their loyal customers. Most casinos have a system where customers can earn bonuses depending on how much they play and spend on the casino. These points can then be redeemed for a number of rewards such as free spins, cash, or prizes among others.
Industry News
Ruud Bergervoet Reappointed as CFO of Holland Casino

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Ruud Bergervoet has been reappointed as CFO of Holland Casino. He will remain financially responsible for the gambling provider for another two years. Bergervoet has already been CFO for two terms of four years, but due to the special circumstances of the company, he has been asked to remain as a director.
CEO Petra de Ruiter said: âI am very happy that Ruud is prepared to stay with us. With his experience and knowledge of the company, he is indispensable at this moment. We have to work very hard in the coming years to keep Holland Casino financially healthy. And I am certain that this is in good hands with Ruud.â
Ruud Bergervoet has been working at Holland Casino since 2017. Before that, he worked as CFO at FD Mediagroep and Sdu Uitgevers, among others.
During the shareholdersâ meeting of April 16, Bergervoet was nominated by the Supervisory Board and his nomination was confirmed.
The post Ruud Bergervoet Reappointed as CFO of Holland Casino appeared first on European Gaming Industry News.
Industry News
The 8th AskGamblers Awards Officially Enters the Voting Stage

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AskGamblers has announced that the final voting stage of the 8th annual AskGamblers Awards has started.
The voting phase kicked off on 28 April, and will last until the award ceremony scheduled for 12 June.
As in previous editions of the Awards, players can cast their votes for one of the top 10 finalists in the following categories: Best Casino, Best New Casino, Best Sportsbook, Best New Slot and Best Software Provider.
The Best Crypto Casino, Best Partner and Best Manager categories will traditionally be chosen by the AskGamblers team. This yearâs edition introduces a new category, the Superstar Award, a crown achievement handed out to one operator that best represents the values of brands, whose laureate will also be chosen solely by AskGamblers.
Another novelty in this yearâs Awards cycle is the Forum vote: the votes from the members of AskGamblers Forum will be counted towards the final tally of votes as a separate voting tier.
Commenting on the launch of the 8th AskGamblers Awards voting stage, Dijana RadunoviÄ, General Manager at AskGamblers, said: âNow that we have the finalists, we are entering the final stages of preparation for our biggest night of the year. To say that we are excited about the 8th edition of the AskGamblers Award would be an understatement.â
âAs everybody in the team is working tirelessly to make the gala ceremony a night to remember, we invite our players to do their bidding: to give a vote to their favourite contestants and help us choose the rightful winners in the five categories that are open to public vote,â RadunoviÄ added.
Before the award ceremony on 12 June, AskGamblers will host the traditional Charity Night on 11 June, where the partners will bid for positions on the website, with the money raised allocated to a humanitarian cause.
The post The 8th AskGamblers Awards Officially Enters the Voting Stage appeared first on European Gaming Industry News.
Industry News
Flexion Reports Revenue Increase of 9% for 2024

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Flexion, the games marketing company, has announced that its revenue grew 9% to year-end December 2024. The growth is attributed to the Companyâs success in the alternative app store market.
Since its IPO in 2018, the company has built a well-positioned games marketing business around the alternative stores and grown annual revenue 50-fold to almost US$100 million. Its game portfolio represents several billion US$ in gaming IP for alternative market partners like Samsung, Amazon, Huawei, OneStore and Xiaomi.
âWith the Digital Markets Act (DMA) coming into force in Europe and recent legal actions in the US, mobile game developers have felt a new-found freedom to explore their market options. Weâve already moved beyond the era when Google and Apple controlled everything. Developers are looking for alternatives that offer better margins, and additional audiences and revenue. Partnering with Flexion opens up a range of market channels with very little up-front investment,â said Jens Lauritzson, CEO of Flexion.
Flexion currently distributes more than 30 high-profile titles on the alternative stores. Top-tier games in the Flexion portfolio make on average US$ 10 million a year based on Q4 2024 run rate. Thatâs income in addition to their Google and Apple revenue with a business model that adds little to their costs.
In Q4 2024, Flexion-serviced games were, on average, generating 9.3% through the alternative stores of the revenue they made on Google Play. This is a significant boost for Flexionâs partners without major costs or effort.
âIf you scale for the size of the stores, the alternatives massively out-performed Google in Q4 for our games. This is exciting both for Flexionâs business and for the future of the games industry as a whole. Weâre seeing the beginning of a sea change in games marketing,â Jens said.
âWeâre seeing just the beginnings of a major shift in how top-tier developers address their markets. Using Flexion to access alternative stores is an easy first step into the post- Google and Apple world. Many developers are already looking at their options beyond that and Flexion will be right there with them providing the technology and expertise they need to maximise the potential of their games,â Jens added.
The post Flexion Reports Revenue Increase of 9% for 2024 appeared first on European Gaming Industry News.
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