Industry News
Digital Chain is a business statement. Iryna Kurochkina, Founder & CEO of DC, on the agency’s rebranding and ambitious plans

1. So, the first big gaming exhibition of the new decade, ICE London 2020, is here, and so is the crazy surprise: Digital Choo rebranding into Digital Chain! Tell us more about the idea and how long were you planning it.
The rebranding is a major change, and it came to us really naturally. Over the course of 3 years on the market we’ve developed an interconnected in-house infrastructure of services, won over great global companies as our clients, created many award-winning campaigns, and, in the end, we’ve changed. We have a larger grasp of understanding who we are and what value we present to our clients, partners, the advertising markets, and the world in general. So the aspiration for change came from the inside as a natural desire to match our external image with our internal values, the very essence of DC.

Digital Chain, ICE London 2020
What is Digital Chain? It is the power to break barriers and go above and beyond in pursuit of the outstanding results. It is intrinsically us — the international marketing agency that commits to using its complex knowledge and services to drive the process of brand establishment for every company that shares the same passion and beliefs with us.
2. Could you elaborate more on the practical implementation of the concept of rebranding?
The most obvious change is our brand identity embodied in all external branding, POS materials, merchandise and so on. However, Digital Chain is much more than visual changes. It is a business statement. It is about our plans, goals, and the services we bring to the market.
Every piece of our new image communicates exactly who we are and what value we carry to the world. Liquid metal is a key element of our renewed style: a symbol of the agency’s strength yet flexibility, the skills and expertise that complement the DNA chains of new strong brands that we help to create. Other new corporate colors add vibrancy to this philosophy, with Stark White to represent fearlessness, absolute freedom of action, purity of thought, the absence of chaos in our work processes, and Rich Black to reflect our passion for exploring the essence and solid, confident steps to conquer the unknown.
We are bold and daring in our aspiration to develop the international community, and this is essentially what the story’s about. In the near future, Digital Chain will connect even more markets all over the world, introducing its services to Asian and African clients. We will also contribute our expertise in niche verticals to the development of markets that have only recently adopted the global practices and undergo gambling legalization. And of course, we are about to expand our client portfolio both in niche and mainstream categories.
3. A general question on rebranding: If you are doing well, why should you rebrand? As they say in the US, “if it ain’t broke, don’t fix it”. Isn’t this the mantra?
Change is the only constant thing in the world. To keep yourself in an old framework when you’ve grown, and become so, so much more, is simply wrong. True freedom comes from being sensitive – first of all, to yourself; from being honest; from accepting who and what you are and bringing the corresponding image into the world with responsibility and good intentions. This is how real difference is made- by being yourself to the fullest. It is exactly the same for businesses as for individuals.
4. A number of big companies have fallen off their hallowed perch in the last decade or so. Kodak, Thomas Cook, Nokia, the list goes on. Changing technologies played a big part in that. Do you think in this era of rapid emergence of disruptive technologies, just rebranding alone can help the companies to flourish?
In a fast-paced world that we live in today, visionaries and pathfinders set the reality that everyone else is battling to succeed in. So yeah, technological advancement must underlie any other changes, without a doubt!
Watching the global market closely, over some time you start to see the pattern of all sales, mergers, acquisitions – an ever-evolving live organism that aspires to reach its maximum potential. It is important to keep everything connected so if one part changes, the others naturally follow suit as well.
5. Specific to the gaming sector, how should a company go about rebranding? What should be the underlying factors a company should consider before making a decision to rebrand?
This company should answer a nominal question “Why?”. As indicated, one of the lasting trends in the gaming/gambling industry, which is highly relevant in 2020, is market oversaturation. Target audiences have difficult time telling companies apart from each other. You may ask if rebranding is the answer. It could be, but it also could not be the one. It is a combination of factors and external influences that have to be taken into account to decide whether rebranding is truly what a company needs.
During the process, you have to be true to your brand essence, consistent, and… there are really many ingredients to the development of a perfect rebranding. A reliable and proven marketing partner is highly recommended to ensure all the details are perfectly set, and that the new brand really stands out and communicates the right messages in the right tone of voice.
Asia Gaming Awards 2025
Spintec Showcases Award-winning Solutions and Innovations at G2E Las Vegas

Reading Time: 2 minutes
It was an honour for Spintec to exhibit at G2E Las Vegas this year, after being recognised with multiple honours across the world, including Best Performing ETG Product in LATAM and Western Europe (Eilers, 2025) and Best Electronic Table Game Solution at the Asia Gaming Awards 2025.
At G2E 2025, Spintec presented an exhaustive portfolio of products that have accrued so many awards: from different games and experiences to a surprising range of settings in the Charisma Series.
The solution that garnered the most attention was the Charisma Amphitheater that can accommodate a large number of players. They can share the same dynamic, multigame experience, enjoying Roulette, Sic Bo, Craps, Blackjack, or Baccarat across automated, virtual and live platforms. The action is constant and thrilling, not just because of the varied and exciting games, but also because of the expanded side bets, jackpots and simultaneous gameplay options.
This layout fosters a vibrant, tournament-ready atmosphere that is always a lot of fun. However, at G2E, Spintec showed that it can be upgraded even further with their latest innovation: the Spintec Tournament Experience. It comes with a visually striking LED-driven environment with real-time stats, live visuals and dynamic leaderboards that are designed to keep players immersed and energised.
At the other end of the spectrum are the circumstances where individual play is much preferred to a shared experience. In those, Charisma SVM (Stand-Alone Virtual Machine) is a perfect solution. It combines five table games into a sleek, space-efficient cabinet for individual players. It is designed for flexibility and fast play, allowing extremely smooth game transitions. It is compact yet powerful and delivers unmatched versatility for casinos of any size.
Visitors at G2E also got to experience two absolute rising stars from the Spintec portfolio. Galactic Spin, Spintec’s flagship game, is quickly becoming one of their most interesting introductions. It is a GLI-certified roulette-style innovation that amplifies excitement through free spins, multipliers and a three-level Galactic Jackpot, one of the most advanced and engaging progressive roulette systems worldwide.
The other undisputed star and a global bestseller from Spintec’s lineup is the Charisma Roulette with eight play stations. Its popularity comes from innovations such as Galactic Spin Roulette, Lucky Number Jackpot and HotSpot Roulette, which are all extremely reliable revenue drivers. The setting also offers exceptional visibility of the wheel from every seat with an elegant design enhanced by LED illumination and dual-sided animated signage.
The visitors at the G2E Las Vegas also very much enjoyed the Baccarat and Craps setups. The Charisma Baccarat with five play stations showed authentic gameplay through its market-tailored squeeze feature and a variety of side bets with payouts up to 48x, including some exclusive side bet options unique to Spintec. The other solution that also invited a lot of attention was the Charisma Craps technology. It exhibited extremely smooth gameplay with exciting dice rolls and fast, accurate number reading, maintaining the thrill of traditional craps while enhancing efficiency. A standout element is the Shooter Button, a fun and interactive feature that assigns the shooter role in accordance with authentic live game rules. Charisma Craps also incorporates a proprietary solution that guarantees clean, fair rolls by preventing dice from becoming cocked or landing on top of each other.
All of Spintec’s solutions are extremely customisable with premium finishes, and a design that fits any casino floor.
The post Spintec Showcases Award-winning Solutions and Innovations at G2E Las Vegas appeared first on European Gaming Industry News.
Astromania Casino
Astromania Casino Announces International Launch Across Multiple Markets

Reading Time: 2 minutes
The international iGaming market is growing with the opening of Astromania Casino. The new platform will be a complete online casino and sportsbook, with a regulated and technologically enhanced platform available to players across multiple regulated international markets.
In the early phases, Astromania will target multiple regulated markets as a multi-geo brand. The project demonstrates a strategic desire to enter competitive, highly regulated markets with a product that is supposed to be of the highest standards of transparency and operational stability.
Astromania Casino provides an efficient and transparent platform that is developed on trust. It has more than 6000 games with international providers and a full sportsbook with all major sports.
“Astromania was created as a platform that prioritises performance, security, and fairness. Our objective is to provide users with an efficient, regulated product supported by transparent processes and dependable technology,” said the chief Executive Officer of Astromania.
The platform adapts to each region’s language, currency and regulatory standards. Payment methods cover cards, e-wallets, bank transfers and crypto, with regional options like GiroPay, PayID and Paysafecard.
All financial operations are protected through SSL encryption, real-time monitoring and AML/KYC verification in full compliance with European regulatory standards.
Astromania incorporates a comprehensive responsible gaming system designed to maintain player control and security. Users can configure individual deposit and time limits, apply self-exclusion measures and access multilingual support around the clock. Behavioural analytics tools allow the platform to detect and respond to irregular gaming patterns, reinforcing player protection.
“Compliance and responsibility are integral to Astromania’s operation. Our mission is to ensure that entertainment is delivered within a framework of safety and accountability,” said the Compliance Director.
Scalable cloud architecture is the technological basis of Astromania, which allows another cloud to run all of the performance without issues in the busiest periods. The modular design of the platform enables the quick adaptation to new regulatory settings and market-specific demands. The company is expanding across regulated regions, focusing on localised content and payment integrations for each market.
The company’s roadmap includes the release of exclusive proprietary content, native mobile applications for iOS and Android featuring biometric authentication and the expansion of coverage aligned with regional player demand.
The brand’s strategic goal is to combine large-scale content delivery with technological precision and full compliance with jurisdictional requirements.
“Astromania is not a short-term venture. Our objective is to establish a platform that defines long-term reliability and transparency within the regulated iGaming sector,” added the CEO.
The post Astromania Casino Announces International Launch Across Multiple Markets appeared first on European Gaming Industry News.
G2E 2025
NOVOMATIC Delivers a High-impact Showcase at G2E 2025 in Las Vegas

Reading Time: 3 minutes
The NOVOMATIC booth #1259 was a true crowd magnet throughout all three show days of G2E 2025, attracting record visitor numbers and exceptional feedback from operators and partners. Combining innovative products with an energetic presentation, the company successfully translated its “Play like you own the Block” theme into a powerful on-site experience. Large LED video walls, street art-inspired visuals, and interactive highlights turned the booth into a dynamic meeting point that captured the authentic spirit of Las Vegas while emphasizing NOVOMATIC’s creative and forward-looking brand identity.
Brilliance perfected: U.S. debut of DIAMOND X 1.55J Quattro
The highlight of this year’s showcase was the U.S. premiere of the DIAMOND X 1.55J Quattro, which expands NOVOMATIC’s internationally successful DIAMOND X series with a new flagship cabinet. The model impressed operators with its striking 55” UHD J-curve screen, elegant silhouette and superior ergonomic design, setting new standards in player comfort and visual impact. A refined glass touchdeck and an integrated high-performance soundbar elevate the gaming experience, combining intuitive player interaction with immersive audiovisual quality.
In combination with the dedicated Sign Packages, the DIAMOND X 1.55J Quattro becomes a true centerpiece on any gaming floor. These signage solutions are available for configurations of four or six cabinets and feature perfectly harmonised LED animations and dynamic game content integration. This holistic design approach ensures that every DIAMOND X installation stands out as a premium showcase of technology, performance and style.
Together with the full V.I.P. X cabinet line – V.I.P. X Galaxy 2.65, V.I.P. X Royal 1.85, V.I.P. X Dream 3.43 and V.I.P. X Lounge 2.32 – the DIAMOND X 1.55J Quattro reflects NOVOMATIC’s engineering excellence and long-term reliability. Its modular setup and service-friendly concept make it a future-proof investment for both single installations and banked configurations. With its eye-catching sign solution, dynamic LED lighting and bold design, the presentation stood out as one of the true visual highlights of the NOVOMATIC booth.
Next-level content: linked progressives and game highlights
NOVOMATIC impressed operators and visitors alike with a powerful portfolio of new gaming content designed to deliver excitement and performance at every level. The latest addition to the company’s successful jackpot families, ULTRA BOOST 3 Treasures, premiered with three captivating titles – Grand Eagle, Mighty Taurus and Tiger Storm – combining proven mechanics with engaging bonus features and striking audiovisual effects.
Another major highlight was XTENSION LINK Evolution, the latest chapter in NOVOMATIC’s internationally acclaimed jackpot series. Building on the remarkable global performance of its predecessors, this new edition introduces fresh game concepts and enhanced jackpot dynamics for an even more captivating player experience. The XTENSION LINK series, now spanning Volume 3, Volume 4 and the brand-new XTENSION LINK Ultimate, continues to set benchmarks in entertainment and floor performance worldwide.
Also drawing strong attention was RISING TREASURES – Sizzling Hot Treasure Inferno, which expands the popular franchise with fiery Free Games and Xtra Spins. Another standout was the all-new “De la Isla!” Wide Area Progressive, which has been developed exclusively for the Puerto Rican market, reflecting NOVOMATIC’s focus on localized content and tailored game design. Each title showcases the company’s commitment to high-performing game mathematics, compelling player experiences and measurable ROI for operators, again confirming NOVOMATIC’s ability to combine entertainment and profitability in equal measure.
System innovation: Novo Unity Pro and NOVOVISION
At G2E 2025, NOVOMATIC also highlighted its cutting-edge system solutions that redefine efficiency and player experience in modern casinos. The latest version of Novo Unity Pro impressed operators with its flexible architecture and seamless integration of live, automated and electronic table games, including Roulette, Blackjack, Baccarat, Poker and Slot Games. Its modular design allows operators to precisely tailor layouts and functionalities to meet their venue’s needs, ensuring maximum entertainment and operational efficiency.
The NOVOVISION casino management system showcased advanced functionalities for comprehensive casino management, player tracking, and responsible gaming. With a future-proof platform based on the latest technologies, NOVOVISION continues to set new standards for transparency, security, and data-driven decision-making – empowering operators to optimize their venues’ performance and elevate the player experience across all touchpoints.
Sabine Stoppel, Managing Director of NOVOMATIC Americas, said: “Our team delivered a seamless performance from concept to show floor. By combining a deep local market understanding with global innovation, NOVOMATIC continues to create sustainable impact and long-term partnerships.”
Jakob Rothwangl, Managing Director of NOVOMATIC Americas, said: “G2E 2025 demonstrated what is possible when strong teams, bold ideas, and customer confidence come together. Play like you own the Block is more than a theme – it defines how we think, act, and create value in every market.”
Thomas Schmalzer, VP Global Sales & VP Product Management, NOVOMATIC AG, said: “G2E once again confirmed the global relevance of NOVOMATIC’s innovations. From cabinet design to game performance, our products inspire confidence and deliver results. We sincerely thank our customers and partners for their trust, loyalty, and ongoing collaboration, which continue to drive our mutual success.”
The post NOVOMATIC Delivers a High-impact Showcase at G2E 2025 in Las Vegas appeared first on European Gaming Industry News.
-
Andrzej Hyla Chief Commercial Officer at Wazdan6 days ago
Wazdan ready to exhibit as gain-focused partner and exhibitor at SiGMA Central Europe
-
Asia6 days ago
PAGCOR Enforces Accreditation for All iGaming Service Providers by 2026
-
Africa6 days ago
Shacks Evolution Announce Strategic Partnership with Moja Group
-
Balkan Entertainment and Gaming Expo5 days ago
CT Gaming to Showcase Innovation and Leading Solutions at BEGE 2025
-
Firebird Blue6 days ago
SYNOT Group Brings Premium Installations to Dublin’s City Centre
-
Australia6 days ago
RTG Announces Evive Australia as the First Innovation to Take the Stage at Pitch!
-
Australia5 days ago
GLI Grows Stronger and Bigger in Melbourne with New Lab Location
-
Amusnet4 days ago
Week 42/2025 slot games releases