Brazil
INSIDE THE POCKET (ITP) LAUNCHES HOTSPOT JOGOS FOR BRAZILIAN OPERATOR HOTSPOTBET
Inside The Pocket (ITP) the world’s only free-to-play and pay-to-play (F2P & P2P) aggregation platform, has partnered with rising-star operator HotSpotBet to boost acquisition and retention in Brazil around its growing client-base.
ITP has accordingly launched a breakthrough F2P offering for this key emerging market in the form of HotSpotJogos, a localised website supporting a series of engaging free-to-play (F2P) games which have already proven themselves to open flexible gateway through which to both acquire and retain customers in an international landscape of tightening regulatory ropes.
As operators look to new emerging markets, F2P solutions that track localised player proclivities are proving the reliable differentiator for operators who want to broaden their brand’s appeal and have discovered that obsolete bonusing techniques represent a race to the bottom.
This deal follows on the heels of a breakout performance for ITP at last year’s World Cup football, where it was tasked by leading local Brazilian operator, Pixbet, to create a bespoke slate of F2P games and a dedicated F2P website across the Qatar tournament. That new-account success informed a case study, premised on the acquisition and subsequent retention of a loyal audience, which proved pivotal in securing this HotSpotJogos assignment from HotSpotBet. Moreover, ITP has also teamed up with a major global affiliate to help optimise its Meta spend in Brazil, demonstrating a deep understanding and array of analytics tools for this key market.
ITP’s single-integration approach for one or multiple products delivers, in complementary fashion, customer engagement and retention across various products as sports betting regulation remains on the cusp of rolling out across Brazil’s legalised framework, with the Brazilian Ministry of Finance publishing ordinances for operators to apply for fast-track licensing earlier this month. ITP stands apart from any competitor in the F2P and P2P content market, in that through a one simple integration, it opens up an entire market of 30+ free-to-play and pay-to-play content providers.
HotSpotBet’s next-generation sportsbook and igaming platform runs off unique pricing models – allowing users to enjoy sophisticated and reactive in-play odds up to the last second of a game, with competitive pricing on all sports. This service arrives in good time for the ongoing international football league seasons, and a wider sporting schedule of 24/7 global activity. Its modern, modular technology also helps to overcome local regulatory challenges with a light physical deployment backed up by centralised control systems.
A HotSpotBet spokesperson said: “Collaborating with ITP on HotSpotJogos has been a fantastic journey so far. They share our values and vision and we look forward to putting our combined shoulders to the wheel to make HotSpotBet the best sportsbook in Brazil over the year ahead.
“We were initially taken with ITP’s success at last year’s World Cup and saw an immediate opportunity for us to roll out a more dedicated ongoing program around F2P for HotSpotBet over the coming months.
“The engaging gameplay and localized flexibility of our HotSpotJogos games has already helped generate clear spikes in acquisition and retention for, and provides us with a clear pathway in the white-hot Brazilian market, underscoring ITP’s innovative portfolio of native and third-party products as we go along.
“Latin America, while fragmented, is comprised of countries that are overwhelmingly football-focussed, with scope to cross-sell into other sports as they become popular, or reach their optimum seasons peaks, like basketball or baseball. Working with ITP’s varied catalogue, we can spin up new games across other emerging LatAm markets as we look to light up further territories with HotSpotBet’s versatile sportsbook.
Hussain Naqi, Founder and CEO of Inside The Pocket, said: “We saw that at last year’s football World Cup, the most important and most watched football competition in the world – especially amongst Brazil’s football-mad fanbase – that the largest home-grown operator executed far better than some of the global behemoths eyeing the Brazilian space simply because they knew their end users so intimately.
“Other local sportsbooks and media companies across the regulating Brazilian marketplace have also elevated their acquisition and retention targets via F2P, so it’s exciting to have already showcased the dexterous performance of ITP in this space, and to now be leading the LatAm charge on Brazil with HotSpotBet.
“Thanks to our software and platform partners, we were able to construct and curate this customized website, HotSpotJogos, from scratch. They couldn’t have been more collaborative and responsive. And based on encouraging performances in both acquisition and retention metrics, it seems HotSpotBet’s new customers are loving these local touches, too.
“Having developed some vital expertise in the F2P domain in Brazil by working hand-in-hand with proven operators and a major industry affiliate, ITP’s data mastery and marketing success stories will only continue for our partners across emerging territories like Brazil. We are ideally placed to leverage such opportunities because we can diversify content, leverage consumer data and segment it for our clients as the Brazilian coalesces into more definitive shape over the coming months. Our complementary partners at marketing analytics and geolocation are also affording ITP unique consumer insights that will allow us to hyper-localise audience communication around a variety of other mass-media sporting events on the horizon in 2024.”
Better Collective
Network Gaming partners with Better Collective to launch pioneering gaming ecosystem
Network Gaming and BolaVIP launch groundbreaking mobile gaming platform, Ligavip, for Brazilian sports fans
Network Gaming, the next-generation sports games studio, has announced the launch of its mobile-first gaming platform in partnership with Bolavip, one of Brazil’s largest sports media brands and part of the global sports media group Better Collective.
This launch marks a bold step into new territory for Network Gaming — entering the Brazilian market for the first time, and doing so on a mainstream stage that reaches millions of passionate fans. The collaboration sets the scene for a new category of mobile sports games, built for mass appeal and designed to deepen engagement across Bolavip’s vast audience.
Timed to coincide with the start of the main football championship in Brazil, the debut of the Ligavip platform delivered standout early results, including a 15% conversion rate from unique visitors to registered users in its opening weekend.
Unlike traditional models, Ligavip is not tethered to betting. Instead, it opens up an innovative source of new revenues for Better Collective by offering free-to-play games powered by branded prizes, such as shopping vouchers from one of the country’s top sports retailers, awarded to the best performers in Ligavip challenges. Players can compete for rewards, challenge their friends for bragging rights, and monitor their performance on live leaderboards in a community-first environment.
“We’re stepping onto a new stage — launching in Brazil, partnering with one of the most influential sports media groups in the world, certainly in terms of incoming traffic to its assets, and thereby pushing our platform into the mainstream,” said Harry Collins, CEO of Network Gaming. “This is a defining moment for us. It’s not just about great gameplay; it’s about creating sustainable entertainment ecosystems built around loyalty, fun, and fan connection.”
The launch also signals a new phase of development for Network Gaming’s broader platform ambitions. With Ligavip, the company will now be building out advanced meta mechanics — systems layered on top of gameplay such as daily rewards, progression loops, and upgrades — designed to boost long-term retention. Combined with powerful social features like leaderboards, invite-a-friend mechanics, and community leagues, these systems turn simple games into sticky, social experiences.
Tomás Vaz de Carvalho, COO South America at Better Collective, said: “We’re thrilled to be working with Network Gaming to bring a new kind of interactive sports experience to Brazil. This is about engaging fans in a fresh, rewarding way — and opening up new commercial avenues that align with global digital trends. Gaming is now a key pillar in many media strategies, and this partnership puts us right at the forefront.”
As traditional media looks for new ways to engage and monetise its audience, initiatives like Ligavip are becoming a strategic pillar. (The New York Times now generates more revenue from its games portfolio than its core news content.) This collaboration allows Better Collective and Network Gaming to stay ahead of the curve — creating experiences that are fun, valuable, and aligned with global digital entertainment trends.
The post Network Gaming partners with Better Collective to launch pioneering gaming ecosystem appeared first on Gaming and Gambling Industry in the Americas.
SOFTSWISS and Rubens Barrichello are launching an exclusive collaboration with the iconic motorsport brand Sparco. The limited-edition collection was revealed at the SiGMA Americas Summit in São Paulo.
Founded in 1977, Sparco aimed to bring more safety and fashion to motorsport. Over the decades, the brand has become synonymous with high-quality racing gear, reflecting its commitment to technology, innovation, and style. Today, Sparco is a globally recognised leader in motorsport apparel and equipment, trusted by professional drivers and racing enthusiasts.
Inspired by Rubens Barrichello’s remarkable racing career, the new Sparco casual-style collection brings together the worlds of motorsport and technology. It is a reminder that real success, whether on a race circuit or in the office, starts with daring to push beyond the limits.
Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, commented: “Sparco was with me at every turn. It’s not just a logo – it’s a symbol of reliability proven by speed. I’m proud to be working with the brand that supported me throughout my career – now in a new format”.
One standout feature of the collection is the number 111. It is instantly recognisable to Barrichello’s fans, as he celebrated numerous racing victories with it on board. Alongside this numeric design element, every item also features Rubens’ personal autograph.
The Office of Sparco Brazil commented: “In Brazil, motorsport isn’t just a sport – it’s part of our cultural DNA. Having a driver like Rubens Barrichello is a point of national pride. This collaboration is our way of capturing the energy that lives on the racetracks of São Paulo. It’s a story of speed, pride, and a uniquely Brazilian spirit”.
Visitors can book a meeting with the SOFTSWISS team until April 10 using this link.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.
The post SOFTSWISS and Barrichello Team up with Sparco for SiGMA Americas appeared first on Gaming and Gambling Industry in the Americas.
Breaking New Ground in Brazil: Blitzcrown’s Crash Games Now GLI Certified
Blitzcrown, MVG’s pioneering games studio, has secured Brazilian Certification as well as GLI-19 Certification from GLI(Gaming Laboratories International) for its industry-changing three Crash titles. This landmark achievement marks a significant milestone in the company’s expansion into Brazil’s thriving online gaming market, positioning Blitzcrown at the forefront of the region’s rapidly evolving iGaming landscape.
The license comes at an important time for Brazil’s gaming sector, following the launch of the new licensing regime that started on January 1, 2025. The regulatory framework, signed into law in December 2023, has transformed the industry’s prospects.
The certification encompasses 3 innovative crash games: Crash, Fast Crash, and Twin Crash. This strategic milestone establishes Blitzcrown as the premier provider of certified Crash games in the Brazilian market, demonstrating the company’s unwavering commitment to regulatory excellence and gaming integrity. With the GLI-19 and Brazil certification process successfully concluded in March, Blitzcrown has solidified its position as an industry pioneer in this dynamic and emerging market.
Crash games are a recent addition to the global iGaming market, featuring the dynamic evolution of real-time multipliers and immediate reward structures. Blitzcrown has stood out by establishing groundbreaking game mechanisms that offer different and exciting gameplay experiences. Standard Crash provides players with a standard multiplier-based gaming experience, and Fast Crash is optimized for users seeking quick, intense multiplier experiences. The Twin Crash is an original format allowing players to place simultaneous bets on two separate multipliers.
Building on this momentum, Blitzcrown has announced plans to expand its certified portfolio with two additional versions of its innovative Plinko games, demonstrating the company’s strategic commitment to market expansion. This forward-looking initiative underscores Blitzcrown’s dedication to continuous innovation and sustainable growth in the regulated gaming markets.
Blitzcrown is MVG’s edge-game studio focused on pushing game ideas beyond their norms through innovative and non-traditional gaming experiences. The studio has been particularly recognized for its groundbreaking approaches in various game categories, including its successful Crash and Plinko series.
George Cho from MVG said: “This GLI certification testifies to Blitzcrown’s unwavering commitment to offering top-quality, fair gaming systems. We are well placed to take advantage of Brazil’s exciting new regulatory environment and the vast growth potential of the online gaming industry.”
The post Blitzcrown Secures GLI Certification for Three Crash Games in Brazil appeared first on Gaming and Gambling Industry in the Americas.
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