Gaming
Scientific Games Debuts Ground-breaking iLottery Game Hub Technology and Services
Scientific Games announces the debut of a lottery industry first with the launch of the SG Content Hub and Partner Program, a unique combination of content aggregator and game content partnership program with best-in-class, lottery-focused game studios across the globe. In addition to improving access to lottery-focused games and distribution, bringing the SG Content Hub and Partner Program together benefits both game studios and lotteries through streamlined operations, simplified tech integrations, and enhanced data and analytics that drive game development and iLottery game portfolio management.
The new SG Content Hub offers one-stop, frictionless access to multiple iLottery game studios and integrates seamlessly with a lottery’s existing gaming systems and iLottery technology. Scientific Games partners with lotteries on iLottery game portfolio planning and management, game studio contract negotiations, studio integrations, and billing, which streamlines the entire digital content management process.

Partner game studios that are part of the company’s Partner Program will have access to select licensed properties from Scientific Games’ portfolio of 100+ brands to develop new iLottery game experiences only available on the SG Content Hub. All participating studios and their games will meet robust standards, including responsible gaming criteria and lottery best practices. All participating studios and their games will meet robust standards, including responsible gaming criteria, regulatory and product compliance requirements, and lottery best practices.
Steve Beason, President of Digital and Sports for Scientific Games, said, “We’ve laid the foundations of our all-new digital lottery business over the past 16 months, now we are applying our 50 years of game portfolio management experience to help lotteries build dynamic, high-performing iLottery game programs with top games from a selection of game studios. Combining the SG Content Hub and Partner Program is ground-breaking for the lottery industry. There’s nothing like it available in the market today.”
Scientific Games designed the SG Content Hub to remove the challenges that lotteries often experience when expanding game content in their iLottery programs. The platform provides a diverse and exciting selection of games from a variety of game studios to keep iLottery portfolios relevant and entertaining for players.
Steve Hickson, VP of Digital Games for Scientific Games, said, “The SG Content Hub gives lotteries access to iLottery games from our game studios as well as curated, best-in-class games from boutique studios they may not have access to. The number of studios in our Partner Program will continue to grow for the ultimate benefit of lotteries and their players’ entertainment experience.”
The SG Content Hub also offers access to highly popular branded iLottery games such as THE PRICE IS RIGHT, MONOPOLY and THE GAME OF LIFE from the company’s portfolio of 100+ licensed brands. This simplifies planning for omni-channel licensed game launches across retail and digital, including instant scratch games, Fast Play terminal-generated games, and eInstant games.
“Scientific Games has long been known for setting the global standard for the highest quality lottery games and content delivery that meets and often exceeds responsible gaming standards. We’re bringing five decades of lottery portfolio management experience and player insights to hand-select iLottery games to maximize portfolio performance,” said Hickson.
The company will unveil the SG Content Hub at the North American Association of State and Provincial Lotteries 2023 Conference in late October with demonstrations of how the platform can operate independently or fully integrate with the company’s next generation iLottery systems platform.
Aviamasters™ 2
New Aviamasters™ 2 from BGaming Drives Larger Payouts
Rapidly expanding content provider fuels up for another high-flying hit in this groundbreaking sequel
Popular iGaming content provider BGaming is taking to the skies once again for the sequel to its award-winning Aviamasters
casual game, Aviamasters
2.
The organic growth of Aviamasters
, which made it BGaming’s biggest #Casual viral hit, inspired the decision to make the sequel. The game sees Aviamasters
soar to new heights, with improved graphics, exciting new features, and an increased maximum multiplier, which has quadrupled from x250 to x1,000.
Aviamasters
became famous across streaming platforms worldwide, with streamers and players shouting “LAND!” as they watched their planes stack up wins mid-flight. These core landing mechanics remain the same in the sequel. Players watch as their plane flies through the sky, gathering wins and collecting multipliers, all while trying to avoid dangerous obstacles and land safely.
Four booster symbols can be picked up during any flight, while the Buy Bonus mode, known as the Safe Landing feature, can guarantee a landing for x50 the player’s stake. Players should be aware that Safe Landing increases their stake on each spin and can be deactivated at any time.
Aviamasters
found success with the streaming community, and BGaming has tapped into this relationship during the creative process for Aviamasters
2. Selected streamers have provided feedback on the gameplay, ensuring it exceeds the high standards set by the original.
Aviamasters
2 also tweaks the sound and visuals to appeal to a wider audience. These changes make the game more casual-looking, inviting players to enjoy its fast rounds and unpredictable features. Like the original, it will be added to BGaming’s #Casual portfolio.
It is not just players and streamers who will benefit from Aviamasters
2. The game can also be customised to reflect operator branding, providing the title with a wide reach and high marketing potential. The original game delivered viral moments that converted into traffic and big hits for operators, and the sequel promises more of the same.
Vasili Pauliuchenko, Game Producer at BGaming, said, “The first Aviamasters
was a massive hit for us, with players loving its signature “LAND!” mechanics. With Aviamasters
2, we have kept everything that players loved about the original title and improved upon it.
The game is bigger and better than its predecessor, building on its success with greater winning potential and even more gameplay features. We can’t wait to hear even more shouts of “LAND!” coming from players when the sequel hits casino lobbies.”
The post New Aviamasters™ 2 from BGaming Drives Larger Payouts appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Codere Online
RubyPlay and Codere Online join forces to elevate gaming offering in Mexico
RubyPlay, the studio-based content ecosystem, has strengthened its footprint in Mexico through a new partnership with Codere Online (Nasdaq: CDRO), one of the country’s leading digital sports betting and casino operators.
The collaboration sees Codere Online integrate a broad selection of RubyPlay’s most popular titles, including player favourites such as J Mania® Loco Habanero, Grand Express Diamond Class, and Zeus Rush Fever® Deluxe SE. The deal also incorporates content from Koala Games, one of the fastest-growing studios within RubyPlay’s ecosystem, featuring hits like Voltage Blitz® Rapid and Voltage Blitz® Vortex. Codere Online will gain ongoing access to additional content from RubyPlay’s wider studio network as new titles are released.
This partnership reinforces RubyPlay’s expansion across the LATAM region, where its content has been performing strongly with multiple leading brands. At the heart of this growth is RubyPlay’s multi-layered content ecosystem, designed to deliver a diverse and tailored portfolio while benefiting operators of all sizes. The model enables faster delivery cycles, greater portfolio variety, and improved responsiveness to both operator needs and evolving player preferences.
Dima Reiderman, CCO at RubyPlay, commented:
“Partnering with Codere Online represents a significant milestone in our expansion across Mexico and the wider LATAM region. The operator’s strong brand recognition and vast customer base make them an ideal partner to reach even more players. Through our studio-based ecosystem, including Koala Games and Mad Hat Games, we can deliver market-focused content to support Codere Online’s evolving strategy in Mexico and LATAM.”
Sarit Adania, Head of Casino Product at Codere Online, added:
“RubyPlay’s consistently high-performing titles will be a significant addition to our online casino offering in Mexico. By integrating content from both RubyPlay and Koala Games, we are diversifying our portfolio and continuing to deliver the engaging, premium experiences our players expect.”
The post RubyPlay and Codere Online join forces to elevate gaming offering in Mexico appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
François LaFlamme
Motorola Becomes the Official Smartphone Partner of FIFA Heroes Game
Motorola, a Lenovo company, has become the official smartphone partner of the recently announced FIFA Heroes game, published by Solace. FIFA Heroes is an arcade-style, 5-a-side football title that, for the first time, features real players, mascots and fictional IP characters on the same pitch. This partnership brings together Motorola’s cutting-edge mobile technology and the game’s immersive gaming experience, creating a seamless experience for fans to enjoy the world’s most popular sport in a fun and interactive way.
As the official smartphone partner for the FIFA World Cup 2026, Motorola is committed to bringing the excitement of the tournament directly into consumers’ hands. FIFA Heroes delivers on that promise, offering fans innovative, mobile-first experiences that keep them connected to this unique moment in time.
With this partnership, Motorola’s presence will extend across multiple touchpoints. Motorola will appear directly within the FIFA Heroes game, and many upcoming Motorola smartphones will include instant access to the newest FIFA-licensed mobile game. Fans can also download the game from the Google Play Store, making it simple to play from anywhere.
All Motorola users will gain access to exclusive in-game content designed just for them, including power up tokens and gems, game emotes, a retro razr goal celebration, playable characters, and more. This content is part of a broader collaboration that will unfold through a series of global activations, leading up to and throughout the FIFA World Cup 26, giving fans around the globe new ways to connect with the action, on and off the pitch.
Beyond the content itself, the partnership introduces a gaming experience designed specifically for the brand new razr fold, redefining what a foldable form factor can bring to the gaming space. This exclusive experience optimizes the device’s large 8.1″ unfolded display so that players get an expanded view of the pitch that keeps the action fully in focus. Plus, the extra screen space makes it so that controls can sit comfortably below gameplay for an unobstructed display, and also gives players the flexibility to customise their layout for optimal ergonomics.
“This collaboration goes beyond gaming—it’s about delivering an experience that feels faster, smoother, and more connected for every fan. By working closely with Solace and FIFA, we’ve optimized FIFA Heroes for Motorola devices so players get the best possible performance right out of the box. It’s a powerful way to show how our technology enhances the way people play, connect, and experience entertainment, and we’re excited to share even more in the months ahead,” said François LaFlamme, Chief Marketing Officer at Motorola.
The post Motorola Becomes the Official Smartphone Partner of FIFA Heroes Game appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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