Gaming
Scientific Games Debuts Ground-breaking iLottery Game Hub Technology and Services
Scientific Games announces the debut of a lottery industry first with the launch of the SG Content Hub and Partner Program, a unique combination of content aggregator and game content partnership program with best-in-class, lottery-focused game studios across the globe. In addition to improving access to lottery-focused games and distribution, bringing the SG Content Hub and Partner Program together benefits both game studios and lotteries through streamlined operations, simplified tech integrations, and enhanced data and analytics that drive game development and iLottery game portfolio management.
The new SG Content Hub offers one-stop, frictionless access to multiple iLottery game studios and integrates seamlessly with a lottery’s existing gaming systems and iLottery technology. Scientific Games partners with lotteries on iLottery game portfolio planning and management, game studio contract negotiations, studio integrations, and billing, which streamlines the entire digital content management process.

Partner game studios that are part of the company’s Partner Program will have access to select licensed properties from Scientific Games’ portfolio of 100+ brands to develop new iLottery game experiences only available on the SG Content Hub. All participating studios and their games will meet robust standards, including responsible gaming criteria and lottery best practices. All participating studios and their games will meet robust standards, including responsible gaming criteria, regulatory and product compliance requirements, and lottery best practices.
Steve Beason, President of Digital and Sports for Scientific Games, said, “We’ve laid the foundations of our all-new digital lottery business over the past 16 months, now we are applying our 50 years of game portfolio management experience to help lotteries build dynamic, high-performing iLottery game programs with top games from a selection of game studios. Combining the SG Content Hub and Partner Program is ground-breaking for the lottery industry. There’s nothing like it available in the market today.”
Scientific Games designed the SG Content Hub to remove the challenges that lotteries often experience when expanding game content in their iLottery programs. The platform provides a diverse and exciting selection of games from a variety of game studios to keep iLottery portfolios relevant and entertaining for players.
Steve Hickson, VP of Digital Games for Scientific Games, said, “The SG Content Hub gives lotteries access to iLottery games from our game studios as well as curated, best-in-class games from boutique studios they may not have access to. The number of studios in our Partner Program will continue to grow for the ultimate benefit of lotteries and their players’ entertainment experience.”
The SG Content Hub also offers access to highly popular branded iLottery games such as THE PRICE IS RIGHT, MONOPOLY and THE GAME OF LIFE from the company’s portfolio of 100+ licensed brands. This simplifies planning for omni-channel licensed game launches across retail and digital, including instant scratch games, Fast Play terminal-generated games, and eInstant games.
“Scientific Games has long been known for setting the global standard for the highest quality lottery games and content delivery that meets and often exceeds responsible gaming standards. We’re bringing five decades of lottery portfolio management experience and player insights to hand-select iLottery games to maximize portfolio performance,” said Hickson.
The company will unveil the SG Content Hub at the North American Association of State and Provincial Lotteries 2023 Conference in late October with demonstrations of how the platform can operate independently or fully integrate with the company’s next generation iLottery systems platform.
Gaming
OUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile
- Prime Rush is now live in Brazil on Google Play Store for Android and the App Store for iOS
- Features a dual win condition through survival or Cosmium extraction, new Brazilian heroes, and tactical abilities
- Launches with Ranked Season 1, Battle Pass Season 1: Street Legends, and multiple limited-time modes
Prime Rush, a new mobile shooter combining battle royale survival with extraction-style gameplay, has officially launched in Brazil on the Google Play Store for Android and the App Store for iOS. Developed by SuperGaming in partnership with Spacecaps, the parent company of LOUD, the game has been built with direct feedback from Brazilian players and creators during its Closed Beta and Early Access phases.
Prime Rush introduces a unique twist to the traditional battle royale format. In addition to surviving until the end of the match, squads can secure an early victory by extracting Cosmium, a rare resource that spawns during the final circle. This dual win condition creates a match environment where squads must decide whether to outlast opponents in a final-circle finish or take a more tactical route to win through Cosmium extraction.
The game also features a flexible tactical ability system built for high-tempo mobile combat. Active Abilities such as DeadEye, Shield Dome, Super Speed, and Hunter’s Instinct allow players to approach matches through precision, defence, mobility, and intel respectively.
Speaking on this development Bruno Bittencourt, CEO of LOUD said, “Brazil has one of the most passionate gaming communities in the world, yet we’ve spent years playing games that weren’t built with us in mind. Prime Rush is a game created for Brazilian players, shaped daily by the communities we’ve built over the past decade. We’ve been listening to them every single day. It’s a game that finally feels like home.”
“Brazil has one of the most competitive mobile shooter audiences that we have seen, and from the start we wanted Prime Rush to be both authentic and accessible,” said Roby John, CEO and Co-founder of SuperGaming. “For us, that meant building a game that feels true to Brazil while also making sure it runs smoothly across a broad range of devices so more players can experience it the way it was meant to be played.”
The battle takes place on the island of Maré, the setting for Prime Rush’s battle royale extraction experience. Prime Rush also includes a Mini TDM mode (Favela). This is a quick 4v4 mode designed for shorter, high-intensity firefights on the go.
At launch, the game introduces a lineup of new Brazilian heroes including Juliana, Rafael, Miguel, Rogério, Dos Santos, Julia, and Gustavo, with character customization allowing players to personalize their experience. Players can also customize their weapon experience with the new Evo-X skins. These are upgradeable gun skins featuring three switchable Chromas, enhanced visuals and VFX, unique inspect and reload animations, custom fire SFX, unique kill feed treatment, and distinct muzzle and tracer effects.
Prime Rush goes live with multiple limited-time modes including DeadEye Rush, Pants in the Air, and Weapon Roulette, offering players shorter duration matches for quick jump-in and jump-out between sessions beyond its core battle royale extraction gameplay.
The game launches with its first Ranked Season, allowing players to climb through Bronze, Silver, Gold, Platinum, Diamond, Champion, Legend, and Cosmic.
Check out the launch trailer right here: youtube.com/watch?v=Op5KreKoLmY
Prime Rush is now available to download in Brazil on the Google Play Store for Android and the App Store for iOS.
Season 1 Battle Pass: Street Legends
The Season 1 Battle Pass: Street Legends is also here, bringing a new lineup of rewards for players as they progress through the season. These include:
- New Avatars: Laura, Juliana, Rafael
- Weapon Skins: Subliminar, Grafitada, Suavidade, Firmeza, Raiz, Brabo, AK-BR7
- Melee Weapon: Chinela (Slipper)
- Vehicle Skin: Lenda Urbana
- Additional Rewards: Stickers, Dive Trails, Emotes, and Portraits
Prime Rush System Requirements
Powered by SuperPlatform, SuperGaming’s in-house tech-stack, Prime Rush currently supports Android 7 and above with 4GB RAM, as well as iOS 15 and above. Based on Early Access performance reports, the game delivers a stable 40 FPS on lower-end devices with recommended graphics settings, while mid to high-end devices can achieve up to 60 FPS.
This makes Prime Rush playable across a wide range of mobile devices, helping ensure that more players in Brazil can access the game on both Android and iOS.
SuperGaming is continuously optimizing Prime Rush to support more devices over time. Performance and visual fidelity may vary depending on hardware and user-selected graphics settings.
For more information follow Prime Rush on Instagram and TikTok.
The post OUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile appeared first on Americas iGaming & Sports Betting News.
Brazil
LOUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile
Prime Rush, a mobile shooter combining battle royale survival with extraction-style gameplay, has officially launched in Brazil on Google Play for Android and the App Store for iOS. Developed by SuperGaming in partnership with Spacecaps, the parent company of LOUD, the game has been built with direct feedback from Brazilian players and creators during its Closed Beta and Early Access phases.
Prime Rush introduces a unique twist to the traditional battle royale format. In addition to surviving until the end of the match, squads can secure an early victory by extracting Cosmium, a rare resource that spawns during the final circle. This dual win condition creates a match environment where squads must decide whether to outlast opponents in a final-circle finish or take a more tactical route to win through Cosmium extraction.
The game also features a flexible tactical ability system built for high-tempo mobile combat. Active Abilities such as DeadEye, Shield Dome, Super Speed, and Hunter’s Instinct allow players to approach matches through precision, defense, mobility, and intel respectively.
Bruno Bittencourt, CEO of LOUD, said:
“Brazil has one of the most passionate gaming communities in the world, yet we’ve spent years playing games that weren’t built with us in mind. Prime Rush is a game created for Brazilian players, shaped daily by the communities we’ve built over the past decade. We’ve been listening to them every single day. It’s a game that finally feels like home.”
Roby John, CEO and Co-founder of SuperGaming, added:
“Brazil has one of the most competitive mobile shooter audiences that we have seen, and from the start we wanted Prime Rush to be both authentic and accessible. For us, that meant building a game that feels true to Brazil while also making sure it runs smoothly across a broad range of devices so more players can experience it the way it was meant to be played.”
The battle takes place on the island of Maré, the setting for Prime Rush’s battle royale extraction experience. Prime Rush also includes a Mini TDM mode (Favela) — a quick 4v4 mode designed for shorter, high-intensity firefights on the go.
At launch, the game introduces a lineup of new Brazilian heroes including Juliana, Rafael, Miguel, Rogério, Dos Santos, Julia, and Gustavo, with character customization allowing players to personalize their experience. Players can also customize their weapon experience with the new Evo-X skins. These are upgradeable gun skins featuring three switchable chromas, enhanced visuals and VFX, unique inspect and reload animations, custom fire SFX, unique kill feed treatment, and distinct muzzle and tracer effects.
Prime Rush goes live with multiple limited-time modes including DeadEye Rush, Pants in the Air, and Weapon Roulette, offering players shorter duration matches for quick jump-in and jump-out sessions beyond its core battle royale extraction gameplay.
The game launches with its first Ranked Season, allowing players to climb through Bronze, Silver, Gold, Platinum, Diamond, Champion, Legend, and Cosmic.
Season 1 Battle Pass: Street Legends is also here, bringing a new lineup of rewards for players as they progress through the season. These include:
-
New Avatars: Laura, Juliana, Rafael
-
Weapon Skins: Subliminar, Grafitada, Suavidade, Firmeza, Raiz, Brabo, AK-BR7
-
Melee Weapon: Chinela (Slipper)
-
Vehicle Skin: Lenda Urbana
-
Additional Rewards: Stickers, Dive Trails, Emotes, and Portraits
Prime Rush System Requirements
Powered by SuperPlatform, SuperGaming’s in-house tech stack, Prime Rush currently supports Android 7 and above with 4GB RAM, as well as iOS 15 and above. Based on Early Access performance reports, the game delivers a stable 40 FPS on lower-end devices with recommended graphics settings, while mid-to-high-end devices can achieve up to 60 FPS.
This makes Prime Rush playable across a wide range of mobile devices, helping ensure that more players in Brazil can access the game on both Android and iOS. SuperGaming is continuously optimizing Prime Rush to support more devices over time. Performance and visual fidelity may vary depending on hardware and user-selected graphics settings.
Players can check out the launch trailer here: https://www.youtube.com/watch?v=Op5KreKoLmY
The post LOUD and SuperGaming Launch Prime Rush in Brazil, Bringing Battle Royale and Extraction Gameplay for Mobile appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming
Over 20,000 fans turn up for ICONiQ White NH7 Weekender 2026 as all-Indian lineup delivers a roaring festival weekend
The ICONiQ White NH7 Weekender 2026 concluded a spectacular three-day celebration at Mahalakshmi Lawns, Pune, attracting over 20,000 fans and reaffirming its status as one of India’s most iconic multi-genre music festivals. Organized by NODWIN Gaming in collaboration with Zee Live, this edition featured an all-Indian lineup showcasing the country’s brightest musical talent across multiple genres.
Festivalgoers enjoyed a vibrant atmosphere from the moment the gates opened, moving between stages and discovering new artists. Across the weekend, more than 70 performers took the stage, spanning genres such as folk, hip-hop, Marathi hip-hop, Bollywood, indie, pop, EDM, and stand-up comedy, alongside interactive comedy experiences. The audience ranged from toddlers to attendees in their sixties, highlighting the festival’s ability to bring together multiple generations in a shared cultural celebration.
Headliners and Rising Talent
Headlining acts included Aditya Gadhvi, Aditya Rikhari, Indian Ocean, KING, Nucleya & Friends, Prateek Kuhad, Raftaar x KR$NA, and Talwiinder, delivering some of the weekend’s most memorable moments. Alongside these marquee names, emerging and independent artists such as Bandish Projekt, Bharat Chauhan, Faheem Abdullah, Gini, Hargun Kaur, Kushagra ft. Tanishka, Naalayak, Nanku-Karun, Pho, Vasu Raina, and Vichaar showcased India’s vibrant music ecosystem, reinforcing NH7 Weekender’s role as a platform for both established and rising talent.
“Performing at NH7 Weekender in Pune was an incredible experience,” said Talwiinder. “The energy from the crowd was unreal. Seeing thousands of people sing along and fully immerse themselves in the music reminds you why live festivals are so special.”
Comedy and Interactive Experiences
Comedy added another layer of entertainment, with performances from Aaditya Kulshreshtha (Kullu), Anish Goregaonkar, Fatima Ayesha, Rajat Sood, Shreeja Chaturvedi, Sonali Thakker, Sumaira Shaikh, Supriya Joshi, Urjita Wani, Urooj Ashfaq, and Varun Thakur. Interactive segments like Kvizzing with Kumar Varun and Madhur Model encouraged audience participation, enhancing the festival experience.
“NH7 Weekender 2026 shows the power of live experiences when artists, audiences, and partners come together,” said Gareth Eswin Thomas, Business Head at Z Live. “Through our partnership with NODWIN, the festival’s spirit reached audiences far beyond Pune, shaping India’s modern festival landscape.”
Immersive Activities and Brand Experiences
Beyond music and comedy, festivalgoers enjoyed brand activations, food zones, and interactive activity areas, making the event a dynamic cultural gathering for India’s youth.
“Bringing NH7 Weekender back to Pune and seeing that energy from fans was incredibly special,” said Akshat Rathee, Co-founder and MD of NODWIN Gaming. “The lineup featured entirely Indian artists, showcasing the depth of talent in the country and the enthusiasm of audiences eager to support them. Thanks to our partners, this edition was a huge success, and we’re already planning to make next year even bigger and more exciting.”
The 2026 edition highlighted the strength of India’s independent and mainstream music scene, combining packed stages, enthusiastic crowds, and a celebration of homegrown talent.
The festival was presented by ICONiQ White Packaged Drinking Water, powered by Mastercard, curated by Big Bad Wolf, with Exceed Entertainment as the revenue partner and EVA Live as the event partner.
The post Over 20,000 fans turn up for ICONiQ White NH7 Weekender 2026 as all-Indian lineup delivers a roaring festival weekend appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
Australia7 days agoRegulating the Game Global Awards: First-Ever Winners Announced
-
AGCO5 days agoCanada’s Ontario iGaming Market in 2026: Advertising Rules, Self-Exclusion and the Next Phase of Regulation
-
Asia7 days agoPG Soft revealed as Title Sponsor for Global Game Connect 2026
-
Asia5 days agoNODWIN Gaming joins forces with ICONiQ White to headline NH7 Weekender 2026 as Title Sponsor; to be ‘Powered By’ Mastercard
-
Bonus Cards5 days agoCasinoCanada.com introduces redesigned Bonus Cards
-
Belatra5 days agoBelatra celebrates 33rd anniversary at SiGMA South America
-
Eric Castro Head of Games Content Casino & Games at Paf Group6 days agoOctoplay Advances Global Expansion Strategy in Partnership with Paf
-
Asia5 days agoCreedRoomz Expands Localized Portfolio with “Lucky Colors”: A High-Volatility Digital Reimagining of Philippine Gaming Culture



