Gaming
Fish Games in Latin America: a Real Catch
With their roots in the Asian iGaming market and a long history of success in the region, fish games have now found a new wave of popularity in Latin America. Thanks to their easy-to-learn gameplay, the chance to catch a big win while playing something other than slots, these games have quickly become a favourite pastime for many LatAm players. The SOFTSWISS Game Aggregator, with its partner, game provider KA Gaming, have been observing their rise of popularity and are ready to cover this trend in detail in this article.
FISH GAMES PHENOMENON
Fish games are RNG games for online casinos. These games are based on the concept of fishing, where players use virtual fishing nets or guns to catch fish or other aquatic creatures on the screen. Each shot or reel accounts for a bet, and every fish or character has its ‘value’. When the shot hits the fish, the winning prize is awarded to the players.
These games often have colourful graphics, lively sound effects, a variety of characters with different point values, and, consequently, the potential for big payouts. Players can win prizes by catching fish and accumulating points for this, and some games even offer bonus rounds or jackpots for particularly skilled players.
FROM ASIA TO LATIN AMERICA
Diving back into the history of fish games, they grew from simple arcade video games in China in the 2000s. Over time, the games became more advanced, with improved graphics, gameplay, and online connectivity, leading them into online casino portfolios. Many Asian iGaming companies now offer players a wide range of fish game options.
KA Gaming is one of the game providers whose portfolio includes around 50 fish games. In partnership with the SOFTSWISS Game Aggregator, they supply these games to operators in different markets via API, including LatAm, where the demand for fish games has increased significantly during the last year.
Argentina, in particular, has emerged as a hotbed for fish games, with KA Gaming’s average number of ‘fish’ bets exceeding 8.5 million a month. This is a significant milestone, especially when compared to Asian countries where fish games have been popular for years.
The popularity of this game type has also spread to other countries in the region, including Brazil, Chile, and Peru. As players across Latin America continue to discover the excitement and potential rewards of fish games, likely, the popularity of these games will only continue to grow.
Mei Tu, Director of Sales and Marketing at KA Gaming, comments: “We are thrilled by the potential for growth that the Latin American market represents for fish games. With an assumed room for growth in this region, the numbers we see from Argentina are auspicious. While fish games have been popular in Asian countries for many years and have already gained a regular audience, the average monthly spins range from 12 to 25 million. In contrast, the figure of 8.5 million spins per month in Argentina alone is an excellent result, especially considering that fish games have only been gaining popularity for the past year and that slot games remain the most preferred option in the region. We’re excited to see how the popularity of fish games will continue to grow in LatAm and beyond.”
REASONS FOR INCREASING POPULARITY IN LATAM
So why have fish games become so popular in LatAm? There are several reasons for this trend. For one, they are easy to learn and play, with simple controls and fast-paced gameplay that keeps players engaged. Additionally, fish games are known for their high payouts, which can attract both casual and serious players alike.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, has also noted that the easy entry threshold, allowing players to place small bets and still win, is a major factor driving the popularity of fish games in LatAm.
“The trend we’re seeing among players in this region is to place small but regular bets, which sets them apart from players in other regions. Fish games have a high probability of winning due to the ‘frequent catches’ and low betting options.”
Additionally, Tatyana notes that players in LatAm prefer to place bets using mobile devices. Since many fish games offered by operators and gaming providers are mobile-friendly, this is convenient for players in the region, contributing to the increasing popularity of these games.
KA Gaming also highlights the reasons for the rising popularity of fish games in LatAm. Among them, there are the following:
- Fish games have the element of player interaction in the same rooms (usually 4–6) as they compete to ‘hunt the big fish for big rewards, creating much excitement for the players
- There are multiple stages of the game, such as the “big boss” stage, where the players expect big wins once they successfully ‘reel in the ‘big boss’
- The dynamic movement of the fishes and other characters on the screen, the fast pace of the fish hunt coupled with colourful visuals provide a great gamification experience for players
- In addition, the gameplay learning curve is low compared to other games. KA Gaming usually sets the minimum bet lower than a typical slot game, making it easy for players to dive into the game
Summing up the above, Mei Tu adds: “Good games will always be good, regardless of culture and geography. Fish games’ exciting and engaging nature attracts players seeking a unique experience. Physical table fish games have already proven popular in North America, so we believe that with proper exposure and availability in the LatAm market, fish games will also gain popularity. It may take some players a warm-up or educational period, but it will also attract new players to iGaming who originally enjoyed arcade games.”
The SOFTSWISS Game Aggregator and KA Gaming have joined forces to provide top-notch content to operators in various regions, including supplying fish and hunting games to online casinos in LatAm. KA Gaming’s fish games, such as KA Fish Hunter, Poseidon’s Secret, Golden Dragon, Three Head Dragon, and Happy Food Hunter, are among the most popular titles among LatAm players in the content hub’s portfolio.
Tatyana Kaminskaya says: “We will continue to monitor the increasing popularity of fish games in LatAm. We recognise the potential for growth in this region beyond, and recommend operators to add this type of games to their online casinos The surge in popularity of certain game types reinforces this belief. Our portfolio boasts over 16,000 games available to LatAm clients, complete with API integration, exceptional service, and a range of tools that boost player engagement rates in online casinos. Notably, our recently launched Tournament Tool has already been tried out by several clients and has shown great promise.”
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Bet on Games, the instant and crash games vertical within the Betcore ecosystem, has launched a new horror-themed crash game called Zombie Rush. The title is now available for global integration via Betcore’s single API, alongside content from TVBET and ElCasino.
Zombie Rush wraps the crash mechanic in a graveyard “survival run” theme. Players decide when to cash out as the multiplier rises, with the round ending when the “crash” triggers.
Bet on Games said the game runs on an “Optimized Math Model” with 97.5% RTP and a “dynamically accelerating multiplier curve.” The release also highlights “Visceral Horror Aesthetics,” linking the crash moment to a “grisly, memorable animation.”
On the feature set, Zombie Rush includes Autoplay and Auto Cash-out. It also adds “Strategic Dual-Betting,” which allows play across two parallel rounds simultaneously.
Betcore is directing partnership and integration inquiries to [email protected]. A gameplay video is available here.
The post Bet on Games launches horror-themed crash title Zombie Rush appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
ICONIC21 has launched Squeeze Baccarat, a new RNG baccarat title designed around the “squeeze” reveal mechanic more commonly associated with live-table play.
In the game, the player controls the reveal pace, using actions such as peeling back an edge to uncover each card, rather than watching a standard automated animation sequence.
ICONIC21 said the title is fully customisable, including interface and card design, positioning it for operator branding and lobby integration.
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “The squeeze is one of those moments every baccarat player is excited about. That slow, deliberate reveal before the big win is what makes it tense. The problem? That feeling almost never survives the jump to RNG. It gets replaced by an animation and the magic is gone.
“We refused to let that happen. Getting the squeeze right in a digital environment is genuinely hard but we successfully managed, and honestly, we’re pretty excited about what came out. Instead of watching it happen, the player controls the reveal themselves.
“Add full brand customisation on top of that, and what you have is something operators can truly call their own. We can’t wait to see what our partners do with it.”
The post ICONIC21 launches Squeeze Baccarat RNG game with player-controlled reveal appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
In an exclusive article for Gaming Americas, Udo Seckelmann, partner in the Gambling & Crypto department at Bichara e Motta Advogados, examines how the Brazilian iGaming market has entered a new phase of maturity following BiS SiGMA South America 2026.
Moving beyond regulatory expectations, the industry now faces real operational, political, and economic pressures, raising critical questions about sustainability, enforcement, and the balance between growth and consumer protection in one of the world’s most dynamic betting markets.
BIS SIGMA 2026 made it clear that the conversation around Brazil’s betting sector has fundamentally changed. The industry is no longer being discussed as a future opportunity shaped by regulatory expectations, but as a functioning ecosystem already subject to real-world pressures. With the framework in force and operators active, the focus has shifted to how the market actually behaves under regulation — and where that framework is being put to the test.
This shift was evident both in the quality of the discussions and in the profile of participants. In past editions, much of the debate focused on the ideal regulatory framework, taxation, and market entry strategies. In 2026, the focus moved toward more sophisticated — and, in many ways, more challenging — topics: regulatory implementation, enforcement, and the balance between growth and consumer protection.
An additional element that permeated many discussions was the recent hardening of political discourse toward the sector. Statements from the President suggesting the potential elimination of the regulated betting market, as well as initiatives in Congress aimed at broadly restricting betting advertising, reveal legitimate concerns about negative externalities but also a concrete risk of public policy being shaped in a way that is disconnected from the newly established regulatory reality.
The criticism here is not directed at the concern for consumer protection — which is undoubtedly essential — but rather at how this debate has been conducted. Prohibitive or overly restrictive measures, particularly in the field of advertising, tend to produce adverse effects already observed in other jurisdictions: reduced channeling capacity toward the regulated market, the strengthening of illegal operators, and a weakening of consumer protection mechanisms themselves.
In this context, advertising should not be viewed solely as a risk factor, but also as a public policy tool. It is through advertising that licensed operators can differentiate themselves from unregulated entities, communicate responsible gambling practices, and operate within auditable parameters. Disproportionate restrictions, in practice, reduce the visibility of those subject to regulation while simultaneously expanding the space for those operating outside it.
Moreover, the instability of political discourse — especially when it flirts with prohibition scenarios after years of efforts to structure a regulated market — creates significant legal uncertainty. Investments made based on a recent regulatory framework are reassessed, compliance costs increase, and the appetite of new entrants tends to decline. Ultimately, this undermines not only the development of the sector but also government revenue and the original regulatory objectives pursued by the Government.
Another key topic discussed during the event was the impact of increased taxation — particularly following the rise in the Gaming Tax — on the competitiveness of the regulated market. There is a legitimate concern that an overly burdensome environment, combined with severe advertising restrictions, may create an economically unviable scenario for licensed operators, once again encouraging migration to the unregulated market.
Another highlight of the event was the debate surrounding the role of technological intermediaries — including market makers in emerging segments such as prediction markets. The expansion of these models raises important regulatory questions: to what extent are existing frameworks sufficient to accommodate these innovations? And when will it be necessary to move toward specific regulatory regimes, potentially under the oversight of authorities such as the securities regulator?
A comparison with previous BIS SIGMA editions clearly demonstrates the sector’s growing maturity. If Brazil was once seen as a major promise, it is now a complex reality that requires fine-tuning and institutional coordination. The agenda has shifted from market opening to governance — now under much more intense political and social scrutiny.
Finally, one aspect that deserves particular attention is the increasing professionalization of all stakeholders involved. Operators, regulators, service providers, and even the broader public debate have evolved significantly. There is now a clearer understanding that the success of the Brazilian market depends on its credibility and long-term sustainability.
Udo Seckelmann
Partner in the Gambling & Crypto department at Bichara e Motta Advogados
The post The iGaming Industry’s New Challenges in 2026 appeared first on Americas iGaming & Sports Betting News.
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