Canada
Top Brazilian streamers join WARRIOR, a huge streamer program powered by Streamcoi
Streamers representing top Brazilian gaming brands are joining WARRIOR, a huge Brazilian streamer program. WARRIOR will create a unique opportunity for brands that want to reach gamers effectively, while streamers will be able to monetise their content and grow. The project will be powered by Streamcoi, technology that helps manage and monetise streamers and is used by leading gaming companies worldwide like G2 Esports, iBUYPOWER, and Team Vitality.
Streamers from top Brazilian groups like LOUD, Cidade Alta, Los Grandes, and Tropicaos are already part of the WARRIOR project. At the very same time, any other streamer, no matter the size of their audience, can join to participate in available sponsorship campaigns.
According to the Newzoo Global Games Market Report, there were 3 billion gamers in the world in 2022. Gen Z’s favourite entertainment is gaming. However, they do not only play games, they also love watching others play. As much as 50% of Gen Z watches 8 hours of streams per week. They are hard to reach traditionally, and WARRIOR will address the issue.
Connecting brands with streamers effectively
WARRIOR is a streamer program that connects brands with streamers. It is a revolutionary, stable, and proven solution in many different markets. One of them is Europe, where the solution is known as inStreamly. It has already connected brands like Samsung, Netflix, Sony, Porsche, adidas, and over 250 others with over 90,000 streamers. It resulted in many engaging, award-winning campaigns.
The team running WARRIOR will be led by Daniella Gallo. With over 25 years of experience in the communication market, she worked for companies such as Johnson & Johnson, Ogilvy & Mather, Grey, W/Brasil, and Vevo.
The vast experience in gaming and marketing, as well as knowledge of the local market of the whole team will help brands reach gaming audiences through WARRIOR in Brazil. Both endemic and non-endemic companies will be able to reach the extensive gaming community with their campaigns in an effective and measurable way.
Daniella Gallo, CEO at WARRIOR, said the following:
“We hope our solutions will be an important step in offering streamers a new content monetisation capability. With this, we will generate a positive outcome of better quality and duration in streams, increasing the time consumed on each platform, and empowering a positive chain for the entire scenario. For brands, we offer curation with the best streamers in the market and a possibility of content customisation and natural integration in lives.”
Reaching gamers through streamers of all sizes
According to Sullygnome, 99% of Twitch is made up of micro-streamers, who have 250 or fewer average viewers. Thanks to WARRIOR, every Twitch and YouTube streamer, no matter the number of average viewers, can participate in available campaigns. That way, they will be able to earn money doing what they love most: streaming.
Technology behind WARRIOR
WARRIOR is backed by Streamcoi. The powerful technology enables brands to connect with thousands of streamers. With Streamcoi, brand messages are native to the stream, so they are adblock-proof. Real-time collection of valuable data allows measuring the effectiveness of the campaign and tracking what audience it has reached.
Jakub Janaszek, General Manager at Streamcoi, said:
“Micro-influencers are definitely more effective at reaching their loyal fans, but it is still difficult for brands and agencies to work with them. Our technology has changed this in the European market, and I believe the entire Brazilian gaming industry will benefit from it as well. I am delighted that our new partner has recognised the opportunity that Streamcoi’s technology provides. Brazil is just the beginning, as we are already in advanced talks in other regions of the world.”
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Canada
Thunderkick’s portfolio makes Ontario debut through SkillOnNet brands

Global entertainment brand SkillOnNet is deepening its existing partnership with Stockholm-based game studio Thunderkick to launch the developer’s unique, engaging slot titles in Ontario.
The Canadian province is one of the most exciting regulated markets in North America, and the Ontario players will now gain access to Thunderkick’s full portfolio of highly acclaimed games via SkillOnNet-powered online casino brands such as PlayOJO, SlotsMagic, and SpinGenie.
Thunderkick is known for its independent, boundary-pushing slot games like Pink Elephants, Esqueleto Explosivo, and Beat the Beast and has established a strong reputation for creativity and originality in the iGaming space. The deal allows the studio to further expand its global footprint while giving Ontario players the chance to enjoy a fresh wave of premium content.
Ontario’s regulated online gaming market, which officially opened in 2022, has quickly become a key market for the iGaming industry, and SkillOnNet was among the first brands to secure licensing in the province. The expansion reinforces SkillOnNet’s commitment to delivering top-tier entertainment in regulated markets globally.
Jani Kontturi at SkillOnNet said: “Thunderkick has been a key partner of ours in other markets, and we’re delighted to bring their outstanding content to Ontario. This region is fast becoming a vital part of our operations, and we’re confident players here will respond just as positively to Thunderkick’s games as they have elsewhere.”
Mariam Dodosh, Account Manager at Thunderkick said: “We’re thrilled to expand our relationship with SkillOnNet and enter the Ontario market together. Our games have a track record of strong performance, and we’re excited to see them go live in one of the most dynamic new regions in iGaming.”
The post Thunderkick’s portfolio makes Ontario debut through SkillOnNet brands appeared first on Gaming and Gambling Industry in the Americas.
Canada
Maverick Games Launches Sports Betting Operations in Ontario

Maverick Games has launched sports betting operations in Ontario, through a partnership with Delasport.
Maverick Games will offer Ontarian players a premium sports betting experience, built on Delasport’s superior technology and known for its unique innovative features that players love including personalization, recommendations, gamification, quick bets, player engagement features, and more.
Maverick Games is the second brand to launch on Delasport’s technology in Ontario, with another full turnkey brand set to go live soon. Delasport also recently unveiled its innovative sports betting jackpot network game, SuperPot. The company will showcase this unique product at the Canadian Gaming Summit next month and begin rolling it out to Ontarian operators shortly thereafter.
“We are proud to see Maverick Games live and thriving with our one of a kind sportsbook solution at its core. They have been a fantastic partner from the start, and this launch further demonstrates how fast and efficient our technology is when paired with a clear vision and strong collaboration,” said Rosaire Galea Cavallaro, VP of Business Development at Delasport.
“Maverick Games’s sports vertical is a major step forward for us and launching it with Delasport has been the right move from day one. The platform’s performance and flexibility allow us to deliver the kind of user experience we believe Ontario players deserve. We’re excited to now bring that vision to life,” CEO Matt Rathbun said.
The post Maverick Games Launches Sports Betting Operations in Ontario appeared first on Gaming and Gambling Industry in the Americas.
Canada
Tsleil-Waututh Nation Signs MoU to Acquire Casino Business at Hastings Racecourse & Casino

Tsleil-Waututh Nation (TWN) announced that it has signed a Memorandum of Understanding to acquire the casino business and related real property interests at Hastings Racecourse & Casino (Hastings) in the City of Vancouver from Great Canadian Gaming Corporation (Great Canadian Entertainment).
“We are thrilled to take another important step towards economic self-determination for our Nation in our traditional territory, and we are eager to work with the senior management team at Great Canadian Entertainment to finalize due diligence and execute a definitive agreement, as well as working with the City of Vancouver to ensure the best long-term use of this important asset within the City. We believe that this opportunity is historic for us in many ways, and we look forward to entering the gaming industry in due course,” said Jen Thomas, Chief of the Tsleil-Waututh Nation.
“We are excited about working with TWN on their potential acquisition of the casino operations and related real property interests at Hastings Racecourse & Casino. Recognizing that Hastings is part of the TWN’s traditional territory, we can think of no better entity to inherit this asset, and we look forward to supporting them in the transition after the anticipated close of the sale,” Matt Anfinson, Chief Executive Officer of Great Canadian Entertainment.
The agreement is subject to further due diligence, finalization of financial terms and the execution of a definitive purchase and sale agreement. Once a definitive agreement has been executed by the parties, it is anticipated that the transaction will be subject to customary closing conditions as well as customary approvals by gaming regulatory and other authorities, including certain approvals by the City of Vancouver given its ownership of the real property. It is expected that Great Canadian Entertainment will provide transition services to TWN for a period of time following the anticipated closing.
The post Tsleil-Waututh Nation Signs MoU to Acquire Casino Business at Hastings Racecourse & Casino appeared first on Gaming and Gambling Industry in the Americas.
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