Canada
Top Brazilian streamers join WARRIOR, a huge streamer program powered by Streamcoi
Streamers representing top Brazilian gaming brands are joining WARRIOR, a huge Brazilian streamer program. WARRIOR will create a unique opportunity for brands that want to reach gamers effectively, while streamers will be able to monetise their content and grow. The project will be powered by Streamcoi, technology that helps manage and monetise streamers and is used by leading gaming companies worldwide like G2 Esports, iBUYPOWER, and Team Vitality.
Streamers from top Brazilian groups like LOUD, Cidade Alta, Los Grandes, and Tropicaos are already part of the WARRIOR project. At the very same time, any other streamer, no matter the size of their audience, can join to participate in available sponsorship campaigns.
According to the Newzoo Global Games Market Report, there were 3 billion gamers in the world in 2022. Gen Z’s favourite entertainment is gaming. However, they do not only play games, they also love watching others play. As much as 50% of Gen Z watches 8 hours of streams per week. They are hard to reach traditionally, and WARRIOR will address the issue.
Connecting brands with streamers effectively
WARRIOR is a streamer program that connects brands with streamers. It is a revolutionary, stable, and proven solution in many different markets. One of them is Europe, where the solution is known as inStreamly. It has already connected brands like Samsung, Netflix, Sony, Porsche, adidas, and over 250 others with over 90,000 streamers. It resulted in many engaging, award-winning campaigns.
The team running WARRIOR will be led by Daniella Gallo. With over 25 years of experience in the communication market, she worked for companies such as Johnson & Johnson, Ogilvy & Mather, Grey, W/Brasil, and Vevo.
The vast experience in gaming and marketing, as well as knowledge of the local market of the whole team will help brands reach gaming audiences through WARRIOR in Brazil. Both endemic and non-endemic companies will be able to reach the extensive gaming community with their campaigns in an effective and measurable way.
Daniella Gallo, CEO at WARRIOR, said the following:
“We hope our solutions will be an important step in offering streamers a new content monetisation capability. With this, we will generate a positive outcome of better quality and duration in streams, increasing the time consumed on each platform, and empowering a positive chain for the entire scenario. For brands, we offer curation with the best streamers in the market and a possibility of content customisation and natural integration in lives.”
Reaching gamers through streamers of all sizes
According to Sullygnome, 99% of Twitch is made up of micro-streamers, who have 250 or fewer average viewers. Thanks to WARRIOR, every Twitch and YouTube streamer, no matter the number of average viewers, can participate in available campaigns. That way, they will be able to earn money doing what they love most: streaming.
Technology behind WARRIOR
WARRIOR is backed by Streamcoi. The powerful technology enables brands to connect with thousands of streamers. With Streamcoi, brand messages are native to the stream, so they are adblock-proof. Real-time collection of valuable data allows measuring the effectiveness of the campaign and tracking what audience it has reached.
Jakub Janaszek, General Manager at Streamcoi, said:
“Micro-influencers are definitely more effective at reaching their loyal fans, but it is still difficult for brands and agencies to work with them. Our technology has changed this in the European market, and I believe the entire Brazilian gaming industry will benefit from it as well. I am delighted that our new partner has recognised the opportunity that Streamcoi’s technology provides. Brazil is just the beginning, as we are already in advanced talks in other regions of the world.”
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Canada
St8 launches in Ontario through partnership with Tonybet
Casino games aggregator and full-service technology provider, St8 has officially gone live in Ontario’s regulated market through a new partnership with international brand Tonybet.
Through the partnership, Tonybet gains access to St8’s casino games aggregation platform, offering a wide range of premium titles from leading providers through a single API, alongside bonusing and promotional tools, compliance and licensing solutions, advanced reporting and data capabilities.
Built as a single scalable platform, St8’s products are designed to help operators launch and grow across regulated markets with fast, flexible technology solutions while maintaining full compliance.
The agreement marks a further step in St8’s global growth strategy as the company continues to expand its presence across regulated jurisdictions.
Vladimir Negine, CEO at St8, said: “Going live in Ontario is an important milestone for St8 and reflects our continued commitment to growth in regulated markets. Since receiving our Ontario licence, we have focused on building strong local partnerships and delivering a platform that combines scalability, speed and compliance.
“As a respected international brand, Tonybet shares our commitment to building reliable solutions for regulated markets, and we look forward to working closely together as we continue to expand our presence in regulated jurisdictions worldwide.”
Kiryl Liudvikevich, Head of Product at Tonybet, added: “As we expand our presence in Ontario, it is important for us to work with technology partners that support continued growth while meeting the highest regulatory standards.
“St8’s platform gives us the flexibility to integrate a wide range of content and tools through a single connection, helping us scale smoothly while maintaining a strong focus on player experience.”
St8 continues to lead the way as a partner of choice for regulated markets. In addition to its Ontario licence, the company holds licences in key regulated jurisdictions like the United Kingdom, Sweden and Romania, among others.
The post St8 launches in Ontario through partnership with Tonybet appeared first on Americas iGaming & Sports Betting News.
Canada
Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives
Rivalry Corp. announced that its Board of Directors has approved a significant reduction in operating activity as the Company evaluates strategic alternatives in respect of its assets and operations.
The Company is engaged in discussions with third parties regarding potential transactions. However, in light of recent performance volatility, the Board has determined to materially reduce the scale of operations while assessing whether a strategic transaction or other alternative can be advanced.
Effective immediately, the Company is implementing substantial cost reductions, including a significant workforce reduction and reduced operating expenditures. The Company has paused player activity on its platform and is facilitating player withdrawals in the ordinary course.
The Company is assessing a range of potential alternatives, which may include asset-level transactions, corporate transactions, restructuring initiatives or other strategic outcomes.
Given the Company’s reduced operating scale and the ongoing evaluation process, there can be no assurance that any strategic alternative will be completed or that operations will continue in their current form.
The post Rivalry Corp. Announces Significant Reduction in Operations and Evaluation of Strategic Alternatives appeared first on Americas iGaming & Sports Betting News.
Alex Malchenko
Evoplay Strengthens Canadian Presence with BetMGM Partnership
Evoplay is celebrating another milestone in its regulated-market journey with a new launch in Ontario, teaming up with BetMGM to bring its games to one of Canada’s most dynamic and competitive jurisdictions.
The rollout introduces 18 Evoplay titles to BetMGM Casino in Ontario, carefully selected to deliver long-term engagement and appeal to a wide range of player preferences. The first wave includes proven performers such as:
• Hot Triple Sevens
• Hot Volcano
• Gold of Sirens Bonus Buy
• Inner Fire Bonus Buy.
These are games that have already demonstrated strong results across multiple regulated markets.
This launch marks another confident step in Evoplay’s Canadian expansion, reinforcing the company’s commitment to aligning its content with local market requirements, player expectations, and regulatory standards.
Alex Malchenko, Head of Sales at Evoplay, said: Ontario continues to set a high standard for regulated online casinos, making it a market where the right partnerships truly matter. Collaborating with BetMGM allows us to expand our reach with a portfolio that has already performed strongly across multiple areas and territories.
Oliver Bartlett, VP of Gaming at BetMGM, said: “Partnering with Evoplay adds a strong selection of proven, high-performing titles to our growing portfolio in Ontario.”
The post Evoplay Strengthens Canadian Presence with BetMGM Partnership appeared first on Americas iGaming & Sports Betting News.
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