Connect with us
Prague Gaming & TECH Summit 2025

Canada

Top Brazilian streamers join WARRIOR, a huge streamer program powered by Streamcoi

Published

on

 

Streamers representing top Brazilian gaming brands are joining WARRIOR, a huge Brazilian streamer program. WARRIOR will create a unique opportunity for brands that want to reach gamers effectively, while streamers will be able to monetise their content and grow. The project will be powered by Streamcoi, technology that helps manage and monetise streamers and is used by leading gaming companies worldwide like G2 Esports, iBUYPOWER, and Team Vitality.

Streamers from top Brazilian groups like LOUD, Cidade Alta, Los Grandes, and Tropicaos are already part of the WARRIOR project. At the very same time, any other streamer, no matter the size of their audience, can join to participate in available sponsorship campaigns.

According to the Newzoo Global Games Market Report, there were 3 billion gamers in the world in 2022. Gen Z’s favourite entertainment is gaming. However, they do not only play games, they also love watching others play. As much as 50% of Gen Z watches 8 hours of streams per week. They are hard to reach traditionally, and WARRIOR will address the issue.

Connecting brands with streamers effectively
WARRIOR is a streamer program that connects brands with streamers. It is a revolutionary, stable, and proven solution in many different markets. One of them is Europe, where the solution is known as inStreamly. It has already connected brands like Samsung, Netflix, Sony, Porsche, adidas, and over 250 others with over 90,000 streamers. It resulted in many engaging, award-winning campaigns.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The team running WARRIOR will be led by Daniella Gallo. With over 25 years of experience in the communication market, she worked for companies such as Johnson & Johnson, Ogilvy & Mather, Grey, W/Brasil, and Vevo.

The vast experience in gaming and marketing, as well as knowledge of the local market of the whole team will help brands reach gaming audiences through WARRIOR in Brazil. Both endemic and non-endemic companies will be able to reach the extensive gaming community with their campaigns in an effective and measurable way.

Daniella Gallo, CEO at WARRIOR, said the following:

“We hope our solutions will be an important step in offering streamers a new content monetisation capability. With this, we will generate a positive outcome of better quality and duration in streams, increasing the time consumed on each platform, and empowering a positive chain for the entire scenario. For brands, we offer curation with the best streamers in the market and a possibility of content customisation and natural integration in lives.”

Reaching gamers through streamers of all sizes
According to Sullygnome, 99% of Twitch is made up of micro-streamers, who have 250 or fewer average viewers. Thanks to WARRIOR, every Twitch and YouTube streamer, no matter the number of average viewers, can participate in available campaigns. That way, they will be able to earn money doing what they love most: streaming.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

Technology behind WARRIOR
WARRIOR is backed by Streamcoi. The powerful technology enables brands to connect with thousands of streamers. With Streamcoi, brand messages are native to the stream, so they are adblock-proof. Real-time collection of valuable data allows measuring the effectiveness of the campaign and tracking what audience it has reached.

Jakub Janaszek, General Manager at Streamcoi, said:

“Micro-influencers are definitely more effective at reaching their loyal fans, but it is still difficult for brands and agencies to work with them. Our technology has changed this in the European market, and I believe the entire Brazilian gaming industry will benefit from it as well. I am delighted that our new partner has recognised the opportunity that Streamcoi’s technology provides. Brazil is just the beginning, as we are already in advanced talks in other regions of the world.”

Powered by WPeMatico

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading
Advertisement

Bragg Gaming Group

Bragg Gaming Enters into Online Casino Content Agreement with Canadian Operator Loto-Québec

Published

on

bragg-gaming-enters-into-online-casino-content-agreement-with-canadian-operator-loto-quebec

 

Bragg Gaming Group has announced that it has entered into an online casino content agreement with Canadian operator Loto-Québec, the only 100% legal and local casino site in the province of Québec. The agreement marks the expansion of Bragg into its second Canadian province, following Bragg’s prior entry into Ontario in March 2022.

Pursuant to the agreement, Loto-Québec will benefit from access to exclusive content, including titles from Bragg’s in-house proprietary content development studios, a roster which includes Atomic Slot Lab and Indigo Magic, through Bragg Gaming’s Remote Games Server (RGS) technology, delivered via the Bragg HUB platform.

In addition, Loto-Québec players will also be able to access on lotoquebec.com titles from multiple content partners under the Powered By Bragg program, including King Show Games, Bluberi, Incredible Technologies and Sega Sammy Creation.

All content delivered on the Bragg HUB comes with the company’s Fuze promotional tools as standard which offer player engagement features on games such as free rounds, jackpots, tournaments, and quests.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The agreement with Loto-Québec’s online casino supports Bragg Gaming’s strategic goals by accelerating the growth of utilization of Bragg’s exclusive and proprietary content, and the diversification of revenue through expansion into North American markets.

Garrick Morris, Senior Vice President, Commercial, US and Canada at Bragg Gaming Group said: “It’s fantastic to see Bragg’s content expand into our second Canadian province. Loto-Québec is a strategic partner, and we are excited to see our proprietary games as well as exclusive content from our partners live and available to Loto-Québec players. We look forward to developing our relationship as a key supplier to Loto-Québec as we continue the roll-out with regular new game releases planned.

“We’ve enjoyed strong growth in North America over the past 12 months and I am pleased to further support this momentum with this successful launch in Québec. I would like to thank the Loto-Québec and Bragg teams for making this happen.”

François Hardy, Senior Director of Product and Innovation at Loto-Québec, said: “At Loto-Québec, we are always looking for new and exciting ways to entertain our players. Bragg perfectly aligns with this vision, enabling us to provide a refreshing and dynamic experience to our players.”

The post Bragg Gaming Enters into Online Casino Content Agreement with Canadian Operator Loto-Québec appeared first on Gaming and Gambling Industry in the Americas.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Canada

ROGA Launches National College Education Campaign

Published

on

roga-launches-national-college-education-campaign

 

The Responsible Online Gaming Association (ROGA) has launched the “Know Your Play” campaign in partnership with EPIC Global Solutions, Kindbridge Behavioral Health, and the Responsible Gambling Council (RGC). This is a major initiative designed to provide college-aged students with detailed content focused on responsible gaming, mental health and well-being, and financial literacy.

“College students are learning to navigate newfound financial independence and equipping this age group with resources to make informed decisions that can build good financial habits will serve them throughout their lives, whether they engage in gaming or not. While previous programs have focused on student-athletes, our campaign intends to educate the broader student population about responsible gaming concepts that can help this age group set realistic expectations and see gaming as a form of entertainment, not as a way of making money,” ROGA Executive Director Dr. Jennifer Shatley said.

The campaign utilizes digital learning tools, resources, and videos available to all college-aged students at knowyourplay.org, even if they are not enrolled in a university. These resources will educate students on key responsible gaming concepts, including randomness, impulsiveness, and limit setting, while addressing myths like the illusion of control in sports betting. It will also focus on the role stress and mental health play in overall student wellbeing and provide practical tips for management. Additionally, extended resources will be piloted with select universities.

“EPIC has vast expertise and experience in creating programs that resonate with college-aged audiences and are delighted to partner with ROGA on a campaign that will provide critical education to college students across the country. By combining expert knowledge with personal stories, our program aims to foster a well-rounded understanding of financial literacy, decision-making, and risk-taking,” Teresa Fiore, SVP of Partnerships at EPIC Global Solutions, said.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)

The campaign will begin rolling out at college campuses over the next several weeks with in-person learning sessions and workshops in tandem with digital delivery tools for greater accessibility and reach, ensuring that the program effectively engages students across diverse campuses and demographics.

“College life presents unique pressures, from financial independence to academic performance, all of which can impact mental health. By fostering decision-making skills that bridge these areas, we’re helping students build resilience, manage stress, and develop healthy habits that will serve them well beyond their college years,” Kindbridge Group CEO Daniel Umfleet, said.

“College students face an increased risk of harm from gambling, making prevention education essential in protecting this important audience. RGC has a long history of creating prevention programs for young adults, and we are proud to partner with ROGA on this crucial initiative. This campaign will equip students with the knowledge and skills needed to make informed decisions should they choose to gamble. By providing valuable information, digital tools, and resources, we are empowering young adults to approach gambling with a lower-risk mindset and reduce potential harm,” RGC CEO Sarah McCarthy said.

The post ROGA Launches National College Education Campaign appeared first on Gaming and Gambling Industry in the Americas.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Canada

Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company

Published

on

siyata-mobile-announces-new-order-from-leading-canadian-gaming-and-entertainment-company

 

Siyata Mobile Inc, a global vendor of Push-to-Talk over Cellular (PoC) devices and cellular signal booster systems, announced a new order for SD7 handsets and related accessories for a new customer, a leading gaming and entertainment company located in Canada.

This order marks one of Siyata’s first entries into the gaming and casino industry, a sector with significant growth potential for the Company. The customer operates dozens of gaming, entertainment, and hospitality venues across Canada and will deploy the SD7 handsets for Push-to-Talk (PTT) communications among its security and maintenance teams.

“This new order is an exciting milestone for Siyata as we expand further into the gaming and casino market. There is a growing industry trend toward modern, cellular-based communication solutions. Casinos require reliable, cost-effective, and easy-to-use communication tools with exceptional audio clarity, and our SD7 handsets and accessories are an ideal fit for those demands. This casino is replacing traditional Land Mobile Radio (LMR) two-way radios with advanced PoC technology for its security and maintenance personnel. The SD7’s robust capabilities, including instant push-to-talk functionality and superior coverage, make it an attractive choice for businesses prioritizing security and operational efficiency,” Marc Seelenfreund, CEO of Siyata Mobile, said.

The post Siyata Mobile Announces New Order from Leading Canadian Gaming and Entertainment Company appeared first on Gaming and Gambling Industry in the Americas.

Advertisement
European Gaming Congress 2024 (Warsaw, Poland)
Continue Reading

Trending

Get it on Google Play

Fresh slot games releases by the top brands of the industry. We provide you with the latest news straight from the entertainment industries.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Recent Slot Releases is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania