Gaming
In-game advertising platform AdInMo gears for scale appointing four new Directors and Advisors
Mobile in-game advertising specialist AdInMo has bolstered its Board appointing two games and media-tech industry veterans and expanding its advisory board with execs from Scopely and Animoca Brands as it continues its international growth plans.
AdInMo, the mobile in-game advertising platform has announced the appointment of four media-tech and games industry heavy-weights to its Board and Advisory Board as part of its scale-up plans.
Experienced industry executives Nick Button-Brown and Alex Carloss have been appointed as Non-Executive Directors.
UK based investor Button-Brown has spent his games industry career at companies such as Electronic Arts, Crytek and Improbable, and is currently Chair at Outright Games and Founder of The Games Angels. US based Carloss held senior posts at Paramount Pictures, Google/YouTube and Electronic Arts, and is currently an advisor and investor in multiple media and tech companies.
They join incumbent Board Directors, CEO and Co-Founder CEO Kristan Rivers, Investor and Technical Advisor Chris Wright and COO Joanne Lacey to help accelerate international expansion and navigate the digital advertising ad spend challenges facing the adtech sector in 2023.
The Board is supported by a new Advisory Board which recently appointed Tiffany Keller and Rich Robinson to join long-standing advisor games and adtech entrepreneur John Rankin, a former executive at companies such as Smaato and Outfit7.
Keller is currently Director of Product at Scopely in the US and previously directed product for Sybo’s Subway Surfers – cited by Forbes’ as the most downloaded game of the decade – up to a successful acquisition by Miniclip. Richard Robinson brings over 25 years of experience in APAC and is Entrepreneur-in-Residence at open metaverse pioneer Animoca Brands, a leader in digital entertainment, blockchain, and gamification.
Kristan Rivers, said “2022 saw lots of milestones for in-game advertising, including the IAB and MRC adopting new measurement standards. As AdInMo gears for scale, we see the predicted pressures on ad spend in 2023 as an opportunity for emerging formats which help advertisers get maximum value from their budgets and achieve new KPIs such as attention metrics and privacy-first addressability.
I’m delighted that AdInMo’s growth plans will be supported by such an amazing line-up of games and tech experts from across Europe, APAC and North America. Our mission is to create the best games monetization platform enabling personalized and immersive brand experiences at global scale, and Alex and Nick, along with the advisory board will be invaluable in that journey.’”
The appointments follow the recent announcement that AdInMo has appointed former Bidstack Yasin Dabhelia as its VP Programmatic.
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FreezeNova
10-15% Of Gamers In Florida Show Signs Of Gaming Addiction: Here Are 10 Signs Your Kid Is Suffering From It (And How You Can Help)
Recent studies indicate that 10-15% of young gamers in Florida exhibit signs of gaming addiction. These findings underscore the need for early identification of symptoms to prevent negative impacts on children’s mental and physical health. Gaming addiction, if not dealt with, can lead to poor academic performance, social withdrawal, and even health problems.
Marin Cristian-Ovidiu, CEO of FreezeNova, discusses key indicators of gaming addiction and offers practical advice for parents.
Recognizing Early Signs
“Early recognition of gaming addiction is crucial in preventing long-term negative outcomes,” Marin explains. The following signs can help parents identify if their child might be developing an addiction:
Exhaustion and Irritability
Constant tiredness and grumpiness during the day could indicate late-night gaming sessions interfering with sleep.
Gaming Obsession
If gaming dominates your child’s thoughts and conversations, and they plan their day around it while neglecting other responsibilities, it could be a sign of addiction.
Decline in Academic Performance and Lost Interests
A noticeable decline in academic performance or loss of interest in previously enjoyed activities may suggest your child is prioritizing gaming over more important tasks.
Emotional Volatility
Extreme emotional reactions to in-game outcomes, such as uncontrolled anger, known as ‘Gamer Rage’, or intense celebrations, could indicate an unhealthy attachment to gaming.
Physical Strain
Signs of repetitive strain injuries like ‘Gamer’s Thumb’ or ‘Nintendo Neck’ from prolonged screen time are warning signals.
Neglecting Basic Needs
If your child is neglecting basic needs like eating, sleeping, or hygiene to keep playing, gaming has likely taken an unhealthy control over their life.
Creating a Supportive Environment
While video games can be a great source of entertainment and connection, around 70% of people with signs of gaming addiction also experience social disorders. Marin recommends a few tips for building a supportive and open environment for your child.
Teamwork and Setting Boundaries
“Parents and children should work together to create a healthy gaming environment. Gaming addiction requires a holistic approach,” Marin advises. Start by setting clear boundaries on gaming time to ensure there’s room for schoolwork, chores, and quality family time.
Revisit activities your child once loved, like football practice or exploring new hobbies together. It’s vital for your child to take breaks from screens, so create a balanced daily routine that includes homework, chores, exercise and just some gaming time. This allows your child to enjoy their games without neglecting other aspects of their life.
Open Communication
Maintain open communication. Discuss the games your child enjoys and any concerns you might have. By understanding their world, you can work together to find solutions.
Remember, you’re not alone. If you feel overwhelmed, seek professional help from specialists in gaming addiction. Marin concludes, “By working as a team, setting clear boundaries, and fostering open communication, we can help your child develop a healthy relationship with gaming and thrive in all areas of life.”
Compliance Updates
SYNOT Games Officially Certifies Over 140 Games in Brazil
SYNOT Games has announced that more than 140 of its games have now been officially certified in Brazil.
“We are delighted to announce that more than 140 of our games have now been officially certified in Brazil. This significant achievement allows us to expand our reach and introduce a diverse selection of games to this dynamic market. Brazil represents a key opportunity for growth, and we are committed to delivering exceptional gaming experiences to the Brazilian audience,” the Company said.
“We are thrilled to introduce our portfolio in Brazil, offering innovative and engaging gameplay that promises to captivate and entertain players,” Martina Krajci, CCO at SYNOT Games, said.
Gaming
SPGA Introduces Code of Conduct to Highlight Member Commitment to Compliance and Safety in Social and Promotional Gaming
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Age verification to limit real money play to users 18 and older
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Proper identity verification (Know Your Customer or KYC)
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Location verification of customers
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AML policies to ensure proper transaction monitoring
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