Gaming
EMPIRE Leverages In-Game Advertising Within iOS’s #1 Sports Game To Bring Afro Pop Artist Kizz Daniel To Soccer Fans During The FIFA World Cup
American independent record label EMPIRE partnered with the world’s most advanced in-game advertising platform Anzu.io to reach gamers during the FIFA World Cup with an ad campaign for Afro pop artist Kizz Daniel’s latest single, “Cough”.
Kizz Daniel became synonymous with soccer after performing at the FIFA World Cup. Off the back of this success, his record label EMPIRE launched a cross-channel campaign to promote his new single, which he performed live in Qatar to a packed stadium of soccer fans, by tapping into the excitement of the global competition.
As gaming was part of the marketing mix, Anzu helped EMPIRE to tap into Soccer Super Star, a mobile game ranked number one in the sports games category on iOS and boasts over a million monthly active users globally (Newzoo). There’s an established synergy between music and sports gamers, with Comscore data showing that players of Soccer Super Star are up to 30 times more likely to visit music-related websites, which made it a perfect fit for EMPIRE to leverage Kizz Daniel’s performance.
Using Anzu’s geo-targeting capabilities, EMPIRE was able to serve the in-game ads to players within countries that were competing in the quarter-finals of the tournament. Intrinsic in-game advertising is already known for high attention and viewability levels, and this campaign was no exception, achieving a 99.91% in-view rate measured by Oracle Moat.
“We previously worked with Anzu on a campaign for another artist Babyface Ray and saw huge success and interest from players for his music. When we learned that Anzu was able to bring our latest campaign to the most popular sports title on iOS and allow us to hone in on our target audience of World Cup fans, working with them again was a no-brainer,” said Peter Kadin, SVP Marketing at EMPIRE.
“Using gaming as an extension of a real-world campaign or experience is nothing new, especially in sports games, as we are used to seeing ads in these environments in the real world, and in-game advertising allows advertisers to bring their campaigns to stadiums, courts, and arenas, enhancing game realism. However, this campaign was unique because it allowed us to help EMPIRE tap into the excitement of the FIFA World Cup and expose an overlap between sports and music fans,” said Natalia Vasilyeva, EVP Marketing & Strategy at Anzu.
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Gaming
Limited Run Games Achieves the Impossible: Announcing Pre-Orders for Standard and Collector Editions of DOOM(™) on the Super Nintendo™ Entertainment System!
Limited Run Games, a premium publisher of physical and digital games, announced today the opening of pre-orders for the long-awaited DOOM, arriving on physical cartridge for use with the Super Nintendo
Entertainment System!
To celebrate this remarkable release, Limited Run Games are also pleased to announce the opening of pre-orders for the SNES compatible Rumble Tech Controller, bringing vibration technology to SNES games for the very first time!
In a move that only Limited Run Games could have the audacity to pull off, the impossible became real, partnering with Bethesda Softworks to introduce a remarkable special edition of the classic game, some 30 years after the original DOOM first debuted for the SNES.
Headed up by legendary programming wizard Randal Linden, who first worked on DOOM for the SNES in 1995, this enhanced version is no mere re-release of the original. Determined to do justice to the iconic shooter which birthed the modern FPS, this new version expands upon the original with a host of new features, ‘impossible’ graphical tricks and engineering dark magic that will leave 16-bit gamers breathless with excitement!
Created utilizing an all-new, custom-made board, designed specifically for this project, Limited Run Games’ version of DOOM for the Super Nintendo, greatly enhances performance which SNES enthusiasts will scarcely believe possible. Limited Run Games have fully restored the entire DOOM experience, featuring all four episodes of DOOM including ‘Thy Flesh Consumed,’ which was originally introduced in 1995 as part of the updated PC release ‘The Ultimate DOOM’. There’s much more than that though, also included are levels that were missing from the original release due to technical limitations, with five new levels implemented including E1M6, E2M2, E2M5, E2M7 and E3M5, delivering a complete DOOM experience for the humble SNES for the very first time.
Limited Run Games ain’t done yet: In addition to the improved performance and restored levels, DOOM now proudly includes support for circle-strafe, monster re-spawning on Nightmare difficulty, an appearance by the dreaded translucent Spectre monster, full-motion video logos and so much more.
A release this special demands a new controller to take advantage of the enhanced features, and here, Limited Run Games have gone the extra mile. Pre-orders open on 7/11/25 for the SNES compatible Rumble Tech Controller (sold separately), an open-source gamepad which will feel familiar to fans of the original SNES controller but now comes complete with powerful dual vibration support! Naturally, this new version of DOOM includes rumble support, but Limited Run Games are showing love to the community, offering open-source support to developers and modders, allowing third parties to update their games to include rumble support or code new titles utilizing the feature!
Back to the game and players will take note of a new music player which has been included to relive the superb score of the game, high quality title and score-card screens added, and a Level Selection menu alongside a Level Code system, which allow gamers to tackle DOOM in the method of their choosing.
It’s DOOM that shouldn’t be possible, fusing old-school technology with state-of-the-art enhancements to deliver a thrilling new take on the iconic game.
Two versions of DOOM for the Super Nintendo Entertainment System will be available, with both open for pre-order on 7/11/25:
Doom Standard Edition – Super Nintendo Entertainment System – $99.99 MSRP
- Metallic Gunmetal Colored SNES Cart
- Instruction Booklet
- 12” x 16” Poster
- Retro SNES Box
Doom Collector’s Edition – Super Nintendo Entertainment System- $174.99 MSRP
- Exclusive Collector’s Edition SNES cartridge – Metallic-ink Gunmetal color with Blood Splatter print and Metal Plate Label
- Premium Embossed Foil Box
- Instruction Booklet
- 12” x 16” Poster
- Individually Numbered Certificate of Authenticity
- Limited to 666 copies
Pre-orders for Doom on the Super Nintendo Entertainment System go live on 7/11/25, but be quick, pre-orders close on 8/10/25. Visit Limited Run Games for more information.
The Limited Run Games SNES compatible Rumble Tech Controller will retail for an MSRP of $34.99 and will be open for pre-order on 7/11/25.
The post Limited Run Games Achieves the Impossible: Announcing Pre-Orders for Standard and Collector Editions of DOOM(™) on the Super Nintendo™ Entertainment System! appeared first on Gaming and Gambling Industry in the Americas.
Gaming
Current Games Activates the Nitro on Neon-Soaked Arcade Combat Racer: Cyber Clutch: Hot Import Nights
Current Games, a new name in indie publishing, based in the Netherlands, announced that it has assumed publishing rights for Cyber Clutch: Hot Import Nights, a heart-stopping, breakneck combat racing game, soaked in a neon lit future where speed and survival are the only routes to success!
A thrilling arcade style experience, Cyber Clutch: Hot Import Nights was first launched in Early Access on Steam in 2024, building a loyal community of dedicated fans passionate in seeing the game succeed. Current Games have heard the call and have spent a considerable amount of time diligently working under the hood, implementing a host of game-changing upgrades, delivering a fully revamped, nitro-powered experience, worthy of the Hot Import Nights (HIN) brand.
With the major update due to go live on July 24th 2025, speed demons are in for the ride of their lives as Cyber Clutch: Hot Import Nights power-ups on Steam, as well as launching on PlayStation®5, Xbox Series X|S and Epic Games® Store!
Make no mistake, this is no mere tweak, from July 24th, a whole host of surprises await fans of the game and newcomers alike. Some of the changes include:
- An all-new sprawling racing track to discover and master
- More cars mean more fun! Discover your favourite vehicles and race like your life depends on it!
- Major balancing changes based on extensive community feedback
- A new single player career mode with championship races
- Overall improvements to the game’s experience and stability
In taking over publishing for Cyber Clutch: Hot Import Nights Current Games is keen to emphasise their commitment to engaging with and supporting the community. Planned initiatives arriving soon include the reactivation of the games’ Reddit account, a new Discord server and a planned playtest scheduled for pre-launch.
In Cyber Clutch: Hot Import Nights, street legends are built after dark, as gamers brave enough to face the neon-soaked streets of the future, race, fight, and ultimately conquer with up to eight players competing head-to-head in a fight to survive and pass the winning line alive.
Each chariot in Cyber Clutch: Hot Import Nights is equipped with an arsenal of outlandish offensive and defensive weapons, enabling players to outmanoeuvre and outgun their opponents as they speed towards victory. Choose from a diverse range of customizable vehicles across three weight classes, each with distinct advantages. Lightweight vehicles boast speed but sacrifice defence, while heavyweight vehicles offer greater protection at the cost of agility. Weapons can be charged through pickups or by executing perfect drifts, adding a strategic layer to the high-speed action.
Accessible yet challenging, easy to play, impossible to put down, ruthlessly hard to master and never anything less than exhilarating, Cyber Clutch: Hot Import Nights is racing like you’ve never experienced before!
Roderick Roode, CEO of Current Games commented on the major upgrade and console release of Cyber Clutch: Hot Import Nights, “We are honoured to assume publishing rights for Cyber Clutch and determined to give this high-impact combat racing experience the love, attention and polish it deserves. Cyber Clutch has attracted a loyal audience in the year since launch, but we know the game is destined for even bigger things, and we’re thrilled to finally deliver a fully levelled-up experience, which we’re convinced will delight combat racing fans. In addition, we’re excited to bring the full Cyber Clutch experience to more gamers than ever, releasing on PlayStation, Xbox and the Epic Game Store, and cannot wait to see players assume their position on the starting grid later this month.”
The post Current Games Activates the Nitro on Neon-Soaked Arcade Combat Racer: Cyber Clutch: Hot Import Nights appeared first on European Gaming Industry News.
Federal Research Minister Dorothee Bär will take part in the official opening of gamescom on 20 August. This was announced today by Koelnmesse and game – The German Games Industry Association. The minister responsible for computer and video games in the German government will give a welcoming address at the opening of the world’s largest games event. Hendrik Wüst, Minister President of North Rhine-Westphalia, has also already been confirmed for the opening. During a tour of gamescom, they and other political guests of honour will gain an impression of the latest developments and trends in the games industry.
gamescom is the world’s largest and leading event for computer and video games. It brings together the international gaming community and entire games industry in a unique way, both in person in Cologne and digitally. gamescom 2025 will take place from August 20 to 24. The event will kick off on August 19, 2025 with gamescom Opening Night Live. gamescom is jointly organized by Koelnmesse and game – The German Games Industry Association.
The post German Federal Research Minister Dorothee Bär to open gamescom 2025 appeared first on European Gaming Industry News.
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