Gaming
EMPIRE Leverages In-Game Advertising Within iOS’s #1 Sports Game To Bring Afro Pop Artist Kizz Daniel To Soccer Fans During The FIFA World Cup
American independent record label EMPIRE partnered with the world’s most advanced in-game advertising platform Anzu.io to reach gamers during the FIFA World Cup with an ad campaign for Afro pop artist Kizz Daniel’s latest single, “Cough”.
Kizz Daniel became synonymous with soccer after performing at the FIFA World Cup. Off the back of this success, his record label EMPIRE launched a cross-channel campaign to promote his new single, which he performed live in Qatar to a packed stadium of soccer fans, by tapping into the excitement of the global competition.
As gaming was part of the marketing mix, Anzu helped EMPIRE to tap into Soccer Super Star, a mobile game ranked number one in the sports games category on iOS and boasts over a million monthly active users globally (Newzoo). There’s an established synergy between music and sports gamers, with Comscore data showing that players of Soccer Super Star are up to 30 times more likely to visit music-related websites, which made it a perfect fit for EMPIRE to leverage Kizz Daniel’s performance.
Using Anzu’s geo-targeting capabilities, EMPIRE was able to serve the in-game ads to players within countries that were competing in the quarter-finals of the tournament. Intrinsic in-game advertising is already known for high attention and viewability levels, and this campaign was no exception, achieving a 99.91% in-view rate measured by Oracle Moat.
“We previously worked with Anzu on a campaign for another artist Babyface Ray and saw huge success and interest from players for his music. When we learned that Anzu was able to bring our latest campaign to the most popular sports title on iOS and allow us to hone in on our target audience of World Cup fans, working with them again was a no-brainer,” said Peter Kadin, SVP Marketing at EMPIRE.
“Using gaming as an extension of a real-world campaign or experience is nothing new, especially in sports games, as we are used to seeing ads in these environments in the real world, and in-game advertising allows advertisers to bring their campaigns to stadiums, courts, and arenas, enhancing game realism. However, this campaign was unique because it allowed us to help EMPIRE tap into the excitement of the FIFA World Cup and expose an overlap between sports and music fans,” said Natalia Vasilyeva, EVP Marketing & Strategy at Anzu.
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Amusnet
Amusnet Brings Brazilian Street Energy to Crash Gaming with the Release of Caramelo Sortudo – Crash Edition
Amusnet expands its crash game portfolio with the launch of Caramelo Sortudo – Crash Edition, a high-energy title inspired by Brazil’s most iconic street dog. Packed with colour, character and fast-paced action, the new release takes players straight into the vibrant rhythm of Brazilian neighborhoods, where every second counts and the multiplier runs wild.
At the heart of the game is Caramelo, sprinting through bustling streets in pursuit of a mischievous bicyclist. With each stride, the multiplier climbs higher, challenging players to make split-second decisions. The objective is simple yet thrilling: cash out at the right moment before Caramelo catches the irresistible scent of his favourite grilled chicken.
Designed to deliver transparency and trust, Caramelo Sortudo – Crash Edition is powered by a Provably Fair algorithm and features a 50% cashout chance, ensuring balanced gameplay and edge-of-your-seat excitement in every round. Intuitive mechanics make it accessible to newcomers, while rising multipliers keep seasoned players fully engaged.
Visually bold and bursting with personality, the game blends skill, suspense and unmistakable Brazilian charm. From colorful street scenes to the playful animation of its four-legged hero, every detail is crafted to enhance immersion and momentum.
Whether players aim for steady wins or chase daring multipliers, Caramelo Sortudo – Crash Edition delivers nonstop adrenaline and dynamic gameplay. With this latest release, Amusnet once again showcases its commitment to innovation, entertainment and culturally inspired gaming experiences.
Gamble
Play the game and multiply the winnings through the Gambling feature.
Multipliers
The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.
50% Cash Out
Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Brings Brazilian Street Energy to Crash Gaming with the Release of Caramelo Sortudo – Crash Edition appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming
KOKA Noodles Partners with Grow uP Esports in a Collaboration Focused on the Gaming Community and Product Sampling
KOKA Noodles, the internationally recognised brand celebrated for its quality, convenience and wide range of flavours, has announced a new strategic partnership with Grow uP Esports, one of the most active and influential esports organisations in the national landscape.
The collaboration is driven by a shared goal: to bring the KOKA brand closer to the gaming community through authentic experiences, hands-on product sampling and creative activations that resonate with the lifestyle and values of gamers and esports fans.
As part of the partnership, KOKA Noodles will feature across a variety of Grow uP Esports initiatives, spanning both live and digital events, community-driven activations, content collaborations with athletes and creators, and experiential moments focused on tasting and direct interaction with KOKA products.
Commenting on the announcement, Telmo “Armag3ddon” Silva, representative of Grow uP Esports, said:
“At Grow uP Esports, we prioritise partnerships that genuinely benefit the community and add value to the ecosystem. KOKA Noodles is a natural fit for the gaming world thanks to its speed, practicality and variety. This collaboration marks another step in our mission to deliver meaningful and relevant experiences for gamers.”
For KOKA Noodles, the partnership reinforces its commitment to engaging young, digitally native and discerning audiences, where gaming and esports serve as powerful platforms for emotional and cultural connection.
“Gaming is a space where KOKA naturally belongs — dynamic, creative and social. Partnering with Grow uP Esports enables us to stay close to our consumers, create impactful product sampling opportunities and integrate the brand authentically into everyday gaming culture,” added a KOKA Noodles spokesperson.
The KOKA Noodles x Grow uP Esports partnership will roll out over the coming months, with a series of activations to be unveiled gradually, further strengthening the link between gaming, entertainment and immersive brand experiences.
The post KOKA Noodles Partners with Grow uP Esports in a Collaboration Focused on the Gaming Community and Product Sampling appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Amusnet
Amusnet Adds Wet and Wild Fun to Crash Gaming with Hippo Splash
Amusnet is poised to elevate the thrill in the crash game segment with the imminent launch of Hippo Splash – a lively, quick-paced game that merges fun narratives with exhilarating gameplay and a verifiably fair algorithm.
At the core of Hippo Splash is a memorable image: a playful hippo gingerly balancing on a log in the center of a lake. Every action heightens the suspense, every moment raises the stakes… until a single mistake causes the hippo to plunge into the water. That’s the moment players anticipate – and the secret to transforming clever timing into substantial victories.
Created with player enthusiasm as a priority, Hippo Splash allows gamers complete control over their tactics. They have the option to cash out early at 50% for a more secure strategy or remain in the game longer to pursue higher multipliers before the eventual drop. Each round is fast, easy to grasp, and filled with tension, allowing for immediate participation while maintaining high adrenaline.
With its colorful theme, engaging mechanics, and modern crash gameplay, Hippo Splash is poised to appeal to both seasoned crash game fans and newcomers looking for something fun, fast, and rewarding.
Get ready to watch the log, track the multiplier, and decide the perfect moment to cash out – because in Hippo Splash, every step counts, and every splash could send winnings soaring.
Gamble
Play the game and multiply your winnings through the Gambling feature!
Multipliers
The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000.
Multiplier can potentially crash at 1x, ending the game round.
50% Cash Out
Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.
Jackpot Cards
The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.
The post Amusnet Adds Wet and Wild Fun to Crash Gaming with Hippo Splash appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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