Blockchain
Blockchain Gaming Goes Mainstream: Nefta and GAMI’s Partnership Simplifies the Jump to Web3 Gaming
Nefta, the Web3 technology platform, has partnered with blockchain gaming studio, GAMI, to make the future of Web3 gaming a reality for millions of players.
With a focus on creating accessible and enjoyable games for all, GAMI is on a mission to facilitate the mainstream adoption of Web3 games. With a focus on games created for fun and enjoyment rather than earning, bite-sized and unobtrusive tutorials will help new players understand and engage with Web3 features including earning assets from the game into their own wallet, and being able to buy & sell those assets.
For players already within the Web3 ecosystem, it won’t matter which blockchain their wallet is on, as they can easily log-in and start playing straight away. By partnering with Nefta, GAMI’s games will have access to powerful backend architecture that helps eliminate the segregation of Web3 gaming, creating a unique ‘multi-chain’ game experience.
With Nefta’s blockchain technology, players of GAMI’s titles can earn and own in-game items through gameplay to keep, trade, or sell, without having to connect a wallet. These assets are stored in wallets that are built into the game, and accessible by signing in with an email address. This gives easy access to blockchain gaming for players that are new to Web3.
GAMI’s upcoming battle game, Knockout Wars, allows players from different blockchains to play together for the first time, without the need for new wallet sign-ups. Nefta manages seamless integration of multiple blockchains, creating a frictionless, chain-agnostic gaming experience.
By integrating signup and wallet creation, Web2 and Web3 players can enjoy uninterrupted gameplay and trade assets with integrated and unobtrusive wallets. Nefta’s technology is removing common roadblocks for Web2 players, making the future of Web3 gaming more accessible than ever.
GAMI is proud to operate on the Immutable X (IMX) Blockchain, the premier blockchain platform dedicated to gaming. Nefta has recently made IMX available as a blockchain option in its platform, providing the security of Ethereum with the speed of Solana. With no gas fees for transactions, IMX offers a truly free and accessible Web3 experience for all.
Geeshan Willink, CEO and Co-Founder of Nefta, said: “We’re passionate about making the benefits of item ownership in games accessible, and we are excited to partner with GAMI to make that happen. GAMI will make use of our one-stop-shop toolbox to power the backend blockchain elements. The Nefta programme will be used to create the integrated and unobtrusive wallets and build the architecture to connect, communicate and transact across different blockchains. Our end-to-end platform provides everything GAMI needs to build, launch, and operate high-quality Web3 games, leaving them free to do what they do best; making it easier than ever to enjoy blockchain gaming.”
Junayd Miah, Co-Founder of GAMI, stated, “Our goal is to be the leading gaming studio for a seamless transition from Web2 to Web3 gaming by creating accessible and enjoyable games, without the barrier of blockchain knowledge. We aim to disrupt the mobile gaming industry by leveraging blockchain, NFT and AR technologies to create immersive Play & Earn mobile games. GAMI is on a mission to onboard the next 100 Million mainstream gamers to Web3 by making it as easy as logging into your email.
“By integrating Nefta’s comprehensive Web3 toolbox, we are creating the blockchain architecture to enable multi-chain, multiplayer gameplay. This means it doesn’t matter if you have your wallet on Solana, BSC, Polygon or another blockchain; you can still connect and play with your friends, even if they’re not on any blockchain at all.”
Knockout Wars will be available to download on the Google Play Store by the end of January 2023.
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Blockchain
Tequity and MINT Partner to Launch Bespoke, Branded “Originals” for Crypto-First Gaming
Tequity, the premium technology partner for custom iGaming solutions, has announced a landmark partnership with MINT, the upcoming AI-driven, crypto-first operator platform. Under the agreement, Tequity will supply its suite of Originals—fast, provably fair house games—which will be fully customized to reflect the MINT brand identity.
The collaboration centers on the “Originals” category, which has evolved from a niche preference to a foundational product for modern crypto-first brands. These games are designed for high-frequency play, making them a significant driver of player engagement and volume.
A New Standard in Fully Brandable House Games
Tequity’s Originals allow operators to launch 16 diverse house games—including popular formats like Crash, Mines, and Plinko—built on a technical stack optimized for speed and stability.
Through this partnership, MINT will move beyond off-the-shelf content, utilizing Tequity’s modular RGS and partner-ready tooling to create a “native” feel. Key features of the rollout include:
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Complete Brand Control: Full customization of the UX/UI to match MINT’s aesthetic.
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Provably Fair Infrastructure: Transparent, blockchain-verified mechanics that align with MINT’s Web3 roadmap.
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Streamer-Friendly Design: Fast-paced gameplay loops optimized for the burgeoning live-streaming community.
Strategic Vision: Launching the Next Generation of Web3 Gaming
The partnership comes as MINT prepares for its official February launch, positioning itself as a platform that prioritizes product quality over speculative hype. By integrating Tequity’s performance-driven infrastructure, MINT can deliver a premium, localized content suite from day one.
“MINT gets full branding control to make the games feel truly their own, while we provide the underlying performance and reliability,” said Dominic Sawyer, VP Growth at Tequity. “They are building a new kind of operator platform that combines a strong iGaming core with a Web3 roadmap, and we’re excited to be their technical foundation.”
Zak Manhire, CEO of MINT, added: “For us, Originals aren’t just another game category, they’re a foundation. Tequity gives us a very strong technical base, and we’ll push it hard—iterating quickly and building new games together as one. We treat our partners as collaborators, not service providers.”
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2025 BGA State of the Industry Report
MENA Emerges as Global Growth Engine for Blockchain Gaming, BGA 2025 Report Finds
The Middle East and North Africa (MENA) has emerged as the fastest-rising region in blockchain gaming, now representing nearly one-fifth of all industry professionals surveyed by the Blockchain Game Alliance (BGA), according to the newly released 2025 BGA State of the Industry Report.
The findings were unveiled on stage at the Global Blockchain Show Abu Dhabi 2025 by Sebastien Borget, Co-President of the BGA and Co-Founder of The Sandbox, during a panel discussion titled ‘Web3 Gaming’s Big Bet’ with Yat Siu, Chairman of Animoca Brands, and Cathy Hackl, CEO of Future Dynamics, moderated by Wissam Younane, CEO, Entrepreneur Middle East.
“Sharing this year’s BGA State of the Industry Report in Abu Dhabi shows the promise and huge potential of blockchain gaming’s next phase, and MENA’s rapid growth is a big signal that new regions around the world are stepping into leadership roles,” said Borget. “What we’re seeing in the data is an industry becoming more global, more disciplined, and more focused on building great games for real players.”
MENA’s representation has surged from virtually no presence in the survey sample just five years ago — under 1% in 2021 — to 19.8% of respondents in 2025, marking the most pronounced regional shift since the survey began. When combined with Africa’s steady growth, rising from 0.5% in 2021 to 5.5% in 2025, the two regions now account for more than a quarter of all global responses to the survey.
This momentum reflects a broader realignment in the gaming and technology landscape. MENA has become one of the world’s fastest-growing gaming markets, underpinned by a youthful, digitally-native population and extensive government investment into gaming, esports, and digital infrastructure. As global capital increasingly flows into the region through strategic acquisitions, large-scale development initiatives, and major esports events, blockchain gaming’s rising professional footprint signals that MENA is actively shaping the future of the sector.
The BGA’s growth across MENA and Africa has been strongly attributed to the leadership and regional advocacy of Yasmina Kazitani, who was elected by the BGA membership as the organization’s first female Co-President in March 2025.
An Algerian-born ecosystem builder with deep ties across both regions, Kazitani has focused on community partnerships and grassroots outreach in emerging markets, broadening participation while championing access for previously underrepresented groups. She is also a long-standing advocate for gender diversity and inclusion as Co-Founder of the Women in Web3 Alliance, working to reduce barriers to entry and elevate female leadership within the industry.
“The survey results reflect what we see on the ground: new communities with new talent and stewardship,” said Kazitani. “With more voices entering the conversation, we are reminded that diverse representation is essential because this is what influences the ideas, products, and priorities that will define our industry’s next phase. A broader range of perspectives strengthens decision-making, contributes to a more resilient ecosystem, and ultimately underpins a global industry that better reflects its players and creates games that resonate across cultures.”
This increasing focus on diversity and broader participation was reflected directly in the survey methodology itself. For the first time, the BGA survey was offered in multiple languages beyond English, resulting in nearly a quarter of responses being submitted in other languages including French, Spanish, Portuguese, and Japanese, with the majority received in Arabic. This expansion has provided a more accurate picture of industry participation while lowering barriers to inclusion in non-English-speaking markets.
Beyond its geographic findings, the report provides a comprehensive snapshot of a maturing industry navigating a challenging market environment. Respondents highlight rising confidence in regulatory clarity as a key driver of growth, alongside an increasing focus on high-quality game development and sustainable business models. At the same time, industry professionals identify scams and fraud as the greatest threats to credibility, funding scarcity as the most pressing operational constraint, and AI-enabled exploitation as a growing concern.
Key takeaways from the BGA 2025 State of the Industry Report are highlighted below:
Respondent Demographics
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19.8% of respondents come from the Middle East and North Africa (MENA), up from under 1% in 2021.
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22.7% female participation marks the highest level recorded in the survey’s history.
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32.6% of respondents work in studios or publishing, dominating industry representation.
Industry Drivers
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64.4% expect policy and regulation to have a positive impact on industry development.
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29.5% cite high-quality game launches as the primary driver of future industry success.
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27.5% point to sustainable, revenue-driven business models as a key growth factor.
Industry Challenges
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36.0% view scams and fraud as the greatest threat to industry credibility.
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32.6% report lack of funding or investment as their company’s biggest operational challenge.
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38.9% fear AI-enabled cheating, bots, and exploits as the largest risk of AI adoption.
The post MENA Emerges as Global Growth Engine for Blockchain Gaming, BGA 2025 Report Finds appeared first on Gaming and Gambling Industry Newsroom.
Blockchain
Prize AI Technologies Launches $PRIZE Token Presale
Prize AI Technologies, a pioneering Web3 company that integrates AI with physical entertainment machines and blockchain rewards, has launched $PRIZE utility token presale, raising over $100,000 in the first week. Targeting the $400 billion global arcade, casino, and vending market, Prize AI Technologies has built a full-stack ecosystem combining a consumer app, operator dashboard, staking and CertiK-audited smart contracts to reward customers, optimise operations and automate loyalty.
The $PRIZE Token Powers a comprehensive consumer app that enables direct connection to arcade machines, vending units and casino equipment. The platform supports fiat and crypto payments with integrated wallet and bank-withdrawal features, automatically delivering 4-cent crypto rewards per dollar spent. Users receive location-based alerts for nearby machines, promotions and giveaways through the app’s intelligent notification system.
The platform provides an AI-driven dashboard for venue operators, delivering insights on customer behaviour, peak hours and machine profitability. The system enables automated, real-time marketing campaigns with performance tracking capabilities and includes anomaly detection with proactive maintenance alerts. Through transparent profit-sharing, net profits flow directly to token holders via smart contracts.
The infrastructure features staking capabilities offering up to 33% APR real yields derived from verified machine revenue, all secured through a CertiK-audited innovative contract framework.
Presale participants can access Stage 1 pricing at $0.01 per token. The company has launched a $1.5 million airdrop, distributing 5000 tokens each to 2000 eligible users, with a double airdrop bonus of 10,000 tokens for purchases over $100. A 6 million token giveaway will also award 20 winners with 300,000 tokens each.
“We are modernizing an industry that is lagging in tech. With AI and $PRIZE, everyday machines become powerful marketing and rewards engines,” said a prize AI Technologies spokesperson.
The market opportunity spans a $400 billion industry with 1.9% CAGR growth over five years. Prize AI Technologies has selected Australia as its pilot market, leveraging over 200,000 arcade and vending machines. Future expansion phases target Japan’s $22.4 billion gaming market with 6.9% CAGR growth and Southeast Asia’s $14.8 billion gaming segment.
Prize AI Technologies delivers decentralised, AI-powered marketing, rewards and analytics tools worldwide for entertainment venues.
The post Prize AI Technologies Launches $PRIZE Token Presale appeared first on European Gaming Industry News.
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