Gaming
Innovecs officially introduces Innovecs Games as its sub-brand into the global gaming market
The reframing of Innovecs Games as a sub-brand is aligned with the significant growth and transformation taking place within the Innovecs gaming practice. Along with the brand identity update, it embodies the energy and enthusiasm of the entire team and demonstrates the dynamism of Innovecs gaming studio.
Innovecs undertook this launch to officially position its Games Studio’s services and expertise in the global Game Development market. For the past seven years, the team has been steadily developing to eventually mark a major milestone in its evolution as a sub-brand of Innovecs.
“Since the inception of a specialized vertical in 2015, Innovecs Games has morphed into the cutting-edge company realm, with a team helping create game development solutions for more than 50 clients in 15 countries. During this time, they have developed over 200 projects, assisting game studios and startups in building innovative games. This success made us rethink our image in the gaming tech arena and intensify this vertical as a sub-brand”, — Alex Lutskiy, Founder and CEO at Innovecs, commented.
As of 2022, Innovecs Games has provided a full range of end-to-end game development solutions for clients such as Zynga, JamCity, Warner Bros. Games, Gameloft, etc. The team’s work is divided into two areas: game development (including mobile games, artwork, 3D characters & environment design, animation, playable ads) and iGaming (focused on platform development).
Innovecs Games also sought to showcase its growth in the past year with new brand elements, including the new logo and motto. Throughout its history, Innovecs Games has owed its evolution to the team steadily improving both service and business processes while consistently expanding expertise areas. Such a meaningful progression required re-evaluation of how Innovecs Games should appear to team members, partners and customers. The visual component of the sub-brand is coherent with the depth of the team’s experience, values and ideals they are committed to.
“Creating a visual concept of the sub-brand in particular, the team strives to accomplish its primary purpose of becoming the best partner for flagship game development studios. Innovecs Games remains a credible, approachable, and predictable ally for customers across game development industry”, — says Oleksii Isaiev, Head of Innovecs Games and VP of Delivery at Innovecs.
The exceptional capacity of Innovecs Games is rooted in the team’s passion for games, an earnest desire to contribute creatively and provide business value to the industry. Also, one of the core values of the Innovecs Games crew is freedom of expression and trust among customers and colleagues. The new visual style mirrors and radiates the team’s values.
“The most valuable virtue of Innovecs Games is a professional, friendly and integrated team, our people. Therefore, developing each team member and providing career prospects are among the Innovecs Games key points. We’d love to see our teammates grow and become experts of their field and leaders. Enabling our people growth with helpful trainings, clear career path and useful experience is part of our strategy. I honestly believe that the most precious thing a company can give to a team member is the knowledge to carry further along their career journey,” — Oleksii Isaiev shared his vision.
Since 2015, Innovecs Games provides a full range of complex solutions for game development, in which many satisfied clients were convinced.
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Gaming
Soft2Bet Introduces MEGA11, a Football Manager Experience Designed to Elevate Sportsbook Activity
Soft2Bet has revealed the debut of MEGA11, a football management game aimed at enhancing sportsbook interaction and improving player loyalty. Acknowledging that football manager and fantasy games rank among the most favored genres with the longest typical gameplay durations, MEGA11 provides a progression-oriented and captivating football manager experience focusing on fantasy league team construction, allowing players to tactically oversee their own teams and make important choices while competing in leagues and matches.
Users of sportsbooks are inherently used to waiting before making their next wager. That inactivity naturally leads to a decrease in daily engagement, even among bettors who are very focused on football. MEGA11 addresses this issue by providing users with a football management game seamlessly connected to the sportsbook experience. Rather than waiting for the upcoming kickoff, players can remain engaged by forming their team, modifying lineups, and battling in their personal matchups or leagues. This establishes a distinctive two-way interaction cycle, effortlessly integrating real-money wagering with social, engaging gameplay, transforming these calmer times into organized activity with defined objectives, advancement, and a motivation to come back.
MEGA11 is developed as an independent game featuring its own soft-currency system, without any direct links to sportsbook deposits or casino operations. The main experience is free-to-play, enabling players to advance at their own speed. For players seeking to advance quickly or enhance their team, MEGA11 provides optional purchases, such as more powerful player cards and boosters that speed up progress and offer a strategic advantage.
The engagement of the sportsbook is fueled by a straightforward, quantifiable mechanism. Each wager allows players to accumulate points that enhance their advancement in the football manager game. This advancement, consequently, activates sportsbook bonuses, actively encouraging ongoing involvement and strengthening consistent engagement. Advancement is organized via a five-level loyalty and gamification framework that reflects a football career trajectory: Beginner, Amateur, Professional, World Class, and Legend. The tiering aims to maintain motivation over time, providing a consistent feeling of progress that fosters longer-term retention instead of brief spurts of engagement.
The new engine enhances Soft2Bet’s larger MEGA portfolio, which currently features mechanics like MEGA Chance, MEGA Round, and MEGA Clawee. It further enhances Soft2Bet’s sportsbook offering with instant payouts, 24/7 support, and over 200 pre-match football markets, by introducing a perpetual football format designed to maintain fan engagement beyond the live match calendar.
The design of the product continues to prioritize player protection and compliance. MEGA11’s soft-currency, non-deposit model promotes secure and compliant interactions, emphasizing entertainment and advancement while adhering to responsible gaming standards in regulated regions.
Yoel Zuckerberg, CPO at Soft2Bet, stated: “MEGA11 is built to keep football fans engaged between matchdays, pairing a manager-style progression loop with a soft-currency model that supports compliant, long-term sportsbook loyalty. Football manager games are renowned for having the highest player immersion and longest session times in the industry. By bringing this experience to our partners, we are combining real betting with social gameplay to deliver authentic player experiences that resonate with fans and drive sustainable engagement.”
The introduction of MEGA11 enhances Soft2Bet’s emphasis on product-driven engagement, merging game design, loyalty strategies, and a robust regulatory framework to assist operators in achieving more reliable retention during the football season. The technology has received significant industry awards and is eliciting a strong positive reaction from players, confirming its influence on engagement and long-term value generation.
The post Soft2Bet Introduces MEGA11, a Football Manager Experience Designed to Elevate Sportsbook Activity appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming
58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”.
This Valentine’s, RocketPlay tested a playful idea: players who seek thrills in gaming don’t necessarily want intensity in everything — including relationships. Instead of asking users to pick a “perfect partner,” RocketPlay launched Rocket Match, a fast, flirty quiz that matches players with a vibe: Bold, Sunny, Dreamy, or Adventurous.
Early Results Flip the Stereotype
Around 58% of participants matched with the Sunny archetype — defined by warmth, charm, and easy-going fun. The experiment suggests that when it comes to Valentine’s, RocketPlay’s community prefers light-hearted connection over drama or high stakes.
What Rocket Match Is
Rocket Match is a Valentine’s matchmaking quiz built inside the RocketPlay Universe. Players answer five simple, no-wrong-answer questions and instantly discover their match vibe.
The goal: move away from typical Valentine’s content that swings between overly serious romance or clichéd tropes. Rocket Match keeps it flirty, playful, and moment-focused, letting players discover a vibe rather than a label.
The four vibes include:
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Bold – confident, high-energy, loves bigger sparks
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Sunny – easy-going, playful, social, effortlessly charming
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Dreamy – soft, romantic, focused on atmosphere and emotion
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Adventurous – playful risk-taker, spontaneous, curious
Community Insights from Rocket Match
The quiz quickly gained traction, with 7,000+ completions, revealing a strong preference: Sunny, the archetype defined by warmth, lightness, and charm.
Alex Martin, PR Lead at RocketPlay, said:
“What we liked most about Rocket Match is how clearly it captured the mood people actually want on Valentine’s. It wasn’t about labels or big statements — it was about light energy, easy chemistry, and a feel-good kind of connection. That’s the vibe we try to build across the brand: simple to join, fun in the moment, and positive without the drama.”
Why It Matters
Rocket Match was more than a Valentine’s gimmick. It offered a snapshot of what RocketPlay’s community enjoys most: light energy, playful interaction, and feel-good connections. By turning a pop-culture moment into a small experiment, RocketPlay gained insight into player preferences, informing how the brand continues to design engaging, fun, and positive experiences.
The post 58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”. appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Gaming
58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”.
This Valentine’s, RocketPlay tested a simple idea: people who come to iGaming for thrill don’t necessarily want the same intensity in everything — including relationships. Instead of asking players to choose a “perfect partner,” we launched Rocket Match, a fast, playful quiz that matches players with a vibe — bold, sweet, dreamy, or adventurous.
Early results flipped the stereotype. Around 58% of participants matched with the same vibe — built around warmth, charm, and easy fun — suggesting that when it comes to Valentine’s, our community prefers light-hearted connection over drama or risk.
What Rocket Match is
Rocket Match is a Valentine’s matchmaking quiz built as a small cosmic adventure inside the gaming RocketPlay Universe. Players answer 5 light questions — no right or wrong answers — and instantly unlock a Rocket Match that compliments themself. The idea was simple: Valentine’s content online often swings between two extremes — overly serious romance or pure cliché. Rocket Match was created to do something different: keep it flirty, keep it playful, and let players discover a vibe that feels like a moment, not a label.
There were 4 vibes to match with:
Bold — confident, high-energy, loves a bigger spark and bolder choices.
Sunny — easy-going, lighthearted, funny, good communicator
Dreamy — softer, romantic, drawn to atmosphere and emotion.
Adventurous — playful risk-taker energy; spontaneous, curious, and always up for something new.
The lightweight Valentine’s experiment quickly gained traction, with 7,000+ players completing the quiz. The unexpected value came after: the answers revealed a clear preference in what players wanted Valentine’s to feel like — and that insight became the story.
Across responses, around 58% of participants landed on the same Rocket Match vibe — the “sunny” archetype. It’s defined by warmth, lightness, and easy charm: playful, social, and effortless to be around.
What it says about RocketPlay’s community
Rocket Match offered a clear read on the kind of Valentine’s energy players gravitate toward — and it’s lighter than the usual “high-stakes romance” stereotype. As Alex Martin, PR Lead, puts it: “What we liked most about Rocket Match is how clearly it captured the mood people actually want on Valentine’s. It wasn’t about labels or big statements — it was about light energy, easy chemistry, and a feel-good kind of connection. That’s the vibe we try to build across the brand: simple to join, fun in the moment, and positive without the drama.”
What started as a fun Valentine’s experiment quickly became a snapshot of what the community enjoys most: light energy, easy chemistry, and feel-good connection. Valentine’s was simply the right moment to test a playful, pop-culture format — and see what kind of “match” people gravitate toward.
The post 58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”. appeared first on Americas iGaming & Sports Betting News.
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