Gaming
UGC games platform YAHAHA powers up with $40m investment offering a host of new experiences to players

YAHAHA, the community focussed user-generated content (UGC) games and entertainment platform, has announced it has secured a Series A+ investment of $40m to continue to grow its player experience. The funding will be used to improve the platform on every level, from content to events and competitions. With 100,000 users flocking to the platform since its Early Alpha launch in April, players can look forward to a host of new features, game modes, additional genres, and more, as the continuously evolving platform launches itself to new heights. Players can enjoy thousands of cross-platform high-definition games and social spaces that allow them to jump in anywhere and instantly interact in real-time for free, with no download required, seamlessly realizing their dreams in a digital reality.
A vocal champion of democratizing 3D game development, YAHAHA’s community of creators ranges from indie studios to students, to hobbyists and players. One of the core tenets of YAHAHA is that anyone can make 3D content, and its tools make it easy for anyone with a creative mindset to make quality cross-platform experiences for players to explore. YAHAHA makes creating a game or social space as easy as drag and drop, with extensive templates, toolkits and easy-to-use tutorials. This evolving stream of content gives players an array of unique and bespoke gaming experiences, created by a dedicated community of game lovers.
Dual-Headquartered in Finland and Shanghai, YAHAHA was founded in 2020 by an expert group of Unity veterans. YAHAHA’s thriving ecosystem invites players to take part in games and socialise with friends in real time, in worlds that have been crafted by its growing community of talented creators. There are infinite opportunities with YAHAHA – and with this new round of funding, players can expect more high-quality experiences in both the racing and shooting genres, which are being made possible for the very first time.
Chris Zhu, CEO at YAHAHA, said: “We’ve seen fantastic growth in YAHAHA throughout the Early Alpha stage, with over 100,000 people signing up. We are building on a strong foundation of talented creators, and bespoke, expertly crafted games, experiences and social worlds for players to enjoy.
“A litany of opportunities await us in the virtual world, and we want to be on the cutting edge of it with YAHAHA. To do this, it’s imperative we continue investing in our platform and in the community that got us to where we are right now. We are welcoming more players, and continuing to pioneer by investing in our platform and by building relationships with brands that share our values. Together, we will make YAHAHA the go-to platform for players to enjoy user-created multiplayer games and to socialize with friends in real time.”
Determined to fully support its community, YAHAHA hosts frequent in-platform events where creators can win real cash prizes. These events act as a way to mobilize the community to create experiences around specific criteria, which have seen great success in the platform’s Early Alpha stage. With this investment, YAHAHA hopes to take these events further, with game jams and Creator Houses to continue fostering a community of creators.
YAHAHA was founded by Chris Zhu (CEO), Pengfei Zhang (COO) and Hao Min (CTO) to give creators the tools to unleash their creative talents on a new digital frontier. This investment follows a previous Series A raise of $50 million, taking total funding secured by YAHAHA to almost $100 million in two years.
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Games of the Future 2025
The Countdown is On: Less Than 3 Months to Go Until The Games of The Future 2025 Kicks Off in Abu Dhabi

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In just under three months, the world will turn its eyes to Abu Dhabi as the Games of the Future 2025 (GOTF 2025) prepare to deliver an electrifying showcase of competition, innovation and entertainment.
Set to redefine the boundaries of sport in a pioneering format where competitors must excel both in traditional sports and digital gaming arenas, the Games of the Future 2025 is set to be a sporting spectacular like no other.
For six days from 18-23 December, ADNEC will transform into a futuristic sports hub featuring sports and esports arenas, robot combat zones and drone racing tracks, as athletes and clubs from across the globe battle across 11 phygital disciplines that test speed, strategy and sporting prowess for a staggering USD 5 million prize pool.
Led by ASPIRE as the official delivery authority for the Games of the Future 2025, and supported by Ethara, the operations powerhouse behind some of the city’s key iconic events, athletes, fans and spectators can look forward to an exceptional edition that will elevate the Games of the Future into a landmark occasion on the global sporting calendar.
Residents and visitors can experience a taste of the action with an immersive roadshow at a series of locations across the UAE from October to December. Featuring live demos and interactive challenges, the tour will bring the thrill of phygital sport to life ahead of the Games of the Future 2025 in December.
Nis Hatt, CEO of Phygital International, said: “Phygital sports are rewriting the rulebooks of competition. With less than three months to go, transforming the iconic exhibition centre in the heart of Abu Dhabi into the world’s most advanced space for both digital and physical competition is no small feat. It requires the vision and dedication of hundreds of people to build bespoke digital arenas, pitches, and immersive experiences that will redefine how athletes compete and how fans engage.”
Fans will be able to follow every moment of the Games of the Future 2025 thanks to two newly confirmed media partners. Ei Nerd, Brazil’s leading entertainment platform boasting over 4 billion views, will bring the spectacle directly to its vast community, and BIGG, one of the foremost gaming and esports entertainment company in EMEA, will deliver comprehensive coverage via BIGG TV, the Middle East’s leading gaming channel, which reaches 50 million households in more than 100 countries.
The post The Countdown is On: Less Than 3 Months to Go Until The Games of The Future 2025 Kicks Off in Abu Dhabi appeared first on European Gaming Industry News.
155.io
155.io rolls out new chaos-fuelled game Survivor

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155.io, the live content studio built for a mobile-first world, has amped up the chaos in its live game portfolio with the launch of Survivor – a frenetic, last-marble-standing battle that turns physics into pure entertainment.
Brought to life from 155.io’s custom-built studio, Survivor sees 16 marbles begin on a plate that spins to make collisions in a mesmerising display of speed and chaos – ultimately leaving just one winner. Marbles are assigned to coloured teams with each featuring a different number of marbles, creating unique odds every round.
The mercurial white marble pays out over 15x, making every spin a heart-racing showdown. 155.io’s live portfolio of games stars ducks.io, Marbles.io and Stairpong.io. All of the games are recorded from a real-world studio, broadcast live, designed for the mobile user in mind.
155.io Founder and CEO Sam Jones commented: “Survivor strikes the perfect balance of real-world chaos, adrenaline, and intensity as players watch to see which marble outlasts the rest. It’s a fun, fresh twist on our original marbles game — one that players still love to this day. This is exactly what 155.io is about: simple, universal games brought to life with real-world action and designed for the next generation of players.”
The post 155.io rolls out new chaos-fuelled game Survivor appeared first on European Gaming Industry News.
Belatra
Belatra on target with debut crash game: Goose Boom Bang

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Belatra, a leading developer of innovative online slots, has set its sights on the crash game market with the launch of its hit new game, Goose Boom Bang.
Following 30 successful years of creating outstanding slot and instant games, Belatra has turned its sights on the crash game market. Goose Boom Bang stars a fearless goose whose explosive personality takes the game to new heights. As soon as the goose takes off, the multiplier begins to climb – from 1.01x up to an incredible 1000x. The longer the goose travels, the higher the potential reward.
As the journey gathers pace, the risk increases and at any moment the goose can be stopped in his tracks by a cunning Hunter, the swift Hawk, or the sly Crocodile. The prize returns to zero as soon as the goose is stopped by one of these protagonists. Players must decide the opportune moment to call time on the goose flight, but choose when to shoot and claim the winnings.
If the shot hits the mark, the bet is multiplied by the current multiplier, and the Goose drops to the water. Game round history is displayed at the top of the screen: green indicates a win, red – shows a loss. The Goose’s flight path continues to be shown even after the round, revealing how far it could have flown and the maximum possible winning total.
Misha Voinich, Head of Business Development at Belatra, commented: “Belatra has fired the starting gun on its crash game entry, bringing its signature style of humor, dynamic gameplay, and unique atmosphere. Players have the power to choose when to stop the Goose and secure the maximum multiplier before the Hunter, Hawk, or Crocodile ends the round for them!”
The post Belatra on target with debut crash game: Goose Boom Bang appeared first on European Gaming Industry News.
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