Brazil
SPORTFIVE SECURES EXCLUSIVE SALES REPRESENTATION AGREEMENT WITH paiN GAMING
Global Sports Marketing Agency SPORTFIVE and Brazilian esports organization paiN Gaming have reached an exclusive sales representation agreement to span across all sponsorship categories and portfolio of esports and gaming assets.
The agreement is an expansion of the companies’ partnership off the back of SPORTFIVE brokering paiN Gaming’s sponsorship deal with betting brand DuelBits in August this year.
The aim of this new relationship is for SPORTFIVE to help paiN Gaming secure global brand partnerships and identifying the power of the Brazilian gaming and esports market, which is inside the top five in the sector globally.
Game developers and esports event organizers have increased their focus in Brazil with several major esports events coming to the region over the next six months, including IEM Rio Major 2022 and VALORANT Champions Tour 2023: Kickoff Tournament. Riot Games has also included three Brazilian teams in the Americas division of the upcoming VALORANT Champions Tour.
Ryan Polun, Head of Esports & Gaming, Americas at SPORTFIVE said: “Our agency has been taking a deep look at the power of gaming in Latin America and there is no question paiN Gaming is at the forefront of the passion in the market.
“We are humbled to be working closely with paiN and Thomas to capitalize on the excitement around gaming in Brazil and help the organization secure more global partners.”
paiN Gaming CEO Thomas Hamence said: “We are delighted to be able to expand our partnership with SPORTFIVE in such an exciting moment for gaming and esports.
“We are absolutely certain that this partnership will prove to be huge not only for paiN, but for the Brazilian ecosystem as a whole.“
paiN Gaming is one of the top gaming organizations in the region with over 12 million followers and a championship pedigree across the CBLoL & CS:GO esports titles and legacy gaming stars.
SPORTFIVE will help paiN Gaming shape their partnership offering around major team assets including its new home facility in Sao Paulo, women’s League of Legends team and other tentpole moments. paiN also owns gaming content creator agency TFTW which includes top Brazilian influencers.
Earlier this year SPORTFIVE secured the front of shirt sponsorship for paiN in the form of crypto betting firm Duelbits. The brand has featured on paiN’s CS:GO jersey, including its academy team, and on Free Fire emulation team jerseys.
This is not the first flagship partnership SPORTFIVE has secured in the region this year, having agreed to a partnership with Brazilian football powerhouse Flamengo to grow the market presence of the club internationally.
In esports, SPORTFIVE is currently partnered with Gen.G, Fnatic, New York Excelsior, Misfits Gaming and Immortals, as well as the League of Legends European Championship (LEC) – showcasing that it is the destination for sponsorship agreements in the space.
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Aposta Ganha
Aposta Ganha launches Black Friday promotion with new ambassador Luva de Pedreiro
Aposta Ganha, the fastest growing Brazilian sports betting and casino site in Brazil, has launched its Black Friday promotion with its newest ambassador Luva de Pedreiro, AKA Bricklayer’s Glove.
With over 21 million followers on Instagram, the digital influencer and social media phenomenon will strengthen the brand’s presence in the market and shake up Black Friday with a campaign full of special offers for bettors.
Known for his catchphrase “Receeeeba!” and his irreverent personality, Luva de Pedreiro will be the main face of the campaign, creating a direct connection with the public, football fans and social media enthusiasts. The partnership aims to increase Aposta Ganha’s visibility in the market, attract new bettors and offer an even more dynamic experience.
Aposta Ganha is taking advantage of Black Friday to reinforce its commitment to ethical and transparent operations in the market. The platform complies with the new regulations of the Federal Government and invests in education and awareness initiatives, ensuring a safe experience for its users.
Vitor Paulin, Chief Marketing and Growth Officer at Aposta Ganha, said: “Signing an ambassador like Luva de Pedreiro is a huge milestone for Aposta Ganha. His authenticity and connection with the public make him the ideal partner to boost our brand and make the betting experience even more exciting.”
Aposta Ganha’s Black Friday brings unmissable offers for all types of bettors. One highlight is that bettors will receive 10% cashback on the amount lost in the Aviatrix game and daily offers for sports betting. The promotions will be valid from November 21 to 30, with exclusive advantages in selected games each day.
BGaming
BGaming pens Brazilian multi-brand agreement with Cometa Gaming
Popular iGaming content provider BGaming has solidified its market position in Brazil by securing an aggregation deal with Cometa Gaming.
Cometa Gaming is an online casino and sportsbook aggregator with several brands in Brazilian market, all in the regulatory process. The group handpicks the best slot studios in the industry to meet the high standards of its passionate players.
BGaming has initially launched its entire portfolio with Cometa Gaming’s iGaming and sports betting brand Br4bet, including popular titles such as Fruit Million, Burning Chilli X and Space XY. The provider will continue to roll out its games across several of the platform’s other brands over the coming months.
This latest partnership demonstrates BGaming’s growing demand in LatAm ahead of the Brazil’s regulated market launching in January, where it remains committed to delivering a safe, fair and entertaining experience for players.
Gian Carlo Ferrini, Sales Manager at BGaming, said: “Partnering with Cometa Gaming is a major move for BGaming, enabling us to broaden the reach of our award-winning content to LatAm players across its multiple brands. So far, we have enjoyed early success with Br4bet and look forward to launching with Cometa Gaming’s other casino sites in the future.”
Thomaz Campos, COO at Cometa Gaming, said: “BGaming continues to break new ground in Brazil and we are delighted to have them live on Br4bet. Their games will help us achieve our goal of delivering the most appealing and forward-thinking content to players, as we both work towards a shared commitment to excellence.”
BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 1,600+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 150+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.
Booming Games
Booming Games’ premium content is now certified in Brazil
Booming Games has successfully obtained the required certification to operate in Brazil, fully complying with the regulations set by Brazil’s gambling regulator, the Secretariat of Evaluation, Planning, Energy, and Lottery (SECAP).
Booming Games became one of the first providers to get approval and be compliant. This milestone enables them to offer its wide array of gaming content to licensed operators in Brazil, allowing Brazilian players to dive into fan favourites like Burning Classics, Gold Gold Gold, TNT Bonanza 2, Cash Pig, Buffalo Hold and Win Extreme, and Ronaldinho Spins, enhancing their gaming experience.
Expanding into Brazil’s iGaming market represents a pivotal achievement for Booming Games, reinforcing its presence across Latin America and strengthening its position as a leading gaming content provider on the continent. Booming Games remains dedicated to delivering high-quality entertainment globally, with this Brazilian expansion highlighting its commitment to serving diverse gaming audiences worldwide.
Frederik Niehusen, Chief Commercial Officer at Booming Games, commented: “We’re excited to have achieved full certification in Brazil, marking an important step in strengthening our presence in this rapidly expanding market. We’re eager to build on this success, driving growth and bringing exceptional gaming experiences to players throughout Brazil. 2025 promises to be an exciting year, and we look forward to sharing more updates soon.”
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