Gaming
GameRefinery Market Review: Marvel Snap dominates, BTS x Cookie Run Kingdom, and Garena Free Fire launches in-game fashion brands
GameRefinery by Liftoff’s latest analysis of the US, China, and Japan’s key mobile game markets, has just been released.
Here’s what they found:
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The hottest new entry of the month? Marvel Snap, of course. In the iOS download charts, it’s currently 1st in the US, 2nd in Canada, 3rd in the UK, and 8th in Japan (at the time of writing). A huge marketing push has generated a significant number of downloads but revenue per download figures are low in comparison. Given its player-friendly monetisation model, the big question for Marvel now is how long can they sustain this model once player numbers start dropping?
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High fashion brands have found a lot of success through collaborations with Roblox and other Metaverse platforms, but Garena Free Fire’s latest update capitalises on the demand for virtual merchandise by launching its own in-game fashion brands, viewable through a new collectables album feature called Trend+. Players can view the brand’s story and vote on their favourite looks, with the brand getting the most votes being introduced into the game as wearable clothing in the future.
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Halloween events took the mobile gaming scene by storm this October, as expected. Diablo Immortal’s Halloween event, Hallow’s Wake, was the biggest and also marked the first seasonal event for the game. The October update also made it easier to earn 5-star legendary gems with the addition of a new item, Telluric Pearls.
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Cookie Run Kingdom’s collaboration with Korean boy band, BTS, has been a huge success. Lasting 100 days in total, the game has introduced new gameplay modes and the K-Pop boys themselves as playable characters. Players could also win BTS tour tickets via a raffle system and heavily promoted the features via YouTube
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The Harry Potter franchise continues to go from stre
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Gaming
Galaxsys Launches Cosmic Game Themes
The post Galaxsys Launches Cosmic Game Themes appeared first on European Gaming Industry News.
Gaming
FANDOM EXPLORES THE GROWING IMPORTANCE OF GAMING & SELF-EXPRESSION IN 2024 INSIDE GAMING REPORT
Study Provides New Insights Into How Brands Can Authentically Engage With Gamers to Help Them Express Their Best Selves Off-Screen.
KEY FINDINGS
Gaming has exploded over the past decade, becoming one of the most dynamic and expansive industries across the globe. Fandom, the world’s largest fan platform, dives into the heart of the gaming community to uncover the evolving motivations behind why people game in its 4th annual Inside Gaming report. The 2024 Inside Gaming report – a proprietary study coupled with Fandom’s first-party data from its 350 million monthly unique visitors, 45 million pages of content and 250k fan-powered wikis – captures a notable shift: gaming is increasingly seen as a means for personal expression, exploring one’s identity and providing empowerment and confidence in one’s real life.
Dominant Gaming Motivations
- While stress relief remains the top reason people turn to games, a striking 46% of gamers list creation, imagination, and self-expression as their main motivations for gaming, up 10% from last year.
Influence on Gaming Habits
- People who are gaming for self-expression, creation & imagination are 30% more likely to increase their gaming time, feeling more drawn to the gaming world than ever before.
Games Driving Self-Expression
- 60% of gamers claim that self-expression through gameplay is more important to them than ever before. Titles like Minecraft, Fortnite, and Roblox lead in enabling personal expression through extensive customization options, open-world exploration, and other game updates
Exploring Gamer Identity
- The report also highlights a significant gap between players’ in-game identities versus their real-life personas, with 80% of respondents feeling their gaming identity differs from their real-life identity.
- However, half of respondents claim they’d prefer to be more like their in-game personality IRL and 72% would feel more favorably towards brands that help them achieve this.
- This is especially true of 18-34 year olds, multicultural (specifically African American & Hispanic) audiences as well as women and non-binary audiences.
OPPORTUNITIES FOR MARKETERS
Emphasize Self-Expression:
- Self-expression is a key driver for gaming engagement. In fact, 32% of gamers want their physical appearance to be more like their in-game appearance.
- Brands that align with this motivation can enhance their connection with gamers. For example, this represents an opportunity for fashion & beauty brands to explore dedicated product extensions for gamers looking to explore this self-expression.
Create Brand Safe Spaces:
- 64% believe that gaming communities are vital safe spaces where they can truly be themselves, presenting opportunities for brands to foster and cater to these communities.
Align with Gamers’ IRL Aspirations
- Many gamers wish to integrate their gaming and real-life personas. Brands that help facilitate this integration can achieve deeper consumer relationships.
- The study found that 48% of gamers want their IRL skills to be as strong as their gaming skills, opening up an opportunity for brands to explore how they can create ways to provide gamers with products that enhance IRL skills and provide a sense of accomplishment & achievement they get while playing.
“From character customization to cosplay and content creation, video games have empowered gamers to explore, express and enhance their identity – nearly two thirds of gamers claim it’s easier to be themselves with a controller in their hands,” said Stephanie Fried, CMO of Fandom. “With the growing significance of gaming as a means for self-expression and personal evolution, it’s crucial for brands to connect to these motivators to help players bring their gaming personas to life in the real world.”
For an interview with a Fandom executive to discuss the study in more detail, please contact Rachelle Savoia at [email protected].
Methodology:
Fandom surveyed 5,000 entertainment and gaming fans globally to understand the ever changing entertainment landscape. The insights from the study were joined with proprietary insights from Fandom’s first-party platform data of over 350MM users, 45MM content pages across 250K wikis.
Gaming
Flexion Enters into Partnership with Jam City
Flexion, the games marketing company, has partnered with Jam City, a leading mobile entertainment company behind some of the world’s highest-grossing and most enduring mobile games, to bring a selection of the publisher’s best-in-class games to the Alternative App Stores: Amazon Appstore, Huawei App Gallery, Aptoide, ONE store, Samsung Galaxy Store, DT Hub and Xiaomi GetApps.
“We are always looking for new opportunities to build our network of global players, and Flexion is a proven partner that will help introduce our award-winning titles to new audiences in the alternative stores,” Curtis Barnes, Senior Director of Publishing Operations for Jam City, said.
“We’re all about helping developers like Jam City reach the full potential of their games. We’re delighted they have chosen us to add revenue and audiences for their games on the alternative app stores,” Jens Lauritzson, CEO of Flexion, said.
The post Flexion Enters into Partnership with Jam City appeared first on European Gaming Industry News.
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