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BIDSTACK BECOMES A UNITY VERIFIED SOLUTION

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Bidstack, the in-game advertising, and video game monetization platform, today announces it has become a Unity Verified Solution.

The Bidstack toolkit of non-intrusive advertising formats is now available to a global audience of Unity developers, having been tested and verified by Unity engineers to ensure rigorous technical quality and compatibility standards. Verified Solutions status will see the Bidstack SDK made available in the Unity Asset store and as a best-in-class solution for game developers that are exploring non-intrusive monetization strategies. Bidstack technology enables developers to enhance the authenticity of virtual environments by placing realistic advertising within video games, without interrupting the user experience.

Bidstack already works with a growing cross-platform portfolio of developers and AAA studios, and the partnership will further accelerate the adoption of Bidstack technology, with 50% of games across platforms being created using Unity tools and solutions. Unity holds the largest portfolio of mobile partnerships in the industry, and content created with Unity is consumed by over 3.9 billion monthly users across 190 countries globally.

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Antoine Jullemier, VP of Gaming at Bidstack, commented:

“Our status as a Verified Solution from Unity signifies another milestone for Bidstack within the global game development ecosystem. Our world-class in-game advertising solutions have been rigorously tested by Unity, ensuring performance, stability and security within its vibrant community-driven ecosystem. The Bidstack mission is to empower developers and publishers of all sizes, and across all platforms, with the ability to seamlessly integrate our pioneering non-intrusive advertising solutions into games, with zero impact on game performance. Bidstack currently works with leading Unity games such as Top Eleven, Mad Skills Motocross 3, Football Cup 2022, and Hollywood Story, which use our lightweight technology to open up additional revenue streams, enhance gameplay and increase player retention with non-interruptive ads.”

Jan Kalafut, Chief Executive Officer at InLogic Software, a leading Unity developer and publisher, added:

“At InLogic, we are thrilled about this partnership between Bidstack and Unity. All of our games are developed in Unity, and the integration of the Bidstack SDK within them was always smooth. We hope that by Bidstack becoming a Unity Verified Solutions Partner, other studios will have the opportunity to adopt this monetization channel as we know for sure our users value the unintrusive formats”.

Bidstack technology bridges the gap between interactive entertainment and premium brands seeking to communicate with a highly engaged and diverse global player base. Learn more about how your game can unlock new revenues here.

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About Bidstack

Bidstack is an in-game advertising and video game monetisation platform. Its sophisticated technology allows brands to serve advertisements into natural spaces within video games whilst protecting the gaming experience. These branded experiences can vary from trackside banners and cityscape billboards to pitch-side LED boards, skins or any other contextually relevant spaces within the metaverse.

Bidstack works with world-leading game publishers such as Codemasters, Take-Two Interactive, and Sports Interactive, and has delivered award-winning in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne, and Doritos, amongst many others.

The company has more than 80 staff across five international locations, and is a public company listed on the London Stock Exchange. To date, Bidstack has raised more than £26m in funding.

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ExpressVPN Announces New Partnership with Riot Games

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ExpressVPN, the global leader in consumer privacy and security, has announced a new partnership with video game developer, publisher and esports tournament organiser, Riot Games.

As a Summer Split Partner, ExpressVPN will sponsor the championship series taking place from August – September, culminating in this year’s League of Legends EMEA Championship (LEC) taking place at the Caja Mágica in Madrid. From September 26 to 28, the last standing and best teams from the Summer Split will battle in front of over 10,000 in-person spectators for the Summer Split Champion title and a chance to qualify for the 2025 World Championships – one of the most iconic esports competitions in the world.

Riot Games players will have access to a free 14-day trial of ExpressVPN, empowering gamers with advanced digital privacy and security. League of Legends players will also unlock Hextech Chests when they subscribe to ExpressVPN.

ExpressVPN works with all major gaming consoles, enabling gamers to protect their digital privacy and giving them access to a global network of server locations. ExpressVPN’s custom-built Lightway protocol is built with speed and performance in mind—ensuring protection against DDoS attacks and ISP throttling while allowing gamers to enjoy a fast and secure connection that helps them stay competitive.

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Riot Games is one of the world’s leading video game developers and publishers, with its flagship game, League of Legends. The company also organises major esports Championships such as the League of Legends EMEA Championship (LEC) and World Championship.

Zac Eller, GM of Global Partnerships & Business Development at ExpressVPN, said: “For today’s gamers, privacy and performance go hand-in-hand. Whether it’s protecting against DDoS attacks, reducing ping, or unlocking global content, we’re here to help players compete at their best. Riot Games has built a world-class esports ecosystem, and we’re proud to work with them to ensure gamers have the tools they need to stay safe and secure online while supporting the League of Legends community.”

Charlie Allen, EMEA Director of Commercial Partnerships & Biz Dev at Riot Games, said: We’re always looking to collaborate with partners who understand our community and what matters to them. ExpressVPN gets that League of Legends and the LEC aren’t just about gameplay and high stakes, they’re about trust, stability, and showing up in the right way. This partnership isn’t just a logo on a screen; it’s about adding that final layer to elevate the fan experience, connecting two worlds in a way that feels natural and earned – it directly supports our community by helping protect their internet connection and security. Whether you’re grinding ranked, co-streaming the LEC, or traveling to a live event like the Summer Finals in Madrid, digital security matters. It’s a collaboration built not just around shared audiences, but shared values.”

The post ExpressVPN Announces New Partnership with Riot Games appeared first on European Gaming Industry News.

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Clinton Sparks

Global Gaming League Launches New Era of Competitive Video Gaming with T-Pain vs. NE-YO Showdown and More

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The Global Gaming League (GGL) announced its first season of year-around competitions titled SZN Zero. Backed by entertainment visionary Clinton Sparks and Grammy-winning artist and streaming icon T-Pain, the GGL is the first-of-its-kind, multi-title, live-action gaming entertainment league, where professional gamers, influencers, and casual players compete side-by-side in front of live audiences in Las Vegas and available globally on major platforms. Teams compete in popular game titles ranging from Call of Duty and Rocket League to Tetris and Street-Fighter.

Each event will feature two celebrity owned teams made up of four players each – high profile influencers, actors, athletes, artists, and both professional and casual gamers – facing off in four round matches covering four different genres. Superstar hosts and half time shows from major artists will turn up the entertainment factor. SZN Zero events will take place in Las Vegas, building up to a championship match in November live from the iconic Palms resort and casino, and the Global Gaming League will continue with SZN One in 2026.

SZN Zero’s first competition on August 23rd will feature T-Pain’s team Nappy Boy Grizzlies against three-time, Grammy award-winning hitmaker NE-YO and his Gentleman’s Gaming Team – finally facing off after months of social media trash talk and rivalry about who’s better at Tekken. The event will stream live on the GGL’s YouTube channel and other major platforms.

T-Pain, who is GGL’s Director of Strategy, was the league’s first team owner. NE-YO joins previously announced owners Flavor Flav and Bryce Hall along with Gillie Da Kid & Wallo.

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“We wanted to build something that brought gamers from different backgrounds and cultures together in a unique way that was equally fun and competitive. With SZN Zero, we will introduce an authentic and relatable form of entertaining competition that will converge music, fashion, celebrity, and culture bringing the biggest form of entertainment in the world – video gaming – to the masses,” said Clinton Sparks, Founder and CEO of the Global Gaming League.

“Gaming is just as important as music or any other sport, to me. NE-YO had some words for me on socials, I heard enough of what he had to say and felt it was time to show him that I actually do this. But honestly I’m just ready to have some fun with my friend, because bottom line, that’s what gaming is all about. Now folks will just have to see what happens on August 23rd when we face off in Las Vegas at the GGL SZN Zero launch,” said T-Pain.

NE-YO responded: “Honestly, I was trying to connect with T-Pain to maybe be part of his team but when he kept blowing me off and then I saw that video of him talking about my lips, I decided the only way to get his attention would be to call him out. Now, we’ll see just how good he really is – or isn’t – when we go head to head.”

World-class Publishers such as Activision Blizzard, Bandai Namco, Capcom, EA, Tetris, and Ubisoft have all agreed to allow GGL to use some of the most popular and challenging games during SZN Zero, attracting a new audience and offering viewers a unique and compelling gaming experience. In addition to YouTube, the Global Gaming League SZN Zero will be available on other major streaming platforms in partnership with Dooya Media Group.

The post Global Gaming League Launches New Era of Competitive Video Gaming with T-Pain vs. NE-YO Showdown and More appeared first on Gaming and Gambling Industry in the Americas.

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SPRIBE Drops Aviator Challenges

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The world’s number one crash game gets even more thrilling with the addition of Missions, Races and Tournaments

SPRIBE, the award-winning developer behind the original crash game, Aviator, has added another tool to the box with the launch of Challenges, bringing even more excitement, entertainment and competition to the experience.

Aviator Challenges allows operators to launch Missions, Races and Tournaments, forging an additional competitive layer and even more social interaction, while providing a fresh way for players to engage with the game, which is now played by more than 60 million people per month.

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Missions see players complete a task before a set deadline, while Races are similar but with a limited prize pool up for grabs, creating a strong sense of FOMO while helping operators control promo budgets. Tournaments then take the classic and well-loved format.

SPRIBE gives operators full control over creating and running Aviator Challenges, and they can choose the type, timing, prize, names, descriptions, colours, and tasks for deep personalisation and granular localisation.

Aviator Challenges has debuted with operators in Africa and will be rolled out globally over the coming weeks and months. This will be followed by the launch of regional tournaments, which again will debut in Africa before being made available internationally.

The launch of Challenges will drive even greater engagement with Aviator, which currently sees players place more than 400,000 bets per minute across 5,500+ online casinos and sportsbooks worldwide.

Giorgi Tsutskiridze, CCO at SPRIBE, said: “Challenges take the Aviator experience to a whole other level for both players and operators.

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“Those that have already embraced Challenges have seen an immediate, positive impact on player behaviour across core KPIs such as retention and bet numbers per player.

“To get the most out of Challenges, operators do need to be creative, especially when it comes to marketing support, segmentation, prize zones, rewards and tasks.

“But we have ensured Challenges have the flexibility to do this and a whole lot more.

“Aviator is already the number one crash game in the world with more than 60 million players a month, but with Challenges, we expect that number to climb ever higher.”

The post SPRIBE Drops Aviator Challenges appeared first on European Gaming Industry News.

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