Canada
Unity Releases New Report Highlighting Massive Global Demand for Multiplayer Gaming And New Insights on Player Preferences
Unity, the world’s leading platform for creating and operating real-time 3D (RT3D) content, today released the Unity 2022 Multiplayer Report, to help developers better understand both player demand and preferences for multiplayer games. This report shows that more than half of the global population (52%) now play games and a majority of those gamers (77%) play multiplayer games. Additionally, it also reveals the importance of social factors in both influencing purchase decisions and fueling engagement in games. To give studios of all sizes immediate access to foundational building tools that will help accelerate multiplayer development and deliver the best connected gaming experiences, today Unity launched new self-serve features for Game Server Hosting and Matchmaker. These additions bolster an already robust portfolio of multiplayer solutions offered through Unity Gaming Services (UGS).
The 2022 Multiplayer Report reinforces that social factors play a critical role in driving purchasing decisions and overall engagement for a multiplayer game. When it comes to choosing a game, after genre, the most important considerations are whether friends are playing the game (34%) and the ability to chat with friends in game (31%). The most important features for the enjoyment of a game are the ability to quickly join a game with others (36%) and matchmaking with others at the same skill level (33%). The report also spotlights other key areas of player preferences:
- Multiplayer gamers are playing without walled gardens – 91% of real-time multiplayer gamers play crossplay games.
- Both core and casual gamers will invest in their games – Over half of all multiplayer gamers (61%) purchased game downloadable content in the thirty days before being surveyed.
- Genre does not determine whether a game reaches a core or casual audience – While core audiences index slightly higher on traditional multiplayer genres, casual gamers aren’t restricted to specific game types like card and puzzle games.
“Multiplayer games are not only tremendously popular but they’re also more varied and diverse than ever before,” said Jeff Collins, SVP of Engineering, Operate Solutions, Unity. “From small-scale co-op to large scale battle royales, to everything in between, gamers are gravitating towards different ways to engage and play with one another, making a seamless social experience table stakes for any multiplayer game. With UGS’ multiplayer solutions, we are equipping developers and studios of all sizes with the best service offerings to deliver stable, scalable, and customizable experiences to connect players across any type of multiplayer game.”
The new self-serve features for both Game Server Hosting (Multiplay) and Matchmaker will help developers more quickly and effectively build and launch multiplayer games. Game Serving Hosting is a hassle-free dedicated game server hosting service that helps creators effectively scale their game to millions of players in minutes. Matchmaker allows developers to tailor their matches with rules-based matchmaking, enabling a better multiplayer experience with fast matches and low latency. Additionally, Netcode for GameObjects also officially launches today. This is a foundational framework and networking library built for the Unity game engine that simplifies the development of small scale cooperative games. To give developers hands-on learning with the new features and with multiplayer networking across different types of games, Unity also released three new and updated multiplayer game samples, including a large-scale Battle Royale sample developed with Photon Fusion. Learn more about the new self-serve features and game samples on our Unity blog.
The Unity 2022 Multiplayer Report draws on data collected by Unity in Q3 2021 and again in Q3 2022 through an online survey of multiplayer gamers in the US, UK, Korea, and Japan, which represent four of the top six countries in gaming revenue. Responses were collected from approximately 1500 gamers, with the data set consisting of 50% core gamers (gamers who spend at least four hours per week playing multiplayer games in any combination of the following traditionally multiplayer genres: Shooter, MOBA, MMO, racing, sports, or fighting), and 50% casual gamers (gamers who spend at least two hours gaming per week, of which at least 30 minutes is playing multiplayer). For a free copy of the Unity 2022 Multiplayer Report please visit https://create.unity.com/multiplayer-report-2022.
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Stats Perform, the global leader in sports AI, data and technology, has announced an official data partnership with the Northern Super League (NSL). The partnership will allow world-leading Opta data to be collected live from every NSL league game for the next three years.
Beginning this month, the Northern Super League (NSL) establishes a new era in Canadian sport as the country’s first professional domestic women’s soccer league — an ambitious and transformative initiative co-founded by former Canadian international and Olympic medallist Diana Matheson. Its inaugural season kicks off on April 16 and will feature six teams who have assembled multinational player rosters with extensive club and international experience, including 100-cap Canadian internationals Desiree Scott and Quinn.
Once the action begins, detailed data from every on-ball event, including advanced AI-powered Opta Analytics metrics such as Expected Goals (xG) and Expected Assists (xA), will be captured and distributed via feeds and Stats Perform products, including OptaAI Studio. This will enable various broadcasters, publishers and rights holders to generate stories and insights throughout the NSL season and provide them straight to the league’s fans in real time.
As part of the agreement, the NSL’s League Office and every NSL club will also have access to Opta Search, part of OptaAI Studio. This will allow their content creators to leverage all Opta data collected during the NSL season in the creation of data-led stories on the stand-out performers, and will help them generate key talking points for publication on official league and club platforms. Opta Search will also empower the NSL’s media team to create a range of data visualizations, including player shot maps and touch maps, to visually illustrate the impact of different players’ on-field performances.
Christina Litz, NSL President, said: “We are thrilled to have Stats Perform on board as our official data partner. When we talk about detailed performance data in soccer, Opta is the gold standard, so we are delighted to have it powering each of our official digital channels. As the season progresses, we want to put the spotlight on all the on-field heroes who emerge and having access to world-class data will help us tell their stories and inspire a new generation of Canadian soccer fans.”
Steve Xeller, Chief Revenue Officer at Stats Perform, said: “Stats Perform has been a huge supporter of expansion leagues around the world, so we are very pleased to be partnering with NSL in the lead-up to their first domestic campaign. Seeing a fully professional women’s soccer league launch in Canada is an incredibly exciting development for the sport in North America and we see considerable potential in working proactively with the League’s Head Office to help the competition grow, using the power of AI and data-led storytelling to build fan communities across the continent.”
The post Northern Super League Partners with Stats Perform appeared first on Gaming and Gambling Industry in the Americas.
Africa
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
Leading B2B games provider, Incentive Games, today announced its new agreement with premium gaming company and content provider Light & Wonder, Inc.
Through this agreement, Incentive Games will distribute its premium pay-to-play games – including new arcade-style titles – to key global regulated markets including the USA, Canada, South Africa, UK, and within Europe via Light & Wonder’s extensive operator network. Additionally, Incentive Games’ popular free-to-play content will be made available to a wider audience through Light & Wonder’s content marketplace.
The agreement brings together two industry leaders in iGaming and the strengths of both companies to deliver exceptional player experiences and elevate customer engagement.
Ahmed Baker, Chief Commercial Officer at Incentive Games said, “This agreement is a landmark moment in our company’s history. Previously, we’ve worked directly with major operators such as bet365, FanDuel, and Sky Bet. Now, we can distribute our games via Light & Wonder, an exceptional aggregator that we trust will handle our games with care.”
Steve Mayes, Senior Director of Partners at Light & Wonder, said: “We are excited to work with Incentive Games, a leader in gamification solutions. We look forward to leveraging their innovative platform and bringing their customisable crash and fast game content to all major regulated markets.”
The post INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER appeared first on European Gaming Industry News.
With the Ottawa Senators securing a playoff spot in the NHL, ToonieBet will be there every step of the way, engaging fans with exclusive giveaways, premium entertainment, and a casino experience that mirrors the team’s energy and excitement.
The Ottawa Senators and Tooniebet, an online casino for players across Ontario, announced a partnership that will make Tooniebet the NHL team’s Official Online Casino Partner.
Tooniebet, which launched in 2024 is part of Soft2Bet – one of the world’s fastest growing iGaming turnkey solutions providers with iGaming brands around the world with a portfolio of 19 global licenses, including Ontario.
Additional highlights of the Ottawa Senators and TonnieBet partnership will include:
- In-Arena & Broadcast Branding: Digitally enhanced dashboards for home and away games
- In-rink board signage for home games
- Virtual slot signage for various games
- Digital inventory throughout the Ottawa Senators site on NHL.com
- Direct Fan Engagement: Social contests and promotions hosted on Senators’ digital platforms
- Television Broadcast Branding: Digitally enhanced rink boards for home and away games
- In-arena rink board signage for home games
Martin Ballard, VP Corporate Partnerships, Ottawa Senators stated: “We are thrilled to welcome ToonieBet as an official partner of the Ottawa Senators. Cooperating with a brand that shares our commitment to providing fans with an exceptional and trusted experience is incredibly exciting. Together, we look forward to delivering memorable moments and engaging our passionate fanbase in new and innovative ways.”
Oksana Tsyhankova, Chief Marketing Officer at Soft2Bet, commented: “Partnering Soft2Bet’s ToonieBet brand with the Ottawa Senators is a significant milestone that reinforces our strong brand presence in Ontario. In a short period, we have achieved impressive performance and retention results, with a primary focus on localised, engaging experiences for Canadian players, which makes ToonieBet truly set itself apart.”
By tapping into the Senators’ digital platforms and in-arena presence, ToonieBet will stay close to the action and connect with fans in real, engaging ways while continuing to offer a top-quality online casino experience.
ToonieBet offers a fast, localised online casino experience for players in Ottawa and across Ontario. Through this partnership, fans will have the chance to win Senators merchandise and tickets while ToonieBet grows its presence in a competitive Ontario market. With in-arena branding, regional broadcast coverage, and digital promotions, ToonieBet will be highly visible to the team’s loyal supporters.
The post Soft2Bet’s ToonieBet Partners with the Ottawa Senators as Official Online Casino Partner appeared first on Gaming and Gambling Industry in the Americas.
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