Latest News

Low6 builds fan engagement Pick ‘Em game “Laver Cup Unrivaled Challenge” for Laver Cup

Published

4 years ago

September 22, 2022

Reading Time: 2 minutes

Laver Cup Unrivaled Challenge, powered by leading mobile gaming developer Low6, gives fans a shot at winning Laver Cup Vancouver 2023 tickets

Low6, the award-winning leader in sports gamification, has teamed up with the Laver Cup to deliver a bespoke fan engagement game: Laver Cup Unrivaled Challenge. Fans will be able to play along with all the action at Laver Cup London 2022 and win prizes through this new free-to-play online game, Laver Cup Unrivaled Challenge, including an opportunity to win tickets to Laver Cup Vancouver 2023.

Laver Cup is the latest name in a growing list of brands to turn to Low6 since the free-to-play games experts announced that their industry-leading gamification technology was being made available to the wider sports industry as a full white-label, turnkey B2B solution.

Laver Cup Unrivaled Challenge, sponsored by Credit Suisse and Mercedes-Benz, invites fans to predict outcomes on a range of questions for each match across five sessions of the event when Europe takes on the World at The O2 from September 23-25, 2022. Designed to enhance the experience of tennis fans ahead of and during the tournament, the questions will range from who fans think will win a match to who will serve the most aces or whether a 10-point ‘Laver Breaker’ will determine the result.

Prizes for each session of the event include Laver Cup London 2022 merchandise, while three overall event winners will claim a grand prize of two tickets to the next Laver Cup at Vancouver’s Rogers Arena from September 22-24, 2023. Complete terms and conditions of the challenge are referenced below.

The Laver Cup Unrivaled Challenge is a fun way for fans in The O2 and at home to engage with the on-court competition during matches,” said Laver Cup CEO Steve Zacks. “The game gives them the opportunity to predict outcomes for each match and put their knowledge to the test.”

“We are thrilled to develop Laver Cup Unrivaled Challenge for the fifth edition of the Laver Cup in London,” said Low6 CEO and Co-Founder Jamie Mitchell. “We know fans find the Pick ‘Em game format absorbing and it will be the perfect second screen experience for fans, whether at their seats in the stadium or wherever they are tuning into the Laver Cup around the globe”.

Brand Partnerships

Midnite signs as Middlesbrough FC principal partner for 2026/27 season

Published

3 hours ago

July 15, 2026

Wladimir P.

midnite-signs-as-middlesbrough-fc-principal-partner-for-2026/27-season

Midnite has agreed a partnership with Middlesbrough FC that will see the UK bookmaker become the club’s principal partner and front-of-shirt sponsor for the 2026/27 campaign, which Middlesbrough describes as its landmark 150th season.

The companies announced the deal alongside a fan activation at Riverside Stadium on Thursday, July 9, branded “This Season’s On Us”. The initiative offered supporters prizes including 2026/27 season tickets, 2026/27 shirts, match tickets, or a £25 club shop voucher, with fans required to answer Middlesbrough trivia and complete a football challenge.

Middlesbrough former players Craig Hignett and David Wheater attended the event, and, according to the company, took bonus attempts on behalf of participants who missed out.

Andrew Mook, Midnite’s Head of Brand Marketing, said:

“Middlesbrough have a storied history and we’re delighted to announce this partnership during such a monumental year with the club celebrating their 150th anniversary.

“It was great to see so many Middlesbrough fans at the “This Season’s On Us” activation, we hope they enjoyed taking part and meeting club legends, with David Wheater hitting top bins on several occasions and allowing fans to win big with season tickets.

“We can’t wait to get to Riverside Stadium in August to kick-off a new season and we’re excited to say that we have plenty of new and captivating campaigns planned.”

Lee Fryett, Middlesbrough FC Chief Commercial Officer, added:

“We’re delighted to welcome Midnite as our new Principal Partner.

“We’re looking forward to working closely with Midnite to develop engaging campaigns, content and unique experiences that bring our fans even closer to the club.

“We’re confident this partnership will provide real value for our supporters while supporting our ambitions both on and off the pitch.”

The post Midnite signs as Middlesbrough FC principal partner for 2026/27 season appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech secures AGCO supplier licence for Ontario launch

Published

3 hours ago

July 15, 2026

Wladimir P.

thrilltech-secures-agco-supplier-licence-for-ontario-launch

ThrillTech has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to launch in Ontario’s regulated market.

The licence allows ThrillTech to deploy its opt-in side bet jackpots technology with regulated online casino, sports betting and lottery operators across the province.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its “ThrillPots” mechanics sit as an independent, player-funded side bet and do not alter the underlying game’s return-to-player mathematics.

ThrillTech said the Ontario approval enables its existing multinational partners that also operate in the province to launch its side bet jackpots locally, while it also holds talks with potential new operator partners. The company lists its regulated footprint as including the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil and Peru.

The post ThrillTech secures AGCO supplier licence for Ontario launch appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.

AGCO

ThrillTech wins AGCO supplier licence to enter Ontario market

Published

3 hours ago

July 15, 2026

GamingAmericas.com

thrilltech-wins-agco-supplier-licence-to-enter-ontario-market

ThrillTech said it has been awarded a Gaming-Related Supplier licence by the Alcohol and Gaming Commission of Ontario (AGCO), clearing the company to offer its side-bet jackpot technology to regulated online casino, sports betting, and lottery operators in Ontario.

Benjamin Bradtke, Co-Founder of ThrillTech, said: “Securing our AGCO licence is a major step in our mission to transform how jackpots are delivered at scale across regulated markets. This latest certification is testament to our robust technology and trusted compliance frameworks, allowing us to continue our global growth trajectory. We are thrilled to bring our proven, compliant jackpot technology to Ontario, empowering locally licensed operators to uplift revenue without cannibalising existing spend.”

The company said its ThrillPots product lets operators add player-funded, opt-in side-bet jackpots on top of existing games, without changing gameplay or the underlying return-to-player (RTP) calculations. ThrillTech positions the mechanic as a way to drive incremental engagement and revenue.

ThrillTech said the Ontario licence enables existing multinational partners that also operate in the province to roll out ThrillTech-powered jackpots locally, and added it is in discussions with potential new operator partners. The company listed other regulated jurisdictions it serves as the United Kingdom, Sweden, the Netherlands, Romania, Malta, Gibraltar, Brazil, and Peru.

The post ThrillTech wins AGCO supplier licence to enter Ontario market appeared first on Americas iGaming & Sports Betting News.