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ODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming

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  • Compatible with a wide range of game engines and operating systems including Unreal Engine 5 and IOS, ODIN offers spatial audio features that developers can easily integrate into their games

Tech pioneer, 4Players, has unveiled its latest cutting-edge innovation, ODIN by 4Players, continuing its mission to revolutionise in-game experiences. ODIN offers crystal clear voice chat, 3D spatial real-time voice, and seamless integration into game development engines, including Unity, Unreal Engine 4 and Unreal Engine 5. Built with the metaverse and beyond in mind, ODIN supports immersive voice experiences for a new age.

Created by a team of developers who are truly passionate about improving user experience and understand the importance of total immersion in gaming, ODIN is 4Players’ newest product. Following the success of 4NetPlayers – the company’s high-end, low latency server hire service – ODIN is an audio SDK that can be easily integrated into the next generation of game engines. With immersive and interactive gaming being the focus, ODIN’s tech levels-up in-game multiplayer communications, with spatial audio that makes voice chat feel more real than ever before. Highly optimised, ODIN is crystal clear and lag-free, with incredibly low latency and is compatible when developing across all current platforms.

Dedicated to privacy and security, ODIN is encrypted end-to-end and fully GDPR compliant. With a generic API, ODIN is flexible in its integration and with its cutting edge SDK, the game engine does all the work. Maximising the potential of in-game environments, ODIN can be attached to any in-game object to create an audio experience unlike anything else. Truly developer-friendly and quick to integrate, the process takes under a day to complete, creating a smooth and efficient experience for developers.

Developers are beginning to take advantage of the new tech, including the team at Combat Waffle Studios, a veteran owned game studio. This studio is using ODIN for the use of voice chat in its VR Multiplayer Survival game Ghosts of Tabor.

Reinaldo Vieira, Lead Developer at Combat Waffle Studios said: “ODIN by 4Players voice chat is the best choice for cross-play voice communication, besides having features that competitors do not. The setup is extremely easy, and having a team that supports you every step of the way to ensure you are on the right track is a relief.”

Using the same brand-new technology for game developers, 4Players has announced its own open-source chat client that is powered by ODIN. A truly feature-rich suite, this service offers a self-hosted platform for conferencing, allowing audio, video and text chat. ODIN doesn’t just level up the gaming experience, but work life too. Supported by Swift and SwiftUI, an IOS test client for ODIN is now available on GitHub. With this new advancement developers can integrate ODIN’s SDK into their games across IOS, placing the true power of spatial audio into the most popular operating system on mobile devices.

Sven Paulsen, CTO at 4Players said: “By creating ODIN by 4Players, we are giving developers the resources they need to create the most immersive gaming experience for the next generation. For us, this is important because at 4Players we understand, play and love games, and strive to have this reflected in our products.”

ODIN is deeply integrated into Unity by leveraging the native Unity AudioSource API for playback, which means that voice is part of the game engines´ scene and encourages developers to use standard Unity tools like AudioMixer. ODIN comes with custom built audio occlusion APIs that allow it to simulate the effect of thick walls and direction. The ODIN plugin for Unreal Engine is also deeply integrated into the engine by building on Unreal Engine’s Synth component, meaning that standard Unreal Engine tools can be used for audio effects and ODIN automatically uses Unreal Engine’s built in audio occlusion. These unique features allow developers to integrate realistic, immersive, 3D spatial real-time voice and sound into any Unity or Unreal Engine game in no time and with ease.

ODIN was developed by 4Players, a company which has been shaping the games industry for over 20 years with a suite of cutting-edge products. 4Players is at the forefront of the next generation of game development and playing, with its server hire service 4NetPlayers, a favourite of developers and gamers alike. ODIN is 4Players’ latest offering, created by a team of industry experts behind the forerunning platform TeamSpeak.

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58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”.

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58%-of-respondents-like-the“warmy”-archetype-rocket-match-by-rocketplay-became-“-valentine’s-tinder-in-gaming”.

This Valentine’s, RocketPlay tested a playful idea: players who seek thrills in gaming don’t necessarily want intensity in everything — including relationships. Instead of asking users to pick a “perfect partner,” RocketPlay launched Rocket Match, a fast, flirty quiz that matches players with a vibe: Bold, Sunny, Dreamy, or Adventurous.

Early Results Flip the Stereotype

Around 58% of participants matched with the Sunny archetype — defined by warmth, charm, and easy-going fun. The experiment suggests that when it comes to Valentine’s, RocketPlay’s community prefers light-hearted connection over drama or high stakes.

What Rocket Match Is

Rocket Match is a Valentine’s matchmaking quiz built inside the RocketPlay Universe. Players answer five simple, no-wrong-answer questions and instantly discover their match vibe.

The goal: move away from typical Valentine’s content that swings between overly serious romance or clichéd tropes. Rocket Match keeps it flirty, playful, and moment-focused, letting players discover a vibe rather than a label.

The four vibes include:

  • Bold – confident, high-energy, loves bigger sparks

  • Sunny – easy-going, playful, social, effortlessly charming

  • Dreamy – soft, romantic, focused on atmosphere and emotion

  • Adventurous – playful risk-taker, spontaneous, curious

Community Insights from Rocket Match

The quiz quickly gained traction, with 7,000+ completions, revealing a strong preference: Sunny, the archetype defined by warmth, lightness, and charm.

Alex Martin, PR Lead at RocketPlay, said:

“What we liked most about Rocket Match is how clearly it captured the mood people actually want on Valentine’s. It wasn’t about labels or big statements — it was about light energy, easy chemistry, and a feel-good kind of connection. That’s the vibe we try to build across the brand: simple to join, fun in the moment, and positive without the drama.”

Why It Matters

Rocket Match was more than a Valentine’s gimmick. It offered a snapshot of what RocketPlay’s community enjoys most: light energy, playful interaction, and feel-good connections. By turning a pop-culture moment into a small experiment, RocketPlay gained insight into player preferences, informing how the brand continues to design engaging, fun, and positive experiences.

The post 58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”. appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”.

Published

on

58%-of-respondents-like-the“warmy”-archetype-rocket-match-by-rocketplay-became-“-valentine’s-tinder-in-gaming”.

This Valentine’s, RocketPlay tested a simple idea: people who come to iGaming for thrill don’t necessarily want the same intensity in everything — including relationships. Instead of asking players to choose a “perfect partner,” we launched Rocket Match, a fast, playful quiz that matches players with a vibe — bold, sweet, dreamy, or adventurous.

Early results flipped the stereotype. Around 58% of participants matched with the same vibe — built around warmth, charm, and easy fun — suggesting that when it comes to Valentine’s, our community prefers light-hearted connection over drama or risk.

What Rocket Match is

Rocket Match is a Valentine’s matchmaking quiz built as a small cosmic adventure inside the gaming RocketPlay Universe. Players answer 5 light questions — no right or wrong answers — and instantly unlock a Rocket Match that compliments themself. The idea was simple: Valentine’s content online often swings between two extremes — overly serious romance or pure cliché. Rocket Match was created to do something different: keep it flirty, keep it playful, and let players discover a vibe that feels like a moment, not a label.

There were 4 vibes to match with:
Bold — confident, high-energy, loves a bigger spark and bolder choices.
Sunny — easy-going, lighthearted, funny, good communicator
Dreamy — softer, romantic, drawn to atmosphere and emotion.
Adventurous — playful risk-taker energy; spontaneous, curious, and always up for something new.

The lightweight Valentine’s experiment quickly gained traction, with 7,000+ players completing the quiz. The unexpected value came after: the answers revealed a clear preference in what players wanted Valentine’s to feel like — and that insight became the story.

Across responses, around 58% of participants landed on the same Rocket Match vibe — the “sunny” archetype. It’s defined by warmth, lightness, and easy charm: playful, social, and effortless to be around.

What it says about RocketPlay’s community

Rocket Match offered a clear read on the kind of Valentine’s energy players gravitate toward — and it’s lighter than the usual “high-stakes romance” stereotype. As Alex Martin, PR Lead, puts it: “What we liked most about Rocket Match is how clearly it captured the mood people actually want on Valentine’s. It wasn’t about labels or big statements — it was about light energy, easy chemistry, and a feel-good kind of connection. That’s the vibe we try to build across the brand: simple to join, fun in the moment, and positive without the drama.”

What started as a fun Valentine’s experiment quickly became a snapshot of what the community enjoys most: light energy, easy chemistry, and feel-good connection. Valentine’s was simply the right moment to test a playful, pop-culture format — and see what kind of “match” people gravitate toward.

The post 58% of respondents like the“warmy” archetype. Rocket Match by RocketPlay became “ Valentine’s Tinder in Gaming”. appeared first on Americas iGaming & Sports Betting News.

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CEO of GGBET UA Serhii Mishchenko

GGBET UA kicks off the “Keep it GG” promotional campaign

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ggbet-ua-kicks-off-the-“keep-it-gg”-promotional-campaign

A leading gaming brand in Ukraine has launched a collection of ads featuring the tagline “Keep it GG” as part of an extensive communications initiative. The videos are currently being broadcast on Ukrainian TV, online platforms, and the brand’s social media accounts.

“GG” (Good Game) started in video game culture, yet its significance has far surpassed the literal meaning of “well played.” Currently, it symbolizes a worldwide sign of honor and gratitude for the feelings exchanged following a match, no matter the outcome. This concept served as the basis for GGBET UA’s latest marketing campaign. The video series embodies a unique GG atmosphere: rather than using a conventional voiceover, it incorporates complete audio tracks; the narrative features both literal and metaphorical allusions to sports and esports terms, alongside in-game and casino aspects; and prominent Ukrainian footballers are among the main characters.

“Every game, every match, every tournament is a moment that brings people together. For us, it’s important that every interaction with GGBET gives users that good game feeling — an experience that outlives the result and leaves vivid emotions behind, just like after watching a match,” comments CEO of GGBET UA, Serhii Mishchenko.

Going beyond the traditional view of GG also signifies a more profound implication — the brand’s strategic focus. The international brand, which has concentrated on esports for several years and attained significant success in esports betting and collaborations, is now adopting best practices to enhance traditional sports in regional markets. GGBET UA showcases a wider strategy for Good Game via collaborations (FC Dynamo Kyiv, FC Polissya, and the Ukrainian Basketball Federation), by organizing its own events and special projects, including initiatives that blend sports with esports, like the Match of LeGGends: Derby showmatch on the server featuring esports athletes and football players.

The brand’s creative team collaborated with a Ukrainian advertising agency and a Ukrainian production company to develop the commercials. GGBET UA made this choice to assist the local creative sector amid the war.

The post GGBET UA kicks off the “Keep it GG” promotional campaign appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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