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Guild Esports Expands Samsung Partnership with Official TV Partner Deal

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Guild Esports, the esports organisation co-owned by David Beckham, is announcing an extension to its partnership with Samsung, the leading global electronics manufacturer, adding a one-year sponsorship deal to become the Official TV Partner.

This agreement follows the success of the first partnership between Guild and Samsung, announced last year, which saw Samsung named as the Official Display Partner. Samsung is providing a selection of TVs from the Neo QLED 2022 range for the Guild Academy and Guild’s headquarters, which will open in London’s Shoreditch later this year.

Guild and Samsung’s partnership shows Samsung’s continued commitment to gamers and the wider creator industry, offering members of Guild and its fans experiences beyond the norm, emphasising its desire to establish a long-standing legacy in esports.

The sponsorship with Guild is for the UK and Ireland and all brand activations are effective from today. It grants Samsung marketing rights and exposure across Guild’s facilities including its planned 9,831 sq ft HQ, as well as social and digital content featuring its professional players, content creators and influencers.

Rory Moran, Director of Global Partnerships, said: “We’re delighted to be growing our partnership with Samsung TV. Samsung is an ideal partner for Guild, given its world-leading technology, focus on innovation and providing people with the best possible entertainment experience. Guild’s talent ranges from pro players to content creators, and to have a consistent partner providing our differing technology needs – from gaming displays to TVs – represents a crucial part of our growth”.

Dan Hastings, VP, TV/AV, Samsung Electronics said: “Samsung is excited to extend its partnership with Guild. Our first year as official display partner has been a huge success and we look forward to providing an even bigger range of products to its creators, and for exciting projects like the HQ and Academy.”

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S8UL’s Aravindh Chithambaram qualifies for Esports World Cup 2026 chess event

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S8UL’s Grandmaster Aravindh Chithambaram has qualified for the Esports World Cup (EWC) 2026 Chess main event after winning the Road to EWC qualifier at DreamHack Atlanta, according to the organization. S8UL said the result makes him the first Indian player to secure qualification for the Chess main event.

The qualifier used a group stage and playoffs format, with two games per series and Armageddon as the tiebreaker, played at 10 minutes with no increment. Aravindh advanced from Group B into the Upper Bracket semifinals after wins over Kyler Raines, Justin Liang, Oleksander Bortnyk, and Christopher Woo.

In the Upper Bracket semifinals, Aravindh beat Woo 2-1 after two draws and an Armageddon decider. He then defeated Alexey Sarana 2-1 in the Upper Bracket Final to reach the grand final, where he faced Sarana again. S8UL said the grand final used a double-match format, and after Sarana won the opening two games from the Lower Bracket side, Aravindh came back to win the Armageddon decider to take the qualifier.

The win earned the 26-year-old USD 15,000 (~INR 14 lakh) and one of the eight qualification slots confirmed so far for the EWC 2026 Chess main event, scheduled for August 11 to 15 with a USD 1.5 million (~INR 14 crore) prize pool. S8UL said it is now qualified for three EWC 2026 titles, following Fortnite and Honor of Kings.

“Qualifying for the Esports World Cup this year is a very proud and exciting moment for me, especially with so many top players and organizations from around the world competing at the event. This particular format leaves very little room for error, as every decision matters when you are playing 10-minute games without increment against some of the strongest players in the world. I am also very grateful to the team at S8UL for their consistent support and belief in me since last year. Their approach towards chess and nurturing Indian talent has been incredibly encouraging, and I am looking forward to representing the organization and giving my best at the main event” Chithambaram said.

S8UL added that fellow Grandmasters Nihal Sarin and Pranesh M remain in contention to qualify for EWC 2026 Chess via the Champions Chess Tour Leaderboard, Last Chance Qualifiers, and an India Rising slot scheduled to conclude on July 5. “One of the things we’ve consistently focused on at S8UL is creating opportunities for Indian talent to compete and succeed on the biggest global stages. Aravindh Chithambaram qualifying for the Esports World Cup is a huge moment, not just for us as an organization, but for Indian chess overall. The level of competition and pressure in this format is extremely high, which makes this achievement even more special. We’ve always believed India has the talent to stand alongside the very best in the world, and seeing Aravindh become the first Indian to qualify really reinforces that belief,” said Animesh Agarwal, Co-founder and CEO, S8UL Esports.

The post S8UL’s Aravindh Chithambaram qualifies for Esports World Cup 2026 chess event appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Shortlists Revealed Across Categories for the Esports Leaders Honours Awards 2025-26

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The shortlists for the inaugural Esports Leaders Honours awards ceremony have been unveiled across categories including Esports Leader, Rising Star in Esports, Standout Esports Advertising Campaigns, Best Product Innovation in Esports, Access & Grassroots Champions in Esports and Industry Development of the Year.

The awards ceremony, where the winners will be revealed live on the night will take place at Cologne City Hall (Kölner Rathaus) on 19 June 2026, with the Lord Mayor Torsten Burmester in attendance. During the invitation-only evening event, winners will be revealed live on the night and receive their awards on stage at City Hall.

Esports Leaders Honours is a new awards programme and platform created by The Esports Radar to celebrate the people, organisations and projects that helped to define the year in esports and deserve recognition. This year the ceremony forms a part of Global Esports Industry Week (GEIW).

Winners will receive their awards on stage at the event at City Hall.

Access & Grassroots Champions in Esports

• Shortlist: Stefy Bau (CEO, Init Esports), Mags Byrne (Founder, EStars), Ole Martin Gjestad (Founder, KRED Norge), Désiré Koussawo (President, SAGES Africa), David Kosir (Founder, Friendly Fire), Elliot Mack (Co-Founder and CEO, DAIGON Esports), Jon Winkle (Founder, EPIC.LAN)

Esports Leader

• Shortlist: Akshat Rathee, Anna Rozwandowicz, Fabien ‘neo’ Devide, HRH Prince Faisal bin Bandar bin Sultan, Monica Dinsmore, Niccolo Maisto, Ralf Reichert, Robbie Douek

Rising Star in Esports

• Shortlist: Bilguunbat Enkhbayar (Co-Founder and CEO, The MongolZ), Emanuele Acerbis (CEO & Co-Founder, NOVO Esports), Heloisa Passos (Founder, trexx), Kalam Neale (Head of Education, British Esports), Liam Whitehead (Head of Partnerships, Method), Meg Cabaras (Senior Account Executive, Esports & Gaming, Octagon), Sheridan McGuire (Founder, College Esports News)

Standout Esports Advertising Campaigns

• Shortlist: DHL x EFG x Chew Productions – The Dispatch, G2 x Solo Leveling (Crunchyroll), HEROIC x Razed, Jameel Motorsport x Esports World Cup 2025, Team Liquid x Magnus Carlsen, Team Vitality x Nescafé Latte, Team Vitality x Stake

Best Product Innovation in Esports

• Shortlist: DPM LOL, EVA (Esports Virtual Arenas), Logitech G – the ProX2 Superstrike Mouse, Runestone, Shikenso, UNEVN – the BASE PC Solution, ZOWIE by BenQ

Industry Development of the Year

• Shortlist: BLAST and GamingMalta announce multi-year partnership, including permanent studio spanning over 1,000m², The launch of Esports Nations Cup, India drafts new rules to regulate esports and gaming, with esports formally recognised as sports under the Ministry of Youth Affairs and Sports, The sale of Moonton, creator of Mobile Legends: Bang Bang, to Saudi Arabia’s Savvy Games Group in a deal valued at approximately $6 billion, Qiddiya-owned RTS fully acquires Evo, Riot Games opening up for betting sponsors in EMEA and Americas, the PIF, Silver Lake, and Affinity Partners moving to purchase Electronic Arts (EA) for $55 billion

The “Local Hero” category will see the winner announced on the night too, but this one does not include a shortlist. This category recognises an individual who has made a significant contribution to the betterment of esports locally to wherever the ceremony is being hosted. Given this year’s ceremony is taking place in Germany, The Esports Radar has partnered with E-Sport-Bund Deutschland (ESBD), who will decide this edition’s winner.

Sam Cooke, CEO of The Insights Group (The Esports Radar), said: “As ever with this kind of exercise and selecting those who deserve recognition across these areas this was extremely difficult, but we’re really pleased with those we’ve chosen! They’ve all contributed something meaningful in different ways to esports over this past year in particular, and for many of them for much longer than that too.

“We’re excited to celebrate these people, organisations and the space in Cologne at City Hall in June, and even more excited to scale this Honours platform into the future; we want it to be more representative and do the sector worldwide justice; those developments and that process will follow soon after 19th June.”

The post Shortlists Revealed Across Categories for the Esports Leaders Honours Awards 2025-26 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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DATA.BET says esports betting GGR nearly doubles in Q1 2026

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DATA.BET reported stronger esports betting performance in Q1 2026 across its partner sportsbook network, citing year-on-year gains in gross gaming revenue (GGR), turnover and player activity versus Q1 2025.

The supplier said esports GGR nearly doubled YoY, while turnover rose 70.6%. It also reported higher activity levels, with placed bets up 33.2% and combo bets increasing 72.1%. DATA.BET attributed the combo bet lift in part to recent UX changes to its Single Page Application (iFrame) and said higher-value wagering from “premium-segment partner platforms” supported a rise in average single bet size.

By title, DATA.BET said CS2, Dota 2, League of Legends and Valorant all delivered “strong double-digit growth” across profit, turnover, bet counts and active users. It also highlighted “niche disciplines” as a profit driver, reporting a 245% YoY increase in profit for that segment. Rainbow Six was singled out for growth following the addition of new markets, including combined Total Over + Win and Win First Half + Win Map, and expanded match coverage, with the company pointing to Latin America as a key audience.

Rocket League posted quarter-on-quarter growth, according to DATA.BET, with turnover up 85.3%, bet counts up 18.7% and active players up 50.1%, alongside a stated 94% live coverage conversion rate. The company also pointed to Valorant EMEA Clash 2026 as a contributor to acquisition, saying newcomers made up 68.6% of all new players and 55.4% of total bets placed.

According to Bohdan Holovnov, Head of Esports at DATA.BET, partners increased activity as returns improved: “High margin efficiency has been a real catalyst this quarter. Partners have increasingly recognized that esports can deliver meaningful commercial returns, encouraging them to scale up promotional campaigns and drive more traffic into the vertical. That feeds directly into more new users, higher turnover, and stronger margins. At the same time, we continue to offer the broadest match and discipline coverage on the market, and the impact is also reflected in the rapid growth of combo bets across our partner platforms.”

DATA.BET said official data events were up 5.2% YoY and the overall event calendar increased 10.8%. It added that top-tier events outperformed low-tier events on turnover, profit and bet count, while low-tier volume grew—particularly in CS2—following Valve’s restructured Major qualification system. Holovnov added: “Q1 of 2026 set a new benchmark for what esports betting can deliver. GGR nearly doubling year over year, combined with a player base growing by more than 56% and increasingly sophisticated betting patterns, suggests the vertical is maturing in exactly the right direction. We’re entering the rest of 2026 with strong momentum, an expanding market portfolio, and partners who are seeing tangible commercial impact quarter after quarter.”

The post DATA.BET says esports betting GGR nearly doubles in Q1 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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