Canada
ITV Backed Live Tech Games Enters the US Market with a Bang with New, Competitive Word Game pogl
Following a successful year of national and campaign-specific releases, including a pilot with ITV’s This Morning, Live Tech Games (LTG) has taken its offering global with a new release in the US: the thrilling new word puzzle game pogl. With LTG’s UK success already attracting attention, players have been determined to give themselves a head start before the first live tournament, with over 8,000 players signed up to the pre-game mailing list.
Launching today, [Tuesday 2nd August], pogl pits players head to head in a live tournament, with each player guessing the answer to a simple trivia question and the quickest to find the answer in the word search grid, winning the round and progressing to the next level. The live word game will be available to players three times a week: Tuesdays, Thursdays and Sundays at 7pm ET/4pm PT, with the first tournament today [2nd August].
LTG’s aim is to pioneer a new wave of digital entertainment on a global scale; by going international with the launch of pogl, LTG will connect a new audience with the thrill of live, tournament style games. The integrated sponsorship opportunities available on LTG’s games including pogl are unparalleled: brands are positioned at the heart of gameplay in a non-intrusive framework with special sponsored prizes, custom trivia questions, countdown space takeovers and sponsored power ups available.
pogl already has a number of sponsors lined up for its upcoming games, with each sponsor having a one week (thus three game) sponsorship confirmed with unique brand integrations. Sponsors include Pangissimo, size-defying surround sound at home and on the go with lightweight, outdoor-ready portable modular speakers; Emma+Oliver, high-quality modern home furnishings and other beautiful home décor at affordable prices; as well as Rolo Golf, Sweaty Bands, Pro Writing Aid and Tea Drops. LTG’s ambition is to have pogl games sponsored by the biggest brands in the US and with a host of thrilling new live games lined up for the future, pogl is just the beginning for international markets.
2020 saw the launch of Roshambo Live – a competitive rock, paper, scissors game – and LTG’s first success, hitting number three on the App Store Game charts and leading to partnerships and collaborations with renowned brands including ITV, Arsenal Football Club and Tombola. Following the hugely successful launch into the UK market, ITV’s Studio 55 Ventures invested £2.5M into LTG, recognising the potential and capacity for huge success across industries that lay with the impressively young start-up. The UK media giant has collaborated with the founders to develop targeted and creative new games and campaigns to change the way viewers engage digitally.
Samuel Worsley, co-founder and co-CEO of LTG, said: “We are delighted to announce the launch of pogl in the US. We have been working hard to develop our international business for months, determined to bring live gaming to a new audience we know will get a huge thrill from playing our games. With such a high demand in the gaming industry it felt like the obvious next step to launch in the US and we are thrilled with the anticipation building up around pogl already on our VIP signup list.”
Much like LTG’s previous digital games, pogl inhabits a simple and easy to grasp concept, blended with fast paced competitiveness and undeniable bursts of adrenaline. Using knowledge, skill or simple love of trivia, players can immerse themselves in the quick action game which is accessible for everyone; from Gen-Z to their grandparents who indulge in a classic word game, anyone can play along and experience the live fun it brings to audiences. In the current climate of mobile entertainment, pogl is arriving at the perfect time; with the huge success of BeReal’s simultaneous push notification, Wordle’s daily puzzle challenge, and TikTok’s bursts of entertainment, pogl will occupy a unique and exciting position that combines the attractions and characteristics of the live mobile space’s current stars. pogl is set to make its mark on the US and bring the thrill of competitive, light-hearted and live rewarded gaming to a new audience.
Samuel Worsley continues: “This is a great opportunity for Live Tech Games. Already growing at a huge rate across the UK, we have so many plans for the future and how pogl could grow, with ambitions to make it a global brand. pogl offers audiences the chance to immerse themselves in a competitive, fun space, whilst also presenting a unique opportunity for brands to engage with consumers and drive retention.”
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Independent slots studio Thunderkick has agreed a deal with Ontario-based operator Betty to supply the rapidly growing online casino with a diverse collection of globally popular titles.
Betty, an official partner of sporting franchises Toronto Maple Leafs and Toronto Raptors, has risen to prominence since its 2022 establishment, when it was built following the consultation of 300 casino players to create the optimal iGaming environment.
Distinguishing itself from North American competitors by catering specifically to slot enthusiasts rather than sports bettors, the operator has curated a portfolio of 2,800 games, hand-picked to deliver customers maximum entertainment value.
Thunderkick’s content is the latest to be integrated into Betty’s online casino, and the agreement will see a selection of its most popular titles, including The Wildos 2, Midas Golden Touch 3, and Esqueleto Explosivo 3, made available to a greater number of Ontarian players.
Thunderkick marked its debut in the Canadian province in Q2 of 2024, and has since partnered with a network of leading operators to improve its market position. The collaboration with Betty will further amplify its visibility in a key jurisdiction as the provider looks to reinforce its reputation as a global slot developer.
Svante Sahlström, CCO at Thunderkick, said: “It’s our mission at Thunderkick to go deeper, not wider, in 2025. That means forging meaningful, lasting relationships in target markets as opposed to securing as many commercial deals as possible.
“Since entering Ontario over 12 months ago, we have worked tirelessly to enhance our presence in the province, and working with leading brands such as Betty allows us to bring our unique games to a deeper pool of Canadian players.”
Paraskeva Smirnova, Casino Operations Manager at Betty, added: “Betty’s USP has always been our drive to build a slot portfolio with the very best titles from the industry’s most creative suppliers.
“Thunderkick’s passion for slot development is there for all to see, and the introduction of its games to our casino further elevates the consumer experience.”
The post Thunderkick commits to growth in Ontario with Betty partnership appeared first on Gaming and Gambling Industry in the Americas.
BCLC is pleased to announce the return of the New Horizons in Safer Gambling Conference, taking place November 2–4, 2026, at the JW Marriott Parq Vancouver.
This global event brings leading voices in research, policy and industry together to explore innovative approaches to safer gambling. Attendees can expect two days of forward-thinking dialogue, evidence-based insights and collaborative solutions to help shape the future of player health.
Sponsorship Opportunities Now Available
New to the 2026 conference, BCLC is excited to offer sponsorship opportunities to organizations that share BCLC’s passion for safer gambling. Benefits of sponsoring New Horizons 2026 include industry visibility, leadership recognition and meaningful engagement with a global audience. To learn more about sponsorship, please e-mail [email protected].
Registration and program details will be released later this fall.
The post Save the Date: BCLC’s New Horizons in Safer Gambling Conference Returns November 2026 appeared first on Gaming and Gambling Industry in the Americas.
Internet Gaming Operator by the Alcohol and Gaming Commission of Ontario (AGCO).
This significant milestone authorizes absolutebet to offer regulated iGaming services in Ontario’s legal market under the oversight of AGCO and iGaming Ontario (iGO).
The registration marks a key step in absolutebet’s mission to bring a trusted, responsible, and innovative online casino experience to Ontario players. absolutebet is committed to operating with integrity and transparency, meeting all provincial standards for player protection, responsible gambling, anti-money laundering, and game integrity.
“Securing AGCO registration is more than a milestone—it’s the start of absolutebet’s journey in one of the most exciting regulated markets in the world,” said Chen Truman, Founder of absolutebet. “We are building a brand that will grow with the Ontario community and set the stage for future expansion.”
On the regulatory milestone, Krisztina Kalla, Legal & Regulatory Compliance Advisor of absolutebet, commented: “I’m incredibly proud to see all the hard work behind this license pay off. Securing AGCO registration has taken months of preparation and close collaboration with regulators and partners. I am very happy to see the result of that work, and even more excited as we move into the launch phase and open up the absolutebet community to Ontario players in a fun and responsible way.”
Ontario is recognized as one of the most competitive and fast-growing regulated iGaming markets in North America. With AGCO registration secured, absolutebet will move forward with the final stages of its iGO onboarding process in preparation for launch.
The post absolutebet Secures AGCO Registration as an Internet Gaming Operator in Ontario appeared first on Gaming and Gambling Industry in the Americas.
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