Asia
5G Spectrum Auction 2022 – How 5G is going to revolutionize the Indian esports & gaming industry
Four companies, including Bharti Airtel, Reliance Jio, Vodafone Idea (Vi) and an Adani Group entity have put in applications to participate in India’s first auction of 5g airwaves starting July 26, 2022. 5G, short for the fifth-generation cellular technology, promises to exponentially raise the speed and data capacity of wireless networks. For data-hungry India, the upcoming 5G auctions will herald another telecom revolution. It goes beyond super-fast downloads and uploads, glitch-free multiplayer video games, live streaming, and real-time gaming.
5G will accelerate esports & video gaming growth in India in multiple ways:
- No latency & lag
- Multiplayer mobile gaming
- Cloud gaming
- Growth in user base in tier 2 and tier 3 cities
- Unlocking AR & VR opportunity
- Video Game live Streaming
- High-end game downloads and updates in a jiffy
Inputs shared by esports and video gaming industry stakeholders on how 5G is going to revolutionize the industry:
- Animesh Agarwal, Founder and CEO at 8bit Creatives, a leading gaming talent management agency and an ex-esports athlete himself:
Internet penetration and accessibility are the backbones of esports and mobile gaming. With the advent of 5G technology, users will get better connectivity speed which will, in turn, allow them to access and play high-resolution games. The last thing a gamer ever wants is lag, 5G is expected to help us say goodbye to lagging issues, once and for all. The upcoming metaverse, and all virtual reality technology that again would completely elevate the gaming experience, would be facilitated in large parts by 5G. One of the reasons why gaming has become so popular in the last few years is the multiplayer & social experience that games are now able to provide, and 5G is expected to make that even smoother. To be honest, 5G will impact gaming in more ways than one.
Last year, telecom giant, Airtel, hosted India’s first-ever cloud gaming demo on a LIVE Airtel 5G test network, and the results were outstanding. S8UL gamers were among a few to experience it firsthand & I myself also attended the event with the team. Our pro gamers, Mortal aka Naman Mathur and 8bit Mamba aka Salman Ahmad tested cloud gaming on the Airtel 5G test network at Manesar. They used mid-segment smartphones connected to a 3500 MHz high capacity spectrum band, recording speeds of over 1 Gbps and a latency of 10 milliseconds. Both the elite gamers agreed that 5G technology would have an impact on the efficiency and experience of online multiplayer genre games such as battle royale and racing games.
- Mr Vishwalok Nath,Director, Esports Premier League:
5G is going to be a transformative step for the gaming industry across the globe. The highlight of this new generation of communication includes even faster download speeds, lower latency, hyper localization, increased network capacity, and better reliability. This leap in new features and innovation will enable game developers and storytellers to work on more immersive and engrossing gaming experiences. Faster downloads mean faster delivery of existing experiences with the ability to get more complex, large, and immersive worlds to the gamers. The industry has already spoken about cloud gaming and the impact of 5G on this technology. Though cloud gaming technology is still in its infancy, it still holds immense potential in democratizing gaming and bringing it to the masses. 5G will ensure a better cloud gaming experience for gamers with the help of Edge computing. It will also allow gamers without high-end gaming systems or hardware to play the latest AAA games.
Besides cloud gaming, 5G will also allow gamers to access newer experiences like AR and VR-based games right from their handheld devices. It is worth noting that it will be a while before 5G reaches the level of adoption we first saw with 4G but the wait will be worth it.
- Rohit Agarwal, Founder & Director, Alpha Zegus, the next-gen marketing agency specializing in the domains of gaming & lifestyle:
Data prices (per GB) in India are among the lowest in the world. That, combined with super affordable smartphones starting from INR 5000, has completely revolutionized the gaming industry. We are now living in an era where a Tier-3 kid can enjoy casual gaming in good settings without hiccups.
Coming to 5G, we will see these casual gamers transform into streamers. Gamers from every part of India will be able to access cloud gaming platforms, thereby allowing them to play and enjoy 100s of high-quality games. This, in turn, will allow these gamers to create a niche of their own and start developing communities around them – all in all, creating more content creators & content consumers in the Indian gaming ecosystem.
Lastly, brands will also be able to leverage more complex (and higher quality) advertising innovations, be it in the metaspace or otherwise, since data speeds and usage will be of even lesser concern to the audience.
- Mr Sagar Nair, Co-Founder & CEO, Qlan, The Gamer’s Social Network:
At nearly 500 million, India is currently second in terms of smartphone users in the world after China. the launch of the 5G data network will further boost the mobile gaming sector in India. More Data speed = More data transfer. We have heard professional gamers talk about “ping” many times and how it affects their gameplay and how even a slight drop can cost them the game, 5g aims to eliminate the loss of data packets being sent every second. 5G will unlock new economic opportunities and societal benefits which is very good news for Qlan as surfing through the web and social media platforms become very smooth with the introduction of such speed in the market. Even if you have a brief look at 4g, the speeds that it can achieve are better than most people’s wifi and most gamers prefer using a stable mobile data connection compared to choppy wifi. 5g aims to provide users with a consistent and lightning-fast internet connection, on the tap of their fingers which also holds the potential to increase the number of gamers in India. 5G is designed to support a 100x increase in traffic capacity and network efficiency compared to that of 4g. In essence, the mention of 5g technology put a smile on the face of every gamer out there!
- Mr Lokesh Suji, Director, Esports Federation of India& Vice President of the Asian Esports Federation (AESF):
5G is going to bring about a paradigm shift in the cloud gaming sector, the superfast speeds, massive bandwidth and low latency of 5G Ultra Wideband are going to make gaming more collaborative, competitive, affordable and accessible. The advent of 5G is set to be a complete game-changer in every way. With growing smartphone penetration and a vast youth population, 5G-backed cloud gaming could spread to remote areas and offer gamers the right ecosystem to compete and excel in the international arena.
Streaming and watching live games experience will be enhanced with this disruption in technology, Video game updates are another big nightmare for our gamers, and these are not small 5-10 Mb updates, these are like 1 GB updates and it takes ample time to download, with 5G fast speed, the downloads will happen in a jiffy.
Powered by WPeMatico
Asia
Think Tank Advocata Questions Independence and Integrity of Proposed Gaming Regulator in Sri Lanka

Sri Lankan policy think tank has questioned the independence and integrity of the country’s proposed new regulatory body as the government rushes to put the agency in place ahead of next month’s launch of Melco Resorts & Entertainment’s City of Dreams Sri Lanka.
Sudaraka Ariyaratne, Research Consultant at Advocata Institute, said to media that while establishing a regulator was vital to the industry’s long-term future, the planned Gambling Regulatory Authority appears to lack the independence needed to provide proper oversight.
Ariyaratne said: “If you look at the theory of regulation, it is very clear that the regulator has to be an independent body which gives credibility. That is not the case with this Gambling Authority Bill.
“I think the government is trying to push this bill through in a rush because Melco is coming next month. We think Melco would’ve wanted a regulator in place. When it comes to these big names in the gaming industry, the integrity of the market is a big consideration, given the image of the industry, as a whole. They need to sustain a good reputation so that they can attract good customers to whom integrity is important.”
Ariyaratne, who stressed that his think tank supports the idea of a legal, regulated gambling industry, added that the Gambling Regulatory Authority in its current form risks being a proxy for the nation’s Finance Minister.
“Even if it’s not a proper regulator, as long as it gives the perception of integrity, that’s what [operators] are looking for, to engender market confidence,” he said.
“The danger with this bill is that it won’t even give a perception of integrity, if the Minister of Finance can basically do whatever he or she wants.”
Ariyaratne added that Sri Lanka would be better served to withdraw its current bill and resubmit a more comprehensive version.
The post Think Tank Advocata Questions Independence and Integrity of Proposed Gaming Regulator in Sri Lanka appeared first on European Gaming Industry News.
Asia
METABORA Partners with LINE NEXT

METABORA, a global casual game developer and blockchain project operator, has announced a strategic partnership with LINE NEXT Inc. Through this partnership, METABORA will distribute Web3 games via the LINE Messenger–based Dapp Portal, expanding its reach in the Web3 gaming space.
The Dapp Portal is a platform built on the KAIA ecosystem that offers Mini Dapps (decentralised applications) directly within the LINE Messenger app. Users can enjoy a variety of Mini Dapps—ranging from games to social features—without needing to install separate applications. Since its launch in January this year, the platform has garnered significant attention, surpassing 100 million cumulative users.
Through this new partnership, METABORA and LINE NEXT will work closely to accelerate the growth of the Mini Dapp’s gaming ecosystem. Leveraging its network of development partners and global experience in game development and publishing, METABORA will supply Web3 games to the Dapp Portal. LINE NEXT will expand accessibility to Web3 games and support marketing of these games through its platform.
As part of the collaboration, METABORA will also expand the utility of its BORA token within the LINE Messenger–based Mini Dapp ecosystem. The company plans to implement a payment infrastructure that enables users to purchase in-game items currently planned for upcoming titles to be released under the BORA brand. Additionally, METABORA will apply Gas Abstraction technology, allowing users to make in-app purchases with BORA without needing KAIA tokens to cover gas fees. This feature is expected to be fully implemented in the second half of the year.
By expanding the utility of the BORA token, METABORA aims to elevate its value beyond the confines of the BORA Chain, laying the groundwork for broader integration across the Web3 ecosystem.
In addition, METABORA and LINE NEXT plan to continue their collaboration by researching and developing infrastructure to support the use of stable coins such as USDT, further enhancing the Web3 gaming experience within the LINE ecosystem centered on the Dapp Portal.
Lim Youngjun, Co-CEO of METABORA, said: “We’re pleased to partner with LINE NEXT, a company making remarkable strides in the global Web3 gaming market with its vast user base. Through our strong network of development partners, we will carefully select and bring high-quality games to the Dapp Portal, working together to create a leading example of Web3 gaming reaching a mainstream audience.”
Kim Woosuk, CSO at LINE NEXT, said: “Through this partnership with METABORA, we look forward to creating a major success case for Mini Dapp. Moving forward, we will continue working closely together across multiple fronts, including enabling USDT stablecoin support to improve game onboarding and the overall user payment environment.”
The post METABORA Partners with LINE NEXT appeared first on European Gaming Industry News.
Asia
MelBet Announces Monami Ghosh as its New Brand Ambassador

The leading iGaming company, MelBet, has announced Monami Ghosh as its new brand ambassador. With over a decade of captivating performances across films, series and television, Monami now brings her star power to MelBet, ready to entertain and engage players like never before. The collaboration between MelBet and her is a perfect match, combining MelBet’s dynamic igaming platform with Monami’s charisma, talent and star appeal.
MelBet is delighted to have Monami Ghosh in the team and is confident that together they will create a unique experience to please all of the players with unforgettable emotions. Her energy and talent turn every event into a truly spectacular show.
Monami will become the main character of the revolutionary MelBet Night Show. A project that promises to revolutionise the idea of entertainment. Something truly unique and exciting – an experience unlike anything the public has seen before. The players can follow MelBet’s updates on social networks to know about the premieres of the show.
MelBet and Monami are ready to turn players’ everyday routines into a bright adventure filled with passion, excitement, inspiration and unexpected discoveries and pleasant bonuses.
The post MelBet Announces Monami Ghosh as its New Brand Ambassador appeared first on European Gaming Industry News.
-
Baltics6 days ago
Swintt Joins Forces with TOPsport to Capitalize on Lithuanian Market
-
Endorphina Press Releases7 days ago
Endorphina’s Sticky Lips: Our Joker Returns, Ready to Stick You with Unforgettable Luck!
-
Canada6 days ago
Soft2Bet’s Brand ToonieBet Named an Official Sports Betting and Casino Partner of the CFL
-
Aviatrix7 days ago
Aviatrix launches with Rei do Pitaco in Brazil
-
Africa7 days ago
Booming Games Partners with Bitville Gaming to Strengthen African Presence
-
Atlaslive7 days ago
Atlaslive Introduces Practical Roadmap for iGaming Operators in Brazil
-
Africa6 days ago
Sportingtech Extends Strategic Partnership with 888Africa
-
gaming industry6 days ago
Pavilion Payments Partners with Pawnee Nation to Deliver Seamless Casino Funding Solutions Across All Three Properties