Gaming

NSoft: Push notifications in the Betting and Gaming

Published

2 years ago

June 8, 2022

Reading Time: 3 minutes

The global sports betting & gaming market is thriving like never before. According to the findings of the Zion Market Research study, the sports betting industry gathered revenue of about US$ 131.1 billion in 2020 and is slated to earn revenue of approximately US$ 179.3 billion in 2028. As numerous markets worldwide are on the path to becoming regulated ones, new opportunities are arising for providers in LatAm, Africa, and the United States.

The sports betting and gaming software providers join forces with local suppliers and operators to expand in the local markets and implement player protection and anti-money laundering measures.

As the competition is getting heavier in acquiring new punters, here at NSoft, we strive to give our customers and partners the best practices and tools to help them market their products in healthy and responsible ways.

Our ongoing commitment to implementing the Responsible Gaming Policy is a critical part of our everyday business practices. With players’ safety in our mind, the focus is also on using only cutting-edge technology to unleash the creativity of our developers and designers; NSoft aims to deliver effective customer-centric solutions for audiences worldwide.

Innovations within the Seven Sportsbook platform
The foundation of any successful betting and gaming business lies in a powerful and unified platform that runs like clockwork.

NSoft’s iGaming platform Seven empowers the brand and builds loyalty by providing an omnichannel experience on each channel: retail, terminal, responsive online, and mobile dedicated App – a native one, both for Android and iOS, not just “mobile view” sold as an App, with several paying methods. Our sports betting applications provide a user-friendly interface and higher performance for mobile users.

Years of experience are behind us. Seven is omnichannel, feature-rich, scalable, jurisdictionally compliant, and provides a full range of player monitoring and management tools, including segmentation tools, advanced reporting, payment, etc. security, all in one place.

Seven betting platform was recently improved by enhancing it with another module – the integration of the Xtremepush module for the online channel, emphasizing mobile apps. Since push notifications are a handy communication platform, betting operators can benefit from them on multiple levels, including reaching new customers, onboarding, and delivering highly engaging content.

Personalizing players’ on-site experience to reach high engagement levels
NSoft is focused on the players and their reactions while they’re playing our virtual games, placing wagers on attractive matches, or spinning the reel of our Casino games.

Delivering dynamic content and real-time player experience with all of our products is most important. What drives the punter to place the deposit and make his first bet?

The synergy between the provider, NSoft, and our partners, comes to light here with the common goal of engaging the audiences across every device and channel.

Who are they? What are the punters looking for? What drives the excitement?

Players’ segmentation and profiling help us create personalized and valuable offers and relevant content that resonates with their needs.

The push notifications come in handy here. As mentioned above, thanks to the integration of the Xtremepush module, the online channel is now enriched with a form of a highly personalized piece of communication – push notifications.

Now we can optimize player acquisition and fuel engagement by sending relevant messages via push notifications. This valuable communication channel with the punters is quite direct and beneficial and provides real user value to the customer.

And let’s not forget how time is vital for push notifications. We gain so much by doing the customer segmentation first and then targeting the right customer with carefully planned and personalized messages at the right time. The higher levels of App engagement are easy to reach as push notifications are a remarkable tool for communication.

Simple and effective push notifications
After the segmentation and profiling of the players are done, we are fully aware of their preferences and desires, so the next step is taking action to create relevant content that resonates with their needs.

What else can be achieved with push notifications?

Increasing bet frequency is also one of the goals to be reached. A personalized app push notification can be sent at the right time to users based on their previously shown interest and behavior on mobile. Thus intelligent segmentation drives players towards odds they have shown interest in.

With the help of Xtremepush, NSoft has valuable insight into the analytics of players and their preferences. Re-engaging the dormant players is one of the challenges. When they are inactive for some time, we can spark their interest by sending them intelligent notifications with data aligned with their past actions and interests. For example, engage them with odds and offers you know are likely to appeal to them because they’re connected with their favorite football team.

Delivering real-time odds to players at the crucial moments will help us capitalize on the essential Live events and matches. In that case, the push notifications can nudge the players by offering them additional bets (penalty decisions, yellow cards, etc.) on games they have already bet on or shown interest in.

Through the highly personalized user journeys backed with data-driven analytics, push notifications are a powerful tool for increasing engagement and bringing players back into Apps by offering them relevant and exciting content.

Gaming

The German Games Industry Association congratulates all winners of the German Computer Game Awards 2024

Published

4 days ago

April 22, 2024

George Miller

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Reading Time: 3 minutes

• “EVERSPACE 2” by ROCKFISH Games is ‘Best German Game’ 2024
• Pixel Maniacs from Nuremberg wins in the ‘Studio of the Year’ category
• ‘Best International Game’ is Baldur’s Gate 3
• ‘Player of the Year’ is Maurice Weber

High-quality games, great entertainment and many well-known personalities from the games industry and the cultural, societal and political spheres – the German Computer Game Awards 2024 (DCP), presented this evening in Munich, featured all that and more. Numerous guests celebrated the best games from Germany and the creative minds behind them in person at Eisbach Studios in Munich. The award show, which was hosted by Katrin Bauerfeind and Uke Bosse, was additionally followed by hundreds of thousands of viewers via live stream. A total of 800,000 euros was awarded in cash prizes. “EVERSPACE 2” by ROCKFISH Games was chosen ‘Best German Game’. The ‘Studio of the Year’ award went to Pixel Maniacs from Nuremberg, which has made a name for itself with successful games like the party racing game “Can’t Drive This”, its multifaceted involvement in the game industry and its promotion of young talent, as well as with its innovations in the area of marketing. The ‘Special Jury Prize’ was awarded to the project “Gaming ohne Grenzen” (Gaming without Borders), an initiative that enables young people with disabilities to participate actively in game culture – for example, by assessing in inclusive game testing groups the accessibility of various games as well as the ability of certain technologies to help overcome barriers in video games. In voting by the community and the jury, Maurice Weber was selected ‘Player of the Year’. The games editor and Twitch streamer regularly analyses current developments in the games industry and takes a critical look at them, while at the same time formulating a clear stance for more diversity and against extremism in games and society.

The German Computer Game Awards, which honour the year’s best German-produced games, are hosted by the German Federal Government, represented by the Federal Ministry for Economic Affairs and Climate Action, and game – The German Games Industry Association.

‘Congratulations to all winners of the German Computer Game Awards 2024!’ says Felix Falk, Managing Director of game. ‘Even in these very challenging times for many German firms in the industry, German games companies have created high-quality and successful games that have deservedly been honoured on the big stage of the DCP. Around half of these outstanding games were developed with the support of federal game funding. This once again demonstrates the potential that we can leverage when the underlying policy framework for game development in Germany provides for truly predictable and internationally competitive conditions – conditions that allow games from Germany to shine even more brightly all over the world and achieve even greater success on the national as well as international stage. We must make this our goal!’

Overview of all winners:
Best International Game (not endowed)

Baldur’s Gate 3 (Larian Studios)

Best German Game (endowed with 100,000 euros)

EVERSPACE 2 (ROCKFISH Games)

The other nominees will each receive 30,000:

Atlas Fallen (Deck 13 Interactive/Focus Entertainment)
Fall of Porcupine (Critical Rabbit/Assemble Entertainment)

Best Family Game (endowed with 40,000 euros)

Spells & Secrets (Alchemist Interactive/rokaplay)

Newcomer Award – Best Debut (endowed with 60,000 euros)

Ad Infinitum (Hekate/NACON)

The other nominees will receive 25,000 euros each:

Fall of Porcupine (Critical Rabbit/Assemble Entertainment)
Lose CTRL (Play From Your Heart)

Newcomer Award – Best Prototype (endowed with 50,000 euros)

Misgiven (Symmetry Break Studio)

The other nominees will receive 25,000 euros each:

Bloodletter (Katharina “Mikey” Müller, David Cafisso, Marvin Braun, Alica Schneider/Hochschule für Technik und Wirtschaft Berlin)
EcoGnomix (Lars Hinnerk Grevsmühl, Lars Eble, Bahy Nguyen, Marcel Zurawka, Alec Shae)
Footgun: Underground (Eduard Dobermann, Theo Lohmüller, Georg Nimke, Robert Pistea, Lukas Salewsky)
REPLICORE (Sarah Inés Roeder, Rody Nawezi, Leonhard Gläser, Maximilian Götz/ HAW Hamburg)

Best Innovation and Technology (endowed with 40,000 euros)

Marble Maze (Fox-Assembly)

Best Serious Game (endowed with 40,000 euros)

Friedrich Ebert – Der Weg zur Demokratie (Playing History/Stiftung Reichspräsident-Friedrich-Ebert-Gedenkstätte)

Best Audio Design (endowed with 40,000 euros)

Ad Infinitum (Hekate/NACON)

Best Game Design (endowed with 40,000 euros)

Lose CTRL (Play From Your Heart)

Best Graphic Design (endowed with 40,000 euros)

The Bear – A Story from the World of Gra (Mucks! Games)

Best Mobile Game (endowed with 40,000 euros)

Cat Rescue Story (Tivola Games)

Best Story (endowed with 40,000 euros)

Ad Infinitum (Hekate/NACON)

Studio of the Year (endowed with 50,000 euros)

Pixel Maniacs

Player of the Year (not endowed)

Maurice Weber

Special Jury Award (endowed with 10,000 euros)

Gaming ohne Grenzen

The post The German Games Industry Association congratulates all winners of the German Computer Game Awards 2024 appeared first on European Gaming Industry News.

Gaming

Flexion and Kabam Team Up to Bring Marvel Contest of Champions to the Alternative App Stores

Published

4 days ago

April 22, 2024

Niji Narayan

flexion-and-kabam-team-up-to-bring-marvel-contest-of-champions-to-the-alternative-app-stores

Reading Time: 2 minutes

Flexion, the games marketing company, and Kabam, one of the world’s leading game developers, announced a new partnership to bring Marvel Contest of Champions to alternative app stores. Flexion will distribute the game on the Amazon Appstore, Aptoide, ONE store, Samsung Galaxy Store, and Digital Turbine Hubs in 2024.

“We are excited to partner with Flexion to bring Marvel Contest of Champions to even more players. Flexion’s expertise, experience and technology make them the ideal partner for us. This collaboration will help us reach new audiences by making Marvel Contest of Champions available on even more app stores. This is especially exciting ahead of the game’s upcoming 10-year anniversary,” SeungWon Lee, CEO of Kabam, said.

“We are delighted to partner with Kabam, one of the world’s leading game developers, to bring their hit game to more players around the globe. This partnership is a win for Kabam and the app stores, which we will connect to drive audience engagement,” Jens Lauritzson, CEO of Flexion, said.

Marvel Contest of Champions is an epic fighting RPG with over 260 iconic Marvel Super Heroes and Super Villains in the ultimate cosmic showdown. Players can collect and build a competitive team of Champions, compete against the world’s top Summoners, battle through an epic and deep Marvel story, and team up with powerful Summoners in alliances to become the Ultimate Marvel Champion.

“We’re delighted to add such a well-known and successful game like Marvel Contest of Champions to our portfolio. I am very positive about the growth potential of these alternative stores in 2024. There is no better time to expand to more audiences,” Jens added.

Marvel Contest of Champions will be available on the Amazon Appstore, Samsung Galaxy Store, Aptoide, and ONEstore Korea starting on April 29, 2024, with Samsung Gaming Hub, OneStore Global, and DT Games Hub following in the near future.

The post Flexion and Kabam Team Up to Bring Marvel Contest of Champions to the Alternative App Stores appeared first on European Gaming Industry News.

Gaming

World’s Best Teams to Compete in UK’s First Professional Women’s VALORANT Tournament in 2024, Red Bull Instalock

Published

2 weeks ago

April 10, 2024

Niji Narayan

world’s-best-teams-to-compete-in-uk’s-first-professional-women’s-valorant-tournament-in-2024,-red-bull-instalock

Reading Time: 2 minutes

The UK’s first professional women’s esports tournament of 2024, Red Bull Instalock, is set to take over the Bull Gaming Sphere in Shoreditch, London for two days of thrilling VALORANT action from April 20 to 21. Red Bull Instalock will invite four of the world’s best women’s VALORANT teams to battle it out to become inaugural champions.

Promising a thrilling experience for viewers worldwide, the invited teams list includes G2 Gozen, GIANTX, Karmine Corp and Shopify Rebellion. Boasting four of the best women’s VALORANT teams globally, Red Bull Instalock will be a must-watch for VALORANT fans.

The LAN tournament will be broadcast from London’s premier gaming and esports venue, the Red Bull Gaming Sphere in Shoreditch, which will be transformed to replicate the in-game atmosphere of the legendary VALORANT map “Icebox”.

A unique format will be deployed to shake up traditional team compositions. Each team will be required to use three duelists, the game’s dedicated offensive class, which will encourage aggressive plays while rewarding tactical expertise and clutch skills to promise viewers worldwide an exhilarating viewing experience.

The Semi-Finals on Saturday 20th will set the stage for a pulse-racing Final day on Sunday 21st. Red Bull Instalock will also host a one-of-a-kind exhibition match, featuring a star-studded cast of fan-favourite VALORANT creators.

Renowned British esports host, Yinsu Collins, will be headlining the broadcast, with commentary provided by Kieran “Kairo” Tulloch, Billie “BillieIDK” Purdie, Matt “Twiggy” Twigg, and Harry “Hazza” Chapman. British FNATIC content creator and partnered streamer Megan ‘Megsoundslikeegg’ Garner will host the creator showmatch on Sunday 21st.

Looking ahead to the tournament, Red Bull Player and member of G2 Gozen Michaela “mimi” Lintrup said: “It’s fantastic to see another event for women’s VALORANT come into play and Red Bull Instalock is another amazing step into making a really lively competitive scene. It’s also going to be great for fans, with the format twist bringing a really exciting and new edge to every matchup.”

Red Bull Instalock will be broadcast live on Red Bull’s Twitch and YouTube channels, featuring top talent from the UK and around the world.

AGON by AOC, a global leader in gaming monitors, returns to join the Red Bull Gaming universe once again as the official Monitor Partner for Red Bull Instalock. Bringing the event to life and providing cutting-edge hardware for the esports tournament, AGON by AOC is equipping the event with the AGON PRO AG254FG monitors, featuring a 360 Hz refresh rate and 1ms response time for the best in-game experience.

The post World’s Best Teams to Compete in UK’s First Professional Women’s VALORANT Tournament in 2024, Red Bull Instalock appeared first on European Gaming Industry News.