Gaming

NSoft: Push notifications in the Betting and Gaming

Published

4 years ago

June 8, 2022

Reading Time: 3 minutes

The global sports betting & gaming market is thriving like never before. According to the findings of the Zion Market Research study, the sports betting industry gathered revenue of about US$ 131.1 billion in 2020 and is slated to earn revenue of approximately US$ 179.3 billion in 2028. As numerous markets worldwide are on the path to becoming regulated ones, new opportunities are arising for providers in LatAm, Africa, and the United States.

The sports betting and gaming software providers join forces with local suppliers and operators to expand in the local markets and implement player protection and anti-money laundering measures.

As the competition is getting heavier in acquiring new punters, here at NSoft, we strive to give our customers and partners the best practices and tools to help them market their products in healthy and responsible ways.

Our ongoing commitment to implementing the Responsible Gaming Policy is a critical part of our everyday business practices. With players’ safety in our mind, the focus is also on using only cutting-edge technology to unleash the creativity of our developers and designers; NSoft aims to deliver effective customer-centric solutions for audiences worldwide.

Innovations within the Seven Sportsbook platform
The foundation of any successful betting and gaming business lies in a powerful and unified platform that runs like clockwork.

NSoft’s iGaming platform Seven empowers the brand and builds loyalty by providing an omnichannel experience on each channel: retail, terminal, responsive online, and mobile dedicated App – a native one, both for Android and iOS, not just “mobile view” sold as an App, with several paying methods. Our sports betting applications provide a user-friendly interface and higher performance for mobile users.

Years of experience are behind us. Seven is omnichannel, feature-rich, scalable, jurisdictionally compliant, and provides a full range of player monitoring and management tools, including segmentation tools, advanced reporting, payment, etc. security, all in one place.

Seven betting platform was recently improved by enhancing it with another module – the integration of the Xtremepush module for the online channel, emphasizing mobile apps. Since push notifications are a handy communication platform, betting operators can benefit from them on multiple levels, including reaching new customers, onboarding, and delivering highly engaging content.

Personalizing players’ on-site experience to reach high engagement levels
NSoft is focused on the players and their reactions while they’re playing our virtual games, placing wagers on attractive matches, or spinning the reel of our Casino games.

Delivering dynamic content and real-time player experience with all of our products is most important. What drives the punter to place the deposit and make his first bet?

The synergy between the provider, NSoft, and our partners, comes to light here with the common goal of engaging the audiences across every device and channel.

Who are they? What are the punters looking for? What drives the excitement?

Players’ segmentation and profiling help us create personalized and valuable offers and relevant content that resonates with their needs.

The push notifications come in handy here. As mentioned above, thanks to the integration of the Xtremepush module, the online channel is now enriched with a form of a highly personalized piece of communication – push notifications.

Now we can optimize player acquisition and fuel engagement by sending relevant messages via push notifications. This valuable communication channel with the punters is quite direct and beneficial and provides real user value to the customer.

And let’s not forget how time is vital for push notifications. We gain so much by doing the customer segmentation first and then targeting the right customer with carefully planned and personalized messages at the right time. The higher levels of App engagement are easy to reach as push notifications are a remarkable tool for communication.

Simple and effective push notifications
After the segmentation and profiling of the players are done, we are fully aware of their preferences and desires, so the next step is taking action to create relevant content that resonates with their needs.

What else can be achieved with push notifications?

Increasing bet frequency is also one of the goals to be reached. A personalized app push notification can be sent at the right time to users based on their previously shown interest and behavior on mobile. Thus intelligent segmentation drives players towards odds they have shown interest in.

With the help of Xtremepush, NSoft has valuable insight into the analytics of players and their preferences. Re-engaging the dormant players is one of the challenges. When they are inactive for some time, we can spark their interest by sending them intelligent notifications with data aligned with their past actions and interests. For example, engage them with odds and offers you know are likely to appeal to them because they’re connected with their favorite football team.

Delivering real-time odds to players at the crucial moments will help us capitalize on the essential Live events and matches. In that case, the push notifications can nudge the players by offering them additional bets (penalty decisions, yellow cards, etc.) on games they have already bet on or shown interest in.

Through the highly personalized user journeys backed with data-driven analytics, push notifications are a powerful tool for increasing engagement and bringing players back into Apps by offering them relevant and exciting content.

Bichara e Motta Advogados

The iGaming Industry’s New Challenges in 2026

Published

2 days ago

April 21, 2026

GamingAmericas.com

the-igaming-industry’s-new-challenges-in-2026

In an exclusive article for Gaming Americas, Udo Seckelmann, partner in the Gambling & Crypto department at Bichara e Motta Advogados, examines how the Brazilian iGaming market has entered a new phase of maturity following BiS SiGMA South America 2026.

Moving beyond regulatory expectations, the industry now faces real operational, political, and economic pressures, raising critical questions about sustainability, enforcement, and the balance between growth and consumer protection in one of the world’s most dynamic betting markets.

BIS SIGMA 2026 made it clear that the conversation around Brazil’s betting sector has fundamentally changed. The industry is no longer being discussed as a future opportunity shaped by regulatory expectations, but as a functioning ecosystem already subject to real-world pressures. With the framework in force and operators active, the focus has shifted to how the market actually behaves under regulation — and where that framework is being put to the test.

This shift was evident both in the quality of the discussions and in the profile of participants. In past editions, much of the debate focused on the ideal regulatory framework, taxation, and market entry strategies. In 2026, the focus moved toward more sophisticated — and, in many ways, more challenging — topics: regulatory implementation, enforcement, and the balance between growth and consumer protection.

An additional element that permeated many discussions was the recent hardening of political discourse toward the sector. Statements from the President suggesting the potential elimination of the regulated betting market, as well as initiatives in Congress aimed at broadly restricting betting advertising, reveal legitimate concerns about negative externalities but also a concrete risk of public policy being shaped in a way that is disconnected from the newly established regulatory reality.

The criticism here is not directed at the concern for consumer protection — which is undoubtedly essential — but rather at how this debate has been conducted. Prohibitive or overly restrictive measures, particularly in the field of advertising, tend to produce adverse effects already observed in other jurisdictions: reduced channeling capacity toward the regulated market, the strengthening of illegal operators, and a weakening of consumer protection mechanisms themselves.

In this context, advertising should not be viewed solely as a risk factor, but also as a public policy tool. It is through advertising that licensed operators can differentiate themselves from unregulated entities, communicate responsible gambling practices, and operate within auditable parameters. Disproportionate restrictions, in practice, reduce the visibility of those subject to regulation while simultaneously expanding the space for those operating outside it.

Moreover, the instability of political discourse — especially when it flirts with prohibition scenarios after years of efforts to structure a regulated market — creates significant legal uncertainty. Investments made based on a recent regulatory framework are reassessed, compliance costs increase, and the appetite of new entrants tends to decline. Ultimately, this undermines not only the development of the sector but also government revenue and the original regulatory objectives pursued by the Government.

Another key topic discussed during the event was the impact of increased taxation — particularly following the rise in the Gaming Tax — on the competitiveness of the regulated market. There is a legitimate concern that an overly burdensome environment, combined with severe advertising restrictions, may create an economically unviable scenario for licensed operators, once again encouraging migration to the unregulated market.

Another highlight of the event was the debate surrounding the role of technological intermediaries — including market makers in emerging segments such as prediction markets. The expansion of these models raises important regulatory questions: to what extent are existing frameworks sufficient to accommodate these innovations? And when will it be necessary to move toward specific regulatory regimes, potentially under the oversight of authorities such as the securities regulator?

A comparison with previous BIS SIGMA editions clearly demonstrates the sector’s growing maturity. If Brazil was once seen as a major promise, it is now a complex reality that requires fine-tuning and institutional coordination. The agenda has shifted from market opening to governance — now under much more intense political and social scrutiny.

Finally, one aspect that deserves particular attention is the increasing professionalization of all stakeholders involved. Operators, regulators, service providers, and even the broader public debate have evolved significantly. There is now a clearer understanding that the success of the Brazilian market depends on its credibility and long-term sustainability.

Udo Seckelmann
Partner in the Gambling & Crypto department at Bichara e Motta Advogados

The post The iGaming Industry’s New Challenges in 2026 appeared first on Americas iGaming & Sports Betting News.

Amusnet

Amusnet Releases its Latest Crash Game “Hot Racing”

Published

6 days ago

April 17, 2026

Wladimir P.

amusnet-releases-its-latest-crash-game-“hot-racing”

Amusnet has released its latest crash game, Hot Racing. This high-energy game throws players straight onto the track, where every second matters and every decision can boost the win.

Place the bet and watch the race unfold. The multiplier starts climbing the second the cars hit the track, and every moment the player stay in pushes the potential win higher. Want to play it smart? Use the 50% Cash Out to secure part of your winnings while keeping the rest in the race. Push too far, though, and a car can drop out – taking your bet with it. It’s all about timing.

Every round brings a fresh shot of adrenaline. Ready to level up? Place an additional side bet and pick the car you think will surge ahead and win the race. It’s your chance to add more excitement and boost your strategy.

Prefer a more laid-back approach? Turn on Autoplay. Set your number of rounds and your target multiplier, and let the game do the work. Once your target hits, your win locks in automatically – smooth, simple, and stress-free.

The tension builds in seconds. The stakes keep rising. Every race puts you right on the edge – go bigger or cash out now? That’s where the real thrill kicks in.

Hot Racing brings speed, excitement and sharp decision-making into every round. Jump in, trust your instincts and grab your win before the race leaves you behind.

Gamble

Play the game and multiply the winnings through the Gambling feature.

Multipliers

The game starts with a multiplier set at 1x and rises gradually and can go up to a max coefficient of 1,000,000. Multiplier can potentially crash at 1x, ending the game round.

50% Cash Out

Players can cash out 50% of their bet during the game round and continue playing with the remaining 50%.

Side Bet

Add extra excitement with the Side Bet! Pick the car you think will be the faster in the race and increase the potential payout.

Jackpot Cards

The Jackpot Cards bonus game is triggered at random during the gameplay to allow players to win impressive jackpots.

The post Amusnet Releases its Latest Crash Game “Hot Racing” appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Diamond Coins

Wazdan enhances Hot Slot™ series with Hot Slot™: Diamond Coins

Published

2 weeks ago

April 9, 2026

Wladimir P.

wazdan-enhances-hot-slot-series-with-hot-slot:-diamond-coins

Wazdan, the gain-focused game developer, has bolstered its high-performing Hot Slot portfolio with the launch of Hot Slot: Diamond Coins, a vibrant new title that merges the series’ retro charm with mechanics from its flagship Coins collection.

Staying true to the Hot Slot format, the game spans 15 reels and features fan-favourite mechanics including Cash Infinity and Hold the Jackpot, alongside specially designed Bonus symbols to boost engagement.

In the Hold the Jackpot Bonus Game, players compete for a Grand Jackpot of up to 3,000x their stake. Standard Hot Slot symbols also remain active on any reel without a Bonus symbol, using two paylines to deliver consistent base-game wins.

The Chance Level feature adds an extra layer of strategy and excitement, increasing the likelihood of triggering the Hold the Jackpot Bonus Round and offering players a more personalised gameplay experience.

Radka Bacheva, Head of Sales and Business Development at Wazdan, said:
“Hot Slot: Diamond Coins marks an exciting milestone in the evolution of the Hot Slot series. By combining the retro aesthetics players love with the proven performance of our Coins mechanics, and layering in Cash Infinity, Hold the Jackpot, and Chance Level, we’ve created a dynamic experience that immediately captures attention and delivers engaging, high-energy gameplay from the very first spin.”

Hot Slot: Diamond Coins is now available for integration, designed to perform across global markets and appeal to a broad player base.

The post Wazdan enhances Hot Slot™ series with Hot Slot™: Diamond Coins appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.