Gaming

NSoft: Push notifications in the Betting and Gaming

Published

4 years ago

June 8, 2022

Reading Time: 3 minutes

The global sports betting & gaming market is thriving like never before. According to the findings of the Zion Market Research study, the sports betting industry gathered revenue of about US$ 131.1 billion in 2020 and is slated to earn revenue of approximately US$ 179.3 billion in 2028. As numerous markets worldwide are on the path to becoming regulated ones, new opportunities are arising for providers in LatAm, Africa, and the United States.

The sports betting and gaming software providers join forces with local suppliers and operators to expand in the local markets and implement player protection and anti-money laundering measures.

As the competition is getting heavier in acquiring new punters, here at NSoft, we strive to give our customers and partners the best practices and tools to help them market their products in healthy and responsible ways.

Our ongoing commitment to implementing the Responsible Gaming Policy is a critical part of our everyday business practices. With players’ safety in our mind, the focus is also on using only cutting-edge technology to unleash the creativity of our developers and designers; NSoft aims to deliver effective customer-centric solutions for audiences worldwide.

Innovations within the Seven Sportsbook platform
The foundation of any successful betting and gaming business lies in a powerful and unified platform that runs like clockwork.

NSoft’s iGaming platform Seven empowers the brand and builds loyalty by providing an omnichannel experience on each channel: retail, terminal, responsive online, and mobile dedicated App – a native one, both for Android and iOS, not just “mobile view” sold as an App, with several paying methods. Our sports betting applications provide a user-friendly interface and higher performance for mobile users.

Years of experience are behind us. Seven is omnichannel, feature-rich, scalable, jurisdictionally compliant, and provides a full range of player monitoring and management tools, including segmentation tools, advanced reporting, payment, etc. security, all in one place.

Seven betting platform was recently improved by enhancing it with another module – the integration of the Xtremepush module for the online channel, emphasizing mobile apps. Since push notifications are a handy communication platform, betting operators can benefit from them on multiple levels, including reaching new customers, onboarding, and delivering highly engaging content.

Personalizing players’ on-site experience to reach high engagement levels
NSoft is focused on the players and their reactions while they’re playing our virtual games, placing wagers on attractive matches, or spinning the reel of our Casino games.

Delivering dynamic content and real-time player experience with all of our products is most important. What drives the punter to place the deposit and make his first bet?

The synergy between the provider, NSoft, and our partners, comes to light here with the common goal of engaging the audiences across every device and channel.

Who are they? What are the punters looking for? What drives the excitement?

Players’ segmentation and profiling help us create personalized and valuable offers and relevant content that resonates with their needs.

The push notifications come in handy here. As mentioned above, thanks to the integration of the Xtremepush module, the online channel is now enriched with a form of a highly personalized piece of communication – push notifications.

Now we can optimize player acquisition and fuel engagement by sending relevant messages via push notifications. This valuable communication channel with the punters is quite direct and beneficial and provides real user value to the customer.

And let’s not forget how time is vital for push notifications. We gain so much by doing the customer segmentation first and then targeting the right customer with carefully planned and personalized messages at the right time. The higher levels of App engagement are easy to reach as push notifications are a remarkable tool for communication.

Simple and effective push notifications
After the segmentation and profiling of the players are done, we are fully aware of their preferences and desires, so the next step is taking action to create relevant content that resonates with their needs.

What else can be achieved with push notifications?

Increasing bet frequency is also one of the goals to be reached. A personalized app push notification can be sent at the right time to users based on their previously shown interest and behavior on mobile. Thus intelligent segmentation drives players towards odds they have shown interest in.

With the help of Xtremepush, NSoft has valuable insight into the analytics of players and their preferences. Re-engaging the dormant players is one of the challenges. When they are inactive for some time, we can spark their interest by sending them intelligent notifications with data aligned with their past actions and interests. For example, engage them with odds and offers you know are likely to appeal to them because they’re connected with their favorite football team.

Delivering real-time odds to players at the crucial moments will help us capitalize on the essential Live events and matches. In that case, the push notifications can nudge the players by offering them additional bets (penalty decisions, yellow cards, etc.) on games they have already bet on or shown interest in.

Through the highly personalized user journeys backed with data-driven analytics, push notifications are a powerful tool for increasing engagement and bringing players back into Apps by offering them relevant and exciting content.

Brazil

EGT to showcase its gaming portfolio for Brazil at SiGMA Americas 2026

Published

2 days ago

April 1, 2026

Wladimir P.

egt-to-showcase-its-gaming-portfolio-for-brazil-at-sigma-americas-2026

Following a strong showing at SBC Summit Rio earlier this month, EGT is set to present its Brazil-focused portfolio once again at BiS SiGMA South America 2026, taking place in São Paulo from April 7–9. Visitors can explore the company’s latest solutions and partnership opportunities at stand L146.

“Don’t miss the chance to experience our products firsthand and discover how we can work together,” said Celina Guedes, Regional Director Brazil at EGT.

Advanced Land-Based Solutions

A key highlight will be EGT’s Super Sorte Video Lottery Terminals. The range includes the slant-top Super Sorte 27/27 ST, featuring dual 27-inch full-HD touchscreens with 4K UHD resolution, and the vertical Super Sorte 43V, equipped with a single 43-inch curved display. Both models are designed to deliver an immersive, next-generation gaming experience.

Also on display will be EGT’s latest online betting terminals, Top Estrela and Bar Estrela. The Top Estrela unit features a sleek 24-inch portrait touchscreen, while Bar Estrela offers a compact solution ideal for bars and smaller venues. Both are supported by an intuitive platform that ensures smooth navigation and secure access to a broad content library.

All terminals will feature the Gold VLT multigame package, offering 50 titles across diverse themes. This includes popular classics such as Amazons’ Battle and Rise of Ra, fruit-themed favourites like Burning Hot, and regionally popular games such as Keno Universe.

Expanding Digital Capabilities

EGT Digital will also present its growing iGaming portfolio, including more than 180 in-house slot titles. Among the highlights are established jackpot series such as Bell Link, Clover Chance, and Gods & Kings Link, alongside newer releases like Panda Ventura, which has quickly gained traction with players thanks to its distinctive style and engaging gameplay. The title also marks the beginning of a new character-driven series, with Tiger Ventura set to follow.

In addition, the company will demonstrate its modular X-Nave platform, which integrates casino, CRM, payment gateway, bonus management, and an aggregator offering over 20,000 games from 200+ providers. The platform also includes a high-performance sportsbook with flexible integration and advanced personalisation features, supported by AI-driven tools that enhance engagement and automate key processes.

Strengthening Regional Partnerships

“Our main goal at BiS SiGMA South America is to strengthen strategic partnerships with operators, platforms, and stakeholders shaping Brazil’s regulated market,” Guedes added. “It’s also an opportunity to showcase our full technology and content ecosystem, supporting both online growth and potential future land-based developments such as VLT operations. Ultimately, we’re focused on building long-term relationships and positioning EGT as a trusted partner across Brazil and Latin America.”

The post EGT to showcase its gaming portfolio for Brazil at SiGMA Americas 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gaming

Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention

Published

3 days ago

March 30, 2026

Wladimir P.

soft2bet-launches-mega-islands,-a-new-gamification-engine-designed-to-increase-player-retention

Soft2Bet has unveiled MEGA Islands, the latest addition to its MEGA Suite, designed to enhance player engagement and retention across both casino and sportsbook offerings.

The new engine introduces a persistent progression system that carries over across sessions, giving players an ongoing reason to return. Through island-building, resource collection, and continual advancement, players embark on a long-term journey that transforms short play sessions into sustained engagement.

First previewed in Soft2Bet’s recent Lodur release, the MEGA Islands system allows players to develop their own islands over time. Resources earned through gameplay can be used to construct new buildings, upgrade existing structures, and unlock further stages of progression. Each upgrade opens new goals, creating a loop of continuous advancement that keeps players invested.

The engine also incorporates plundering mechanics, giving players an additional path to gather resources by raiding other islands. This feature not only accelerates growth but also maintains a dynamic and engaging progression loop. With no fixed endpoint, MEGA Islands is built to encourage repeat play through a satisfying cycle of building, collecting, and advancing.

“MEGA Islands is designed to make retention feel natural by providing players with a progression journey they want to return to,” said Yoel Zuckerberg, CPO at Soft2Bet. “By building islands, collecting resources, and unlocking upgrades—including through plundering—each session becomes part of a longer experience. It gives players a clear reason to come back while providing operators with a retention tool that integrates seamlessly across casino and sportsbook.”

The launch of MEGA Islands underscores Soft2Bet’s commitment to gamification as a driver of long-term growth. As part of the MEGA Suite, the new engine offers operators a powerful tool to extend player journeys, increase engagement cycles, and deliver consistent value in competitive markets.

The post Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Arcade

Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+

Published

1 week ago

March 26, 2026

Wladimir P.

pragmatic-play-elevates-arcade-roster-with-the-im-peck-able-chicken+

Pragmatic Play, a prominent content provider for the iGaming sector, has enhanced its arcade collection with the debut of Chicken+, a retro-themed game showcasing fast-paced action and significant winning opportunities.

Brought to existence with retro 8-bit visuals, the game tests players to evade approaching vehicles and various dangers, leading the chicken safely over the road.

With each lane successfully cleared, the win multiplier increases. Players can withdraw their earnings whenever they choose or try to navigate all lanes for the top reward, but a single random mishap concludes the round as a defeat. Players are able to view the possible winnings and the likelihood of success in reaching each lane to aid in their decision-making.

There are four levels of risk – Easy, Mid, Hard, and Daredevil. Raising the level reduces the number of lanes per round and increases the volatility, enhancing the maximum win potential from 24x in Easy mode to over 3,000,000x in Daredevil.

Blending nostalgic visuals with an eccentric theme, a user-friendly interface, and rapid betting rounds, Chicken+ meets the increasing demand for engaging, fast-paced games.

The title signifies the newest entry in Pragmatic Play’s continually growing arcade collection, succeeding the launches of Plinko+, Spire+, and Mines+.

Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Chicken+ blends retro charm with simple, high-engagement mechanics. With configurable risk levels and significant win potential, it stands out as another compelling addition to Pragmatic Play’s diverse arcade portfolio, inviting players to test their nerve and cross the road.”

The post Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.