Canada
Super League Gaming Introduces DreamWorks Animation’s The Bad Guys to the Gaming Metaverse Through Innovative Media Activation

Super League Gaming, a leading network of metaverse games, monetization tools, and content channels, today announced the introduction of five characters from the new DreamWorks Animation feature film, The Bad Guys (in theaters April 22), into the gaming metaverse. DreamWorks Animation, a division of the Universal Filmed Entertainment Group within NBCUniversal, is Super League’s first partner showcasing its recently launched innovative 3D ad units. The promotional campaign, designed to excite gaming communities around the film’s unforgettable characters, leverages Super League’s innovative 3D interactive ad units and international advertising network, which reaches more than 75mm young gamers monthly.
Universal Pictures, which releases all DreamWorks Animation films, has pioneered a new way to create connections with young audiences. With this new campaign, The Bad Guys characters come to life in front of a player’s eyes every time a player passes by. As they encounter pre-programmed dialogue boxes that trigger exciting and fun conversation, gamers can get to know and start bonding with the film’s colorful characters prior to the film’s April 22 release. In just the first four days of the program, the collection of ad units, including The Bad Guys billboards, animated GIFs, and 3D ads, generated more than 10 million impressions of at least 10 seconds in duration, and were seen by more than 2.2 million unique players. More significantly, players self-selected to interact with the 3D characters for more than 42 days of total chat time, yielding a 62% engagement rate. This rate is substantially greater than the average Tik Tok engagement rates of 1.5-16% (source: Funnel.io), which is highest among social media platforms. In addition, the campaign featured the prompt “We are going to pull off the ultimate heist and go from bad to good! See us in movie theaters April 22! Will you watch?” 79% of users responded ‘Yes.’ Bottom line: The Bad Guys and Super League’s 3D ads are good in game!
Super League’s full suite of ad formats come fully equipped with robust performance analytics, now optimized for 3D units, offering critical measurement around key metrics, including engagement rate, response rate, chat time, exposure time, reach, and complete audience demographics. This is the first of many campaigns that will allow players inside Roblox to interact and converse with brands like never before.
“At DreamWorks Animation and Universal Pictures, we are committed to innovation and creating unforgettable characters that thrill, amuse and entertain audiences of all ages, so we are delighted to help introduce DreamWorks’ incredible Bad Guys to the world through Super League Gaming and the gaming metaverse,” said Nicole Schlegel, Vice President of Global Digital Marketing for Universal Pictures. “We have zero doubt that gamers will have a blast as they meet and interact with these characters and that it will enrich their experience with The Bad Guys when the film arrives in theaters on April 22.”
“The ability to bring these characters to life at scale takes in-game experience to a whole new level,” said Mike Wann, Chief Strategy Officer for Super League. “These products are able to create authentic, exciting interactions with new personalities, and delight players with engaging new activities in the gaming metaverse. This new format not only brings deep insights for brands, but also incremental monetization for game developers – all while increasing in-game dwell time.”
Powered by WPeMatico
AGCO
AGCO Fines Great Canadian Casino Resort Toronto $350,000 for Serious Regulatory Violations Linked to Impromptu After-Party on Gaming Floor

The Alcohol and Gaming Commission of Ontario (AGCO) has issued monetary penalties totaling $350,000 against Great Canadian Casino Resort Toronto for multiple violations of provincial gaming standards. The penalties follow an impromptu after-party that was permitted to take place in the pre-dawn hours directly on the casino’s gaming floor.
On September 27, 2024, an electronic dance music event attended by thousands of people was hosted in the theatre adjacent to the casino at Great Canadian Casino Resort Toronto. The event was marked by widespread intoxication, disorderly behavior, and numerous criminal and medical incidents – both inside and outside the venue – including alleged assaults, drug overdoses, and acts of public indecency. Although paid duty officers were present, additional police and emergency services were required to manage the situation.
In the midst of this high-risk environment, casino management approved an unscheduled request by the performing artist to host an after-party on the active gaming floor. The artist and more than 400 guests were permitted onto the gaming floor where the artist was allowed to perform amidst operational table games and gaming machines – without any prior risk assessment or planning.
As a result, security personnel were unable to effectively control the casino floor, including witness reports that an attendee was seen climbing onto slot machines. Failure to maintain appropriate control compromises the security, safety, and integrity of the casino floor. Following the conclusion of the event, the operator failed to promptly report these incidents to the AGCO as required.
Based on the findings of its review, the AGCO’s Registrar has issued an Order of Monetary Penalty (OMP) totaling $350,000 against Great Canadian Casino Resort Toronto. These penalties address critical failures in their operations, incident reporting, employee training, and the management of disturbances.
A gaming operator served with an OMP has 15 days to appeal the Registrar’s decision to the Licence Appeal Tribunal (LAT), an adjudicative tribunal that is part of Tribunals Ontario and independent of the AGCO.
“Casino operators have a fundamental duty to control their gaming environment. Great Canadian Casino Resort Toronto’s lapses in this incident compromised the safety of patrons and the security and integrity of the gaming floor,” Dr. Karin Schnarr, Chief Executive Officer and Registrar of AGCO, said.
The post AGCO Fines Great Canadian Casino Resort Toronto $350,000 for Serious Regulatory Violations Linked to Impromptu After-Party on Gaming Floor appeared first on Gaming and Gambling Industry in the Americas.
Canada
IGT and Atlantic Lottery Sign Eight-Year Video Lottery Central System Technology Agreement

International Game Technology PLC announced that its subsidiary, IGT Canada Solutions ULC (hereinafter “IGT”), signed an eight-year agreement with Atlantic Lottery to supply its IntelligenEVO video lottery central system technology across Atlantic Canada. The agreement includes the option for multiple extensions and positions the Atlantic Lottery to become the first World Lottery Association (WLA)-affiliated lottery operator to deploy IGT’s next-generation central management system in a game-to-system (G2S) distributed market.
“By leveraging IGT’s IntelligenEVO technology, Atlantic Lottery will power its video lottery network with the industry’s best-in-class central system and position itself to maximize future contributions to good causes. As an organization that prioritizes system security and exceptional player experiences, Atlantic Lottery believes that IGT’s IntelliegnEVO solution will help generate high player satisfaction and optimal network performance,” said Michael MacKinnon, Atlantic Lottery VP, Product.
“As a long-time supplier to Atlantic Lottery, IGT looks forward to helping the Lottery achieve its growth and player engagement goals with our leading-edge IntelligenEVO video lottery central system. IGT’s IntelligenEVO is a scalable technology for the WLA market that is backed by decades of experience and operator feedback, and maximizes the benefits of real-time data, cloud-based technologies and in-depth analytics,” said David Flinn, IGT SVP Canada, EMEA and LATAM, Gaming Sales.
With peak system security, network availability and responsible gaming functionalities, IntelligenEVO is a reliable, scalable solution that can meet the needs of today and in the future. The solution will accelerate time-to-market and enables the Atlantic Lottery to benefit from the system’s suite of player-focused functionality. The technology’s G2S and open API design optimizes data collection and delivery and will enable Atlantic Lottery to customize their program for evolving player needs.
The post IGT and Atlantic Lottery Sign Eight-Year Video Lottery Central System Technology Agreement appeared first on Gaming and Gambling Industry in the Americas.
BetRivers
NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform

NetGaming, a fast-growing online casino content supplier, is proud to announce its launch in Ontario with Rush Street Interactive, Inc., a leading online casino and sports betting company in the United States, Canada and Latin America. This strategic collaboration marks a significant milestone for NetGaming as it continues to expand its footprint across regulated North American markets.
As part of the launch, Ontario players on BetRivers can now enjoy a diverse portfolio of NetGaming titles, known for their high-quality graphics, immersive gameplay, and unique themes. Standout games such as Zeus’s Thunderbolt, Bison Gold, and Fireball Inferno are among the first to go live, with additional titles set to follow soon.
This partnership is just the beginning. NetGaming plans to extend its collaboration with Rush Street Interactive into Michigan, New Jersey, Pennsylvania, Delaware, and Mexico over the coming months.
Pallavi Deshmukh, CEO of NetGaming, commented: “We are thrilled to go live with Rush Street Interactive, a powerhouse operator with a strong presence and loyal player base. This launch marks a significant milestone in our
North American expansion strategy and underscores our commitment to delivering exceptional gaming experiences tailored to local player preferences across the region.”
Richard Schwartz, CEO of Rush Street Interactive, commented: “We are pleased to partner with NetGaming to bring innovative, premium games to our players in Ontario. This collaboration aligns with our strategy to offer world-class
entertainment through engaging, action-packed online casino games. We look forward to expanding this partnership into additional regulated markets in the months ahead.”
This strategic partnership highlights both companies’ dedication to providing high- quality, innovative, and responsible entertainment to players in regulated markets.
The post NetGaming Goes Live in Ontario with Rush Street Interactive via BetRivers Platform appeared first on Gaming and Gambling Industry in the Americas.
-
Africa6 days ago
DRC Signs MoU for Public-Private Partnership with Burundi’s East African General Trade Company
-
Compliance Updates6 days ago
The Danish Gambling Authority Blocks 178 Illegal Gambling Sites
-
Baltics4 days ago
Lithuania Implements New Restrictions on Gambling Advertising
-
Central Europe4 days ago
FC Bayern and Betano Sign Partnership Agreement
-
Baltics5 days ago
HIPTHER Community Voices: Interview with the CEO and co-founder of Nordcurrent Victoria Trofimova
-
Compliance Updates5 days ago
MGM Yonkers Submits Commercial Casino License Application in New York
-
Central Europe5 days ago
GGL Publishes its 2024 Activity Report
-
Gaming3 days ago
Current Games Activates the Nitro on Neon-Soaked Arcade Combat Racer: Cyber Clutch: Hot Import Nights