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Adverty appoints Jonas Söderqvist as CEO as brands wakes up to the power of in-game advertising

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Adverty AB (publ), the leading in-game advertising specialist, has appointed industry veteran Jonas Söderqvist as CEO, as it readies itself for its next phase of growth.
Jonas will consolidate the team around a refreshed vision and enable Adverty to build upon past successes and ready itself for an incoming wave of interest in in-game ad executions.

Jonas’ career has spanned two decades, including four years as director at PubMatic, a publisher-focused, sell-side platform featuring omni-channel revenue automation technology. During his time within the media industry he has driven sales and management for both publishers and sales houses, Mediakompaniet, MTV, Smartclip, Specific Media, YuMe, TV3 and Metro to name a few.

Having been on the Adverty board for the past two years, he says: “I have always followed Adverty closely – from a client point of view, from a platform point of view, from a board member point of view – and now as CEO. I’m so proud of all the progress made. Everyone in this company is always listening and learning. Now is the time to gather our forces together, to educate those in the industry about our tools and how to use them and to move forward as a team even more efficiently.”

With over 3 billion gamers across the world, and global mobile gaming ad spend expected to hit $131bn by 2025, the in-game advertising business is drawing growing numbers of mainstream brands; its increasingly sophisticated ads yielding highly persuasive results.

For many games in Adverty’s portfolio, time in-view exceeds 25 seconds per paid impression. In addition to significant brand exposure, clients typically find click-through rates in its In-Menu™ ads to be around ten times higher than the industry standard. Adverty’s revolutionary, multi-patented ad viewability system also allows advertisers to translate CPM into cost-per-minute – an important KPI for brand advertising.

With in-game advertising under consideration by a swathe of new advertisers, Adverty is ready to show brands how to achieve the very best results with gaming inventory. In particular, Jonas aims to encourage more creative bravery from brands in order to help them tap into the enormous global audiences to be found here.

“Advertisers and brands have not yet fully grasped the true potential of the inventory that is out there,” adds Jonas. “This is where we come in. All the conversations we have with brands and buyers show that appetite is there, but so is some fear around shifting budget from traditional channels. This is a mistake, given the enormous power of in-game advertising. That power is the reason some of our clients have now run more than 15 campaigns with us. Their results justify their confidence.”

Joachim Roos, Chairman of the Adverty board, comments: “We are delighted to welcome Jonas as CEO. Having worked alongside him for the past two years, we know Jonas’s expertise in this marketplace will help us and our partners to capitalise on the huge potential in this market. We are here to help advertisers and brands grasp that potential and to seize early adopter advantage. As forward-thinking brands start to invest in gaming, the possibilities for marketers to maximise creativity and add value to audiences are immense. Brands have at their disposal the opportunity to own this space. The time is now!”

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Pragmatic Play Redefines Arcade Gaming with Spire+

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Pragmatic Play, a top content provider for the iGaming sector, boosts its presence in the arcade niche with the introduction of Spire+, where effectively climbing the prize ladder can lead to winnings surpassing 250,000x.

Against a night sky setting, players choose boxes to ascend the spire and reveal larger rewards. Participants can withdraw their winnings at any time or attempt to complete all nine levels for the highest payout, but if a flaming skull appears, the round concludes instantly with a loss.

Participants have the option to manage the climb by manually selecting boxes or opting for the ‘Random’ choice to let fate decide the next move. An extra strategy is implemented through five difficulty tiers, from Easy to Master, influencing the quantity of boxes and flaming skulls in each level. Choosing a more challenging difficulty enhances the reward possibilities but also heightens the chance of losing the round.

Spire+ enhances Pragmatic Play’s growing arcade collection after the introduction of Mines+ and the inaugural game Plinko+, which has just been upgraded to feature multiple balls, enabling players to release up to 10 balls on a single wager.

Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Arcade games continue to grow in popularity, underpinned by fast-paced, intuitive, and customisable gameplay. Spire+ aligns with this trend, handing control to players with numerous configurable settings, alongside significant win potential.”

The post Pragmatic Play Redefines Arcade Gaming with Spire+ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Fortnite Championship Series Major 1 Summit heads to Düsseldorf for the first time

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Epic Games and BLAST have today announced that the first Fortnite Championship Series (FNCS) LAN of the year is heading to Düsseldorf, Germany for the very first time.

The Fortnite Major 1 Summit will take place live inside the PSD Bank Dome on May 30 and 31, 2026. In the heart of Western Germany, Fortnite will take over the state-of-the-art PSD Bank Dome Arena, home of the Düsseldorfer EG hockey team, for two days of thrilling Fortnite action.

The top duos from all seven regions will battle live to be crowned Fortnite Major 1 Summit champions, take home a share of the $1,000,000 prize pool, and secure a spot at the Fortnite Global Championship later this year.

As one of Europe’s largest gaming markets and a frequent host of international esports tournaments, Germany has long played a central role in the global competitive scene. Located in the country’s most populous state and one of its most connected regions, Düsseldorf provides a fitting backdrop for the first FNCS LAN of the competitive season.

Tickets go on general sale March 2 at 4 AM ET / 10 AM CET on Eventim. More ticket information can be found here: Eventim Fortnite Major 1 Summit

The post Fortnite Championship Series Major 1 Summit heads to Düsseldorf for the first time appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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155.io

Hub88 Partners Exclusively with 155.io to Bring CCTV Game Rush Hour to Aggregators

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The release, driven by computer vision, provides operators with an innovative live betting experience featuring real-time traffic visuals.

Hub88 has amplified its collaboration with innovative studio 155.io by releasing its latest CCTV game, Rush Hour. The groundbreaking live game idea challenges players’ forecasting abilities by utilizing actual traffic video from cities worldwide.

Since 2024, Hub88 has been a reliable partner for 155.io, aiding in the launch of its immensely popular titles Ducks and Marbles. The studio located in Dubai takes pride in delivering rapid gameplay, captivating live streams, and ‘real-world chaos’ to fresh, mobile-first audiences.

Rush Hour presents 155.io’s innovative cctv.games betting category, featuring games centered on real-time surveillance camera footage from cities like Tokyo, Lyon, Sydney, and London. Participants are encouraged to estimate the number of items, like cars or motorbikes, that will pass through a specified AI monitoring area during a defined timeframe. Players can wager on Over, Under, Range, or Exact results, resulting in engaging gameplay.

Locations are chosen automatically according to the time of day and traffic trends, with the active setting shown during betting, enhancing the title’s ‘eyes on the world’ focus and real-time attraction.

Hub88’s wide array of operators will now enjoy smooth access to Rush Hour, after 155.io’s successful direct integrations with Stake, Roobet, and Shuffle.

The successful debut of another creative live game from 155.io showcases Hub88’s standing as an aggregator that prioritizes authentic differentiation, innovation, and tangible outcomes for its partners.

Jessica Inglott, Head of Supplier Relations at Hub88, said: “CCTV Game: Rush Hour is unlike anything else currently available to operators. Its real-world data, automated computer vision technology and clear, high-frequency betting format create a truly original experience.

“Being chosen as the exclusive aggregator for this release allows us to give our partners access to an entirely new genre, with action that will attract the next generation of players.”

Sam Jones, Founder and CEO of 155.io, said: “This release represents a new direction for interactive betting experiences. By combining live CCTV feeds with automated computer vision tracking and AI, we’ve created a format that is simple to understand yet highly engaging.

“With this first game in our CCTV Game series, we’re delighted to bring some of the world’s most intriguing cities to the screens of players, with Hub88 as the perfect partner to facilitate this.”

The post Hub88 Partners Exclusively with 155.io to Bring CCTV Game Rush Hour to Aggregators appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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