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Zecure Gaming Unveils GUTS.com Rebrand

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Zecure Gaming, part of Betsson Group, has announced a rebrand of one of its gaming brands, GUTS .com. The new rebrand includes a new logo, a new look and feel for the website, new tone of voice and some under-the-hood updates. The new branding comes after detailed research into the core brand personality by measuring brand attributes, looking at current customer demographics, analysing the perceived tone of voice, and observing playing behaviour.

These results showed that GUTS .com is a strong and well-respected brand and highlighted some of the areas that needed some added TLC. This formulated the new long-term vision for GUTS .com which is, “to entertain, be honest and instil loyalty in our players in the simplest manner possible”.

To accomplish this vision for GUTS .com, Zecure Gaming has listed four key objectives:

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  1. Keeping things simple – from communications to user experience and how campaigns work
  2. Improving gamification to generate new USPs
  3. Being a consistent and reliable voice to customers
  4. Committing to product improvements

Besides sporting a new logo, GUTS .com’s brand icon was reshaped into something that is more meaningful, has stronger colours and can be better applied as a visual tool in marketing.

Speaking about the new rebrand, Andrew Valenzia, Commercial Director at Zecure Gaming, said, “we are extremely excited about this new rebranding of one of the most iconic gaming brands that has been synonymous within the iGaming industry for the last 10 years. The concept that we have come up with reflects and symbolises our vision of reintroducing GUTS .com as a brand that represents its customer base, loyal and bold. This is the first phase of many, and we are already working on making GUTS .com an even better product with a whole list of improvements and ideas that we’ve got mapped out for 2022. This is GUTS Reborn.”

GUTS .com was originally launched in May 2013 by Gaming Innovation Group (GiG) and was acquired by Betsson Group in April 2020.

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Endorphina explores the eternal fire in its newest slot release – All Ways Luck!

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One of the top casino game providers in the iGaming industry, Endorphina, has announced the release of another new slot game on March 28th, 2024. The new game is titled All Ways Luck and features 5 reels, 4 rows, and 243 fixed pay ways, increasing the chances of players winning big.

The main theme of the game is set around a powerful volcano, burning with eternal flames and erupting in fiery wins. The deserted land in this world challenges players to test their courage and take advantage of the fire that never burns out. Filled with exciting twists and dangerous turns, this Endorphina slot appeals to the most daring and bold players looking for an unpredictable adventure and hidden treasures.

Another layer of excitement is added to the player experience when the fury of the volcano causes an earthquake to shake the reels, presenting the player with Free Games. The Free Games in All Ways Luck ensures players will stay always lucky with multipliers and scattered symbols for even bigger wins. Just like previous Endorphina slots, All Ways Luck features the Classic Risk Game and Bonus Pop mechanics.

Will you be able to find the treasure guarded by the everlasting volcano? Try your luck and test your courage on All Ways Luck!

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Soft2Bet granted Ontario Certification of Registration and readies for imminent launch

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Ontario Certificate is hugely promising as Soft2Bet continues its regulatory expansion

Soft2Bet, a leading provider of online betting and gaming solutions to regulated operators worldwide, is delighted to announce that it has been granted a Certificate of Registration in Ontario, Canada’s largest province, moving it one step closer to being able to launch its Tooniebet.com iGaming brand.

Obtaining its Certificate of Registration (Nbr: OPIG1280338) from the Alcohol and Gaming Commission of Ontario (AGCO) will enable Soft2Bet to continue its expansion into the world’s largest regulated jurisdictions.

Ontario has been a major success story for regulated online sports betting and casino in North America in the past two years. The province launched its regulations in April 2022 and latest figures for the fourth quarter of 2023 showed that operators recorded a 21% rise in wagers to CA$17.2bn and a 22% increase in gross gaming revenues to CA$658m, the highest ever revenue total in Ontario’s wagering history. Online casino was the main driver of this growth and generated CA$13.7bn of the total stakes and CA$471m in GGR.

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Elisabeth Isaksson, Head of Regulatory Compliance at Soft2Bet, commented: “Being registered with the AGCO in Ontario is testament to the work our compliance and regulatory teams are doing daily to enable our continued expansion in the world’s largest regulated markets. We’re immensely excited about taking our first steps in North America and look forward to licensing and launching in more jurisdictions in the region.”

Chief Business Development Officer Martin Collins added: “This Ontario certification is another significant and important step in our corporate expansion plans. It fits perfectly with our stated aim of growing our regulatory footprint and we very much look forward to continuing forward on this path.”

Soft2Bet is also actively working to obtain a licence in New Jersey and continue its expansion in the Americas. This activity comes after the group obtained B2C licences in Italy, Greece and Romania in 2023.

 

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SUPER WILD FREE SPINS™ SET TO TAKE PLAYERS ON A WILD RIDE

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Inspired Entertainment, Inc. (“Inspired” or the “Company”) (NASDAQ: INSE), a leading B2B provider of gaming content, systems, and solutions, is delighted to announce the launch of Super Wild Free Spins™ to the B3/LBO market.

Players can immerse themselves in the thrill of a brand-new 10-win line slot game, where every spin promises wild excitement. Experience the adrenaline rush of an exhilarating bonus round, triggered by landing three or more bonus symbols. Achieving this feat awards 12 Free Spins along with a generous cash prize!

The Super Wild symbol steals the spotlight in this slot, expanding to fill the reels, elevating the excitement to new heights by upgrading symbols to lucrative rewards in both the base game and Free Spins bonus.

The Super Wild symbol steals the spotlight in this slot, expanding to fill the reels, elevating the excitement to new heights by upgrading symbols to lucrative rewards in both the base game and Free Spins bonus.

But wait, there’s more! During Free Spins, Super Wild Symbols not only award extra spins but also upgrade symbols for higher payouts.

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Richard Terry, UK Market Product Director, said: “Super Wild Free Spins is a quality addition to the B3 sector, coming hot on the heels of a stunning set of recent titles. This vibrantly themed slot with a classic expanding wild mechanic is sure to appeal to experienced and new slot players alike.”

Find out more here: inseinc.com

 

 

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