Gaming

PACSUN OPENS VIRTUAL MALL ON ROBLOX

Published

4 years ago

April 1, 2022

George Miller

Reading Time: 3 minutes

Retailer Expands Roblox Presence with PACWORLD

In June 2021, Pacsun transitioned into the online entertainment space with a dedicated experience on Roblox (NYSE: RBLX), a global online platform for shared experiences connecting millions of people every day in its metaverse.

As part of the collaboration, the youth retailer officially announced today, a fantasy interactive mall experience on the Roblox platform, created through a partnership with premier game development studio MELON. This is a natural extension of Pacsun’s existing catalogs on Roblox, with the best sold catalog items being “fantasy” focused items including gold wings.

PACWORLD allows players to create a unique hub, intersecting fashion technology and community. Within the social environment, customers find community in this space, leaning on the metaverse’s strong network effects. Players are the owner and operators of a new mall, and it is their objective to make the mall as profitable and popular as possible. Players will be able to create and remove shops, upgrade the shops that do well, decorate the mall to try and attract more customers, and even invite their friends to visit their mall.

“Innovation and creativity are at the heart of Pacsun’s brand voice, and we view our audience as the cultural pioneers of the future. As we are catering to a fully digital generation, we recognize that Gen Z values community and accessibility more than any other generation, and we joined Roblox to further build that connectivity with our consumers,” said Brie Olson, President at Pacsun. “Considering that they leverage Roblox as a point of socialization, we knew that in order to further our strong emotional resonance as a brand, we needed to continue to build alongside them in the gaming world.”

With Digital being Pacsun’s top priority, the retailer has seen exponential growth in the space year over year, through perceptive partnerships with brands and talent, social media activations, and strategic campaigns. Over the past year, Pacsun started to embark on a strategy with paid media and upper funnel initiatives, with NFTs and Virtual Reality becoming a huge focus for collaborative initiatives and in-store efforts.

Pacsun stepped into the NFT space with the introduction of the Pacsun Wave NFT in November 2021, followed by the Pac Mall Rats series in January 2022 and most recently PS Sunset in collaboration with Pakistani artist Sara Shakeel. The second drop of Pac Mall Rats also debuted today, representing 14 different Pacsun locations, as well as Reebok, Pacsun’s first Pac Mall Rat based off of a brand partner. Locations in this wave of Pac Mall Rats include Glendale and Downey, CA, Orland Park, IL, St. George, UT, Raleigh, NC, New York City, NY, and more. Pac Mall Rats are available for auction now on Open Sea for one week, starting at $250.

Pacsun also debuted its first-ever video game, “Pacsun the Game,” timed to its Spring/Summer 2022 campaign via the relaunched Pacsun App in the App store. The campaign once again featured Gen Z and style icon, Emma Chamberlain, who starred in Pacsun’s Virtual Reality experience video as her own personal avatar, the first time Emma starred as her digital self.

“Though it is important for us to follow our customers through digital touchpoints, we do understand that in store shopping is still relevant. Through PACWORLD, we give players and consumers the reins to create their space and build it from the ground up. It combines fantasy with the traditional in-store feel, through a digital lens in a highly interactive way,” added Alfred Chang, Co-CEO of Pacsun.

In PACWORLD, players will be able to customize their malls with flair and aesthetics that can be purchased with their virtual income they earn in-experience. The starting point is a sunny beach island reminiscent of Pacsun’s Southern California homebase, where players can choose a plot for their personalized mall that they can build their stores onto. Shops are the primary aspect of the game and each shop will generate its own virtual income to add to the player’s overall virtual income earned in-experience. As a mall’s popularity increases and is visited by more shoppers, modeled after their Roblox friends list, the players can continue to upgrade their mall by adding new fun shops and restaurants, along with decorations such as plants, furniture and murals.

To amplify the social element, Roblox players can visit each other to socialize and compare malls. PACWORLD allows up to six players to build malls next to each other, while Roblox’s platform allows players to go to any server to visit their friends and check out their malls.

PACWORLD is available now on Roblox. Be sure to check back in later this month when we reveal PACWORLD virtual goods.

Brazil

EGT to showcase its gaming portfolio for Brazil at SiGMA Americas 2026

Published

21 hours ago

April 1, 2026

Wladimir P.

egt-to-showcase-its-gaming-portfolio-for-brazil-at-sigma-americas-2026

Following a strong showing at SBC Summit Rio earlier this month, EGT is set to present its Brazil-focused portfolio once again at BiS SiGMA South America 2026, taking place in São Paulo from April 7–9. Visitors can explore the company’s latest solutions and partnership opportunities at stand L146.

“Don’t miss the chance to experience our products firsthand and discover how we can work together,” said Celina Guedes, Regional Director Brazil at EGT.

Advanced Land-Based Solutions

A key highlight will be EGT’s Super Sorte Video Lottery Terminals. The range includes the slant-top Super Sorte 27/27 ST, featuring dual 27-inch full-HD touchscreens with 4K UHD resolution, and the vertical Super Sorte 43V, equipped with a single 43-inch curved display. Both models are designed to deliver an immersive, next-generation gaming experience.

Also on display will be EGT’s latest online betting terminals, Top Estrela and Bar Estrela. The Top Estrela unit features a sleek 24-inch portrait touchscreen, while Bar Estrela offers a compact solution ideal for bars and smaller venues. Both are supported by an intuitive platform that ensures smooth navigation and secure access to a broad content library.

All terminals will feature the Gold VLT multigame package, offering 50 titles across diverse themes. This includes popular classics such as Amazons’ Battle and Rise of Ra, fruit-themed favourites like Burning Hot, and regionally popular games such as Keno Universe.

Expanding Digital Capabilities

EGT Digital will also present its growing iGaming portfolio, including more than 180 in-house slot titles. Among the highlights are established jackpot series such as Bell Link, Clover Chance, and Gods & Kings Link, alongside newer releases like Panda Ventura, which has quickly gained traction with players thanks to its distinctive style and engaging gameplay. The title also marks the beginning of a new character-driven series, with Tiger Ventura set to follow.

In addition, the company will demonstrate its modular X-Nave platform, which integrates casino, CRM, payment gateway, bonus management, and an aggregator offering over 20,000 games from 200+ providers. The platform also includes a high-performance sportsbook with flexible integration and advanced personalisation features, supported by AI-driven tools that enhance engagement and automate key processes.

Strengthening Regional Partnerships

“Our main goal at BiS SiGMA South America is to strengthen strategic partnerships with operators, platforms, and stakeholders shaping Brazil’s regulated market,” Guedes added. “It’s also an opportunity to showcase our full technology and content ecosystem, supporting both online growth and potential future land-based developments such as VLT operations. Ultimately, we’re focused on building long-term relationships and positioning EGT as a trusted partner across Brazil and Latin America.”

The post EGT to showcase its gaming portfolio for Brazil at SiGMA Americas 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Gaming

Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention

Published

3 days ago

March 30, 2026

Wladimir P.

soft2bet-launches-mega-islands,-a-new-gamification-engine-designed-to-increase-player-retention

Soft2Bet has unveiled MEGA Islands, the latest addition to its MEGA Suite, designed to enhance player engagement and retention across both casino and sportsbook offerings.

The new engine introduces a persistent progression system that carries over across sessions, giving players an ongoing reason to return. Through island-building, resource collection, and continual advancement, players embark on a long-term journey that transforms short play sessions into sustained engagement.

First previewed in Soft2Bet’s recent Lodur release, the MEGA Islands system allows players to develop their own islands over time. Resources earned through gameplay can be used to construct new buildings, upgrade existing structures, and unlock further stages of progression. Each upgrade opens new goals, creating a loop of continuous advancement that keeps players invested.

The engine also incorporates plundering mechanics, giving players an additional path to gather resources by raiding other islands. This feature not only accelerates growth but also maintains a dynamic and engaging progression loop. With no fixed endpoint, MEGA Islands is built to encourage repeat play through a satisfying cycle of building, collecting, and advancing.

“MEGA Islands is designed to make retention feel natural by providing players with a progression journey they want to return to,” said Yoel Zuckerberg, CPO at Soft2Bet. “By building islands, collecting resources, and unlocking upgrades—including through plundering—each session becomes part of a longer experience. It gives players a clear reason to come back while providing operators with a retention tool that integrates seamlessly across casino and sportsbook.”

The launch of MEGA Islands underscores Soft2Bet’s commitment to gamification as a driver of long-term growth. As part of the MEGA Suite, the new engine offers operators a powerful tool to extend player journeys, increase engagement cycles, and deliver consistent value in competitive markets.

The post Soft2Bet launches MEGA Islands, a new gamification engine designed to increase player retention appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

Arcade

Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+

Published

7 days ago

March 26, 2026

Wladimir P.

pragmatic-play-elevates-arcade-roster-with-the-im-peck-able-chicken+

Pragmatic Play, a prominent content provider for the iGaming sector, has enhanced its arcade collection with the debut of Chicken+, a retro-themed game showcasing fast-paced action and significant winning opportunities.

Brought to existence with retro 8-bit visuals, the game tests players to evade approaching vehicles and various dangers, leading the chicken safely over the road.

With each lane successfully cleared, the win multiplier increases. Players can withdraw their earnings whenever they choose or try to navigate all lanes for the top reward, but a single random mishap concludes the round as a defeat. Players are able to view the possible winnings and the likelihood of success in reaching each lane to aid in their decision-making.

There are four levels of risk – Easy, Mid, Hard, and Daredevil. Raising the level reduces the number of lanes per round and increases the volatility, enhancing the maximum win potential from 24x in Easy mode to over 3,000,000x in Daredevil.

Blending nostalgic visuals with an eccentric theme, a user-friendly interface, and rapid betting rounds, Chicken+ meets the increasing demand for engaging, fast-paced games.

The title signifies the newest entry in Pragmatic Play’s continually growing arcade collection, succeeding the launches of Plinko+, Spire+, and Mines+.

Sharon McHugh, Director of Public Relations at Pragmatic Play, said: “Chicken+ blends retro charm with simple, high-engagement mechanics. With configurable risk levels and significant win potential, it stands out as another compelling addition to Pragmatic Play’s diverse arcade portfolio, inviting players to test their nerve and cross the road.”

The post Pragmatic Play Elevates Arcade Roster with the Im-Peck-Able Chicken+ appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.