eSports

FORMER EXCEL ESPORTS’ HEAD OF PARTNERSHIPS SETS UP DEDICATED GAMING AND ESPORTS COMMERCIAL AGENCY

Published

2 years ago

March 24, 2022

Reading Time: 2 minutes

Founded by Patrick Collins who brings comprehensive commercial experience from the likes of Tottenham Hotspur, Everton, Wasserman and EXCEL, Leapfox aims to provide support for brands, rights-holders and agencies looking to take its gaming and esports strategy to the next level.

Leapfox, a dedicated gaming and esports consultancy whose purpose is to provide industry-leading commercial insight and guidance is pleased to announce its launch today. Founded by Patrick Collins who holds over 14 years of experience in commercial development, strategy and partnerships, Leapfox aims to work with brands and agencies to navigate and demystify the gaming and esports ecosystem and with rights-holders to help them maximise revenues.

Patrick has a decorated background with 11 years of experience across traditional sports with positions at Premier League clubs such as Tottenham Hotspur and Everton. Patrick also held a position at global sports marketing agency, Wasserman, where he worked with brands such as American Express, Vodafone and PepsiCo to maximise their partnership investments. Most recently Patrick worked for leading British esports organisation EXCEL ESPORTS, where he built and nurtured its commercial offerings and partnerships with non-endemic and endemic brands such as BT, Sony, Neosurf, HyperX and Belong Gaming Arenas, to name a few.

Leapfox will use expertise from the commercial side of traditional sports and pair it with an extensive understanding of the gaming & esports industries. Brands, agencies and rights-holders will have access to services that focus on a targeted and strategic approach. With brands looking to enter the space, Leapfox provides understanding and solutions for an authentic implementation with a focus on business objectives and maximising ROI. For rights-holders in the industry, Leapfox can review its proposition to help attract, secure and retain premium partners.

“I am really excited to officially launch Leapfox. When I left EXCEL at the end of 2021, I saw a clear opportunity to leverage my knowledge of the commercial and gaming worlds to assist brands, rights-holders and agencies. I knew I could use that expertise to educate and guide clients to create successful partnerships. Over the last few months, I am proud to say we have already started supporting multiple UK and European organisations and I’m looking forward to seeing what the future will hold for Leapfox,” said Patrick Collins Founder of Leapfox.

eSports

North Star Network Acquires Um Dois Esportes

Published

3 days ago

April 26, 2024

GamingAmericas.com

north-star-network-acquires-um-dois-esportes

North Star Network has acquired Um Dois Esportes, a sports coverage and analysis site created from the merger of Gazeta Do Povo and Tribuna do Paraná in 2020.

Julien Josset, co-founder of North Star Network, said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.”

NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

Rafael Mello, Director of GRPCOM, said: “We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions. We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

Alona Shevtsova

L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament

Published

5 days ago

April 24, 2024

GamingAmericas.com

l&g-esports-team-founded-by-alona-shevtsova-won-the-national-dragon-ec-cup-tournament

Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.

“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”

L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.

The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.