eSports
FORMER EXCEL ESPORTS’ HEAD OF PARTNERSHIPS SETS UP DEDICATED GAMING AND ESPORTS COMMERCIAL AGENCY
Founded by Patrick Collins who brings comprehensive commercial experience from the likes of Tottenham Hotspur, Everton, Wasserman and EXCEL, Leapfox aims to provide support for brands, rights-holders and agencies looking to take its gaming and esports strategy to the next level.
Leapfox, a dedicated gaming and esports consultancy whose purpose is to provide industry-leading commercial insight and guidance is pleased to announce its launch today. Founded by Patrick Collins who holds over 14 years of experience in commercial development, strategy and partnerships, Leapfox aims to work with brands and agencies to navigate and demystify the gaming and esports ecosystem and with rights-holders to help them maximise revenues.
Patrick has a decorated background with 11 years of experience across traditional sports with positions at Premier League clubs such as Tottenham Hotspur and Everton. Patrick also held a position at global sports marketing agency, Wasserman, where he worked with brands such as American Express, Vodafone and PepsiCo to maximise their partnership investments. Most recently Patrick worked for leading British esports organisation EXCEL ESPORTS, where he built and nurtured its commercial offerings and partnerships with non-endemic and endemic brands such as BT, Sony, Neosurf, HyperX and Belong Gaming Arenas, to name a few.
Leapfox will use expertise from the commercial side of traditional sports and pair it with an extensive understanding of the gaming & esports industries. Brands, agencies and rights-holders will have access to services that focus on a targeted and strategic approach. With brands looking to enter the space, Leapfox provides understanding and solutions for an authentic implementation with a focus on business objectives and maximising ROI. For rights-holders in the industry, Leapfox can review its proposition to help attract, secure and retain premium partners.
“I am really excited to officially launch Leapfox. When I left EXCEL at the end of 2021, I saw a clear opportunity to leverage my knowledge of the commercial and gaming worlds to assist brands, rights-holders and agencies. I knew I could use that expertise to educate and guide clients to create successful partnerships. Over the last few months, I am proud to say we have already started supporting multiple UK and European organisations and I’m looking forward to seeing what the future will hold for Leapfox,” said Patrick Collins Founder of Leapfox.
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eSports
Sportradar and Oddin.gg ink AV betting agreement to elevate and expand esports reach
Sportradar and Oddin.gg, an award-winning B2B betting-solutions provider for esports, today announced they have entered into a multi-year strategic partnership to offer audiovisual streaming of Oddin’s exclusive esports content to Sportradar’s betting operator clients around the world.
The deal will support Oddin.gg’s growth ambitions in the expanding global esports market, whose betting turnover was estimated to be €83 billion in 2023. It will extend the reach of Oddin.gg’s official competition content by leveraging Sportradar’s market leading position as an AV betting provider.
Sportradar’s global network of 900+ betting operator clients will benefit from the opportunity to offer greater volume and a wider variety of live streamed esports events to their customers, increasing opportunities for engagement with existing and new betting markets. The partnership also paves the way for future collaboration in other areas.
Oddin.gg holds the official rights to high-profile competitions including the newly released Counter Strike 2 (CS2) which Sportradar will distribute to sportsbooks through the company’s integrated streaming product, providing access to prominent competitions globally and enabling operators to offer exciting new content to their customers.
A number of prestigious competitions are featured in the partnership, including:
• PGL Copenhagen Major 2024, the first Major for the newly released Counter Strike 2;
• Dacha DOTA2 Qualifiers and Main Events;
• Dacha Counter Strike 2 Qualifiers and Main Events;
• Tipsport MCR 2024.
Patrick Mostboeck, SVP Fan Engagement, Sportradar said: “This agreement further strengthens Sportradar’s esports offering while supporting Oddin.gg in realising their growth plans through AV streaming for betting. Sportradar’s ultra-low latency audiovisual outputs, as well as our comprehensive Live Odds and real-time trading solutions, provide betting operators with the critical materials they need to commercialise the global, highly engaged esports fan base.”
Vlastimil Venclik, CEO and co-founder of Oddin.gg shared: “As the forefront innovator in the esports betting sector, Oddin.gg is embarking on a journey by aligning with Sportradar, a leader in the realm of sports data and content distribution. This partnership is not just a collaboration but a combination of distinct strengths, where Sportradar’s extensive and sophisticated video distribution capabilities are set to be the vehicle for our unparalleled esports odds and analytical insights. This strategic alliance aims to harness the best of both worlds, merging our profound expertise and nuanced understanding of the esports betting market with Sportradar’s wide-reaching video distribution.”
The post Sportradar and Oddin.gg ink AV betting agreement to elevate and expand esports reach appeared first on European Gaming Industry News.
bet365
SIS launches market-leading esports product in Kentucky with bet365
SIS Content Services, part of the SIS Group (Sports Information Services), the leading global multi-content supplier of 24/7 live betting services, has made its market entry in Kentucky with ebasketball from its esports product suite now live with long-term operator partner bet365.
This launch in the Bluegrass State enhances SIS’ reputation as a leading supplier in the esports betting space, widening the audience that can engage with its competitive gaming content across the US. It follows on from successful launches of its esports products in New Jersey and Colorado.
Developed specifically for betting, SIS’ H2H Global Gaming League hosts over 150,000 events per year. The Competitive Gaming content is produced entirely in-house from SIS’ self-contained gaming studios in Milton Keynes, United Kingdom. It has ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, live caster commentary, and on-screen graphics with unique betting prompts to maximize engagement.
SIS’ short-form, event-based esports product provides a full end-to-end solution with integrity at its core and is proven to deliver superior margins around the clock, adding as much as 10% in value to sportsbooks.
Since legalized sports betting launched in Kentucky in September, it has generated $447.8 million in handle across retail and mobile, providing SIS with the opportunity to expand its US offering.
Michele Fischer, Vice President, SIS Content Services, said: “As Kentucky is a basketball state, we are confident that our ebasketball product will provide an elevated experience for the bettors on the bet365 platform. Our offices are located in Louisville, so it is meaningful to be part of the sports betting infrastructure in our home state.”
Richard Ames, Chief Executive, SIS, and President, SIS Content Services, said: “To grow our esports content across the US has been an aim of ours for some time, and to be able to expand our competitive gaming product into a third US state showcases how we are well-placed to deliver engaging wagering experiences to bettors.”
eSports
Sony Group Becomes Founding Partner of Esports World Cup
Multi-year collaboration will produce the Anthem and original documentary series of Esports World Cup 2024
The Esports World Cup Foundation (“EWCF”) and Sony Group Corporation (“Sony”) have signed a multi-year partnership agreement to collaborate on initiatives for the Esports World Cup. The collaboration leverages Sony’s acclaimed gaming products and entertainment expertise alongside the EWC’s vision to unite the global gaming and esports communities across the most popular games, and underscores a shared ambition to broaden the appeal of gaming and esports to players and fans worldwide. The inaugural Esports World Cup 2024 is slated to take place this summer in Riyadh, Saudi Arabia.
As part of this agreement, Sony Pictures Entertainment will create a behind-the-scenes documentary series showcasing the players and games of the Esports World Cup. Sony, together with Sony Interactive Entertainment, will also look to exploring additional opportunities to support promising creators and talent in the region. Sony Music Entertainment will produce the music Anthem of the Esports World Cup 2024
“Sony is the perfect partner for the Esports World Cup,” said Ralf Reichert, CEO, Esports World Cup Foundation. “Our goal is to establish a global platform for esports and gaming that sets new standards for live esports events. Sony’s experience in creating stunning visuals, engaging music, compelling storytelling, and state-of-the-art technology will be a game-changer for the Esports World Cup. The EWC aims to take esports to the next level, and we are thrilled to count on Sony’s world class expertise in this endeavor.”
“We’re excited to make the Esports World Cup more fun and engaging for fans globally by harnessing the creativity and technology from across our diverse businesses.” said Toshimoto Mitomo, Executive Deputy President and CSO, Sony Group Corporation. “Sony has been enhancing the esports experience especially with Sony Interactive Entertainment’s initiatives such as PlayStation Tournaments and the annual EVO fighting game series. We look forward to further catering to this growing, global community of players and fans with the Esports World Cup.”
With the Esports World Cup, EWCF has created an unprecedented celebration of competitive gaming and esports fandom. This summer, top esports organizations will face off in Riyadh, to compete in a unique cross-game structure for the largest prize pool in esports history. Recently, the EWC has announced the addition of ten popular titles – Dota 2, Counter-Strike 2, Mobile Legends: Bang Bang, Honor of Kings, PUBG, PUBG Mobile, Overwatch, Free Fire, Fortnite and Rainbow Six Siege – as participating games. More games will be announced soon.
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